Screen Shot 2016-05-31 at 2.12.51 pm.jpgHuggies Nappies has teamed up with Plunket to launch a new TV and social campaign created by Ogilvy New Zealand called 'Make Time for Hugs'.

Hugs have been part of Huggies Nappies' DNA since 1978 when Kimberly-Clark employee Boyd Tracy thought to combine the words 'hugs' and 'babies', and came up with a brand name that decades later would become a household name in New Zealand and around the world.

Halong Bay Sailor.jpgIn an increasingly fragmented travel market competing on price and DIY behaviour, House of Travel wanted to remind New Zealanders about the importance of getting the best holiday experience at the best value. House of Travel's new campaign: 'The best holidays are created together' reflects the way their travel consultants collaborate with customers to use their knowledge, buying power and passion for travel to create moments that people remember forever, building value into every holiday experience. And it's this message that House of Travel and Colenso BBDO wanted to bring to life in House of Travel's latest campaign.

Thumbnail image for Cannes-Grand-Hotel.jpgNews Corp Australia + Campaign Brief
Aussie Delegates Welcome Party
Monday June 20 from 5.30pm

News Corp Australia, Australia's Cannes representatives, together with Campaign Brief, will be hosting a Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 20 June from 5.30pm. Special guests include many of the Australian jurors and several prominent creative directors from around the world.


Thumbnail image for CANNES-2016-THURS-PARTY-INVITE-BLOG.jpgCampaign Brief, Photoplay + Nylon
End of Judging Cocktails
Thursday June 23 from 5pm

Campaign Brief, Photoplay and Nylon will be hosting a special end of judging cocktail party on Thursday June 23rd from 5pm. Come and join the celebrations and soak in the sun, sea and company of your fellow delegates from Australia and NZ.

If you haven't already done so Contact Lynchy now to grab your invites to both parties.


LBB-BEACH-2.jpgLBB & Friends are back on the beach for Cannes 2016 - and LBB member agencies + production companies from Australia and NZ* are invited

Every year Little Black Book hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach, opposite the Miramar on La Croisette. And you're invited to hang out there from Tuesday thru to Saturday if you work for a LBB member agency or production company in Australia or New Zealand*.
Mylene_Ong_ColensoBBDO_LR (1).jpgColenso BBDO/Proximity has significantly enhanced its strategic offering with the appointment of Mylene Ong.

Lured from the head of strategy role at BBH Shanghai, her appointment completes a revitalisation of the strategic planning offering at College Hill that has seen the team grow to a dozen planners with a diverse skill set that spans today's strategic requirements of a creative agency.

Ong has nearly 20 years of experience at some of the world's top agencies including BBH, JWT New York, M&C Saatchi and TBWA and has directed strategy for major brands including IKEA, Lynx, Smirnoff and Nestle.
Screen Shot 2016-05-30 at 8.48.42 am.jpgSovereign has launched the 'Health Age Generator' giving Kiwis a personalised snapshot of how they are faring on the health front, including potential bonus or penalty 'health age' years, based on lifestyle choices made.
Launched as part of Healthy by Sovereign, New Zealand's first health insurance loyalty programme to reward people for their everyday health choices, the Health Age Generator gives Kiwis the opportunity to see how their everyday behaviour can impact their wellbeing outlook.

IMG_0359 (1).jpgIt takes a creative agency, a simple idea and a name change to turn a room full of beautiful people ugly.

Clients old and new, media, suppliers, partners, friends and family were invited via letter-pressed invite and microsite to celebrate RUN's official launch event at Ponsonby Social Club late last week.

Not conforming to the standard event format where wide-eyed models and industry giants pose beautifully for the paparazzi, the agency decided to articulate their name change with a popular face-swapping app technology, making the really photogenic crowd really ugly.
Screen Shot 2016-05-30 at 7.36.39 am.jpgCheers! has launched its new Y&R NZ designed online campaign, which aims to encourage parents to have more constructive and effective conversations with their teenagers around alcohol.

A tricky subject to tackle, Cheers! research found that teenagers think that their parents do well on the 'sex' talk, but struggle on the alcohol chat.


