If you’re happy and you know it clap your hands: DDB creates noise-activated Xmas lights house
January 26 2011, 7:12 am | | No Comments
CASE STUDY: This festive season Cadbury gave the New Zealand public a chance to turn a Christmas tradition into something even more magical.
DDB Auckland took a house and covered it in decorative lights. Then rigged them up to microphones. So they could only be activated by the joyful act of clapping your hands. The more noise the public made, the more spectacular the light display would become. Hopefully bringing even more “Joy to the World” this holiday season. Well, to New Zealand anyway.