Animation Winner.jpgThe Media Design School would like to announce the winners of their annual Bright Awards - celebrating the most creative secondary school students in New Zealand.

Media Design School's annual Bright Awards, which recognise and celebrate up and coming creative talents from secondary schools around the country, have been announced, with Auckland's Macleans College taking top honours - named Bright School of the Year.
The second annual Bright Awards sought out digital design submissions from Year 11-13 students to showcase and celebrate their creative nous in digital design and technology. Macleans College was awarded Bright School of the Year for best demonstrating its ability to produce talented students in the fields of digital and traditional design.
Screen Shot 2018-10-19 at 8.11.59 am.jpgStrategy Creative has partnered with ChristchurchNZ, the city's economic development agency, to communicate the narrative of the revitalised Christchurch city.

The narrative is centred around positioning Christchurch as a destination to explore, and is aimed at presenting the city as an attractive destination.

At the centre of this partnership is a video that has been created to bring the story of Christchurch to life using imagery from around the city, with a narrative centred on 'the spirit of exploration'.

cc68fed5-2eca-4e67-b684-dca3ba0571bf.jpgWARC, the global authority on advertising and media effectiveness, has today released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world's most effective campaigns.

Drawn from the winners of the Effective Content Strategy category of this year's international WARC Awards, a global search for next-generation marketing effectiveness, the report identifies common themes from branded editorial-style content that can demonstrate a business outcome.

Says Lucy Aitken, managing editor, case studies, WARC: "Despite the stumbling blocks in encouraging advertisers to experiment with new content formats and try something that perhaps doesn't look like advertising of old, there is a palpable enthusiasm for content.

"Content is starting to take a more central role in communications strategies that recognise its strengths and its power to connect."
Screen Shot 2018-10-19 at 7.26.33 am.jpgWhat is the collective noun for a group of drones? A flock? A watch? A sentinel? A guardian as it turns out. Today sees the launch of 'A Guardian' - a glorious drone-shot film for charity Over&AboveAfrica, using collective nouns to romance the beauty of animal groups across Africa. But at the same time highlighting their vulnerability to poaching gangs.

The film is made by an international team of creatives led by former Wieden+Kennedy, 180 Amsterdam and DDB New Zealand veteran, Andy Fackrell, who has recently left R/GA LA to return to Amsterdam. The film is thoughtfully directed by another ex-180 Amsterdam creative, Sam Coleman at Giant Films in Cape Town.

SusanCredle2 (2).jpgThe One Club for Creativity, the foremost global nonprofit organization recognizing creative excellence in advertising and design, is now accepting applications for its next exclusive Executive Creative Summit, taking place on November 29-30, 2018 at the NewWerktheater in Amsterdam.

The Executive Creative Summit-Amsterdam brings together a select group of top-level industry leaders from around the globe to discuss the issues far beyond the scope of creativity that affect their businesses, providing a rare opportunity for the exchange of productive ideas in a confidential setting.  Speakers focus on a particular topic, followed by Q&A and open discussion with all attendees. 

Among the industry leaders scheduled to lead sessions are Sir Martin Sorrell, executive chair, S4Capital in conversation with Victor Knaap, Main Monk and CEO, MediaMonks; Susan Credle (pictured), global CCO, FCB and chair of The One Club; Anna Qvennerstedt, global executive chair, Forsman & Bodenfors; St├ęphane Xiberras, president/CCO, BETC; Glenn Cole, creative co-chair, 72andSunny; Ian Tait, ECD, Wieden+Kennedy London; Femke Bartels, global managing director/partner, THNK School of Creative Leadership; Philippe Meunier, CCO, Sid Lee; Dinesh Sonak, Managing Director, ADCN | Club for Creativity and Kevin Swanepoel, CEO, The One Club for Creativity.
RUSH CX Award Win.jpgNew Zealand headquartered design and technology studio, RUSH, has been awarded Best CX Partner (Technology or Advisory) at the annual CX Awards held in Sydney on Wednesday night.
The CX Awards are the ultimate accolade in excellence and innovation across Australasia. This award celebrates a CX partner that has worked with client-side brands to transform any aspect of the customer experience.
2018_MarkTutssel_BW_Full (1).jpgThe Epica Awards, represented by CB in Australia and New Zealand, has announced that Mark Tutssel, global chief creative officer and executive chairman of Leo Burnett Worldwide, will be the first recipient of its Creative Leaders Tribute.
He will be handed the trophy during the Epica Awards ceremony at the KIT Royal Tropical Institute in Amsterdam on the evening of November 15. Epica is currently receiving late entries - agencies can contact Epica here.
As its name suggests, the award was launched to pay tribute to those who have shown a career-long commitment to supporting and enhancing creativity. Earlier this year, when Mark was named executive chairman of Leo Burnett, he effectively became the first creative leader of the agency since Leo Burnett himself.
_klMf-lg.jpegNew Zealand's advertising and marketing industry professionals gathered at Shed 10 in Auckland last night to recognise and celebrate the country's most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

