Pete_Grasse.jpgThe A-List Hollywood Awards has revealed its line-up for the 2014 Film Advertising Craft Awards in Los Angeles on 29th July 2014 which includes Curious Film president Peter Grasse (left).

Sessions will be presented by Walt Disney Animation & Interactive Studios, Grasse, president at Curious, Partizan, and Life After Pi creators Scott Leberecht and Christina Lee Storm.

Walt Disney will showcase 'The Tunes Behind the Toons'; Partizan is presenting a Short Film & Music Video Showcase; and Grasse, will present a session titled 'Technology & Film: An Antipodean View of our Future as Filmmakers' that examines the dangers of our industry's topical obsession with applied technology.
Lydia_Ko_1.jpgIn celebration of Lydia Ko's recent triumph at the Marathon Classic in Ohio and her world number two ranking, proud sponsor ANZ is giving fans the chance to win with help from Ko herself in an online golfing game developed by Whybin\TBWA New Zealand.
The ANZ Lydia Ko Golf Challenge is a combination of video content and gaming. The game element is set in a virtual recreation of the 17th hole of her hometown golf course - Pupuke Golf Club.

d062fff0823dc80690f625cf7254e450.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nick Pringle, creative director at Grey, New York.

It's unpleasantly early in the morning here in New York, so I've caffeinated and eaten a pastry with an unpronounceable filling. In light of the pressing 12pm deadline, I'm going to try and keep short and sweet-ish. READ MORE...
Screen Shot 2014-07-22 at 10.28.12 am.jpgJames Hardie has launched a new fantastical TVC to promote its Linea Weatherboard product to homeowners via NZ agency Federation.

The spot follows the story of a house that transforms during a storm, evolving into a protective robot whose Linea cladding has prepared him to battle the elements, defending the family inside. As the weather rages, viewers see the delight of the young girl safe inside the robot house as he triumphs against lightning, howling wind, driving rain and coastal sprays.

Jordan Sky - pic.jpgSaatchi & Saatchi New Zealand has further bolstered its retail capabilities with the appointment of creative director, Jordan Sky.

Over his 15 years in the business, Sky has worked extensively across the banking, lotteries, telecommunications, FMCG, pharmaceuticals, QSR and automotive sectors. He most recently managed the McDonald's trans-Tasman account while he was creative director and head of retail at DDB New Zealand. He also previously worked at Saatchi & Saatchi New Zealand between 2006 and 2009.
The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 is out and it's FREE to enter.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Entry deadline is Friday, August 22nd 2014.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
Screen Shot 2014-07-21 at 10.55.11 am.jpgMobile Embrace's 4th Screen Advertising, New Zealand's leading mobile advertising sales agency, has launched two complimentary rich media mobile ad units to promote the premier of the Paramount film Hercules.
The innovative creative sees the use of an in-banner video combined with an animation overlay to bring to life the film's essence and offer users a deeper level of engagement that is more attention grabbing than a static banner ad.

Screen Shot 2014-07-21 at 7.43.12 am.jpgBrandspank has been commissioned by Viacom to write and produce 6 fresh channel idents for Comedy Central New Zealand. The objective was to provide some brand spots that specifically cater to its local NZ audience.

Says Logan Bradley, lead creative and director on the project: "As Comedy Central is an international brand our challenge was to tell some jokes that had a sense of native NZ authorship without leaning on the Kiwiana cliche's we're all so used to. The cliche's are there, but not how you'd expect them."

Screen Shot 2014-07-21 at 7.38.07 am.jpgBy Simon Veksner, Creative Director, DDB Sydney

We studied a poem once in English class at school.

Can't recall which one it was now. Anyway, we all had to write down what we thought it meant, and it turned out that different kids saw the meaning very differently. I remember asking the teacher what the 'right answer' was, and him saying there was "no right or wrong," and it was an achievement that the poet had created something that was "open to multiple interpretations." READ ON...
Powerade All Blacks Poster.jpgPump spring water's All Blacks on pack promotion has consumers intrigued and guessing the player combinations on pack.

Each bottle features 3 All Black players, and consumers have to guess all 3 to be in to win a Pumped-Up All Blacks fan experience. The prize includes flights to Brisbane and accommodation for two, tickets to the final Bledisloe Cup match on the 18th of October this year, and a place at the All Blacks training run.

The artfully crafted player images have added visual excitement along with the chance to win.

Says Sarah De La Mare, Pump brand manager: "Targeted at young adults, the chance of winning an All Blacks experience during the height of the rugby season has wide appeal.
emily_facebook_title02.jpgNZ creative director John McCabe has launched a new branded entertainment project called One Winged Bee Productions for kids.

The platform has released its first entertainment video in a roll out which will be followed by two more episodes as well as ebooks available through iTunes.

