The One Show Q1 deadline this Saturday July 30

2016CFE-Q1-Header.jpgThe One Show's Q1 deadline is almost up with entries due by Saturday, July 30, 9pm New Zealand time.

The quarterly system divides the entry periods into four deadlines, beginning in July and ending with the usual final deadline at the end of January.  The first quarter deadline is July 29; the second is September 30; the third is December 2; and the fourth and final deadline is January 27.

Screen Shot 2016-07-29 at 7.43.46 am.jpgNew Zealand's most widely-owned company Mighty River Power has re-launched as Mercury and has unveiled a new campaign via FCB New Zealand.

Mercury's chief executive Fraser Whineray says the change signals a new era of benefits for Kiwi consumers and the country from renewable energy and rapid advances in technology.

28592bf.jpgAd Stars has unveiled its full line-up of jurors, who will spend one week in Busan, South Korea selecting the winners of Ad Stars 2016, which runs from 25th to 27th August.

Wayne Pick (left), executive creative director, Colenso BBDO/Proximity will represent New Zealand on the jury.

 This year's executive jury panel includes:
·      Manolo Techera, Creative Chairman, Marcel Worldwide, Mexico
·      Tim Doherty, Chief Creative Officer, Isobar China, Shanghai
·      Leigh Reyes, President and Chief Creative Officer, MullenLowe Philippines
·      Ali Shabaz, Chief Creative Officer, Grey Group Southeast Asia, Singapore
·      Jeremy Craigen, Global Chief Creative Officer, Innocean Worldwide, London

Last chance to register for BOTAB

-1-thumb-400x141-222184.jpgCalling all the Independent Women and Boys 2 Men - It's the final countdown to register your band for Battle of the Ad Bands 2016. Registrations close tomorrow so hurry up.

With arguably the best theme ever, Boy vs. Girl Bands and wildcard songs from Bowie and Prince, you'll want to don your pleather vests and choreograph those dance moves to take away the title of BOTAB Champions 2016 and a whole raft of amazing prizes.
Screen Shot 2016-07-28 at 7.50.31 am.jpgAMI has launched a new campaign promoting insurance for renters via Colenso BBDO, New Zealand. A deliberately timely proposition as more and more kiwis are renting and renting for longer.
This new offering follows on from its recent and successful launch of Young Drivers Insurance, as another example of AMI making insurance more relevant and affordable for more New Zealanders.

ABC_Still10_FatherPossumLAURELS.112441 (1).jpgMedia Design School's short film, Accidents, Blunders and Calamities, has taken out the prize for Best Animated Film at the  2016 Comic-Con International Independent Film Festival (CCI-IFF).

Described as the world's biggest celebration of entertainment and popular culture, Comic-Con International is held over four days in San Diego, California, and attracts people from all over the world. The film festival has been an integral part of Comic-Con for the past 17 years.

Suthi.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Suthisak Sucharittanonta, chairman and chief creative officer at BBDO Bangkok.

Winner: Air New Zealand "Safety in Hollywood". It's a quirky and funny 5 minute in-flight safety video following their Hobbit one from 2 years ago. They have redefined safety videos with its fun and creative approach which reflects the Kiwi sense of humour. READ MORE...
Deb Ryan Executive Director New York Festivals 3576_0064-Edit_lr.jpgThe AME Awards for the World's Best Advertising & Marketing Effectiveness has appointed Deb Ryan, executive director of the AME Awards.
Says Michael O'Rourke, president, New York Festivals: "New York Festivals is thrilled to appoint Deb Ryan to lead the AME Awards; we look forward to her leveraging her strategic marketing skills and executive experience to increase the competition's profile across all regions."
In her new role as executive director of the AME Awards, Ryan will take on dual roles, responsible for leading both the Midas Awards for the World's Best Financial Advertising, as well as the AME Awards. Ryan brings 15 years of brand building experience to the AME Awards; her depth of experience includes leadership positions in marketing, account management, corporate communications, new business and sponsorship development.
Glenn Wood 2.jpgVeteran copywriter, published author and awarded creative Glenn Wood has joined Ogilvy & Mather full time in the role of creative director, following a recent freelance role with the agency.

