Samsung House Hero.jpgFor a market leader in innovation - how best to showcase Samsung's collection of ground-breaking home appliances that by their nature create smarter, more progressive homes? Homes that stay one step ahead.
Colenso BBDO set out to build a house to echo Samsung's philosophy of unending innovation; observing the way people live and delivering inspired design.

NZDM-Awards-2014.jpgAn elite team of over 100 of New Zealand's most experienced direct marketers have been secured to decide who our modern pioneers of direct marketing will be. They'll be searching out the next generation of visionaries who are embracing big data and new media, and discovering new ways of delivering personal, relevant and timely messages to their 'audience of one'.

The NZDM Awards comprise the RSVP Industry, Channel and Craft Categories and the Nexus Awards. The latter recognise excellence in creating the foundations on which measurable campaigns are based. In addition, there are two special awards - the Direct Marketer of the Year, and The Keith Norris Direct Marketing Organisation of the Year, recognising individuals and organisations who are doing amazing things in the direct marketing space. The winners of New Zealand Post's Student Marketer of the Year Award will also be acknowledged on Awards night.

View the full list of judges.
WK_Mark Fitzloff B&W.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Fitzloff, executive creative director at Wieden + Kennedy, Portland.

Winner: BBC Music, God Only Knows. As a California kid, I consider the Beach Boys a sacred cultural institution of my native homeland. They were the third concert I saw live, after Neil Young and Pat Benatar and right before Van Halen. The musicians could've been performing in tracksuits on a highschool soundstage, and this still would've been my favorite spot. READ MORE...

Comedy director Harold Einstein joins Curious

Old Table 223.jpgCurious Film is now representing director Harold Einstein in Australia, New Zealand and Singapore through a deal with Dummy, the production company Einstein opened at the start of this year with his longtime executive producer, Eric Liney.

Says Peter Grasse, executive producer, Curious in Sydney: "Beyond the comic charm of Harold's work, I'm inspired by his process."

Veksner: Has the 'ta-da' moment had its day?

cloche.jpgBy Simon Veksner
Creative Partner, DDB Sydney

On another website, a Chief Marketing Officer was saying that he hates the 'ta-da' moment, when an agency does the big reveal of their new campaign.

So... why do we do it?

If we scrapped it, we would certainly save time and money. A 'big' presentation takes a day or two days of studio resource, plus the cost of the materials, which pretty much all ends up being wasted.

And it would save stress. There's always a late night or two putting that ta-da together. And the big build-up to the reveal can create big anxiety; if you haven't cracked it, it's a disaster. READ ON...
D&AD New Pencil Line-up 2015.jpgD&AD is set to replace its In Book and Nomination Awards with two newly designed Pencils as part of an Awards-wide refresh, bringing better clarity and coherence to the existing levels.
Coming into effect from the 2015 Professional Awards onwards, D&AD will award Wood and Graphite Pencils at the equivalent bronze and silver levels, bringing them into line with the Yellow, White and Black Pencil structure. The new Pencils are designed by Turner Duckworth and will be incorporated across all of D&AD's Award programmes, including the New Blood Awards and the new Next series of Awards, launched earlier this year.
photo.PNGMobile Embrace's 4th Screen Advertising, New Zealand's leading mobile advertising sales agency, has created a rich media mobile game to promote the release of Kiwi film The Dead Lands for Transmission Films, in cinemas October 30, 2014. 
The innovative creative features an immersive rich media gaming ad unit initiated from the banner ad. Using 3D rendering, the mobile game brings to life the film's central characters and the world of Maori warriors to create an interactive and adrenalin pumping gaming experience.
Says Cindy Leong, spokesperson at Mobile Embrace's 4th Screen Advertising New Zealand: "We were approached by Trigger Marketing to develop an interactive campaign to generate excitement around the film's release. By creating something engaging and fun, the mobile game offers audiences an entertaining ad format that is highly impactful and ignites user interest to see the film.

"At Mobile Embrace, we believe rich media ad formats enable brands and advertisers to engage more deeply with their target audience and forge a positive brand connection. This, in turn, is leading to stronger results when compared to standard ad formats."
Screen Shot 2014-10-16 at 9.20.38 am.jpgFollowing the launch of its recent 'Come With Us' campaign featuring casting tapes of Hollywood stars including Bruce Lee and Seth Rogan, SKY TV has released another spot featuring Breaking Bad star Aaron Paul via DDB NZ.