MC Pax Assadi presided over the evening, which was themed 'The EFFIE Effect' - a reference to the fact that winning an Effie has a positive effect for both agencies and their clients. The Effie Awards has been run by the Comms Council in NZ for 16 years and with more than 50 Effie programmes around the world, winning an Effie is recognised globally by advertisers and agencies as the industry's pre-eminent award, representing the pinnacle in advertising effectiveness.
WX4W89Ww.jpgNew Zealand food rescuers, KiwiHarvest are on a mission to redistribute some of the estimated 103,000 tonnes of edible food that's dumped to landfill every year. Since starting the business in 2012, they have successfully redistributed rescued food to create over 5.5 million meals dispersed through 220 charities nationwide. This impressive number is set to soar with its latest collaboration with the world-leading manufacturer of optical-digital products, Olympus.

In a creative use of its annual report, KiwiHarvest via J. Walter Thompson, has incentivised the reading of key information by rewarding with donations to those in need. The more sections read the more meals are generously donated by Olympus.

For each section a user reads on their Read and Feed website, Olympus donates one meal. After the donation goal is completed, readers can then choose to also donate, then share through their social media.
Huia_Portrait_30.jpegOgilvy has announced the appointment of Huia Ngapo in the role of marketing director.

Ngapo (left) brings diverse experience, having worked in senior level roles for the last 10 years both locally and internationally.

Most recently Ngapo was the head of brand integration at Fashion TV, sales manager at NZ Fashion Week and business and trade marketing manager at MediaWorks Interactive.

Ngapo has also consulted to a wide range of companies, across the areas of brand, business development, partnership and integrated multi-channel strategy.

Says Greg Partington, MD, Ogilvy: "Ogilvy is implementing a more cohesive approach to the brand which reflects a discernible change in quality and sophistication. This is reflected in the appointment of Huia Ngapo."

Says Ngapo: "It is an exciting time to join Ogilvy. To say the level of talent, work and clientele is good is an understatement, there are incredibly interesting stories to tell here. The next chapter will be impactful and transformative."
Ben-uai-258x258.jpgBen Goodale (pictured), managing director of justONE, will leave the agency at the end of the year and take a career break. These changes provide an opportunity to relocate justONE to 318 Richmond Road and co-locate offices with 99 and Raydar, providing a comprehensive offer unmatched in the market.

Troy Fuller, managing director of 99 and Raydar, will take on oversight of the company providing synergies for clients in the building.  Amy Watson remains as managing partner of justONE, running the day-to-day operations of the agency, as she has for the past ten years, and justONE veteran Stu Hinds remains as creative director.

Nearly six years ago, the Clemenger Group NZ took a 100% interest in CRM/Loyalty/Direct agency justONE given its highly differentiated capability and dominant retail client base.  At the time, the group co-located the agency alongside 99, but the co-location didn't deliver the synergies expected. 
Screen Shot 2018-10-18 at 6.44.33 am.jpg"The Cube" campaign was developed by brand experience design firm COLLINS, with each episode brought to life by one of six talented animation and illustration studios from around the world.

Unveiled today, "The Cube: Part Three", created by Moscow-based animator Dasha Chukhrova.

Says Chukhrova: "I was inspired by main titles created by Geefwee Boedoe for the film "Monsters, Inc.".  The idea was to put the main character inside dark and playful environment. The cube moves through various obstacles and finally ends up its journey moving skyward."