Wood's career of almost 30 years in the New Zealand advertising has seen him work with many large agencies including Y&R, DDB, Saatchi & Saatchi and Colenso BBDO.

In addition to his copywriting work, Wood has had books for both children and adults published as well as creating screenplays.

Sats Wood: "I'm very happy to be joining the creative department alongside exceptional talent like Regan and with the chance to work on big brands. It's the right time for me to get back into the buzzing environment of an agency full time."
7 (1).jpgCarat NZ has today announced the appointment of Alex Lawson (left) to the role of group business director.

Lawson joins Carat from ZenithOptimedia where he was group business director and has also held roles at APN News & Media, Mediaedge and Mediacom.  Well regarded in the industry, Lawson was a 2015 finalist for Campaign APAC's coveted Account Person of the Year.

Says Rob Harvey, CEO, Dentsu Aegis Network New Zealand: "I'm really excited to have Alex join the team. Alex will bring great energy to the agency and a perfect balance of account service, strategic thinking, and leadership to the role. His diversity of experience is a great fit with our Group's integrated way of working."
MIDAS-GOLD-BARS.jpgThe Midas Awards for the World's Best Financial Advertising polled its international network of agency and industry creatives inviting them to weigh in on how Britain's historic exit from the European Union will impact the ad world.

With an eye on failing stocks and the plunging pound sterling, the Midas Awards global roundtable discussed what, if any, new opportunities does this monumental change bring to the table?

"Brexit highlights the need to think beyond any national or regional borders, and to have global vision," said Ken Muir, founding partner, Mohawk UK.

"This isn't good news for our creative friends and colleagues across the pond, but on a purely mercenary level, Brexit had an immediate effect on the affordability of European creative talent thanks to the huge drop in value of the Euro and the British Pound, said Charles Coxe ,Co-President and Executive Creative Director, Saga USA. "Uncertainty on the part of European clients also means that there is more talent freed up to work on projects based in the United States. We have seen these (hopefully temporary, for their sake) benefits firsthand."
Vodafone-Red-Bull.jpegVodafone, via agency FCB New Zealand, has pulled off one of its most innovative marketing activations yet with a high octane stunt featuring kiwi drift car sensation, Mad Mike Whiddett, and the company's own Director of 4G Network, Tony Baird.
Mad Mike successfully completed the drift course with his windows completely blacked out, his only vision coming through four tablets fixed to the inside of his windscreen.
A live video call across the Vodafone 4G network delivered Mad Mike's only view of the outside world, beaming in from four smart phones attached to the roof of his drift car.

plus bonus behind the scenes footage
View the #4G Redline Video News Release
Air NZ Safety In Hollywood.jpgAir New Zealand has teamed up with Hollywood actress Anna Faris and New Zealand actor and comedic legend Rhys Darby for its latest safety video, Safety in Hollywood.
The video, shot at Warner Bros. Studios in Los Angeles, explores several different Hollywood film genres as Darby tries to convince the star of the hit TV show Mom and the Scary Movie films to play a role in Air New Zealand's new safety video with him.

Safety in Hollywood will be rolled out across the airline's fleet from today.

Susan Credle Headshot (1).jpgSusan Credle, global chief creative officer of FCB, will be the Jury President for Print, Poster and Billboard at the 2016 London International Awards (LIA). The jury will meet in Las Vegas in October.

"When creatives get stuck, many of us go back to the two-dimensional medium," says Credle (left). "If we can make an idea work in such a distilled form, we know it has potential. It is important to continue to pay attention to and honor these mediums especially when so many want to declare them dead. Let's not forget, '1984', heralded as the best television ad of our generation, was inspired by the perfect print headline: Why 1984 won't be like 1984."
ROOKIES-1.jpgMedia Design School has been ranked as the world's top tertiary provider for both Graphic Design and Photography by a panel of internationally renowned judges, beating 479 other schools from 77 countries for these top honours.

Formerly known as the CG Student Awards, The Rookies aims to  " and showcase the outstanding talent emerging from higher education facilities and help launch them into careers at the world's top studios."