Regional Creative Director, DDB Asia Pacific: Andy Fackrell
Senior Business Director: James Blair
Head of TV Production - Judy Thompson
Editor - Mark Trethewey
Producer - Nikita Kearsley
Rights Management - Bedonna Smith / Julie Arie
SKY Television
Director of Marketing: Mike Watson
SKY's Head of Brand: Maureen Talpin

F&B-thumb-400x270-153644.jpgTwo entries from New Zealand have made the cut at the shortlist stage of LIA's Print / Poster / Billboard category.

Ogilvy & Mather NZ has scored its finalist in the Public Service/Social Welfare Campaign category (Print) for Forest & Bird NZ '$5 Makes A Difference; $10 Makes A Difference; $50 Makes A Difference' and Y&R NZ has scored its finalist in the Schick-01.jpgConsumer Campaign category (Poster) for Schick Razors 'Stoat; Weasel; Ferret'.

The Print / Poster / Billboard jury was lead by Dörte Spengler-Ahrens, executive creative director
Jung von Matt/Elbe, Hamburg.

The jury: Wade Alger, senior vice president/group creative director, The Martin Agency, Richmond; Jeremy Craigen, global creative director, adamandeveDDB, London; Richard Denney, executive creative director, DLKWLOWE, London; Rob Feakins, president/chief creative officer, Publicis Kaplan Thaler, New York; David Guerrero, chairman & chief creative officer, BBDO Guerrero/Proximity, Makati City; Gigi Lee, executive creative director, Y&R Malaysia, Kuala Lumpur and Santosh Padhi, co-founder/chief creative officer, Taproot India, Mumbai.

VIEW THE SHORTLIST - LIA PPB Shortlist 2014_Oct 13.xlsx

Glug Auckland to take place tonight at 6:00pm

Glug-AKL-Poster2.jpgThis year's Glug Auckland event is happening tonight (Thursday, October 16) at 1885, 27 Galway Street Britomart. Presentations are polished, beers are on ice and wine is chilled.

Food and nibbles will start circulating shortly after 6:15pm courtesy of the good people at Razzbri and 1885, so to ensure your place, make sure you're in the door before then.

Speakers tonight are: Nathan James Cooper, TBWA and; Casey Eden, and Mike Van de Elzen, TV celebrity chef, healthy food champion and restaurant Boy & Bird.

Gawen Rudder: What will you call your agency?

AGENCIES-LOGOS.jpgIt's always been your dream. You've got a killer team together and lined up a founding client. You'll work out of the family room at home, but with the first baby due anytime, you've got an eye on office space all set, but as with the first born... what will you call it? Ad industry veteran Gawen Rudder investigates...

How about 'Wexley School for Girls?' Apparently the name was picked from a phonebook. The founder of this Seattle-based ad agency's advice to those looking for a name, "Pick one that sticks," (Like The Glue Society, perhaps?) "Something you really love living with and that brave clients will at least call to see what you're on about." StrawberryFrog comes to mind.
The Work group covers.jpgCampaign Brief's The Work 2014 has been judged and acceptance notifications will be emailed to successful agencies on Friday morning this week (October 17th). This year sees a total of 392 entries accepted into The Work 2014 from 142 different top advertising agencies around the Asia Pacific region. This year 189 agencies submitted entries.

Now in its 12th year of publication, The Work is a 400 page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia.

As always, The Work is not about the number of entries submitted by each agency - it's about the quality of those entries. To qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at a creditable local, regional or international awards show.

Ads and campaigns are only accepted once, in their strongest category, and not across several categories. This avoids the repeats where a Print campaign may also appear in Posters, Outdoor and Design categories.

Any queries on The Work should be emailed to Kim Shaw.
Matt Eastwood 2014.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Matt Eastwood, worldwide chief creative officer at JWT.

The clear winner for me is Sarah Silverman for The National Women's Law Center. It cleverly uses comedy to approach a difficult and important subject. And provides the perfect piece of content for the daily blogger news cycle. My next favorite is Dove. I think it's strong. But I'm really starting to see the brief showing in this campaign. READ MORE...
shelleywinsor.jpgDesignworks, part of STW, has appointed leading business and talent development professional Shelley Winsor to the newly-created management role of group general manager talent and operations.

Working directly with chairman & group CEO Sven Baker and the senior leadership team in each of its six offices, Winsor will be responsible for growing talent and capability, and leading operational efficiency across the Designworks group. She joins on October 20.

