Screen Shot 2016-02-05 at 2.19.37 pm.jpgWestpac has kicked off its new brand proposition with an inspiring TVC by DDB featuring long-time Westpac ambassador, Richie McCaw, all about encouraging Kiwis to stop using time as an excuse and get on with what's important.

Says Oliver Lynch, head of brand and marketing, Westpac: "How often do you tell yourself you 'don't have time' to do that thing you want to do or 'someday you'll get around to it'? To move forward in life you need to start taking action. So, at Westpac, we've decided to focus on encouraging New Zealanders to do just this."

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Ben&Casper McLellan.jpgFonterra has introduced a new global creative platform for its biggest brand, Anchor, created by a number of regional BBDO agencies led by Colenso BBDO.
 
Says Rachel Morgan, international business director, Colenso BBDO: "Our new global platform centres on the thought that "Goodness Feeds Greatness", but allows each country, including Sri Lanka, China, Australia, Chile and Malaysia, the flexibility to create their own interpretations and relevant articulations for their market."

WATCH THE SPOTS

Heinz Wattie's appoints The Business

Watties_Images.jpgHeinz Wattie's has appointed Parnell based marketing agency The Business as its through the line agency.

The pitch occurred throughout the months of November and December 2015, with the appointment effective immediately.

Says Tina Wong, communications manager for Heinz Wattie's: "We reviewed our agency needs last year and were looking for a strategic agency partner that could work through the line. We have a multitude of brands and the need for cross category learnings and being able to deliver integrated thinking on campaigns is crucial.
FCBRe-structure.jpgFCB New Zealand has today announced the launch of a fully integrated strategy unit, which combines strategic expertise from multiple disciplines into one single team.
 
The 12 strong team includes new appointments and staff changes for the Auckland office including the appointment of Murray Streets (far left) in the new role of general manager for business innovation and strategy as well as Dan West (near left) from the UK's FCB Inferno hired in digital strategy director role. David Thomason has moved into the role of chief strategist (previously head of planning) and Rufus Chuter is now head of media and strategy (previously head of media).
BEN WELSH (1).jpgAdFest has announce that Ben Welsh, creative chairman of M&C Saatchi Asia, is joining this year's festival to present a session titled: "Innovation & Creativity - and why Asia is well placed to excel".

Welsh will kick off his session by explaining the success of 'Clever Buoy', a shark-detection device created for Optus by M&C Saatchi in Sydney, which has taken the world by storm. With two more innovations in production, Welsh believes agencies are now delving into new territory as innovators, not just creators.

Says Welsh: "I don't work in tech, nor venture capital, R&D or anything like that. I work in an advertising agency. So how come an advertising agency is rated one of Australia's most innovative companies? In my talk I will ponder the relationship between innovation and creativity, what they have in common and where they differ. I'll talk about the work we have been doing at M&C Saatchi to illustrate these points.

Only 1 day left to enter 2016 Global Effie Awards

Screen Shot 2015-12-10 at 6.27.59 am-thumb-400x267-206246.jpgThis is the last chance to enter the 2016 Global Effie Awards.

The entry deadline is tomorrow, Friday, February 4.

The 2016 Global Effie Awards is now accepting entries in nine categories. Review entry resources, including category definitions and complete rules here.

SUBMIT ENTRY
Tony Hertz (1).jpgAdFest has announced that Tony Hertz is returning to Thailand this year to host his renowned workshop: Radio 4 Art Directors Beyond the Comfort Zone.

The session is a two-hour version of the acclaimed creative workshop that Hertz has conducted in 42 countries. It features a unique approach to radio, which helps creatives push their boundaries and break out of the ordinary, while at the same time using skills they already have. These skills are equally applicable to podcasts and digital media audio.

Says Hertz: "There was no Radio Grand Prix at AdFest in 2014 or 2015. There were also no Gold Lotuses awarded in 2015, and no awards in nine categories. Agencies are more awards-conscious than ever before, and radio is still a significant advertising medium, so why is this the case?

Moth Projects signs director Nicholas Reynolds

reynolds.jpgMoth Projects has announced the signing of director Nicholas Reynolds.

Says Jonathan Samway, EP, Moth: "Nick and I have produced some brilliant work together over the years and I'm delighted to announce that today marks us joining forces again. I've always viewed Nick as an exceptional world-class comedy director and his reel is testament to that."

