Colorado-truck.jpgHolden New Zealand has launched the new Colorado with a 60 second TVC entitled 'Tow Truck' via Special Group, Auckland.

The spot tells the story of a Holden driver who comes to town and rights a wrong, all the while showcasing the new Colorado's impressive 3.5 tonne towing and low-end torque.

"Of course, the new Colorado has so much more than just loads of grunt," says Holden GM of Marketing, Marnie Jane Samphier. "Apart from its great new looks and redesigned interior it's loaded with the latest tech and has real car-like drivability."

VIEW THE SPOT

Advertising: A Singapore Sling lifts the haze

Screen Shot 2016-09-25 at 8.31.01 PM.pngA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"You could certainly save money by inviting people to your wedding in an email, but not many people would show up." - Rory Sutherland

I was not designed for the clinical beauty of Singapore. It has the humidity of a Bikram Yoga Studio inside a Turkish Bath House. I have hair that is the opposite of short. Subsequently, whenever I go there I feel like I have a dead octopus on my head.

I am perfectly designed for the temperature you feel at the base of a lone pine tree on the Tundra in the Arctic Circle. So, the relentless moisture of Singapore creates or adds to the fog in my head.

As it turned out, it would be the place that cleared it too.

In advertising, there is a lot of noise. It is easy to start looking at the wrong things.

The great fashion photographer Norman Parkinson once said the purpose of fashion is to change. In many ways, advertising is not that different. We are always looking at what is changing or what is new. Anybody remember Vine or Foursquare? Vine was launched in 2012. Four years ago, it was the biggest thing ever. I was in many meetings about vaguely doing something with it. Remember how it was going to change the advertising world. Anybody remember having conversations a couple of years ago about how all ads in the future would be 10 or 15 seconds long because that would work better on social media platforms? Anybody notice how the latest Kenzo ad Spike Jonze just shot is 3 minutes long. Boy, we talk a lot of shit in this business.

SpikesLegendary_16.jpgThe annual Campaign Brief, Sweet Shop, Song Zu, Fin Design+Effects, Arcade, and Tiger Beer Legendary party kicked off this week's Spikes Asia Festival of Creativity.

It was a fun night in Gem Bar (and on the streets outside) with around 400 Spikes Asia delegates and friends joining us until the wee hours of the morning. This is the 4th year that we have held the party at Gem Bar and again it proved to be a legendary night.

Special thanks to Song Zu, The Sweet Shop, Fin Design+Effects, Arcade, Tiger Beer and the great guys at Gem Bar.
Snickers_Hungerithm_2 copy 2.jpgClemenger BBDO, Melbourne's Snickers 'Hungerithm' campaign has taken out both the Media Grand Prix and the Mobile Grand Prix at Spikes Asia tonight in Singapore.

Overall, New Zealand and Australia put in a good performance, taking home an impressive haul of Gold, Silver and Bronze Spikes.

Media
Clemenger BBDO, Melbourne's Snickers 'Hungerithm' campaign won the Grand Prix as well as a Silver Spike and a Bronze Spike. Two Gold Spikes (and Silver Spikes) were awarded to Colenso BBDO, Auckland, one for DB Export 'Brewtroleum', the other for Amnesty International 'Unblocker', while GPY&R Brisbane won a Gold Spike and Silver Spike for Australia Road Safety Foundation 'Life Saving Stickers'. Only six Gold Spikes were awarded on the night. Two Silver Spikes were won by OMD New Zealand for V Energy 'Jono vs Ben' while Colenso BBDO, Auckland for DB Export 'Brewtroleum', Revolver / Will O'Rourke for ANZ 'Gaynz', Clemenger BBDO Melbourne for TAC 'The Human Test', Colenso BBDO Auckland for Anchor Milk 'X-Ray Casts', McCann Melbourne for MIFF 'The Emotional Trailer' and Y&R New Zealand for Burger King 'McWhopper' all won one Silver Spike each. Two Bronze Spikes were awarded to McCann Melbourne for MIFF 'The Emotional Trailer'. Bronze Spikes were awarded to M&C Saatchi Sydney for Lexus Australia 'Heartbeat', Mediacom New Zealand for Game of Bros 'Lover Boy and Lavalav Boys? The Great NZ Audience Heist', Clemenger BBDO Melbourne for Dry July 'Drytunes', TKT Sydney for Campbell Arnott's 'Campbells Souptube', GPY&R Brisbane for Suncorp 'Stuffies', SapientNitro Melbourne for Target 'Three Seconds that Revolutionised Retail' and OMD Sydney for Helloworld '#Helloworldrelay'.
Spikes-Asia-2016.jpgThe final day of Spikes Asia culminated in a ceremony last night in Singapore to celebrate the winners of the annual Spikes Asia Awards. The industry gathered to honour the best regional work.