The judging panel included industry veterans from internationally recognised studios including Weta Digital; Framestore; Double Negative; Hell Studios; Thornberg & Forester; SONY Imageworks; and Pixar.
Snow-1.jpgA collective made up of New Zealand's South Island's leading ski areas today launches its latest campaign to drive awareness of the region's world class snow offering to its Australian neighbours.

Developed by Sydney-based One Green Bean, the content-led campaign, 'Snow Addicts' will be promoted via PR and social amplification. It encourages intermediate and advanced skiers and snowboarders to jump on a three-hour flight to take advantage of the largest ski area in Australasia, New Zealand. Born from the concept of snow addiction, a condition that affects the hard-core skier and snowboarder, the campaign depicts humorous snow addict behaviour, from obsessing over the start of the snow season to wearing a goggle tan with pride.

Peter Martin Pic 4.jpgDirectors Peter Livolsi and Martin Dix, known professionally as Peter Martin, have signed to Auckland-based production company, Robber's Dog.

Although still operating under the Peter Martin banner, the pair are now directing as a collective, with Martin and Peter both tackling solo projects in addition to their continued work together.

Aussie expat Martin explains their evolution: "We've always admired the way guys like Traktor and The Glue Society do their thing. No matter which director(s) you end up with they always deliver, and because they can split up and offer different iterations of themselves, they're able to tackle multiple projects at once.

"The selfish part of us will always like working together because we have so much fun that way, but we do love the idea of not missing out on a great script just because of a schedule conflict. Having the ability to split up and operate more as a collective at times will just mean more opportunities to add awesomeness to the Peter Martin reel."
KATHY-DELANEY-1.jpgThis week's guest judge is Kathy Delaney, the global chief creative officer of Saatchi & Saatchi Wellness, based in New York.

Best: Under Armour 'It Comes From Below' This spot makes the most of the sensory experience one feels at a baseball game. It's moving and this is coming from someone who's not much of a baseball fan. I love the editing. And that crack of the bat truly says it all. Go Mets!

Runner-up: Amstel Beer 'Pass It On' Passing along an Amstel from friend to friend is a heartwarming idea that captures the emotional and communal connection people have when sharing something like a beer. read more
LIA Logo.jpgDue to numerous requests The London International Awards (LIA) entry deadline has been extended to July 29th, 2016. Should you need an extension to this contact Christina at LIA.

New categories have been added to "The NEW" category. Entries into The NEW should be work that is delivered with a freshness that makes its impact ever more potent.  Work that attempts to be category defining in and of itself.

A new category "Verbal Identity" has also been added. Verbal Identity is the long-term verbal assets of the brand (i.e. brand name, sub-brand name, corporate name).

Other categories include: Billboard, Branded Entertainment, Design, Digital, Integration, Music Video, Non-Traditional, Package Design, Poster, Print, Radio & Audio, The NEW, TV/Cinema/Online Film, TV/Cinema/Online Film - Music & Sound, TV/Cinema/Online Film - Production & Post-Production and Verbal Identity.

A top class jury panel has been assembled including Susan Credle (Global CCO FCB), Rob Reilly (Global CCO McCann) and Pum Lefebure (CCO Design Army)

BB_tvcstills-6249-Edit-Hi-res.jpgJulian Dennison, the young star of Taika Waititi's Hunt for the Wilderpeople, takes centre stage in the launch campaign for Bargain Box, a new, super affordable meal delivery service for families brought to you by My Food Bag.

The launch TVC was created by Saatchi & Saatchi New Zealand and directed by Paolo Rotondo. The agency was also responsible for the Bargain Box branding, packaging design, website and online content. It marks the first major delivery of work since My Food Bag appointed Saatchi & Saatchi as its agency of record earlier this year.

ANDY & BEC-web.jpgCB Exclusive - Campaign Brief can reveal that former Colenso BBDO and Whybin\TBWA Auckland ECD, Andy Blood, has been appointed creative strategist for Facebook & Instagram ANZ.