Reynolds' diverse International career has seen him helm projects for brands such as Molson and Coors Beer in Canada, Brother Computers UK and McDonalds and Virgin Mobile in France. In Australasia he's worked with Lion Nathan on its XXXX range, Commonwealth Bank, Nestle and with Ranfurly Lager in New Zealand.
Screen Shot 2016-02-03 at 8.14.47 am.jpgANZ's Dream Big campaign has returned in 2016 to once again help community sports clubs, initiatives and players achieve their dreams and promote the development of New Zealand's young sporting talent.
 
Says Sue McGregor, head of sponsorship and corporate marketing, ANZ: "At ANZ, we're passionate about supporting New Zealanders to achieve - from community to international level. By giving cricket players, teams,  clubs and fans around New Zealand the chance to dream big - and then to make some of their dreams a reality - we aim to inspire and support them to achieve their goals."

WATCH THE FILM
albany-hero.jpgMassey University begins 2016 with a new agency, appointing FCB New Zealand as its creative and media services partner.
 
The scope of work will include major campaign work, further development of the Massey University brand and support of its five colleges - Business, Creative Arts, Health, Humanities and Social Sciences, and Sciences.

The University began the agency selection process in September. As well as identifying the right partner to fulfill the brief, there was a focus on selecting an agency that could provide an integrated offering to deliver across all channels, experience using digital and data to deliver business outcomes, and an international footprint.
6.ContagiousPioneers_Banner_1200x600_grande.jpgLast night Contagious Magazine announced its 'Contagious Pioneers 2016' with Colenso BBDO being named its number one agency in the world. In the magazine's words the list recognises the "best and bravest agencies" in the world and was created to hero those that consistently set the standard for excellence and innovation in marketing.
Screen Shot 2016-02-02 at 9.47.19 am.jpgKiwis on board are the latest voice in the local refugee campaign calling for the government to at least double its refugee quota. The campaign has been created by filmmakers Arani Cuthbert and Felicity Morgan-Rhind (Exit).

The #kiwisonboard campaign officially launched on Saturday the 23rd, with a concert in Auckland's Silo Park, Wynyard Quarter. The concert is to show support for the recent arrival of Syrian refugees, raise money for the New Zealand Red Cross, and send a clear message to the government: New Zealand can, and should, do much more. At the very least double our current quota, which has not changed in nearly 30 years.

WATCH THE REFUGEE FILM
WATCH THE NEW ZEALANDER FILM
WATCH THE GIVE FILM
Headshot-thumb-300x200-181384.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Eric Quennoy, executive creative director, Wieden Kennedy, Amsterdam.

BEST TV
As a piece of pure provocation, I really liked #WomenNotObjects the most. It packs a powerful, hard-hitting message, and it does so with a perfect balance of humour and intelligence that's all too rare. Well done. READ MORE...
207d362.jpgA team of 11 creative leaders have been appointed to head up this year's AWARD School - Australia's pre-eminent training program for aspiring creatives, copywriters and art directors, which will run in Sydney, Melbourne, Brisbane, Perth, Adelaide, Tasmania and Auckland.

DDB creative director Brett Colliver will head the AWARD School in New Zealand.

The full list includes:

NSW: Niccola Phillips, LIDA, M&C Saatchi, Head of Art
NSW: Simon Jarosz, Mediacom, Creative Director
VIC: Michael Mulcahy, J. Walter Thompson, Integrated Writer
VIC: Elle Bullen, Clemenger BBDO, Senior Creative
VIC: James Orr, Clemenger BBDO, Senior Creative
WA: Craig Buchanan, The Brand Agency, Creative Director
SA: Matt O'Grady, Clemenger BBDO, Senior Copywriter
QLD: Joshua Bartlett, GPY&R, Art Director
QLD: Sam Boyd, GPY&R, Copywriter
NZ: Brett Colliver, DDB, Creative Director
TAS - TBC
37th AWARD Jury Chairs.jpgThe Australasian Writers and Art Directors Association (AWARD) has today announced the full line up of jurors for the 37th AWARD Awards - an annual celebration of the most outstanding creative communications work in the Asia-Pacific region.

A total of 110 creatives will be tasked with selecting this year's winners, with the first round of judging kicking off on 8th February 2016.

