Screen Shot 2015-07-28 at 7.33.07 am.jpgM&C Saatchi London has created the first ever artificially intelligent poster campaign in the world, which evolves unique ads based on how people react to it.
The technology works by using a genetic algorithm that tests different executions based on the strength of their various features or 'genes', such as copy, layout, font and image. By installing a camera on the posters, M&C Saatchi is able to measure engagement of passers-by based on whether they look happy, sad or neutral.

BRIGID-ALKEMA.jpgMaria-Devereux-Special.jpgThe Spikes Asia Festival of Creativity has announced the first names - including two Kiwis - that will make up the juries at this year's Festival. Details have been released for the Film, Print and Print & Poster Craft; Outdoor and Radio; Direct and Promo & Activation and Design juries.

Says Terry Savage, chairman Lions Festivals: "This is a collection of unequivocal regional talent, with each individual a high-achieving creative campaigner in their own right. We look forward to bringing them together in Singapore to judge the best of the region's creative communications."
Screen Shot 2015-07-27 at 11.41.20 am.jpgTOWER Insurance via Barnes, Catmur & Friends, has launched its latest campaign in which kids demonstrate their carefree approach to some of life's more troubling dilemmas, like what to do when a penguin steals your bike, and how with TOWER Insurance Kiwis can get that confidence back.


Does this end the logo size debate forever?

Chicago-Apple-iPhone3-6 (1).jpgBy Simon Veksner
Creative Partner, DDB Sydney

It's just possible you may have seen this campaign for the iPhone.

It has apparently run in 70 cities and 24 countries, in magazines, newspapers, billboards, transit posters and more.

I attended some research groups the other day. The first question was "have you noticed any ads recently?" and the answer came back "Apple, Apple, Apple, Apple." Always Apple. READ ON...
new-google-logo-knockoff-thumb-300x117-156335.jpgGoogle has ranked top in the public's estimations of the world's largest listed companies for a second year, pipping Apple and Microsoft according to The FutureBrand Index 2015.

The Index is an annual measure by brand consultancy FutureBrand of how PwC's Global Top 100 Companies are perceived across a set of 18 attributes. A company's average perception score dictates its Index position and acts as a proxy to understand its prospects in a way that complements its market capitalisation.
Jerry-Della-Femina.jpgNEW YORK POST - Jerry Della Femina -- the legendary ad exec who Matt Weiner said inspired his hit AMC series "Mad Men" -- is planning to launch his own series on the wild ad world of the 1970s, which he vows "will make 'Mad Men' look like 'Rebecca of Sunnybrook Farm!' "

wonderful_folks_525.jpgDella Femina -- who created iconic campaigns from the singing Meow Mix cat to lying Joe Isuzu -- says his in-the-works series will be based in part on his 1970 best seller, "From Those Wonderful Folks Who Gave You Pearl Harbor." (That title was dreamed up by the author as a joke tag line for Panasonic.)

" 'Mad Men' was a show about the 1950s and '60s," Della Femina told us, explaining his series will be "a total crazy celebration of the not-PC '70s, back when advertising was fun."

Della Femina recalls the scene back then was so wild, his agency at the time held an annual "sex contest" in which up to 500 employees voted on whom they'd most like to bed at the company, in categories including "male, female, gay and ­ménage à trois." The winners were annually revealed at the same "Mexican restaurant, where everyone would go a little crazy. READ MORE...
LIGHTBOX-NZ.jpgAfter 12 years in business, Auckland-based agency Consortium has closed its doors, resulting in Lightbox, the agency's only remaining account, heading to Young & Shand, along with four Consortium staffers.

Trouble started for Consortium back in May, when it lost long-term client AUT University, its biggest account.

Consortium was founded in 2003, admired for several years for its humorous and award-winning work on 42 Below Vodka, mostly created by Darryl Parsons, who has since been freelance for several years.
HeaderCF_EN (1).jpgCristal Festival has launched the call for entries and registrations as well as naming four of its jury presidents confirmed to judge at this year's festival.