As part of the Facebook Creative Shop team, Blood will be joining a global team of over 130+ creative strategists who partner with clients and agencies in building outstanding work for the platform. 
"Andy is simply one of the most accomplished ideas people in the business. He is someone I've always greatly admired and I'm thrilled he is joining the team. His work, and his passion for the work, is truly world-class," says Rebecca Carrasco (pictured with Blood), head of Facebook Creative Shop Australia and New Zealand, who came on board in November last year.
Leigh-Terry-1.jpgIPG Mediabrands has lured Leigh Terry from Omnicom Media Group ANZ to the CEO role at IPG Mediabrands in Asia Pacific. Terry is a highly regarded media innovator and leader whose career has spanned Europe and the Pacific.
"Asia Pacific is a key priority for regional investment over the next five years," says IPG Mediabrands' Global CEO Henry Tajer. "The region continues to hold enormous potential for our clients and our business and Leigh possesses the talent, experience and vision to deliver on the plans we have in place."

"Leigh is a very highly respected and effective executive who has been on our most-wanted list for quite some time and I am very excited he has chosen to join us."
Peter Horgan_CEO (1).jpgOmnicom Media Group has promoted Peter Horgan to CEO ANZ replacing Leigh Terry, who has moved to rival media network IPG Mediabrands as CEO for the APAC region.

Horgan was most recently CEO of OMD Australia and will report to Cheuk Chiang, CEO of Omnicom Media Group Asia Pacific.

His promotion will see him take charge of all of Omnicom Media Group's assets in Australia and New Zealand and across all brands including OMD, PHD, M2M, Foundation, Dynamo, Resolution, Accuen, Annalect and Airwave.

"The ANZ region is a stellar success story with both OMD and PHD performing phenomenally well in terms of reputation, scale and business growth. Leigh has played a key role in that success, driving the growth and stability of our agencies in the region. We are thankful for his leadership and contribution," says Chiang.

"Peter has done an exceptional job in elevating OMD in Australia taking it to the number one position. OMD Australia has recently delivered fantastic results with strong growth. The talent, offering, work and innovative culture are second to none and Peter, together with strong leadership from both Australia and New Zealand will continue to drive our high performance in the region."

"Having led OMD for the last 5 years, I am looking forward to supporting the OMG businesses across ANZ to drive even greater success. We have built a diverse suite of capability in this region, and I feel we are uniquely placed to embrace the future landscape," says Horgan.

Advertising. Who will teach the teachers?

Advertising-teachers.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"Any fool can know. The point is to understand." ~ Albert Einstein

Many years ago, I worked with a truly great global creative director. Let's call him John. He was a mentor to me. We were working on a large global piece of business. The problem we faced was making the company, and by company, I mean a board of about 12 very conservative, risk averse people understand they had to change. We had to make them understand that the work they were doing wasn't the path forward.

At the time I didn't have a clue how to do this. I was young and a little out of my depth. The people I was dealing with were worried about their prostates and I was worried about getting a Playstation. That is a big difference in anyone's language. The last thing these people wanted to do was take a risk. It is one of those situations where paralysis was the most likely outcome. This is always a problem because the speed an agency needs to move at is often way faster than the speed a large multi-national wants to proceed at.
ANTI-TRUMP-VOTE.jpgTwo of America's most respected admen, Jeff Goodby and Rich Silverstein, the co-founders of Goodby Silverstein & Partners San Francisco, have released this film to encourage Americans to vote this election.

Words have meaning. Actions have consequences. Donald Trump has, again and again, provided entertaining moments of amusing name calling and shocking jingoism. But does that mean he should be their president?

SNAPCHAT-BATMAN.jpgSKY TV, via agency DDB New Zealand, has launched Tiny Trailers, a Snapchat campaign comprised of 40 mini-trailers, each showcasing a piece of content coming soon on SKY.

The campaign enlists the help of emerging comedian Melanie Bracewell, whose quirky riffs on SKY's latest content are aimed squarely at the broadcaster's younger audience.

The Tiny Trailers, filmed on an iPhone, have a distinctly homebrew feel and run the gamut from Batman vs Superman to The Great British Bake Off, with each lasting for just a handful of seconds.

All followers of SKY's Snapchat Channel (SKY_NZ) will receive the Tiny Trailers, rolled out over the course of a week. The campaign is also supported through a series of Facebook posts including video, carousels and link ads.

DDB chief creative officer Damon Stapleton says the idea of turning the concept of traditionally big-budget trailers on its head for a young, socially engaged audience was an instant winner.