Baker said the agency's continued momentum and regional growth strategy will benefit greatly from a role dedicated to attracting, retaining and growing the best people in the industry, while also nurturing world-class talent from within its team of 135 people through an enhanced personal development program.
glasson_brand_photography_layouts_091014_01.jpgAustralian and New Zealand fashion label Glassons is relaunching its brand with a new advertising campaign via recently appointed creative agency Joy, Sydney.

The campaign consists of a 60 second cinema and television commercial, OOH, print, in store retail posters and a series of in store content projections.

Screen Shot 2014-03-31 at 9.46.22 am-thumb-400x218-147583.jpgFour Colenso BBDO campaigns have made the shortlist at the second annual 'Mashies' - a show that focuses on celebrating the best in social and digital marketing from around the world.

Following initial judging Colenso have had more campaigns shortlisted than any other agency with 'Motel BK' for Burger King making the shortlist for 'Best Facebook Campaign' and 'Best Social Media Campaign', V's 'V Robbers' on the 'Best Branded Game' shortlist and Pedigree's 'K9FM' a finalist in the 'Best Interactive Audio' category. Last year Colenso also had the most finalists (with three) and won the Best Branded Content Series for V Motion Project.
nz-insurance-chair.jpgFour entries from New Zealand have made the cut at the shortlist round of LIA's TV/Cinema/Online Film - Production and Post Production category.

Leading the Kiwi agency/company pack is Assembly with two finalists, both for NZI 'Devil's Chair' in the Animation category and the Direction category. Robber's Dog has scored one finalist in the Cinematography category for Steinlager 'Born to Defy'. The Sweet Shop is also a finalist in Direction for Steinlager "Be the Artist, Not the Canvas".
KennardsNZ_01.jpgKennards Hire has launched its latest creative campaign in New Zealand, produced by Sydney-based creative content production company, Kontented.

Produced collaboratively with a NZ creative crew, The Brand New Day campaign, to launch and establish Kennards Hire's presence in NZ, features 60 and 30 second TVCs. It embarks upon the mission to capture of hearts and minds. Brand New Day is an emotion-driven creative work that highlights the nervousness and anticipation of starting a new job. It is a direct metaphor for the heritage Kennards Hire brand and its genuine anticipation in establishing its family-owned business in the NZ market.


Freddie Coltart's LIA report from Las Vegas

FullSizeRender.jpgFCB senior creative Freddie Coltart represented NZ at LIA's Creative Conversations in Las Vegas. Here's his report exclusive to Campaign Brief.

Firstly, I'm not much of a writer, so excuse any grammatical errers, and secondly, I've been in Vegas for eight days so my brain is squashed turds.

I've just spent the week attending the London International Awards "Creative Conversations" in Las Vegas. Vegas was much of what you'd expect, a city of 600,000 all trying to jam hedonism down your throat for maximum profits.

Fortunately, Creative Conversations was quite the opposite.
Screen Shot 2014-10-13 at 9.52.09 am.jpgReaching stoned drivers is a challenge, but a targeted mobile campaign from the Transport Agency, Clemenger BBDO and OMD is having some success using Snapchat.

So far, 7,800 people have been drawn in by a group of young guys using the Snapchat account name 'Tinnyvision' to document their sessions. Watch the story unfold by following 'Tinnyvision' on Snapchat.


Veksner: Don't care about grammar? Stop reading

IMG_1300.jpgBy Simon Veksner
Creative Partner, DDB Sydney

There is a Facebook group called 'If You Don't Know The Difference Between You're And Your, You Deserve To Die.'

Quite amusing. Although personally, I don't get too wound up about grammar. It's far more important to be saying something interesting than to be saying something correctly. READ ON...
tui_plumbing_friends.jpgSaatchi & Saatchi New Zealand has emerged as the only Kiwi agency to make the cut at the shortlist stage of the LIA's Integration category.

Saatchi & Saatchi has been shortlisted for Tui 'Beer Plumber'.

The Integration jury was lead by Amir Kassaei, worldwide CCO, DDB Worldwide, New York.
LIA-CREATIVE-CONVERSATIONS-web.jpgMcCann Melbourne's Patrick Trethowan was one of 60 of the hottest young creatives in the world invited to participate in Creative Conversations, part of the LIA Awards week in Las Vegas. Here is his take on the week, exclusive to Campaign Brief.