You never come all the way back

img_0001.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"For my part I travel not to go anywhere, but to go. I travel for travel's sake. The great affair is to move." - Robert Louis Stevenson

When I was young I detested travel. This was probably because I moved around so much. I went to sixteen schools because my father was a hotel manager. OK, I may have been expelled once or twice as well. It felt like every term I was the new boy. Growing up and living in hotels also probably didn't help this feeling of transience. However, on the upside room service is a wonderful thing and I can recite certain spaghetti westerns word for word.
McWhopper Packaging Proposal BirdsEyeView 2-SMALL-thumb-400x263-207423.jpgThe winners of the 37th annual AWARD Awards have been announced tonight in a celebration of the most outstanding creative communications work in the Asia Pacific region.

Held at Carriageworks as part of Semi Permanent festival, the ceremony delivered 32 gold pencils, and awarded a further 102 silver and 135 bronze awards.

The award for Agency of the Year was presented to Y&R New Zealand, which also took home the most gold pencils of the evening, scoring nine across PR, Direct Marketing, Digital, Creative Innovation, Promotion & Experiential, and Branded Entertainment & Content.

Independent Liquor picks Whybin\TBWA NZ

independent-liquor.jpgWhybin\TBWA is raising a glass to its newest client partnership with Independent Liquor.

Whybin\TBWA will be working across Independent's full portfolio of brands including Asahi, Boundary Road Brewery, Carlsberg, Kingfisher, Etrella Damm, Long White, Vodka Cruiser, Woodstock and Somersby.

Says Andrew Scott, CEO, Whybin\TBWA NZ: "We are very excited about working with Independent Liquor. They have a dynamic marketing team and a strong suite of diverse brands.
Screen Shot 2016-05-27 at 9.43.51 am.jpgJ. Walter Thompson New York worldwide chief creative officer Matt Eastwood has shared his thoughts on what it means to win at LIA in a new video released today.

The LIA entry system is now open with the deadline on June 10. Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2015 and 31st July 2016.

IMG_6667.jpgIMG_6662.JPGIn the lead-up to the AWARD Awards the CB/LIA Legendary Lunch was held today at Kingsleys on Woolloomooloo Wharf in Sydney.

The lunch - which was attended by Australia's top creative directors and special guests Bob Isherwood, worldwide creative advisor and Jeremy Craigen, global creative director of Innocean Worldwide, plus selected production company executive producers - was generously sponsored by New York-based Barbara Levy, president of the London International Awards, who is visiting Sydney to catch up with top creative directors and to attend the AWARD Awards.

AccorHotels Australia appoints Special Group

Homepage_3 (1).jpgFollowing a competitive pitch, Special Group Australia has been awarded creative duties across the AccorHotels Australia portfolio of brands.

AccorHotels is the leading hotel group in Australia with over 10 brands including Sofitel, MGallery by Sofitel, Pullman, Quay West, The Sebel, Novotel, Mercure and ibis.
Frank1 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Frank Cartagena, creative director, Deutsch, New York.

Winner: The Time Out Mexico spot gave me a reason to care about the product, even if it was a bit morbid along the way. It's a great thing to advertise for and I hope the team keeps pushing in this direction for the brand. READ MORE...
Ali Shabaz_048_final (1).jpgAd Stars has announced the addition of Ali Shabaz, chief creative officer at Grey Group Southeast Asia, to this year's executive jury panel.

Shabaz will travel to Busan, South Korea, a few days prior to Ad Stars 2016, which runs from 25th to 27th August. Together with his fellow executive jurors, he will vote on his favorite entries and debate this year's Grand Prix, Gold, Silver and Bronze winners across 18 categories.
Screen Shot 2016-03-16 at 11.23.45 AM.pngA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only $45 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



image003.jpgAir New Zealand has released the latest instalment of its successful 'Meanwhile in... New Zealand' campaign via Host - reminding Australians that 'winter is coming' to New Zealand - and that its daily services to Christchurch make it easy to explore the Mt Hutt alpine.
In the video, well-known Christchurch ice cream makers George and Raewyn Taylor have sold their pure old fashioned ice cream from Victoria Square for 17 years, continuing a tradition since 1907.