Jury Chairs include:
Linda Jukic , CD - Hulsbosch
Vince Lagana, ECD - Leo Burnett
Guy Roberts, ECD - Saatchi & Saatchi
Christy Peacock, ECD- Whybin\TBWA
Damon Stapleton, CCO - DDB
Tara Ford, CD- Whybin\TBWA
Rebecca Carrasco, ECD - Facebook
Simon Bagnasco, ECD - DDB
Richard Muntz, ECD - J. Walter Thompson / Blue Hive
David Ponce de Leon, ECD - Ogilvy
Josh Moore, CEO & CCO - Y&R
Screen Shot 2016-02-02 at 6.27.46 am.jpgANZ has launched a new campaign via Whybin\TBWA Auckland, to promote goMoney Wallet, the service that enables customers to make contactless payments with a tap of a compatible Android smartphone.

The campaign features Seven Days regulars Ben Hurley and Steve Wrigley, commentating on an everyday scene that culminates in the use of the new technology.

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Richard Fraser.jpgRichard Fraser is joining the line-up of speakers at AdFest 2016, presenting a session called "Fuelling Intelligent Creative".

As Regional Managing Director for the Proximity Worldwide Network in Asia, Middle East and Africa, Fraser is one of five members of the Proximity Worldwide Executive Committee, who are responsible for the Network's development globally.

Based in Singapore, he has worked in many markets including the US, China and New Zealand, which has helped to shape his unique perspective as a marketing professional.

For Proximity, 'Creative Intelligence' is the sum of the powerfully symbiotic relationship between Creativity, Data and Technology. So what is the secret to creating Creatively Intelligent work?

"For today's Creators, the answer increasingly lies in data. It is data that is igniting bigger ideas, more powerful insights, richer brand experiences, and more innovative product designs," says Fraser.
Screen Shot 2016-02-01 at 8.05.14 am.jpgEvery summer, millions of flame grills are rolled out in backyards across New Zealand. So Colenso BBDO decided to turn the nation's BBQs into Backyard Burger Kings, and prove real burgers are cooked over real flames.

Over the next two months, 50 Backyard Burger Kings will open around the country. Kiwis supply the flames and BK supplies complete ingredients to make 16 Whoppers. Plus they will receive their own customized cooking utensils, hat, apron, matches and even a light up Burger King road sign. Everything a person needs to turn their home into the Home of the Whopper.

VIEW THE VIDEO
NakedUtePackSHot[2] (1).jpgCB Exclusive - It is tough, it is structurally and technologically one of the best, its engineering is second to none, it has now been proven on the roughest terrain by the toughest of critics and it was naked. No one knew what badge it bore.
 
Over the past week Australians have been asked to 'Guess the Naked Ute' via a teaser campaign via DDB Sydney, on television, social and online, with more than 100,000 ute lovers voting in an online poll.

VIEW THE GUESS THE NAKED UTE TVC TEASER
VIEW THE NAKED UTE CONTENT TEASER
VIEW THE NAKED UTE TIMELAPSE TEASER
VIEW THE GUESS THE NAKED UTE TVC REVEAL SPOT
VIEW THE GUESS THE NAKED UTE CONTENT REVEAL FILM
Andrew-Keller-Facebook.jpgFacebook's in-house creative company, Facebook Creative Shop, has lured the former Crispin Porter + Bogusky chief creative officer and CEO Andrew Keller, who left CP+B last year, as its new global creative director,reporting to Kiwi expat chief creative officer Mark D'Arcy.

In the newly created role, Keller will work on building partnerships with global creative agencies as well as help create campaigns for Facebook's agency partners.
HFTWP Ricky (Julian Dennison) and Hec (Sam Neill) go head to head in the wild NZ bush (Credit Kane Skenner).jpgTaika Waititi's fourth film, Hunt for the Wilderpeople, was given the prestigious Friday night slot of the opening weekend of Sundance for its premiere on January 22.

Four days later, the ink was drying on a AU$2.8 million deal with distribution company, The Orchard, that has acquired North American rights for the film. The deal includes a theatrical release commitment for approximately 100 markets.
cfd6f_0000.jpgThe Gunn Report, the global index of creative excellence in advertising, has released its 2015 Report summarising the overall performance of the advertising industry in the year January to December 2015 based on the results of 45 global, regional and national creative award contests.

The Gunn Report shows that New Zealand is ranked #16 country in the world, down six spots from last year's Gunn Report when New Zealand ranked #10.
SEEK Profile.jpgClemenger BBDO Melbourne has created a new campaign, Let Opportunity Come to You, for Seek's profile product.