PHD NZ Google Award winners.jpgPHD Group's impressive string of award wins this year continued at the Google Performance Honours Finals in Auckland last week. PHD was the only New Zealand agency to receive top agency honours at the awards which recognise exceptional work in Performance advertising in Australia and New Zealand.  
PHD Group collected awards in the Automation, Doubleclick AAA GMS (smaller clients) and Doubleclick AAA LCS (Big clients) categories, recognising the impressive efforts and skill of PHD's SEM team consisting of Emanuel Audisio, Patrick Kim, Shenine Dune and Nick Sadler.
Alex Crossan, Anh Nguyen and Laine Yeager won Q3 'YouTube All Star' awards for their exceptional work for Spark. As part of the prize, they will travel to Google HQ in Mountain View, California to spend time with the Google team.
Screen Shot 2018-10-17 at 7.08.54 am.jpgWarehouse Stationery has launched a new spot Stationery Ranger, the first piece of work in an SME-focused campaign developed by DDB New Zealand.

Marking the start of a new approach for Warehouse Stationery, the TVC brings to life the 'business time' feeling, moments when stuff happens, great is created and a bit of magic is in the works.
The 30" spot follows a common dilemma, there's never any Blu Tack in the office. The call goes out from the printing room and the Stationery Ranger, riding a Blu Tack stallion, saves the day.

Amanda Dudding.jpgIpsos New Zealand has today announced the appointment of Amanda Dudding as director, public affairs research and head of its Wellington office.
Dudding brings more than 16 years' experience in the research industry to her new role, and was most recently at Nielsen New Zealand, where she spent 11 years as associate director. Prior to Nielsen, Dudding worked on the client side in research at New Zealand Post and she also contracted to major research agencies when based in London.
Dudding has extensive experience in public affairs research, working with a variety of public sector organisations, leading projects for clients including Worksafe New Zealand, Regenerate Christchurch, State Services Commission, various city Councils across New Zealand, the Department of Conservation and the Canterbury District Health Board.
Bill Oberland AICP.jpg Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Bill Oberlander, co-founder and executive creative director at OBERLAND in New York.

Winner: "IKEA". Admittingly, I'm a sucker for stylish, hyper-lifestyle ads with beautiful supermodels in stunning settings. So when this commercial started I was drawn in with great expectations. Assumingly another over-the-top production for Calvin Klein or Dolce Gabbana, right? When the "record scratch" moment arrives with an everyday Swedish woman walking onto the set to take the piss out of all the pretention---it was disruptive, funny and memorable. She's completely oblivious to all the fabulousness, only calling out the high style of the IKEA cabinets (obviously trying to strategically reposition IKEA beyond their cheap, non-fashionable brand image). The commercial is short, sharp and to the point. I think this spot gives the IKEA brand great, high production values along with a winning, self-deprecating sense of humor. Bravo. READ ON...

Flux Animation partners with Friend TV in London

Flux-Friend_v1.jpgOver the past 12 months Flux have been inundated with work throughout the UK and Europe and have recently signed with UK heavyweight Friend TV to be a presence on the ground in London.
Friend represent some of the biggest live action and animation directors in the world including Hiro Murai, Sarah Chatfield, Man vs Machine, Buck and many others.
Says Joshua Forsman, executive producer, Flux Animation: "We are really excited about the partnership with the team at Friend. We were impressed by the high calibre of Directors and Studios they represent and collectively we felt Flux facilitated a need for character animation specialists across 2D traditional and CGI animation. We have had a great year both locally and internationally and are looking forward to the opportunities this new relationship presents."
Visit Friend / Flux site:
plumbing edit (1).jpgGot A Trade! and Ogilvy NZ have created a new way for young people to find their careers - an interactive music video by New Zealand band The Hype Men starring Elroy Finn & Jimmy Metherell, featuring EJB. Elroy Finn is the son of Neil Finn, while EJB is the daughter of Jimmy Barnes.

The campaign, Find Your Fit, aims to attract more young New Zealanders into trades and services, albeit not through a traditional commercial, but a quirky career-advising music video. With only 4% of school leavers entering trade industry training, it's indicative there's a misconception that apprenticeships and traineeships are less prestigious or viable than university.

In an already crowded advertising landscape, GenZ are exposed to thousands of advertising messages every day and content representing a traditional commercial risks being met with glassy-eyed stares. To that end, Find Your Fit has been designed to challenge our perceptions of the trades and services in a fresh new way.

THIG 900x430.jpgThe 40th Australasian Writers and Art Directors Association (AWARD) Awards today opens for entries.