"This campaign is fast, it's fun, and it tells you everything you need to know in ten seconds or less," says Stapleton.


Paralympians-2.jpgChannel 4 in the UK has just launched a major new advertising campaign ahead of the Rio 2016 Paralympic Games: We're The Superhumans. 

The new spot launches as part of Channel 4's 2016 Year of Disability and is the follow up to the multi-award-winning Meet the Superhumans campaign of London 2012, which helped shift perceptions of disability within the UK.
The centrepiece of the campaign is a three-minute spot, We're the Superhumans, created by Channel 4's in-house 4creative team and directed by Blink Productions' Dougal Wilson. The film features a cast of more than 140 disabled people - including Paralympic athletes, musicians and members of the public from all walks of life - and celebrates the abilities of people with a range of impairments.

CreamWinners2015.jpgCream is the annual competition that supports emerging creative talent from across the globe. Held by The Talent Business, the world leader in executive search for creative businesses, it connects young hopefuls to the ECDs of the world's leading creative agencies and brands.

Dates for entry are July 18 to July 22, 2016 and can be made by emailing the relevant portfolio link to Nikki Hall: Full details can be found HERE.

Now in its 17th year, Cream winners (the 2015 winners are pictured above) have gone on to create famous, award-winning work, become high profile ECDs and start successful agencies. Through Cream, creatives have secured placements at agencies including Droga5, Google Creative Lab, adam&eveDDB, Wieden+Kennedy, Ogilvy and Mother. Previous winners have come from Watford, SCA 2.0, Central St Martins, CUCA, DMJX: Kreativ Kommunikation, Berghs School of Communication and Miami Ad School - Cream has become an international platform for undiscovered creativity.
TOUCHCAST-01_IMG_0383.jpgTouchcast has welcomed three new senior figures to its Auckland leadership team: general manager Jacqui Copas, client service director Steve Pountney and design director Dean Pomfrett.

Touchcast MD, Andrew Hawley says he is excited about what the trio bring to the Auckland team: "It took us some time to find the right people with similar values and the relevant experience, but already Jacqui, Steve and Dean have made a significant difference to the business. 
AUCK-CITY-MISSION-appeal.jpgAuckland City Mission has debuted The Harsh Reality; an immersive, 360-degree video experience that drops the viewer into a series of confronting vignettes, shot from the perspective of one of Auckland's homeless.

Created to kick-start Auckland City Mission's 2016 Winter Appeal, the experience serves not only to highlight the terrible conditions facing Auckland's homeless, but also to force the viewer to see through the eyes of a rough sleeper -- driving home that these are real people, just like anyone else.

The 360-degree experience, produced by Track and DDB, is currently hosted online by NZME on the New Zealand Herald website -- a first for the publisher.

Watch The Harsh Reality 360-degree VIDEO
EX9005_Tasman_Glacier_LoRes (1).jpgTourism New Zealand, Whybin\TBWA Sydney and Eleven today unveils a new global video fronted by Oscar-winning filmmaker James Cameron.

The video, which was filmed in New Zealand's South Island, sees James share his passion for the destination he has chosen to call his second home. The filmmaker describes New Zealand as 'my kind of country,' and the video clip offers the world a glimpse of what it is that captivates him like nowhere else.

Cameron has a personal connection to New Zealand stemming from a visit in the mid nineties in which he fell in love with the country's beauty.

ONE-SHOW-2017.jpgThe One Club has launched its entry system today, adding vertical categories and a moving craft discipline while retaining the quarterly format introduced last year.

"Not all clients are created equal, and it becomes challenging to judge something like pharmaceutical advertising against sports apparel or automotive," said Yash Egami, vice president of content and marketing at The One Club. "This new structure makes it a more even playing field for our judges to benchmark quality."
Samsung_LowLight1[1].jpgFollowing the success of the Galaxy S7 and S7 Edge 'Now You Can' campaign, Samsung has continued with a new burst of activity, with the release of the second piece of locally produced film via agency Colenso BBDO.