Network of the Year was presented to BBDO with Y&R coming second and Leo Burnett in third place.

Colenso BBDO, Auckland received the Agency of the Year award while sister shop Clemenger BBDO Melbourne came second and Dentsu Inc., Tokyo placed third.

The Independent Agency of the Year was awarded to Party, Tokyo. Second place to Fred & Farid Shanghai and third to Enjin, Tokyo.

Finch, Australia received the Spikes Palm Award, honouring the most awarded production company in the eligible sections. Second came Guilty Content, Australia and third, Revolver/Will O'Rourke, Australia.
Thumbnail image for DB Export Brewtroleum infographic-thumb-400x256-187751.jpgColenso BBDO, Auckland's DB Export 'Brewtroleum' campaign has taken out the Promo & Activation Grand Prix, the Outdoor Grand Prix and the Integrated Grand Prix at Spikes Asia tonight in Singapore.

Overall, New Zealand and Australia put in a good performance, taking home an impressive haul of Gold, Silver and Bronze Spikes.

Integrated
Colenso BBDO, Auckland won the Grand Prix for DB Export 'Brewtroleum' while Clemenger BBDO, Melbourne won one of only two Gold Spikes awarded, for Bonds 'The Boys'. Only two Silver Spikes were awarded, one to Y&R New Zealand for Burger King 'McWhopper', the other to Clemenger BBDO Melbourne for Snickers 'Hungerithm'. 
McWhopper_Box-web.jpgThe Burger King 'McWhopper' campaign via Y&R New Zealand has continued its winning run, taking out both the Direct Grand Prix and the Print & Publishing Grand Prix at Spikes Asia tonight in Singapore.

Overall, New Zealand and Australia put in a good performance, taking home an impressive haul of Gold, Silver and Bronze Spikes.

Creative Effectiveness
Clemenger BBDO Wellington scored one of only three Spikes awarded, for NZTA 'Mistakes'.

Design
DDB Group New Zealand won a Gold Spike for Sky TV 'Fargo Woollens', one of only five Gold Spikes awarded. The same work also scored a Silver Spike, one of 10 awarded. Leo Burnett Melbourne won a Bronze Spike for the Great Barrier Reef Foundation.

Director Oliver Green joins Curious Film's roster

OLIVER GREEN.jpgCurious Film has announced the addition of Oliver Green to the directing roster.

Green has worked in advertising for nearly 20 years. If he hasn't seen it all he's seen a lot.

He has worked in New Zealand at Mojo, Colenso BBDO and Shine. In Australia he's worked at BMF and LDN at LOWE, Saatchi, digital agency Hyper, 18 Feet and Rising and his last London gig was creative partner at Naked London. Green has also freelanced (stolen stationery) all over the world including Singapore, New York, South Africa and Hungary. He made the rise through the ranks from junior copywriter to senior creative and to creative director.
breast cream hero (1)-thumb-400x246-186996.jpgShortlists for Creative Effectiveness, Integrated and Music have been released for Spikes Asia 2016.