Airing in both Australia and New Zealand, the campaign is a significant step in showcasing Seek's product offering to support and partner with candidates throughout their career journey - from first job to dream job.

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Screen Shot 2016-01-29 at 8.10.32 am.jpgOn 11 January 2016, D&AD Pencils simultaneously started disappearing around the world. Revealed to have been a clever stunt thought up by Lucky Generals and D&AD, they have created and released a behind the scenes film that shows how it was all orchestrated.

Why did they do it? To remind the creative community of the true value of a D&AD Pencil, and that when it comes to creative awards, nothing matters more.

WATCH THE VIDEO
digital-in-2016-1-638.jpgNew Zealand is among 232 countries profiled in a report on the world's digital, social and mobile use, issued this week by socially-led creative agency, We Are Social.

We Are Social has produced its global report for the past three years, with last year's analysis being read almost two million times on SlideShare.

The Digital in 2016 report charts the global rise of both M-Commerce and private messaging apps like Facebook Messenger and WhatsApp.


ADIDA-originals-16.jpgadidas Originals has launched its new global Spring/Summer 2016 integrated campaign, under the creative direction of Johannes Leonardo, New York, co-led by Aussie expat Leonardo Premutico, who made his creative rep at Colenso BBDO, Auckland in the early 2000s.
 
Spearheaded by a :75 hero film, the campaign features a new squad of eight upcoming artists and cultural influencers from around the world who are shaping their own path through their craft: Luka Sabbat, Kyu Steed, Aleali May, Ikwa Zhao, Reese Cooper, Design Butler, Yuki Matsuda and Iman Shumpert.

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Paul Kemp-Robertson (1).jpgAdFest has announced that Paul Kemp-Robertson, co-founder and editorial director of Contagious Communications, is presenting a thought-provoking session on "The Dangers of Anti-Creativity" at AdFest 2016.

Kemp-Robertson is an expert on marketing innovation trends, and is considered one of the most reliable forecasters of the brands and movements that are shaping the future of our industry.

At AdFest, he will examine the threats that exist to creativity both in marketing and business terms, and look at ways to ensure that your company keeps focused on creativity.
Tambuli Logo.jpgThe APAC Tambuli Awards has introduced six new categories for its tenth anniversary this year. The awards attract entries from across the Asia Pacific region, including New Zealand and Australia.

The Tambuli honors brands that do good and do well - showing the seamless integration of creativity + human good + results. Case study entries, preferably on mainstream brand advertising efforts (and not just pro bono or charity ads), must demonstrate how brand campaigns uplift society, create positive change, and correlate purpose with purchase. The new categories for 2016 include:

Best of the Decade
Outstanding campaign of the decade (2005 - 2015) that best exemplifies the creative idea and execution of human good, with impressive business results.
HOJs (1).jpgAsia Pacific Effie Awards has announced three more heads of jury for the 2016 Awards.

Nagesh Alai is the vice chairman, global of FCB Worldwide. He has been part of the APAC Effie jury for the past two years and is currently a member of the APAC Effie committee.
Nick W_1-thumb-200x255-177094.jpgThe Directory Big Won Rankings 2015 has just been released which reveal that Colenso BBDO, Auckland has been ranked #6 creative agency, up from #13 last year.

Colenso BBDO's Nick Worthington (left) has been ranked #5 most awarded chief creative officer, up from #7 last year.

New Zealand Breast Cancer Association 'Breast Cream' via Colenso BBDO, Auckland ranked #10 in the top press campaigns category.

The Directory Big Won rankings have been published since 2003, edited by Patrick Collister, former executive creative director of Ogilvy & Mather London and currently creative director of The Zoo at Google London.
Phil McDonald Headshot 2016 (1).jpgPhil McDonald, most recently group managing director for Y&R Group's Brisbane operation, has been promoted to Y&R Group CEO, Australia and New Zealand, effective immediately.

Says David Sable, global CEO of Y&R: "Since Phil joined us, nearly 10 years ago, he's been instrumental in leading and influencing many of our key new business and creative successes in the region. I have great confidence in Phil, with his extensive knowledge of our business and our people, to lead Y&R Group's management team across the ANZ region. He'll continue to be an important strategic partner for many of our major long-standing clients."

In 2015 Y&R Group ANZ's work was recognised with 13 Cannes Lions, four EFFIEs and added a number of new clients including McDonald's and Microsoft.
image003.jpgNew York Festivals International Advertising Awards has announces the next round of creative executives to the 2016 executive jury.