WWF_LAST55_overBlack_1a.jpgOgilvy & Mather has placed an advertising message inside a music track part of the Last 55 campaign for WWF.

At 55 seconds into 'I See Red' Tim Finn interrupts the song urging people to go online and sign The Last 55 petition to help save the Maui's Dolphins. After the message from the artist the song continues. TRN have placed the song in regular programming on Haurarki, Hits and Coast.

Says Dean Buchanan, chief content officer TRN: "We are very happy to support this initiative, it's a great cause and excellent use of star kiwi talent, music and the radio medium."

KOrQfAVAxyGpxcD-556x313-noPad.jpgAustralian based campervan company Wicked Campers has been forced to withdraw sexist slogans from its vans after a 110,000-strong petition.

The campervan company at the centre of a people-powered revolt over sexist van slogans has today issued an apology and committed to reviewing and removing sexist or misogynistic marketing from all vans in the next six months.
113c97e.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Andy Flemming, creative director, M&C Saatchi, Sydney.

1. See the child: See where I live. A mixed bag this week. Nothing spectacular and a few flaws here and there. Let's take the Thai ad. Why does Dad think a newborn baby would have even the vaguest interest in an iPhone cartoon? And why doesn't he just pick the thing up the second it just starts crying? Don't get me wrong, I'm all for love over technology but a handy iPad beats love hands down when you have to fly one of them long haul. READ MORE...
Old Spice_Soccer.jpgEven a "mandroid" can be cool and desirable with Old Spice. Wieden + Kennedy Portland's latest Old Spice campaign features a clumsy, uncoordinated  "mandroid" who still gets the girls.

Hannah Tatton Reload Agency.jpgAustralasian photographer's agency Reload has a new agent / business development manager on board in Hannah Tatton (left), who will head the New Zealand office.

Tatton comes to Reload with many years experience representing photographers both in New Zealand and in Australia.

Tatton is excited to be working with the extensive roster of 18 talented and award winning commercial and fashion photographers at Reload Agency; including Stephen Langdon, Hannah Richards, Vicki Leopold and John McDermott and a complete roster in Sydney including Ben Cook and Jason Ierace amongst others. She takes over the reins in early July and is excited to be joining the Reload team in her new role.

Simon Veksner: Beware of nice people

niceday.jpgBy Simon Veksner, Creative Director, DDB Sydney

DDB has a philosophy of hiring people who are "talented and nice."

And I agree with it.

I've worked at agencies in the past where some people weren't nice, and it's a ball-ache.

10382035_10152213631938531_4756644305524752199_o.jpgGerman sportswear brand adidas has secured victory on and off the pitch at the 2014 FIFA World Cup in Brazil by outperforming its competition in real-time marketing with its 'all in or nothing' campaign via TBWA\Chiat\Day LA.

Key headlines relating to the adidas all in or nothing campaign include:
  • 1.59M1 conversations - Most talked about brand related to the 2014 FIFA World Cup in Brazil
  • 5.8M2 - Increase in followers across all major social media platforms
  • 14.5%2 - Fastest growing football community in social media
  • +38M3 - Most viewed sports brand on YouTube; based on videos published during the tournament period
  • 2.98M (603%) 4 - Growth of @brazuca Twitter handle in the tournament period
  • 917K5 - Most used brand hashtag on Twitter (#allin)
85 Admen3.jpgAfter last week's successful debut the 1885 basement again plays host to 85 Admen this Thursday and every Thursday thereafter.

85 Admen - 1885 Britomart, 27 Galway St Thursdays 8pm.
Spaces are strictly limited to 85 Admen so RSVP to

First 2 firms to RSVP with 5 players will receive a complimentary cadillac limo pickup.

All sexes, income brackets and sexual orientation welcome. A high standard of dress is required.
XC Concept 1.jpgScandinavian car brand Volvo has appointed Freemans Bay Indie, Republik to its media and creative account, effective August 2014. As a result, Republik will part ways with Peugeot after a successful 10-year relationship
Says Paul McNamara, Republik director: "This is an exciting appointment for us and continues the positive momentum we've been enjoying over the past 12 months.
3.jpgDavid Bell, former CD of Adschool at the Media Design School NZ and freelance art director has just released the illustrated edition of his epic story 'The Dog Hunters', showing that there is indeed, creative life beyond the creative department.
Weighing in at a hefty 388 pages, with more than 230 detailed cross hatched drawings, it's the result of more than six months hard labour, partly financed by Bell's successful Kickstarter campaign which was one of the first in New Zealand.
Screen Shot 2014-07-11 at 3.12.48 pm.jpgRated New Zealand's best bank for customer service TSB Bank has developed a campaign that takes a fresh approach to talking about customer service - by using real people and their bad experiences with other banks to demonstrate how TSB Bank is the better choice.
In the TV spots, directed by Louis Sutherland of The Sweet Shop, TSB Bank and Special Group went out and found kiwis who had been treated poorly by their respective banks. They then righted the other bank's wrongs by treating these people to their perfect day.