New Zealand has scored an extra seven finalists; three in Creative Effectiveness including Colenso BBDO Auckland with two and Clemenger BBDO Wellington with one. In the Integrated category NZ has picked up three finalists from Colenso, Y&R NZ and Mediacom and Whybin\TBWA Auckland has scored New Zealand's only finalist in the Music category.

VIEW THE CREATIVE EFFECTIVENESS SHORTLIST
VIEW THE INTEGRATED SHORTLIST
VIEW THE MUSIC SHORTLIST
Massey ALBANY (1).jpgFCB New Zealand has launched its first campaign for Massey University, which breaks from some of the more traditional concepts of the tertiary sector.
 
The campaign, which is a recruitment drive for semester one next year, sees the tertiary institution using lively visual imagery and confronting headlines projected onto campus buildings, grabbing the attention of prospective students.
 
Massey University's assistant vice-chancellor external relations and development Penelope Barr-Sellers says the campaign not only has a great visual impact, it is thought-provoking and differentiates Massey among tertiary sector advertising.
 
Says Barr-Sellers: "It's bold, colourful and energetic. It is designed to provoke discussion and inspire prospective students of all ages to take action to achieve their personal aspirations. The campaign will make Massey stand out and be talked about."
DB Export Brewtroleum infographic-thumb-400x256-187751-thumb-400x256-223206.jpgThe biggest night on the New Zealand advertising industry calendar is fast approaching, with finalists in the 2016 NZ Effie Awards announced today.

Colenso BBDO Auckland heads the agency pack with 28 finalists followed by FCB with 16, DDB with 11 and True with nine.

Organised by the Communication Agencies Association of New Zealand (CAANZ) with key partner TVNZ, the 2016 NZ Effie Awards will be presented at a glittering ceremony at The Langham, Auckland on October 20.

An Effie Award is recognised globally by advertisers and agencies as the industry's pre-eminent award and represents the pinnacle in marketing effectiveness. The Effie programme is held in 40 countries and has been run in New Zealand for 15 years.

VIEW THE FULL LIST OF FINALISTS
Ben&Casper McLellan-thumb-400x266-209479.jpgThe second batch of finalists have been announced for Spikes Asia 2016 in Digital, Digital Craft, Film Craft and Mobile.

Colenso BBDO Auckland leads the New Zealand pack with five finalists. In the Digital catgeory New Zealand has scored nine finalists led by Ogilvy with three. In the Digital Craft category Colenso has scored NZ's only finalist. The Film Craft category sees New Zealand score four finalists led by Colenso with two and FCB NZ has scored a finalist in Mobile.

VIEW THE DIGITAL SHORTLIST
VIEW THE DIGITAL CRAFT SHORTLIST
VIEW THE FILM CRAFT SHORTLIST
VIEW THE MOBILE SHORTLIST
NEW0132 MISSING Poster 297x420.jpgbcg2 has been appointed as creative agency for New Zealand Opera. Digital, radio and print creative for the September 2016 season of Sweeney Todd - The Demon Barber of Fleet Street is currently in market. Work is also commencing on the company's 2017 season.

The account was won following a competitive pitch process.

Says Stuart Maunder, general manager, New Zealand Opera: "New Zealand Opera is passionate about building new audiences for the genre and this underpins everything we do - from our education work within the communities we serve to our mainstage seasons in Auckland, Wellington and Christchurch.  bcg2's grasp of this really shone through in their response to our pitch.  They have already proved themselves with their wonderfully creative approach to Sweeney Todd and we are very excited to be working with them on our 2017 season."
3-thumb-400x266-205014.jpgThe first round of shortlists have been announced at Spikes Asia 2016 including Design, Direct, Entertainment, Film, Healthcare, Innovation, Media, Outdoor, PR, Print & Outdoor Craft, Print & Publishing, Promo & Activation and Radio.