Alcohol, gambling, shady people, excessive night clubs and general depravity are all topics I have chosen to leave out of this article (for the most part), which isn't to say that I didn't experience each and every one of them. Instead, I'll focus on my experience in LIA's Creative Conversations program, a program that gathers young creatives from around the world and exposes them to the most creative minds both in and outside of our industry, through a series of seminars, lunches and dinners in one of the most over-the-top places in the world: Las Vegas.
Cannes-Lions-2014.jpgThe official Cannes Report, the unique resource for the global creative community, is now available online through the Cannes Lions Archive.

Asia Pacific's performance at Cannes Lions was impressive, led by Australia ranking fifth in the country rankings and Japan taking seventh place. India came just outside the top 10, ranking in twelfth place. Dentsu and Hakuhodo hold the top spots in APAC's agency rankings, with Y&R Beijing taking third, Leo Burnett Sydney fourth and Colenso BBDO in Auckland fifth. Number one in the Regional Network of the Year was taken by BBDO for the Asia Pacific region. 

Steve Coll's LIA report from Las Vegas

lastone.jpgDroga5 Sydney executive creative director Steve Coll sat on the prestigious Integration jury this week in Las Vegas. Here's his report exclusive to Campaign Brief.

The first thing you see when you walk into Las Vegas airport is a line of pokie machines. You can gamble pretty much everywhere in this town. Even at the bar. It's scary. In fact this whole town is frightening. They have a Hooters Hotel. Jaysus! The mind boggles. So it was merciful relief for both my mind and bank balance to be locked in a jury room judging London Internationals.

I spent three very inexpensive days on the Integration jury, in the delightful company of Amir Khan, who ran the jury with an unusual mix of humour and German efficiency.  Integration is a tough category in more ways than one. First, the judges set a very high bar for the work. Secondly, the definition of the category 'Integration' is interesting.
NZTA-mistakes-ad-vid-still-YOUTUBE.jpgFour entries from New Zealand have made the cut at the shortlist round of LIA's TV/Cinema/Online Film category.

Clemenger BBDO, Wellington leads the Kiwi agency pack with three entries making the cut. NZTA's 'Mistakes' has been shortlisted twice in Copywriting and Public Service/Social Welfare and its 'Blazed' spot has been shortlisted in Public Service/Social Welfare.
tuicricketheader.jpgTui Beer's 'Catch a Million' campaign via Saatchi New Zealand New Zealand, ApolloNation and SparkPHD has been shortlisted twice in LIA's Non-Traditional shortlist.

'Catch a Million' has been shortlisted in the Beverages - Alcoholic category and the Experiential category.
Screen Shot 2014-10-10 at 7.06.18 am.jpgFollowing a Greenpeace campaign, Lego published a statement [1] this morning committing to 'not renew the co-promotion contract with Shell'. This decision comes a month after Shell submitted plans to the US administration showing it's once again gearing up to drill in the melting Arctic next year [2].

During Greenpeace's three month campaign, more than one million people signed a petition calling on Lego to stop promoting Shell's brand because of its plans to drill for oil in the pristine Arctic. In stark contrast to Shell, Lego's policies include a commitment to produce more renewable energy than they use, phase out oil in their products and, in cooperation with its partners, leave a better world for future generations [3].

Ramesh Sathiah's LIA report from Las Vegas

Ramesh Photo.jpgSong Zu creative director/partner Ramesh Sathiah (left) sat on the prestigious TV/Cinema/Online Film - Music & Sound jury this week in Las Vegas. Here's his report exclusive to Campaign Brief.

I was lucky enough to get a call back to judge the LIA awards this year - once again in Las Vegas. Besides the fact it's a pretty awesome wicket - two years in a row - I can honestly say I love judging music and this jury took the task really seriously. What really interested us was trying to build a framework and understanding of what makes a piece of music for advertising 'Good', and what makes it 'Great'. Music is so subjective, but that's what we love about it.
Grand Effie - Tui Catch A Million Saatchis Apollo Nation SparkPHD DB Breweries.jpg'Catch a Million - How Tui got people watching the crowds as well as the cricket' was a standout campaign that had consumers talking about and enjoying the Tui brand all summer long.  It was richly rewarded in front of 500 communications industry professionals and its clients at last night's CAANZ New Zealand Effie Awards, held in association with TVNZ & ANZA to celebrate NZ's most effective marketing and communications campaigns.