Directed by Riley Blakeway via production company Robbers Dog, the film showcases the low light capabilities of the Galaxy S7 and S7 Edge camera.
The latest film focuses on how the Galaxy S7 can help kiwis capture the best of their nighttime experiences by not killing them with harsh light. Drawing the audience into a series of distinctly kiwi settings, the film documents the after dark adventures of groups capturing life at night, positioning the Galaxy S7 and S7 edge as the perfect companion for your low light experiences.

GIAN-13313909_10157000446100215_818500173_o.jpegEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Gian Lanfranco & Rolando Cordova, creative directors global brands, McCann New York.

Favourite: Ad council Love has no labels.
A powerful message of how differences are a big part of such a diverse country. The execution reminds us a bit to the man walking from johnnie walker.

Runner-up: Virgin media Usain Bolt
Well use of a celebrity with a strong message. The editing is great; as it makes you feel all the energy of Bolt and what's behind.


Never put vinyl in the microwave

VINYL-img_0059.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"It is the time you have wasted for your rose that makes your rose so important." - Antoine de Saint-Exupéry, The Little Prince

I recently read an interesting stat about the resurgence of vinyl. Sales have reached levels last seen in 1996. (I think somewhere around 1.3 million units). I also watched a show called Kitchen Nightmares with Gordon Ramsay shouting at Americans. These two things may seem unrelated which could be a problem for this blog post. But what the hell, let's see if I can join them together.

Let's start with Gordon Ramsay. In his show, the medicated lady that owns the restaurant microwaves everything. It's an Italian restaurant and they don't use a stove. There is nothing on the menu that is fresh and the meatballs look like scrotums that have been in a terrible accident. As you can imagine the food is shit, morale is terrible and they are weeks from closing.

Screen Shot 2016-03-16 at 11.23.45 AM.pngA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only $45 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



LIA Logo.jpgThe London International Awards (LIA) entry deadline for this year's awards is tomorrow - July 13th, 2016. Should you need an extension to this contact Patricia Censoprano at LIA.

New categories have been added to "The NEW" category. Entries into The NEW should be work that is delivered with a freshness that makes its impact ever more potent.  Work that attempts to be category defining in and of itself.

A new category "Verbal Identity" has also been added. Verbal Identity is the long-term verbal assets of the brand (i.e. brand name, sub-brand name, corporate name).

Other categories include: Billboard, Branded Entertainment, Design, Digital, Integration, Music Video, Non-Traditional, Package Design, Poster, Print, Radio & Audio, The NEW, TV/Cinema/Online Film, TV/Cinema/Online Film - Music & Sound, TV/Cinema/Online Film - Production & Post-Production and Verbal Identity.

A top class jury panel has been assembled including Susan Credle (Global CCO FCB), Rob Reilly (Global CCO McCann) and Pum Lefebure (CCO Design Army)

adstars.jpgThree AdSchool teams have made it onto the final shortlist of only 15 ideas in the Innovation category at AdStars.

Congrats to Katie Price and Jinah Song for their Festival Lifebands idea for Vodafone; Joshua Foley and Brooke for Coke under Rubble; and to Cain Duff & Aiken Hutchenson for Colgate Double Check (an idea that was additionally shortlisted in a video category). A big congratulation also to Lauren Day & Nathaniel Ong for their Sleep Radio campaign, which is shortlisted in the Print Category.
TRADE-ME-tvc1.jpgTrade Me has launched a new brand campaign, Life Lives Here, intended to highlight those slice-of-life moments that thousands of Kiwis experience through the site every day.

The campaign, produced by DDB New Zealand, following a successful pitch earlier this year, will be supported through TV, outdoor, digital and social channels.

For Trade Me, this new brand direction has been a long time in the making, driven by a desire to foster a stronger emotive connection with the brand among the legion of New Zealanders for whom it is an invaluable daily destination.

Mike Hutcheson.jpegCorporate communications and stakeholder engagement firm, One Plus One Group, today announced the appointment of Mike Hutcheson to the newly created role of non-executive chairman.
Kelly Bennett, One Plus One founder and managing director, said the introduction of Mike Hutcheson's involvement was a real coup for the company: "Mike is widely acknowledged as one of the smartest and most strategic thinkers in New Zealand business. His wisdom and experience, honed over many decades building hugely successful companies and brands, will be a real asset for us. He's gregarious, imminently likeable and we get along well, so it was a natural fit."



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