New Zealand has scored a total of 72 finalists so far led by Colenso BBDO Auckland dominating with 28 finalists. In Design DDB has scored two finalists for New Zealand; in Direct New Zealand has scored 13 finalists led by Colenso with four; in Entertainment Colenso and Ogilvy NZ have scored a finalist each and in Film New Zealand has three finalists led by Clemenger BBDO Wellington with two. Colenso has scored NZ's only finalist in Healthcare; in the Media category New Zelaand has scored 13 again led by Colenso; in Outdoor 12 finalists are from New Zealand led by Colenso with seven and in PR New Zealand has secured three finalists with Colenso picking up two. The Print & Outdoor Craft category sees FCB pick up the only finalist from the region; in Print & Publishing New Zealand has scored four finalists; in Promo & Activation New Zealand has 13 finalists led by Colenso and in Radio New Zealand has scored five finalists led by DDB with three.

VIEW THE DESIGN SHORTLIST
VIEW THE DIRECT SHORTLIST
VIEW THE ENTERTAINMENT SHORTLIST
VIEW THE FILM SHORTLIST
VIEW THE HEALTHCARE SHORTLIST
VIEW THE INNOVATION SHORTLIST
VIEW THE MEDIA SHORTLIST
VIEW THE OUTDOOR SHORTLIST
VIEW THE PR SHORTLIST
VIEW THE PRINT & OUTDOOR CRAFT
VIEW THE PRINT & PUBLISHING SHORTLIST
VIEW THE PROMO & ACTIVATION SHORTLIST
VIEW THE RADIO SHORTLIST
Doerte300dpi (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Doerte Spengler-Ahrens, chief creative officer at Jung von Matt/Elbe in Hamburg, Germany.

BEST TV
Winner: Adidas. After all the TV ads to celebrate the handicapped sportsmen, running with one foot I must say this is a very honest one because it mirrors the thoughts of the viewer. It focuses on the word "odd" which is exactly what people think when they see handicapped people performing as athletes. The TV spot turns around the meaning of the word "odd" and disarms it. As a result you feel odd finding running with one leg, odd. So it not only motivates the handicapped to keep on performing but also the regular sportsmen to stop finding it odd. READ MORE...
Norman-Pearlstine.jpgNorman Pearlstine, vice-chairman of Time Inc., will be president of the international Epica Awards jury this year.

Founded in 1987, Epica is the only global creative prize judged by an independent jury of journalists working for the world's best marketing and communications titles, including Campaign Brief publisher and editor Michael Lynch, representing New Zealand and Australia.

A highly experienced journalist, during his career Pearlstine has held posts including Managing Editor and then Executive Editor of The Wall Street Journal, Editor-in-Chief of Time Inc., Chief Content Officer of Bloomberg L.P. and Chief Content Officer of Time Inc.

ENTER THE EPICA AWARDS NOW - DEADLINE SEPT 30
DC1_3961 (1).jpgCannes Lions has today announced the distribution of donations raised through its ground-breaking award for outstanding creative work that shatters gender stereotypes, Glass Lion: the Lion for Change.

This year's submissions were from 38 countries and featured work that confronted gender-based prejudice and inequality. The proceeds from the 155 entries into the Glass Lion at this year's Cannes Lions International Festival of Creativity have been shared between ten gender equality-focussed charities from across the world: UN Women, Equality Now, Pro Mujer, Global Fund for Women, Gender and Development Network, Geena Davis Institute, Men Engage, Women for Women, Clinton Foundation and UN Women National Committee of the UK.

Live at the Festival, attendees picked their favourite charity from the selected 10 and made donations using an activation platform delivered in partnership with in/PACT. Donations will support a range of causes, including:

Pro Mujer is committed to empowering women in Latin America.

Says Lynne Patterson, co-founder, Pro Mujer: "The generous contributions of Cannes Lions attendees will provide essential health services and training, supporting women to break free from the cycle of poverty."

Luke Hawkins Spikes Asia Diary: Day One

Luke_Hawkins.jpgClemenger BBDO Sydney creative director Luke Hawkins is in Singapore sitting on the Film, Print & Publishing, Print & Outdoor Craft jury at Spikes Asia. Here's his report on Day One of the judging.