Team Arigatos with Jillian Mercado.jpgNew York Festivals Torch Awards has announced the 2016 grand-winning team at the New York Show held at Jazz at Lincoln Center's Frederick P. Rose Hall in New York City. IMG model and fashion blogger, Jillian Mercado presented the 2016 Torch Award to the Grand-Winning Team.
Team Artigatos won the 2016 Inclusive Design Challenge for their idea on how to develop a digital media showcase that presents inclusive design progress and success stories. The showcase will be used to introduce the Institute for Human Centered Design (IHCD) and the urgent case for practicing inclusive design in the 21st century to a wide range of global audiences at conferences, as part of presentations to global policy makers, and through strategic partnerships.  The team members will now work directly with IHCD to make their idea into a reality which will become a permanent fixture in IHCD's showroom at their Boston, Massachusetts headquarters.
martin werner.jpgYoung Director Award has announced that Bacon Production film director and founder Martin Warder will join the YDA jury as this year's president.

The YDA, organised by the Commercial Film Producers of Europe [CFP-E], began in 1998 and has seen scores of dedicated, ambitious and most of all talented directors recognised at its flagship award show held in Cannes during the Cannes Lions International Festival of Creativity. Renowned as the most important fringe event at the Lions festival, the YDA attracts over 400 participants each year and an audience of more than 1,000 people attend the screening and prize-giving.

Jetstar NZ appoints BC&F Dentsu

eight_col_jetstar.jpgJetstar NZ has appointed Barnes, Catmur & Friends Dentsu to its retail business in New Zealand, which has previously been run out of Australia.  

BC&F Dentsu started working on the brand piece of business for Jetstar NZ in early 2014 and has since then created a series of campaigns for the brand, which have supported the airline's significant growth in the local market over the past two years.
phdlogonew.jpgToday PHD Network Ltd announces a name change of its broader media services, from PHDiQ (digital media specialists) and Spark PHD (offline media expertise), to PHD.  The move towards a single brand name is a no-brainer for the agency whose fully integrated media offering is the only experience of its clients and partners.
"Clients see us as one brand.  While we have both account management personnel and digital specialists, the model we operate under is wholly integrated.  In that sense we've long outgrown our dual-brand set up, and operating all media services under the one PHD brand name just makes better sense," says CEO Louise Bond.
83ff88ea72d310d9fbb4de5a_560x560.jpgEmad Tahtouh, director of applied technology at Finch, will be jury president of The NEW at London International Awards (LIA) 2016.

Says Tahtouh on The NEW and the characteristics of its entries: "The NEW category at LIA is such a wonderfully challenging and exciting experience. By very definition, the work must be considered unique or special in some way. However these are not easily identifiable or agreeable by consensus."

Regarding the opportunity to chair the Jury, he adds: "Whilst a lot of other categories have clear metrics and years of previous work by which to measure and compare, 'The NEW' does not have that luxury. For me, that's the most exciting aspect to the medium. For the jury, watching, experiencing, discussing and awarding work which we consider to be groundbreaking or revolutionary, will result in the most thought-provoking and exhilarating conversations we will have all year."
Cristina Hazard (1).jpgChristina Hazard has joined Clemenger BBDO as head of content production.

With over 15 years' experience in the business, Hazard is a highly regarded producer, with a heavyweight network of contacts.

Hazard will work across Clemenger BBDO's entire client base and lead all external content production projects, as well as heading up Flare, the agency's internal production team.
TRACK New Starters (1).jpgOn the heels of its recently announced realignment, Track has experienced rapid growth for the first quarter of 2016, prompting 10 new hires and a search for more top talent to join the team.
Following the acquisition and expansion of several significant accounts, Track has promoted Andy Bell to head up Track's combined planning and digital capabilities including UX design and digital production.
gwyneth-paltrow-goop (1).jpgCannes Lions has today confirmed a show-stopping roster of speakers set to keep the red carpet firmly in place outside the Palais des Festivals. Some of Hollywood's most famous will unite with industry stars to share insights and inspiration as part of the biggest programme in the Festival's history.

Oscar-winning directors and actors will talk visionary, risk-taking and creative bravery - themes at the heart of branded communications. Acclaimed director Alejandro G Iñárritu, winner of successive awards for films Birdman and The Revenant, will discuss making mould-breaking cinema with Tham Khai Meng, co-chairman, worldwide chief creative officer, Ogilvy & Mather. Multi-Oscar winning director, screenwriter and producer, Oliver Stone, will share his views on filmmaking, politics and culture with the Guardian.
Waikato Times Weekend.jpgA regional newspaper was the surprise champion announced at the Canon Media Awards in Wellington.

The Waikato Times and its weekend edition were named Canon Newspaper of the Year, heading off larger metropolitan daily and weekend newspapers. Waikato Times also won Weekly Newspaper of the Year.