New categories have been included this year to highlight and celebrate work that betters the world by addressing issues of inequality as well as a new Craft in Advertising category recognising craft in experiential advertising.

Early bird discount of 10% ends 5pm Monday 29th October, with all entries closing on Friday 30th November.

Late entries will be accepted up until Monday 10th December, though a late fee will apply.

ii_jn4flp8x0.jpgD&AD has today released the briefs for New Blood Awards 2019, simultaneously launching Make and Break, a WPP-sponsored podcast series which aims to bring insight from the New Blood Academy to the wider world.

D&AD New Blood exists to champion, educate and support emerging creative talent from any walk of life to get a foothold in the creative world. With over 3,000 universities and colleges every year accessing the curriculum, the New Blood programmes give emerging creatives around the world the opportunity to hone their skills in line with the ever changing industry landscape.

New Blood Awards 2019 briefs available HERE
Make and Break podcast available HERE
Screen Shot 2018-10-11 at 12.10.10 pm.jpgDeeply affected by many stories of creatives compromising their own mental health due to a stressful working environments, Melbourne-based strategic design consultancy - Tank - saw a need for individuals to be given the opportunity to voice their concerns.

With over 20 years experience as a leader in the creative industry, Tank felt it necessary to open up mental health conversations in order to provoke an industry to listen and respond.

The results of the survey were confronting and highlighted an urgent need for the creative industry to change for the better.

Tank's general manager, Karina Dea explains why Tank was driven to create the survey.

Says Dea: "We decided to use our position in this industry, to provide a platform for those voices to be heard and hopefully affect positive change.
Non-TradtionalJury_G-71-Edit.jpgLondon International Awards (LIA) has announced the shortlist for Non-Traditional.

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA jury is comprised of the most talented, recognized and awarded individuals in the industry.

A total of 43 entries have been shortlisted in the medium, with Germany leading the way with 11 entries shortlisted, followed by France (8) and the United States (5).

DDB Group New Zealand has scored one finalist for Netsafe "Re:scam".
The New and Social Influencers-Jury.jpgLondon International Awards (LIA) has announced the shortlist for The NEW and Social Influencers.

The LIA judging process is unique in that each juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

New Zealand has scored two finalists in the LIA The New category. Colenso BBDO, Auckland has been shortlisted for Pedigree DentaStix "Pedigree SelfieSTIX" and DDB New Zealand has been shortlisted for Netsafe "Re:scam".
image001.jpgAir New Zealand has unveiled an initial-concept multiplayer spatial computing gaming experience in Los Angeles today at the first L.E.A.P. conference, hosted by US-based spatial computing company Magic Leap.
Magic Leap's technology layers digital objects onto the real world so that light enters the eye as it would with a real object. This means users can see jaw-dropping detail up close and mind-blowing scale from afar. Magic Leap One Creator Edition is a lightweight, wearable computer that allows digital content to step out of the screen and into the real world.

SP.jpgTBWA\Auckland has launched the season of Shakespeare in the first of a series of creative campaigns for Pop-up Globe following its appointment as creative agency.

To launch the murderous Richard III, one of the first play's in its 2018-19 season, TBWA\Auckland centered the play's creative components on the respective protagonist, encouraging spectators to spend an "intimate evening with a serial killer".

Paired with startling portraits shot by famed photographer Simon Harsent, the campaign was designed to pique interest and challenge the audience to view Shakespeare through a modern lens.

The campaign launched in press on Sunday 30th September before being rolled out across digital and social.

Screen Shot 2018-10-11 at 6.32.28 am.jpgIt's the game where it's totally fine to be looking for an "O for Awesome". The Warehouse has teamed up with Mattel to launch NZ's very own exclusive version of Scrabble, chocka full of 300 Kiwi words.

The launch follows a nationwide word search earlier this year as thousands flocked to The Warehouse's Facebook page to share their favourite parts of kiwi vocabulary.

The final stage of the campaign launches Wednesday, with a TVC created by DDB, in partnership with The Warehouse's internal creative agency.  Strategy and media support delivered by Omnicom Media Group (OMG) with media partnership and influencer activity led by Spark PR & Activate.

Together - Kris Hadley & Rufus Chuter.jpgFormer FCB Media managing director Rufus Chuter (right) and OMD chief digital officer Kris Hadley (left) have joined forces to launch Together, a new strategy, technology and media management agency focused on bringing message and moment back together.