I arrived in Singapore last night to a city buzzing with Formula One fever. After an eventful journey to the hotel involving several road blocks and having to navigate my way on foot through a huge underground carpark using google maps with one bar of signal strength, I managed to catch the last half hour of the race from my balcony. An experience which can be best summed up as loud, fast and pretty fucking awesome.
TBWA-LOGO-CHANGE.jpgThe Whybin\TBWA name is no more, at least in Auckland and Sydney, but it appears the web administrator in Melbourne, where Whybin\TBWA started as Whybin Dery Barnes back in 1992, has yet to catch up.

The logo has changed on the Sydney and Auckland web pages, but Melbourne has yet to do so. Perhaps it's due to the latter's lingering respect for their founder, who departed the group in April?

An official announcement of the name change has yet to come through, although CB suspects it's something they don't really want to make a big fuss about.
img_0296.jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"There is no bad whiskey. There are only some whiskeys that aren't as good as others." - Raymond Chandler

What is a creative department? It is kind of a stupid name. A bit like art regiment or idea navy. Actually, I quite like idea navy.

It is an amazing place to work. In a split second, somebody can put two and two together and all of a sudden you are staring at a beautiful idea. To get paid to come up with ideas is a great way to make a living. And there are days, that are so special, they stay with you for life. Those are the days when the invisible becomes visible. When the idea in your head is standing in front of you.
c47d4072532d68441de7eb5e4a7ebef1.jpegThe Epica Awards has once again joined forces with Lürzer's Archive, the creative resource for advertising professionals, for our joint photography prize: The Lürzer's Archive/Epica Advertising Photography Award.

The winning work will be featured in the Lürzer's Archive magazine and on the Lürzer's Archive website. Not to mention in the annual Epica Book. See the 2015 winner here.

Lürzer's Archive publisher and editor-in-chief Michael Weinzettl will present the Gold award during the Epica ceremony in Amsterdam on November 17.

ENTER THE EPICA AWARDS NOW - DEADLINE SEPT 30
Louise Bond, cropped (1).jpgThe CAANZ board has elected Louise Bond, CEO of PHD Group, as president of the association, following Simon Lendrum's decision to step down, following his two and a half year stint in the role.

Says Paul Head, CEO, CAANZ: "Louise has been actively involved with CAANZ for a number of years; firstly as part of the media committee, where she is the current chair, and over the past four years, on the board. She has served as board vice-president for the past two and a half years and has done a great job in that capacity. She was the unanimous choice of the board to take over from Simon."

Says Bond: "CAANZ plays an important role in a very exciting and challenging industry. The nature of communications is changing by the minute and we're certainly moving into a space where consumers are telling brands what they expect, how they want them to behave and how they would like to hear from them.

"There is constant pressure on every member of our industry to perform to the highest possible standard to ensure that we meet both client and consumer needs while also advancing the industry. CAANZ offers critical leadership and support.  It's a privilege to be elected as President - and I look forward to meeting every challenge, head-on."
Ambient_Coff-Fijishoot2 (1).jpgWestpac has launched a new campaign to support its latest initiative, an innovative smartphone app called CashNav via DDB NZ.

The CashNav app tracks people's spending and bill payments, grouping spending into easily digestible categories. Within a few days of the soft launch on Sept 5 CashNav was already the number two free app on the NZ App Store, and the number two new free app on the NZ Google Play Store for Android.
 
Designed to help Westpac customers do more with their money, CashNav is the first integrated app in New Zealand to track finances and deliver spending insights. To get users on-board with the new app, DDB has rolled out a multi-layered "Spendonyms" campaign, intended to show Kiwis that the money you spend on non-essentials could be your ticket to Fiji (Coff-fiji), that car you've been eyeing up (Burg-car), or tickets to the big game (Chug-by).

