Cadbury goes in search of what joy sounds like with new TV commercial via DDB New Zealand
February 16 2011, 6:50 am | | 4 Comments
What does joy sound like? With the help of Bobby McFerrin, DDB New Zealand created Cadbury’s ‘Share The Joy’ campaign which set out to answer that question.
In their first TV ad they are sharing real New Zealanders’ sounds of joy. It’s a stunning montage of some of the best moments captured at Cadbury events and around New Zealand and the first of a campaign that will try to discover exactly what joy sounds like.
Since December 2010 Cadbury have been ‘sharing the joy’ with kiwis through a series of events across the country such as the noise activated Xmas house and the giant snow globe.
4 Comments
Give me a break, oh sorry that’s Kit Kat.
The Germans have a word for it.
meh
absolutely no sense of joy within that commerical. which is strange…