Their mission will be to discover and award the most creative and innovative campaigns from the past year.

Click here for more information.
Screen Shot 2015-07-23 at 8.45.59 am.jpgLG has launched the LG G4, the world's newest smartphone, to the New Zealand market and to celebrate, LG has partnered with four emerging Kiwi businesses that share its passion for craft and innovation to create the 'Crafted By, Shot On LG G4' series via Hustle & Bustle.

image003.jpgEntries are now open for the 2015 $10,000 Newspaper Ad of the Year award, the only award that inflates both egos and bank balances and the largest cash prize in the NZ industry.

Entrants have until 5pm on Friday 7 August to upload entries at
4 (1).jpgRalph van Dijk, founder and creative director of Eardrum, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program.

Joining an already impressive line-up of industry speakers, including Matt Eastwood, Pum Lefebure and Keynote speaker Daymond John. van Dijk will also act as the program's moderator, injecting his appreciation of powerful production and performance into bridging together this year's eclectic line-up of speakers.

Says van Dijk: "It's always an honour to be invited to speak at Creative LIAisons. The program is one of our industry's most generous initiatives and if you're an ambitious creative, it's like getting a backstage pass to the ultimate advertising gig.
EastwoodLIA.jpgThe first wave of superstar creatives and agency heroes have been announced as speakers at this year's Spikes Asia Festival, to be held this September in Singapore.

They've worked for some of the world's biggest brands, helped establish the reputation of APAC's most respected agencies and won sought-after industry awards time and time again; meet the creative visionaries ready to deliver inspiring sessions from the Spikes Asia stage:

Nils Andersson - TBWA\Greater China
Kristian Barnes - Vizeum
Jessalynn Chen - Fitch
Ed Cheong - iris Worldwide
Cheuk Chiang - Omnicom Media Group
Reed Collins - Ogivly & Mather Group Hong Kong
Yonathan Dominitz - Mindscapes
Matt Eastwood - J Walter Thompson (pictured)

AWARD School kicks off in Auckland at Colenso

awardauckland.jpgAWARD School NZ started Monday night at Colenso BBDO. 10 eager students were welcomed by school head Brett Colliver and received their first brief of the course.

Says Colliver: "AWARD School 2015 will follow a similar structure to other years. However, there will be a couple of significant changes.

"One such change will be more of a focus on creative strategy. After all, great ideas are pointless if they're not strategically sound.
RED2640 Toothpaste Billboard insitu_CROP (1).jpgRed Seal use scientific research and development together with naturopathic knowledge to provide you with natural alternatives to the status quo. Agency: Sugar&Partners.


Advertising Agency: Sugar&Partners, Auckland
Creative Director:  Dave Nash, Damon O'Leary
Art Director: Dave Nash
Copywriter: Damon O'Leary

Alvaro_Rodrigues_Africa.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Álvaro Rodrigues, executive creative director, Africa, Rio de Janeiro, Brazil.

It was hard to choose a winner in TV. I have picked the most simple and smart idea. Just the way I like it. So my winner in TV was "Harvey Nichols, Shoplifters". The idea is enough powerful to capture my interest as a viewer till the end of the ad. "Nike, Short Guy" is my runner-up. What to say about it? I loved the craft in edition. Yes, Nike did it again. READ MORE...
CL-ARCHIVE-LOGO_grey.jpgProviding the digital home for the International Festival of Creativity, the Cannes Lions Archive has re-launched with improved functionality and a brand new design, bringing the spirit of creativity to people across the globe.

Until 31 August 2015, all delegates who attended Cannes Lions will have complimentary access to the Archive, allowing them to view the shortlists and winners from across all nine days of the Festival. For the first time, the work from Lions Health and Lions Innovation will also be included, allowing for an all-encompassing look at the global creative bar, as set by the judges at the 2015 Festival. Simon Veksner
Creative Partner, DDB Sydney

Steve Jobs killed the compact disc. Henry Ford killed the horse & buggy.