Adidas2D.jpgTwo adidas teams have reached the FIFA World Cup Final for the first time since 1990. With adidas-sponsored sides Argentina and Germany making the Final once again, the World's leading football brand has cemented its success story at the 2014 FIFA World Cup in Brazil.
whrerenext_image.jpgHeart of the City via Vmob and Colenso BBDO, has today announced the launch of a smartphone app - Where Next - to revolutionise the central city experience and keep individuals "in the know".
Millions of people - Aucklanders, visitors and international tourists soaking up the world's third-ranked city for lifestyle* - can now find out what's on, and when and where to go next at the tap of a button. Where Next serves highly targeted, real-time, preference and location-based personalised information direct to mobile.


70 entries received in IPA Effectiveness Awards

mervyn-davies.jpgSeventy entries have been received for the prestigious 2014 IPA Effectiveness Awards, from brands including ITV, Kit Kat, Virgin Trains, BT, McDonald's and O2, among others.

The Awards are widely considered to be the most rigorous effectiveness competition in the world with entrants having to prove beyond reasonable doubt that their marketing communications campaign paid back. The Awards also provide the richest communications database in the world.
mobileworldcup.jpgAs mobile use by an average U.S. consumer approaches three hours a day, analysts predict mobile will be the third-largest advertising medium by the end of the year*.

The second quarter of 2014 was no different as mobile users across the globe were captivated watching the latest football news from Brazil on their mobile devices.

Cristal Festival 2014 launches call for entries

savethedate_EN.jpgCristal Festival 2014 competitions are now open. With more than 3300 campaigns entered last year, Cristal Festival has become a true reference in the field of advertising competition.

And with the globalization of all the competitions in 2013, the festival is now a great benchmark tool for the participants. Entries are now opened and agencies can enter their campaigns in the following categories:

Brand Entertainement & Content
Digital & Mobile

Poynton-Cannes.jpgCB Exclusive - Campaign Brief can reveal that Kiwi expat Malcolm Poynton, who is currently the London-based chief creative officer of SapientNitro Europe, is poised to take a global role at Cheil Worldwide, Samsung's worldwide agency.

At time of writing Poynton (photographed by CB in Cannes last month) could not be contacted but a source close to the situation confirmed he had taken the role, which is expected to be announced officially in the coming weeks.

A major global player, Chiel also own the Barbarian Group and McKinney in the US and Beattie McGuinness Bungay in the UK.

Poynton joined SapientNitro as its first European chief creative officer in 2010. Before that he was executive creative director of Ogilvy Group UK.

New Zealand-born Poynton started his career by accident when he joined a New Zealand start-up agency. He had a brief stint at BBDO London in 1989 before returning to the Antipodes to join Sydney-based OMON.

He was a founding member of M&C Saatchi, where as deputy creative director he led the award-winning British Airways 'Johnny Foreigner' campaign starring PJ O'Rourke, the NatWest 'trendy wine bar' work and the launch of Sky Digital. Following that, he joined Saatchi & Saatchi Australia as executive creative director, where he took the agency to a string of successes, including Cannes Golds, D&AD silver, Caxton & Folio Grand Prix and ATV Agency of the Year.
SKY Time Tunnel.jpgKiwis' competitive spirit is behind a campaign from SKY TV and DDB that celebrates the Glasgow 2014 Commonwealth Games by giving people the chance to connect with New Zealand's great athletes.
The Time Tunnel allows Kiwis to race against an echelon of former Commonwealth athletes, as well as their mates, in a virtual time tunnel experience during the lead up to the Games which kick-off on six SKY Sport channels from July 24.
Screen Shot 2014-07-09 at 8.37.07 am.jpgOn the back of its successful multi platform relaunch last year of Bradford Gold Insulation and Acoustic Gold Insulation featuring two well educated builders expousing the virtues of Bradford Gold insulation, Auckland agency mediaR has just completed two new 30 second brand TVCs for parent company CSR Bradford in Australia.

yolLogo@2x.jpgWhybin\TBWA Auckland has begun work on a brand programme for Yellow - one of New Zealand's most iconic brands -- after being appointed as the company's strategic and creative partner for the work, last week.