Together integrates communication strategy with marketing technology and media management to enable joined-up communication that bridges legacy agency and capability silos.

Together will offer services both on a consultancy basis and as a lead communication strategy, media and marketing technology agency. With a business model based on thinking not transacting, it will also support marketers seeking to in-house their own media capabilities.
181003_LIA2018_Ambient Print Poster_G-78 (1).jpgLondon International Awards (LIA) has announced the shortlists for Ambient, Print, Poster, Billboard and Verbal Identity.

The final shortlist tallies by medium - Ambient 14, Print 38, Poster 16, Billboard 11 and Verbal Identity.

DDB Group New Zealand has scored two finalists for Steinlager "Fight for Territory" in the Poster category.

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.
FABULOUS FIVE 2019.jpgAdFest is now accepting short film submissions from up-and-coming Directors and Assistant Directors based in the Asia Pacific and Middle East regions as part of its 'Fabulous Five' program - one of the world's most respected platforms for kick-starting the careers of commercial directors.

"Fabulous Five is an incredible opportunity - many of the directors who have screened their films at AdFest have gone on to achieve great things. As a result, we have expanded the program from Fabulous Four to Fabulous Five, giving more directors the chance to make their first big break," explains Vinit Suraphongchai, Chairman of AdFest.
C_Adjusted.jpegCece Chu has recently returned to New Zealand after three and a half years abroad to join Ogilvy in the role of senior creative.

Most recently Chu was a senior creative at Saatchi & Saatchi London, where she worked on Toyota Europe, global campaigns for HSBC and created last year's coveted Christmas campaign for UK supermarket Asda.

Chu is a well-awarded creative with D&AD and Cannes Lions to her name, in 2015 she took out The Young Lions Health Award for her creative concept 'The Essentials'. Previous to London, Chu also created winning work at TBWA Auckland for Tourism New Zealand, NZME and Effies.

Pat Langton: Hi, I'm Creativity

Creativity (2).jpgA blog written by Pat Langton, creative director/partner of Magnum Opus Partners, Melbourne

The good old Oxford Dictionary defines Creativity as "The use of imagination or original ideas to create something; inventiveness."

Now, by looking at that, anyone with an imagination is creative. Right?

I can't count the amount of times I've heard someone say to me 'But you're creative, you do that easy: I could never do that.'

Honestly, this makes my blood boil. There are so many different ways of being 'creative' and it's not just painting, making music - or in my case working in advertising.
1.LG_HERO.jpgPsyop has joined Sedona Productions for representation in Australia and New Zealand.

Known for their ability to invent new visual languages and create immersive worlds, Psyop is renowned for crafting award-winning films for brands and agencies which blur the line between entertainment and advertising.

With a company motto to Persuade, Change and Influence, Psyop has collaborated with some of the top global brands including Coca Cola, Adidas, LG, Airbnb, Apple, Samsung, and Aldi. Since its inception in 2000, Psyop was noted by Ad Age as 'the Pixar of the spots world' having received numerous accolades including Emmy's, Oscar nominations, D&AD, Art Director's Club, The One Show, AICP and Cannes Lions. With many of their projects reaching the masses, with over a billion YouTube views for the insanely popular Clash of the Clans series, led by Australian director Fletcher Moules.

Colenso Digital, driven by experience

Screen Shot 2018-10-11 at 8.16.30 am.jpgThe recent release of five digital properties; Kupu (Spark), Convert-it (BNZ), SelfieSTIX Filters (Pedigree), My Moni (BNZ) and Penny the Penguin (BNZ) marks the end of the long rebuild for the digital offering at Colenso BBDO, and the beginning of some very exciting opportunities for the team.

With the merger of Touchcast Auckland over 18 months ago, the departure of key people to Wellington and ASB and a multitude of digital startups, it was time to rebuild the offering.