Now ex-Havas CEO David Jones may be about to do the same to the ad agency.

"brand tech" company that will build brands using technology. His plans are a little vague at the moment, but he is adamant that "Everything that the traditional model does, we will do the opposite." READ ON...
image001.jpgGlobal payments technology company Visa and a select group of creative and digital technology students are exploring the future of payment technology in a first-of-its kind workshop in Auckland on July 21 and 22, 2015.

Being held at Auckland's Media Design School, the workshop is part of a global Visa programme to provide opportunities to creative and digital technology students to challenge and envision the future of payment devices and methods.
Nandos_James_v07_Alt_01.00_00_27_14.Still003 (1).jpg8 director Eddy Bell has directed an online comedy campaign for Nando's out of Banjo, Sydney.

The Nando's 'Cribs' campaign gave Bell the opportunity to craft two eccentric, off the wall characters, Miriam and James.

LC_YwstFPzk7ZEcdF3OSdqvwfRIJ5nZcOzvXujkMByY.pngSpikes Asia, the Festival of Creativity returning to Singapore from 9-11 September, will this year build on its mission to provide a space for the next generation to grow and hone essential skills through tailored programmes.

Throughout the Festival a series of carefully structured academies will run, offering bespoke training for different career disciplines. Steve Latham, head of talent & training for Lions Festivals commented that Spikes Asia holds a unique position in the region which allows for training programmes like no other.
homevideo (1).jpgThe One Club has announced today that the One Show entry system is now open, months ahead of last year's submission period.  The non-profit has introduced a quarterly entry system for The One Show, as well as a set of public relations categories.

The quarterly system divides the entry periods into four deadlines, beginning in July and ending with the usual final deadline at the end of January. The first quarter deadline is August 14; the second is September 30; the third is November 30; and the fourth, the last one before the show, is January 29.  Two shortlists will be announced: the first in early October and the second in early April.
problem children.jpgFormer Colenso BBDO Auckland and Clemenger BBDO Sydney ECD Rich Maddocks and partner Louise Chapman talks to Campaign Brief exclusively about their new start-up, Problem Child.

We thought you'd retired from the business when you left the high profile ECD role at Clemenger BBDO, Sydney back in 2010. What brought you back?

RM: So did I. I was done for good. I sat in a cold office above a café for a couple of years and gave the novel thing a go, which was incredibly difficult. Every time I got half way through a draft, I'd have an idea on how to make the whole thing better and start again. So I've now got a collection of mildly interesting half written stories.
Neil-Lawrence-PIC.jpgThe Australian ad industry will be shocked to hear of the tragic death of Australian creative director Neil Lawrence, who has died while on a surfing holiday with his son in the Maldives.

Lawrence was diving yesterday afternoon when he surfaced unconscious and could not be resuscitated.

Lawrence made his rep as ECD of Y&R Sydney, which took out Campaign Brief Agency of the Year two years in a row: in 1994 and 1995.

It was at Y&R where, under Lawrence, hot creative team Jonathan Kneebone and Dave Johnson created the infamous UV sunscreen campaign that featured a bunch of black guys gently mocking their white counterparts for their lack of melanin - a campaign that was controversially pulled by Colgate in the US. The pair went on to found Australia's world-famous The Glue Society.  Other multi-awarded work under Lawrence at the time included campaigns for Yogo, H&R Block, Foxtel, Rayban and Jaffle Mates.
Screen Shot 2015-07-15 at 9.16.41 am.jpgAirbnb has just released its new global brand campaign 'Is ManKind?' through US agency TBWA\Chiat\Day LA.

The spot is set to air tomorrow.

oOh!_Northwest_Digital_Banner (1).jpgoOh!media has today announced it will build New Zealand's first full-motion digital banner capable of displaying full motion creative, as part of its contract to create the most advanced digital advertising network for Auckland's newest, high quality retail destination, the NorthWest Shopping Centre.