For the sixth year in a row, NYF will assemble this elite group of 30+ worldwide chief creative officers and executive creative directors to meet together in New York City May 13th -17th to select the World's Best Advertising award winners across all mediums.
Michael Canning_72andSunny (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Michael Canning, executive creative director, M&C Saatchi, Sydney.

BEST TV
Best: The best film for me is Tiger Beer 'The Wok'. It's a nicely crafted piece that captures the street food culture of Asia in an authentic but slightly magical way. It's approaching the evening as I write this and after seeing this film I could go for a wok created meal and a beer. READ MORE...
Screen Shot 2016-01-25 at 9.10.33 am.jpgTourism Australia has embraced the latest in virtual reality (VR) and 360 mobile technology as part of its latest marketing push, focusing on Australia's aquatic and coastal experiences, in a bid toScreen Shot 2016-01-25 at 9.10.47 am.jpg lure more international visitors to Australia.

The new creative, the latest instalment in Tourism Australia's global There's Nothing like Australia campaign via Clemenger BBDO Sydney, was officially unveiled at an event in New York on Australia Day eve attended by Australia's Minister for Foreign Affairs the Hon. Julie Bishop.

VIEW THE 90 SEC SPOT
VIEW THE 180 SEC SPOT
VIEW THE 360° PORT LINCOLN VIDEO
Nick-Beill-2016.jpgPaul-Wilson-Saatchi-NZ.jpgAfter six years leading the agency, Saatchi & Saatchi New Zealand CEO Nicky Bell has decided to leave in March and current GM, Paul Wilson will take over the leadership, promoted to managing director.

Bell was recruited in 2010, charged with leading the turnaround of the Saatchi & Saatchi brand in New Zealand and went on to successfully transform the culture and capabilities of the agency with a focus on creative thinking across all departments and the integration of digital.

Says Bell: "It's been a privilege to work with the hugely talented, good hearted people here at Saatchi & Saatchi. I'm so proud of the transformation we were able to drive within the business and our culture. Our team, along with some incredible client partners, made this role a real joy.
Screen Shot 2016-01-22 at 12.35.50 pm.jpgLewis Road Creamery is taking its next step to cement its position under the banner 'Dairy should be this wonderful' in its latest campaign via Problem Child.

Problem Child and Exposure have created 2 x 30" spots to launch the campaign based around individuals caught in a moment of indulgence, with, what up until now people have viewed as commodity products, such as milk and cream.

WATCH THE FIRST SPOT
WATCH THE SECOND SPOT
EMAD.jpgThe Cannes Lions International Festival of Creativity has named Australia's Emad Tahtouh, director of applied technology at trans-Tasman production company Finch and Tash Whitmey, CEO, Havas helia as jury presidents at this year's Lions Innovation, the specialist event that explores data and tech as catalysts for creativity.

Tahtouh (pictured), president of the Innovation Lions jury, said that he was looking forward to Cannes this year with a nervous anticipation and excitement as to how the creative world has either further developed or utilised technologies.

RedBalloon expands presence in New Zealand

Screen Shot 2016-01-22 at 10.21.25 am.jpgFollowing a busy 2015 that saw a new website and rebranding; online experience retailer RedBalloon.com.au is now ramping up its effort across the Tasman, aiming to take advantage of New Zealand's ever growing tourism market and reputation for incredible experiences.
 
RedBalloon has had a presence in New Zealand for 12 years, launching the redballoon.co.nz business in December 2003, only two years after Founding Directors Naomi Simson and Peter Simson established the Australian business.
150518HFTWP05_243495-thumb-400x266-206386.jpgSundance has given double honours to Curious Film director, Taiki Waititi, this year.

Waititi's fourth film, Hunt for the Wilderpeople, will premiere tonight at the 2016 Sundance Film Festival, in the Eccles Theatre.

It has been given the prestigious Friday night slot of the opening weekend and has been listed in the 30 Must See Films of Sundance 2016 by two top film blog sites, Film School Rejects and Slash Films.
OneShow-Penta.jpgThe One Club is excited to introduce the Penta Pencil to the 2016 One Show
Special Awards line-up.

This award celebrates the long-lasting and successful collaborations between agencies and their clients that have produced stellar work for five or more continuous years. Winners will be announced as part of this year's One Show in May.

The entry deadline for the Penta Pencil* is February 26, 2016. To enter and for more information on the Penta Pencil and other special awards click here.

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