Colenso BBDO never has a shortage of challenging problems, great ideas and amazing clients; getting this team on track was a priority for the company's leadership team and crucial to their future success.
PedigreeSelfieSTIX_DigiMobile_App_print3.jpgColenso BBDO, in partnership with Mars and their Pedigree brand, has continued its successful run of form on the international stage, this time at The DMA International ECHO Awards. Its campaign, Pedigree SelfieSTIX, picked up the highly coveted and rarely awarded ECHO Diamond Award (Best in Show).
The Mars team also picked up 4 Golds and 1 Silver for SelfieSTIX in the Integrated Campaign, Best Use of Immersive Technology, Best Use of Mobile Consumer Products & Services and Best Campaign Under $250k categories.
The overall Colenso tally was added to further with Visa Welly Beans picking up Gold in the Best Use of Direct Mail category, whilst Spark's Netflix Dinners took home the Silver Award in the same category.
Lee-Aldridge-Head-1 (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Lee Aldridge, global creative director, Spark44, London.

Winner: Movember Foundation: 'Man of More Words'. So, what's new? This is a question we should always ask when reviewing work: what's new? For anything to stand out, it has to have something new and fresh about it. This ad for Movember Foundation does just that. It's about a man who doesn't say much. How many ads can you name that are about 'A man who doesn't say much'? Exactly. A thoughtful character study, brilliantly cast. Great storytelling with a rug-pull that I didn't see coming. READ ON...
ford logo.pngIn a blow for WPP worldwide, Ford Motor Co. has selected BBDO as its lead creative agency, replacing WPP in that role while Wieden + Kennedy will be used as a creative and innovation partner for specific projects.

However, WPP remains a key part of a multi-agency team, leading activation for Ford -- including media planning, media buying, shopper and performance marketing, website development, customer relationship marketing as well as multicultural and Tier 2 dealer advertising.

WPP will also continue to handle Ford advertising in China, all Lincoln advertising via Hudson Rouge, and all Ford public relations.
Screen Shot 2018-10-08 at 1.30.39 pm.jpgLifeline has launched a new fundraising campaign via DDB New Zealand, The 72 Club, which flipped the infamous '27 Club' on its head.

The '27 Club' consists of a group of young musicians whose lives were tragically cut short. From that inspiration, The 72 Club was created to inspire all Kiwis to go on to live to 72 and beyond.

The campaign came about when two DDB New Zealand creatives read a news story highlighting that Lifeline, New Zealand's largest mental health helpline, had lost funding and was struggling to operate. They had the idea to recreate a song made famous by a member of the 27 Club, Janis Joplin's Piece of My Heart, with a group of music legends who have enjoyed a life well lived.

Eddie Coghlan's Creative LIAisons Diary #5

Eddie1.jpgArt director Eddie Coghlan from SDWM is representing Australia at the 2017 LIA Creative LIAisons program in Las Vegas, featuring some of the world's most respected creative directors as speakers. Coghlan reports exclusively for CB.

Day #4

The final day has arrived, and while my liver is relieved the rest of me is not ready for it to be over. No time to dwell though, and we get stuck into the first speaker for the day - Lara Logan, a correspondent from 60 minutes. After Lara's talk, I don't think there was a dry eye in the room after hearing her amazing stories and glimpsing her strength and resilience in the face of death. I'm going to call it and say it was one of the best talks we had throughout the whole program. After Lara we had a small break so they could organise the stage for 5 creatives and 2 clients that would judge the Gorilla Doctors competition.
YOUNG LOTUS WORKSHOP 2019.jpgAdFest is has announced that MullenLowe Group will host the 2019 Young Lotus Workshop, a two-and-a-half-day workshop for ambitious young creative teams from the Asia Pacific and Middle East.

The Young Lotus Workshop is one of the industry's longest-running mentoring programs designed to give the next generation of advertising leaders hands-on, practical experience. The program is open to advertising professionals aged 30 and under, with teams selected by local representatives in markets across the region.

Eddie Coghlan's Creative LIAisons Diary #3 & #4

2018-Creative-LIAisions-Day-3-(0)-Eddie-Coghlan.jpgArt director Eddie Coghlan from SDWM is representing Australia at the 2017 LIA Creative LIAisons program in Las Vegas, featuring some of the world's most respected creative directors as speakers. Coghlan reports exclusively for CB.

The day started off with a painful headache after last nights shindig. But once again after a gigantic Starbucks coffee it was to time to get inspired.

The first speaker to hit the stage was Susan Credle, talking about the 'creative career' and how important a good work life balance is. After a short break we experienced some of the best work coming out of Thailand. It's truly a unique style but they have created something iconic. Sompat Trisadikun went on to explain that their style has grown out of the cultural nature of Thai people. They are a happy bunch and they don't take things too seriously, and it shows in the creative work they produce. 
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