Entries for CAANZ Effies to close Tuesday, Aug 4

Efffies-2015-caanz-banner-730x535_M04_750_605 (2).jpgCAANZ has issued a reminder for creatives to get there entries in for the 2015 CAANZ Effie Awards.

Entries must be delivered to The Conference Company and be received by 4.00pm on Tuesday 4th August 2015.

Prior approval for a 48hr late penalty entry must be obtained from before 4th August 2015. Payment of double the entry fee to a maximum of $1,000 + GST will be required. These late entries must be received by 4pm, Thursday 6th August 2015. Entries will not be accepted after this date. The Effie Awards Show is on Thursday 8th October 2015.


LIA extends entry deadline to Friday, July 31

LIA Logo.jpegLondon International Awards (LIA) has announced today that the deadline for entries has been moved to the 31st July.

All companies and/or individuals involved in the creative process are eligible to enter. Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2014 and 31st July 2015.

There is still time for entrants that have already completed the entry process to enter newly released work.

Judging will take place in Las Vegas from 1st October to 10th October. The shortlists will be announced as each judging session concludes, with winners being announced 10th November. For more information on submissions and eligibility please visit

To find out more about LIA Awards, visit
Aboriginal Australia Our Country Is Waiting For You - Behind the scenes at Lirrwi Tourism, Bawaka Homelands, NT.jpgTourism Australia is today launching a new, short film 'Aboriginal Australia: Our Country is waiting for you' aimed at encouraging more domestic and international visitors to include Indigenous tourism experiences as part of an Australian holiday.

Tourism Australia has partnered with award-winning production and post-production team World Wide Mind (WWM) and Heckler to create a film project promoting Australia's Indigenous Tourism Experiences. The new three-minute film is co-directed by Aboriginal director/cinematographer Warwick Thornton and Australian director, Brendan Fletcher.

TedRoyerFull (1)-1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Ted Royer, chief creative officer, Droga5, New York

Nothing rose to the top out of the 6 ads I saw. But I do want to make a point, that if the Saatchi Pampers guys had been aware of the other ads I'll bet they wouldn't have gone through with it. READ MORE...

Entries for LIA 2015 close Friday July 31

homepage_logo-thumb-300x139-190887.jpgEntries for LIA will close on the new date of Friday, July 31.

For Entrants that have already completed the entry process, there is still time to enter newly released work.

All companies and/or individuals involved in the creative process are eligible to enter.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2014 and 31st July 2015.

PumLefebure (1).jpgPum Lefebure, co-founder and chief creative officer of Design Army, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program.

Lefebure, who joins keynote speaker Daymond John at this year's event, adds to an all-star line-up of speakers who will be revealed in the coming weeks.

Says Lefebure: "As a creative director, business owner, brand builder, designer, and mother, I have a lot to share and it's not just through Instagram. Throughout my career, I've trained designers and seen them grow and flourish; it's one of my greatest contributions to the industry.
LOT1266_6x3 Powerball Imagine Billboard_Crow's Nest[1].jpgLotto New Zealand takes its audience on an exciting journey of hope and possibility, love and freedom in its epic new brand campaign for Lotto Powerball, created by DDB.
In a bid to help Kiwis imagine what winning Lotto Powerball might mean for their lives and loved ones, DDB and Steve Ayson from The Sweet Shop have created a beautiful 90" tale about a hard-working fisherman who lives with his dad and son, but is often away at sea.

Philip Thomas-Cannes.jpgCannes Lions CEO Philip Thomas (left) says the growth of Cannes Lions is down to only one thing - the seismic changes in the industry. Historically, clients and advertising agencies attended and entered, but the industry now is so much more complex.

When I first went to Cannes Lions, before I got the job as chief executive, people told me how huge it was, but I had spent 10 years attending the film festival as a journalist on Empire, and it didn't seem that big to me.