Director Chris Sisarich joins Film Construction

ChrisSisarich.jpgFilm Construction has announced the signing of Chris Sisarich to its filmmaking family.
Sisarich's eloquent visual style as a director comes from his years as an international fashion and advertising photographer. He is sold out on beautiful imagery as a key way to create story, and brings this sensibility to every project.
002762 Canterbury Publicity V2.jpgAustralian visitors have always been Christchurch's largest holiday arrivals market, but despite a high knowledge of the city itself, familiarity with the Canterbury region is extremely low.

With a goal to get Sydney dwellers and holidaymakers visiting the region, Canterbury & Christchurch Tourism and iris Sydney have launched a campaign that not only educates Australians about it as a desirable holiday option, but puts it firmly on their radar as a 'short-break destination' - being only three hours away from the city.

Freddie Coltart - FCB New Zealand, Aukland.jpgFreddie Coltart, senior creative at CB NZ Agency of the Year, FCB, is representing New Zealand at the London International Awards 'Creative Conversations' programme in Las Vegas this week.

Patrick Trethowan, junior copywriter from CB Agency of the Year 2014, McCann Melbourne, is representing Australia.

'Creative Conversations' is a four day programme held during the LIA judging week at the Encore Hotel, Las Vegas. It is geared towards newcomers in the industries of advertising, design, digital and production. This educational initiative is fully funded by LIA including airfares and accommodation. It is LIA's way of giving back to the industry and places are limited to no more than 80 juniors worldwide.
Screen Shot 2014-10-08 at 9.53.19 am.jpgTo mark the launch of Lotto New Zealand's latest game, 'Play 3', DDB NZ has created a trio of amusing spots that reveal how much more fun everything is with three.
The campaign offers a glimpse into the lives of three lucky brothers, who have found that their unique circumstances have led to even the simplest of games proving fun beyond their wildest dreams.

Pat baron1-thumb-300x255-66049.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Patrick Baron, executive creative director at McCann Melbourne.

Congratulations to all the finalists. It's always an honour to judge work of this standard and from some of the best agencies in the world. It's always hard to separate out campaigns and ideas from others. All have their own beauty and power. I'm in Wellington New Zealand filming a commercial with local director Taika Waititi at Curious Films. It's a stunningly beautiful harbor but there's a storm brewing with a different beauty and power. READ MORE...
Just Jeans - Sonny Bill Williams - Picture 2.jpgDenim just got even cooler this summer, with Kiwi sporting icon Sonny Bill Williams getting down to his denims for Just Jeans' new summer range.
Just Jeans is bringing Williams home to front its Summer '14 campaign, launching today in Just Jeans stores across the country. Shot in Sydney and Auckland, with acclaimed photographer David Mandelberg at the helm, the uber cool campaign imagery magnify Sonny's good looks and playful nature - set in a sun drenched, urban, loft apartment.
apaceffie2015_logo.jpgThe 2015 Asia Pacific Effie Awards has announced the call for entries, which is open to entries from Australia and New Zealand.

The 2015 Awards is now accepting entries through to 15 December 2014 for all marketing communication efforts that have ran in Asia Pacific during the qualifying period.  Winners will be announced at the Awards Gala in Singapore in April 2015.

The 2015 Awards features 34 Single Market categories and 2 Multi-market categories, with 5 new categories, namely Branded Utility, Business-to-Business, Shopper Marketing, Sponsorship & Event Marketing, and Youth Marketing.
Screen Shot 2014-10-07 at 11.25.38 am.jpg141005_LIA_LAS VEGAS_2014_9P3A9469.jpgLIA has just released the shortlist for the TV/Cinema/Online Film - Music & Sound category for 2014 in Las Vegas.

New Zealand has scored one finalist. Liquid Studios Auckland has been shortlisted for NZI 'Devil's Chair' via FCB NZ in the Music Adaptation - Instrumental category.

View the shortlist for Australia, Asia and NZ: LIA Music and Sound Shortlist 2014_Oct_6_CampaignBrief.xlsx
Screen Shot 2014-10-07 at 8.42.16 am.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Simply mention the product name repeatedly, throughout the ad.

Like this.

The good news is that the Client will probably really like it.

And it will sail through research.

The bad news is that it will almost certainly be a terrible ad. READ ON...

LIA judging gets underway at Vegas' Encore Hotel

TV:Cinema:Online Film - Music & Sound Jury.jpgThe London International Awards judging is underway at the beautiful Encore Hotel in Las Vegas.

The Music, Non-Traditional and the Film Juries are halfway through judging with other juries to begin today and Wednesday. Also commencing today is the highly-aclaimed LIA Creative Conversations young creative programme which will run for 4 days.



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