VIEW THE SHOE-SHI SPOT
VIEW THE COFF-FIJI SPOT
VIEW THE BURG-CAR SPOT
Friends Electric Barnes CAtmur and Friends Dentsu BEST BAND (1).jpgBarnes, Catmur & Friends Dentsu band Friends Electric has taken back the much coveted championship title for the one event on the advertising calendar that has nothing to do with advertising.

The ninth annual Battle of the Ad Bands competition proudly bought to you by Flying Fish and CAANZ saw six agency bands fight it out in an epic clash of egos and music ability last night, Thursday 15th September, emceed by the one and only Mikey Havoc.

Hundreds of 'groupies' packed out The Kings Arms to watch their colleagues belt out Boy and Girl Band classics and prance about the stage in beige suits and afro wigs. Our esteemed judging panel of Jason Faafoi (of cult classic kids TV show, What Now), Brandon Lela'ulu (the favourite maitre D of Prego), and Georgia Cubbon (Radio Hauraki) were very impressed by their quality of musicianship and performance.
Skoda-spot.jpgA car ad campaign that subverts the clichés while cleverly making use of them is the centrepiece for ŠKODA Australia's new ad campaign via DDB Sydney and production partner Finch. NZ-based director Jae Morrison shot the spot.

Airing from tonight on free-to-air and pay television, the four TVCs were filmed amid the wintery scenic splendour of New Zealand. Featuring actors whose appearances embody the inevitable type casts of car commercials, the ads initially appear to be cast from the same mould as these.

VIEW THE SPOT

View the Performance spot
View the Features spot
View the Safety spot 

Cristal announces first jury presidents

Cristal (1).jpgCristal has announced the first jury presidents for the 16th edition of Cristal Festival, held this year December 14-17th in Courchevel, France.

Donald Chestnut, global chief creative officer, SapientNitro, USA has been named president of Digital, Mobile and Online Video. Toby Hack, chief executive officer of PHD International, UK will lead Media. Josy Paul, chairman and chief creative officer of BBDO India will head the Film, Film Craft and Radio jury and Ramsey Naja, chief creative officer of J. Walter Thompson MEA, Lebanon will head the Integrated, Press, Outdoor and Design jury.

The deadline for entries is October 31.

ENTER NOW
oOh! Jungle Book Evoke, Sylvia Park, Auckland-crop (1).jpgOut of Home business oOh!media will extend the growth of its market-leading digital advertising network in New Zealand after winning long-term agreements with four major retail property owners.

oOh! has won exclusive rights from Precinct Properties to supply advertising at Commercial Bay, New Zealand's newest and most exciting waterfront development project in Auckland.

It also reached agreement with leading property owners Kiwi Property to introduce both a new landmark digital LED installation and more of its world leading digital ShopaLive and EVOKE large format screens at Auckland's biggest shopping centre at Sylvia Park.
SOUNDCLOUD.pngSoundCloud, the world's largest music and audio platform with 175 million monthly listeners, introduced today a range of advertising offerings that will now support its existing free service in Australia and New Zealand.

From today, SoundCloud's free service will be supported by audio advertising, mobile interstitials, promoted tracks, creator partnerships and more.  SoundCloud is currently recruiting a Sydney-based sales team that will take responsibility for managing local brand partnerships and ad sales as well as native partnerships - the likes of which have seen UK artists Sizzlebird team up with Jaguar to produce the track 'Leaves.'

Additionally, SoundCloud will partner with AdsWizz and Triton Digital for interstitials, as well as the audio ads listeners will hear when listening to content from creators who participate in the SoundCloud monetisation programme.

LIA entry system closes this Friday, September 16

LIA Logo.jpgThe LIA entry system is due to close this Friday, September 16 at 11:59pm EST.

LIA must close the entry system to prepare for judging. If you are a new entrant, there is time to register and enter your work for LIA 2016. If you have already entered, you can still input newly released work.

Keep in mind that your work can fit into several media and/or categories. LIA's easy-to-use clone and copy credits features allows entrants to seamlessly create entries across multiple categories and media.