I wondered what it would be like if it were really big, but more than that, what if it were really important? It seemed to be vital to marketing and advertising people, but it felt like the rest of the world didn't really take much notice.
inkl.Home-page.jpginkl.News-Filters.jpg●    The Sydney Morning Herald, The Guardian and The Washington Post amongst global news sites confirmed as launch partners.
●    Innovative app unlocks all partner paywalls with one simple subscription.

Australian startup inkl today officially launched its dedicated iOS smartphone app offering consumers one smart and easy platform to unlock multiple newspaper paywalls from around the world. An Android solution is to follow in the coming weeks.

Described as the 'Netflix for news', inkl has partnered with some of the world's most influential publishers, including The Sydney Morning Herald, The Guardian and The Washington Post, to deliver the very best news, views and opinion straight to users' smartphones.
HEINEKEN-AERIAL-2015.jpgHeineken, worldwide partner of Rugby World Cup 2015, today launches the next phase in its highly anticipated campaign building through to the end of the tournament.
At the heart of the campaign, created by Rothco Dublin, is Heineken's global TVC featuring two Legends of the game, ex-New Zealand superstar, Jonah Lomu, and South African World Cup winning captain, John Smit. As Official Beer Supplier of the tournament, Heineken has exclusive rights to the coin toss that opens every match and it is this unique event that is celebrated in the new advert.

Screen Shot 2015-07-13 at 2.32.11 pm.jpgNeil Dawson, co-founder, Dawson Pickering, London tells creatives, it's time for them to be masters of their own destiny.

Ok I accept it's not for everyone. Many creatives want the comfort of a big agency environment around them. And that's fine. But if you yearn for something different, something of your very own, then start your own agency. Have a go. Be as brave as you tell your clients to be. Here are a few thoughts on how and why you should start your own place.
Two Fingers.jpgSince March of this year K-Rd independent agency Sugar&Partners has been part of a wider group of Aucklanders successfully protesting against the 100m expansions of the Ports of Auckland into the Waitamata Harbour.

In June the High Court ruled the Ports of Auckland's consents invalid.  Halting work that had already begun.  Partner groups Stop Stealing our Harbor and Urban Auckland a society of architects and planning professionals have led the ongoing protests.

Says Dave Nash, creative & digital director, Sugar&Partners: "We're a bunch of passionate Aucklanders at the agency and supporting this cause through its initial win and in an ongoing way is hugely rewarding.  Anyone who's been up to Ostro or Seafarers recently can only imagine what our waterfront could be opposed to an even bigger carpark."

3.jpgOgilvy & Mather New Zealand has today confirmed the appointment of top ranked, internationally awarded creative Regan Grafton as executive creative director, taking up the reigns from mid September.

Grafton joins Ogilvy after three years as ECD at FCB New Zealand, nine years at DDB in creative director roles as well as a previous stint at Y&R.

Universally respected as one of the best ECDs, Grafton's exceptional talent has seen his work recognised by almost every possible creative award globally.
Screen Shot 2015-07-13 at 10.58.44 am.jpgSamsung in conjunction with World Surf League (WSL) has launched the sequel to its 'Every Day is Day One' film called 'We are greater than I' via 72andSunny, Amsterdam.

The campaign honours the community of surfing and the challenging experiences they have with their chosen lifestyle. It features some of the world's most popular surfers, including Australia's Sally Fitzgibbons as well as Gabriel Medina, Kelly Slater and Malia Manuel.


Simon Veksner: Advertising haiku

fuji_off_kanagawa.jpgBy Simon Veksner
Creative Partner, DDB Sydney

For anyone who doesn't know, a haiku is a three-line poem of 5 syllables/ 7 syllables/ 5 syllables.

The acknowledged master of the form was Matsuo Basho (1644-1694), whose most famous haiku (titled 'Old Pond') goes like this:
old pond . . .
a frog leaps in
water's sound



Campaign Brief New Zealand Creative Rankings

Sponsored by Plaza Films

The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in New Zealand, plus top directors and production companies, based on points awarded on over the last two years.

Latest jobs

Retrieving latest jobs


A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

Current issue

Campaign Brief Magazine

Campaign Brief Magazine