Winners of the Newspaper of the Year categories, for the second year running, were The New Zealand Herald (+30,000 circulation) and Taranaki Daily News (- 30,000 circulation).

Staged by the Newspaper Publishers' Association with Canon New Zealand as principal sponsor, the awards recognise excellence across newspaper, magazine and digital media. They were celebrated by 450 people at a black tie dinner at Te Papa National Museum in Wellington.
Katie Prive Jacob Newton Jinah Song and Sophie Thomsen (1).jpgMedia Design School student team Sophie Thomsen and Jacob Newton together with Katie Price and Jinah Song have made it into the final Future Lions shortlist.

Both Price and Song's Festival Lifebands and Newton and Thomsen's EverReady Blankets Vodafone ideas won out over thousands of student entries from around the world to make it onto the list.

Leicester City meet Boaty McBoatface

imgres.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

(The following was written prior to Leicester City winning the EPL)

"Let's have some new cliches."
-Samuel Goldwyn

My friend and kindred blog spirit, Rich Siegel, writes a fantastic blog called RoundSeventeen. Recently he told me a story about pitching an idea. It was for the Olympics. The idea was simple. Do a campaign about the athletes that come stone last at the games. He and his partner Jerry Gentile understood the power of showing an athlete just making it to the Olympics. How that makes them the true winners of the games. It would show the real spirit that creates the Olympic flame. Just imagine the stories that could be told. They were very excited.
MadeByMeCard_make.jpgThe Warehouse has marked its 34th birthday by unveiling a new campaign which celebrates its commitment to helping Kiwi families via DDB New Zealand.

The Made By Me campaign, celebrates the sentimental side of birthdays through an online social film that follows young Maui whose love for his hard-working mum is just too big for a regular birthday card. Through the help of The Warehouse in-store team, Maui creates his own giant, personalised birthday card - reducing his mother to tears of joy.


YDA extends entry deadline to Sunday, May 29

YDA LAST CALL FOR ENTRIES.jpgYDA extends the deadline for entries to the new date of Sunday, May 29. This is the last call for entries.

If you need any help finalising your submissions, or if you are worried you may not have time to complete your entries, please get in touch with

ASB 7s BTS1.jpgASB and Saatchi & Saatchi have created a series of 'magic' videos, by American Vine megastar Zach King, to celebrate the bank's sponsorship of New Zealand Sevens.
Twenty-six-year-old King produced a series of three, seven-second clips featuring Liam Messam, DJ Forbes, Sam Dickson, Sarah Goss, Huriana Manuel and Tyla Nathan-Wong, which creatively depict the speed of the game they love.

2-thumb-400x400-205011.jpgMcWhopper Packaging Proposal BirdsEyeView 2-SMALL-thumb-400x263-207423.jpgNew York Festivals International Advertising Awards competition has announced the 2016 award-winners this evening at the New York Show gala held at the renowned Jazz at Lincoln Center's Frederick P. Rose Hall in New York City. 

This is the first time in the six year history of New York Festivals Executive Jury that two outstanding entries were selected unanimously to receive the coveted Best of Show Award - Y&R New Zealand for Burger King 'McWhopper' and Watts of Tokyo Ltd for Shiseido's Products 'High School Girls?'.

Y&R NZ's McWhopper also scooped a Grand Prize in Avant-Garde/Innovation as well as a First Prize in Avant-Garde / Innovative and a Second Prize in Digital. Colenso has also had a fantastic night earning New Zealand's second Grand Prize in Activation & Experiment for DB Breweries 'Brewtroleum' as well as two First Prizes and one Second Prize. The agency's 'Reduce Speed Dial' campaign for Volkswagen NZ picked up First Prize and its 'Found' work for Pedigree scored Second Prize. Colenso BBDO's Stefan Arnoldus and Jacob Norremark also picked up Third Prize in the Student category for 'The Cannes Cab'.
McWhopper Packaging Proposal BirdsEyeView 2-SMALL-thumb-400x263-207423.jpgY&R-TEAM-AOY-D&AD-SMALL.jpgY&R NZ has made history by becoming the first New Zealand agency to be named Most Awarded Advertising Agency at the D&AD Professional Awards 2016 ceremony, which took place in London last night.