All work submitted must be broadcast, published or released in a commercial environment with client approval. All companies and/or individuals involved in the creative process are eligible to enter.

All entry enquiries to Christina at LIA.

SEE ENTRY DETAILS AND JURY HERE
Epicaline-up (1).jpgEpica has announced the full line-up for its 2016 Creative Circle conference, which will be held at The Panama Club in Amsterdam from 9.30am to 5pm on November 17.
 
The subject of the conference is "From Advertising to Artvertising." What is the purpose of art in today's creative industry? How is it evolving along with our fast-paced and highly-connected culture? What does creativity mean in the digital era?
 
Appropriately, one of the speakers will be Bas Korsten, executive creative director of J. Walter Thompson Amsterdam, who will speak about his project The Next Rembrandt - a work of art generated by artificial intelligence.
Screen Shot 2016-09-13 at 1.45.08 PM.jpgThe Electricity Authority is a New Zealand Government organisation with a website whatsmynumber.org.nz that enables people to quickly compare the cost of electricity from different power companies. To drive traffic to its website, Y&R New Zealand has launched a sharable film for 'time wasting' websites like Tumblr, in collaboration with content company Denizen.

Denizen achieved online fame by creating viral videos of hamsters eating tiny foods most notably 'Tiny Hamster eating a Tiny Burrito'.

The audio on the film comes from the real reactions of elderly Americans as they sample the same New Zealand foods that the hamsters are eating.

VIEW THE SPOT
AP_PIC (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Al Patton, SVP, executive creative director at 22squared, Atlanta.

BEST TV
Winner: Under Armour: Prince of 1000 Enemies. This one takes the prize on the sheer badassness of it. Cam Newton charging through the forest, literally through the trees, as his mom reads an excerpt from Richard Adams' Watership Down. Very cool that nowhere in the spot did we see a football field, or a stadium tunnel, yet somehow this still felt like Cam's world. Also cool that the VO is pulled from a book about rabbits. READ MORE...
Epica-Call-2016.jpgThe 2016 Epica Awards are now open for entries until September 30.

This is a very special year as it marks Epica's 30th anniversary, with a full-day conference and an awards show in Amsterdam on November 17.
 
250px-Epica_Awards_logo.jpgAs the only global creative awards judged by journalists who write about advertising and marketing - including Campaign Brief for Australia and NZ - the Epica Awards allow agencies to show their work to a unique group of people who can spread the word about their creative talent.

ENTER NOW
ZenithLogo.jpgGlobal advertising expenditure will grow 4.4% this year to reach US$539bn, ahead of the 4.1% previously forecast in June, according to Zenith's new Advertising Expenditure Forecasts, published today. Advertising expenditure will then expand by 4.5% in 2017 and 4.6% in 2018 - up from the previous growth forecasts for both years, which were 4.3% and 4.4% respectively. By 2018 global advertising expenditure will total US$589bn, US$4bn more than forecast in June.

Mobile advertising taking over from desktop even faster than expected
In June Zenith forecast that mobile advertising would overtake desktop in 2017. It still expects that to happen, but it has upgraded its forecasts for mobile growth for this year (from 46% to 48%) and next year (from 29% to 33%), and now expect mobile ad spend to exceed desktop by US$8bn in 2017, up from the US$2bn it predicted in June. By 2018 Zenith expects mobile to account for 60% of all internet advertising, up from its previous forecast of 58%.
image001.jpgShazam has teamed up with global powerhouse Red Bull - kicking off an exciting activation to celebrate the launch of Red Bull's latest Kiwi-Apple flavour. The New Zealand exclusive campaign is set to enhance the way marketers behind the global energy drink brand engage with their consumers.
 
