PETstock Assist launches new campaign for its Christmas Bowl Project via Communicado

PETstockʼs charity organisation, PETstock Assist, has launched a new awareness campaign via Communicado, for its national Christmas Bowl Project initiative.

PETstock Assist will be donating the equivalent of 100,000 bowls of food to animals that enrich our lives.

The creative campaign builds awareness of the initiative and encourages pet lovers to put a pet that needs support on their Christmas list and raise funds for animals that make our lives better by providing us with companionship, guidance and support.

Says Jessica Curtis, charity and events lead, PETstock Assist: “The Communicado team has created an emotive and inspiring campaign that highlights animals that enrich the lives of their humans alongside rescue groups that weʼre supporting through the initiative.”

Says Sarah McGregor, executive creative director, Communicado: “We wanted to capture real stories that show the unique and special relationship between animals and their humans, particularly those that give their support and need our help.”

PETstock Assistʼs Christmas Bowl Project is part of a wider focus for the leading retailer to prioritise purpose and make a difference to the lives of pets and their families this Christmas. From now until December 25, 100% of PETstock Assistʼs donations are going towards this initiative where Australians can donate just $2 – the equivalent to one bowl of food – online or in stores nationally.

Directed by Olivia Altavita of production company, Eric, Tom and Bruce, the campaign includes a suite of digital films and audio streaming ads. The campaign will appear through BVOD, YouTube, social media, and in store.

Aussies love to spoil their family and pets at Christmas, but it’s important not to forget about the hundreds of pets that provide support to people living with a disability, companionship to the elderly or those that are waiting patiently in shelters for their forever family.

Wholly independent, Communicado delivers integrated thinking and creative solutions, combined with specialist PR, digital and shopper delivery for some of Australiaʼs most loved brands including Mayverʼs, Dulux, Earth Choice, Nourished Life and McCormick Foods.

PETstock
Dion Collard, Head of Marketing Operations and Communications
Johnathon Kiklis, Brand Marketing Specialist
Jessica Curtis, Charity and Events Lead
Olivia Reid, Partner Relationship Coordinator

Creative Agency: Communicado
Sarah McGregor, Executive Creative Director
Fiona Mullen, Business Director
Maddie McDonald, Account Manager
Elif Yilmaz, Senior Account Executive
Production: Eric, Tom and Bruce
Olivia Altavilla, Director and Producer
Brendan Cherry, Cinematographer
Adrian Eppel, Editor
Gyton Grantley, VO Artist RMK Voices

Media: Nunn Media