Y&R NZ walked away with 11 pencils across a range of categories including the coveted Black & Gold Pencil for Most Awarded Advertising Agency and a staggering eight Pencils, six of them Yellow, for its audacious 'McWhopper' campaign. The agency also picked up Wood Pencils for its Actual Reality campaign for Jaguar NZ and for Brake Road Safety - Living Memories.

New Zealand is ranked #5 country - scoring a total of 11 Yellow Pencils. Colenso BBDO scored two Yellow Pencils for DB Breweries 'Brewtroleum'. Scoring one Yellow Pencil apiece is DDB for SKY TV 'Unforgotten Soldiers', Saatchi & Saatchi for ASB Bank 'Clever Kash' and FCB for Paradise Hill 'It's Not OK'.

Y&R New Zealand CEO and CCO Josh Moore [above far left, with Tom Paine and BK global team at the D&AD ceremony] told CB: "To win anything at D&AD is amazing, but to have three campaigns recognised that combine to win Agency of the year is truly outstanding. It recognises the very hard work from everyone at Y&RNZ. When we began this agency we said Let's Not Die Wondering, we committed to that and here we are."
54f3ab10d8737 (1).jpgDDB New Zealand and Special Group Auckland have both been named winners from Asia Pacific at the 2016 Facebook Awards.

DDB New Zealand has won twice for Westpac 'Handheld' and Special Group Auckland twice for Smirnoff 'Instagram Your Fridge' and Smirnoff 'Pure Potential'.


Cannes Contenders: Ogilvy, Auckland

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

AA - Get Back_Family.jpgAA: Get Back - Family
Ogilvy, Auckland
Alcohol dependency not only affects a person's life, but also the people around them.This campaign from Ogilvy & Mather New Zealand illustrates that insight by showing how alcohol separates you from your job, your friends and your family. Even though alcohol addiction seems overwhelming, with the help of AA there is a way back.

GETTY_CHARLES.jpgGetty Images, the world leader in visual communications, has launched its new global campaign "Millions of Images. Endless Possibilities" via AlmapBBDO.

The campaign seeks to show the depth of Getty Images' extensive collection of millions of images, and how through imagery, any idea can come to life. The concept features several famous faces - the likeness of Angela Merkel, Prince Charles, the Dalai Lama and Pope Francis - in an unexpected way: meticulously reconstructed only using creative stills from Getty Images.

Craig McLeod (1).jpgY&R NZ has appointed Craig McLeod to the role of Planner, effective immediately.

Recently returned from GPY&R Melbourne, McLeod has worked on a diverse range of brands, from beer to bananas, compost to chocolate, television to transport.

Y&R's head of planning Jono Key says McLeod is almost purpose built for the agency.

Says Key: "Craig is an Y&R NZ planner through and through. He's driven, smart, multi-disciplinary and loves the work. I know he's going to be a significant contributor to both the agency's output and culture."
479989627 (1).jpgFCB creative team Matt Williams and Freddie Coltart are leaving FCB for new gigs at Colenso BBDO.

To fund their leaving gift FCB is selling all the awards they've won since they have been at the Change Agency. At the express wishes of the boys these awards must be sold as a group lot.

This is your lucky chance to get your hands on four years worth of precious metal and plastic, awarded for world class thinking at some of the fanciest advertising awards on the planet. The fortunate bidder will also receive a stack of two-minute award videos, crafted with the same care and love that went into the ideas. Bulk lot includes metal from Andys, AWARD, Axis, Beacons, Cannes Lions, Clio, D&AD, Effies, New York Festival, One Show and Spikes.

Designworks L-R Vic and Helen (1).jpgDesignworks has announced two key leadership appointments for its Wellington office.  Vic Smith (left) has been appointed managing director, with Helen Milner (right) taking the role of creative director. They join Chris McDermott, head of innovation, as Wellington's leadership team.

Smith worked with Designworks 10 years ago before heading offshore to take up senior brand roles in Australia, UK and most recently as managing director for Landor's Singapore office where she also led the key Proctor & Gamble Asia account.
Jillian Mercado Photo by Michael Avedon.jpgIMG model and fashion blogger Jillian Mercado will be center stage on May 19th to award the Grand-Winning team of the New York Festivals Torch Awards. Mercado, a prominent representative of the new breed of models who are challenging beauty ideals in the world of fashion, will honor the winners of the third annual Torch Awards at this year's New York Show gala ceremony taking place at Jazz at Lincoln Center's Fredrick P. Rose Hall.



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