Whybin\TBWA CEO Todd Mcleay says that helping one of New Zealand's most well-known brands to articulate its new identity is a one-of-a-kind opportunity.
postr1.jpgKiwis can now make money simply by using their mobile phone or tablet. Thanks to a Wellington-based technology start-up, Kiwis can get paid for hosting advertising on their device's lock screen with the Postr app.
The app is a New Zealand first after more than eight months of development. After downloading the app, personalised advertising appears on a user's lock screen. You either swipe left to engage with the advert or swipe right to enter the phone. Up to $30 a month can be cashed in straight to the user's bank account or donated to charity.

STAR AWARDS LOGO provided.jpgA total of 21 agencies, 36 clients and 44 campaigns have made it through to the 81 finalist spots in the Australasian Promotional Marketing Association's Star Awards.

The agencies that secured the most nominations were Leo Burnett Melbourne with 13, Momentum Worldwide with 10 and Apollonation with nine.
John CB low res.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is John Mescall, executive creative director at McCann Melbourne and soon to be global executive creative director at McCann Worldwide in New York.

1st Monty Python: Mick Jagger. Interesting that this comes from the agency known as IN HOUSE. The good stuff really can come from anywhere now. This spot is nicely written, deeply ironic, intelligently subtle and features a couple of really nice performances from Mick and Charlie. READ MORE...
2014-Logo-web.jpgEntries are now open for the 2014 $10,000 Newspaper Ad of the Year award, the only award that inflates both egos and bank balances.

Entry is free and easy, and any ad that has run in New Zealand newspapers or on NZ News Brand websites between 1 July 2013 and 30 June 2014 is eligible. Entrants have until 5pm on Friday 1st August to upload entries.

Winners will be announced at the Newspaper Awards night on Thursday 2 October, at the Sir Paul Reeves building, AUT. More event details will be released in the upcoming months.

As well as the highly desirable $10,000 cash prize for The 2014 Ad of the Year, this year's awards include six other categories: best topical, best digital, best craft (art), best craft (copy), best media thinking, and best News Brand campaign (new for 2014 - recognising excellence in integrated campaigns across print and digital newspaper platforms).

This year's creative and media judging panels comprise a number of leading New Zealand creative and media directors, including DDB ECD Shane Bradnick, along with two highly awarded international judges, Alex Grieve and Adrian Rossi, executive creative directors of Abbott Mead Vickers, London.

Screen Shot 2014-07-08 at 9.33.50 am.jpgTourism New Zealand has launched its latest Coach Touring campaign 'Every day a different journey' via Whybin\TBWA Sydney, enticing Australians to cross the Tasman and experience New Zealand's unique landscapes by coach.

The campaign will bring a diverse range of activities and experiences to life whilst showcasing the accessibility of New Zealand's North & South Island gems to Australians.


LIA entry deadline approaches: Monday July 14

DDB NZ_Lisa Fedyszyn.jpgLIA Entries.jpgLondon International Awards has extended its entry deadline to Monday, July 14th.

For Entrants that have already completed the entry process, there is still time to enter newly released work.


Australia and New Zealand is very well represented on the jury.

Warren Brown (BMF), Steve Coll (Pictured left - Droga5), John Mescall (McCann), Lisa Fedyszyn (Whybin TBWA NZ), Ralph van Dijk (Eardrum), Ramesh Sathiah (Song Zu), Anna Fawcett (Filmgraphics) and Rob Galluzzo (Finch) are all joining the judging panels. They will convene for the judging at the Encore Hotel in Las Vegas in October this year.

Screen Shot 2014-07-07 at 12.06.16 pm.jpgSteinlager Pure has launched a sponsorship of an incredible 15 time world record holding New Zealander - William Trubridge - with a moving national ad campaign via DDB New Zealand.
Trubridge is a world champion free diver based in the Bahamas, who pushes himself to extreme limits of physical and mental endurance and holds the current world record for an unassisted free dive.

Screen Shot 2014-07-07 at 10.03.10 am.jpgFollowing a competitive tender earlier this year, the Electricity Authority appointed Y&R NZ as the creative and media agency for ''.
The first new work for the brand delivered by Y&R was launched over the weekend. The campaign has a distinctive new focus that prompts Kiwis to consider what their annual power savings might really be worth to them.


The Sweet Shop signs Campbell Hooper

workstill_1.jpgCampbell Hooper has signed to The Sweet Shop for individual representation, stepping into directing full time after seven years co-leading design studio Special Problems.

Having previously worked alongside long-term collaborator Joel Kefali, Hooper's decision to step away from the collective was driven by a desire to focus purely on film-making, and has immediately seen him enjoy individual success with his short film 43000 Feet playing at festivals around the world and featuring on websites including Short of the Week and as Staff Pick on Vimeo. Music videos for The Naked and the Famous and Little Daylight, and commercial work for Ubiquiti, Ford and Leggo's have all followed quickly after.



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