The innovative street campaign is Shazam's first major visual campaign in New Zealand, with 1,500 decals placed across Auckland, Wellington, Christchurch and Queenstown, and an additional 300 point-of-sale stations set up at selected Red Bull stockists. Users can visually Shazam the Kiwi-Apple decals for their chance to win big, with a stack of prizes up for grabs, including everything from Red Bull, to a pair of VIP tickets to Rhythm and Vines.
Image 1 - behind the scenes of Heineken ULC TVC ft. Jose Mourinho & Guy Ritchie (under embargo until 13.09.2016) (1).jpgHeineken has unveiled a new UEFA Champions League TV commercial, called 'Prep Talk'. The film features two time UEFA Champions League winning manager, Jose Mourinho, and was shot by award-winning director, Guy Ritchie through Publicis Italy.

The commercial is part of Heineken's 'Champion the Match' campaign and launches on New Zealand digital channels to coincide with the new 2016/17 UEFA season. The TVC sees Mourinho deliver a passionate and motivational address to fans across the globe. He challenges them to prepare for match night, no matter where they are in the world and no matter what time zone they are in.

Says Taylor Green, marketing manager, Heineken New Zealand: "Heineken is really excited to kick off the first match of the UEFA Champions League season with the ultimate 'Prep Talk' made by José Mourinho. José is a UCL legend. He has won the competition twice, with two different clubs, so he is the perfect person to get Kiwi UCL fans excited for the season ahead. Even if you're not a football fan, this film will resonate with any sport or occasion."

VIEW THE SPOT
Screen Shot 2016-09-12 at 1.59.52 PM.jpgThis week Noel Leeming is launching a new TVC created by FCB NZ, the third in its services campaign series that features real customer stories. The stories have been selected to highlight the different types of services available at Noel Leeming, and to show real customers discovering how they can get the most out of their technology.

Following on from the first two TVCs that feature a loveable golfer learning how to watch his favourite game on TV with Chromecast and a father who was able to stay connected with his tech-savvy daughter after she went travelling, the latest TVC also features an experience had by a real Noel Leeming customer. The customer, a young woman living wih her partner, received a Fitbit for her birthday and wasn't initially enjoying it. She went in-store to talk to a Noel Leeming expert who showed her all of the different things she could do with the product.

VIEW THE SPOT
2-thumb-400x400-205011-thumb-400x400-225229.jpgClio has announced the Gold, Silver and Bronze winners for the 2016 Clio Awards. New Zealand has scored one Gold Statue and two Silver.

Colenso BBDO Auckland has scored the Gold Clio in the Out of Home category for DB Breweries 'Brewtroleum'. Y&R New Zealand has picked two Silver for Burger King 'McWhopper' in the Integrated Campaign category and the PR category.

Select Gold winners will be elevated to Grands and presented on stage during the event on September 28th at the American Museum of Natural History in New York, hosted by Nick Offerman and Megan Mullally. Grand winners will not be announced until the night of the event.

For more information about the Clio Awards, click here.
Hunt_EDM Circle 662x638 V1 (1).jpgA new book promises to prepare aspiring writers, designers, artists, thinkers, and dreamers to hunt down 'Killer Ideas' - ideas that could change the world, or at least their own lives.

The book - called Hunting the Killer Idea - is the brainchild of designer and artist Nick McFarlane, who brings 20 years of experience in advertising, art, and design to the task of trapping the creative process inside its pages.

Says McFarlane: "Killer Ideas are out there, powerful and unpredictable - they're the alpha ideas that have to be hunted deep within the jungle of the mind.

"Whether you're the creative type or not, starting a business, studying, or just plain stuck. This book is essential reading for every single person who knows there's a Killer Idea out there - and the time to hunt it down has come."
MIRACLE-MATTRESS-SPOT (1).jpgMiracle Mattress store in San Antonio, Texas has created a commercial for its '9/11 Sale' for the September 11th fifteen year anniversary. It is horrific beyond words. Here it is, along with analysis by US media analyst Mark Dice.

Mike Bonanno, Miracle Mattress's owner released a statement yesterday saying his store is being closed indefinitely due to the overwhelming backlash it has received after airing the spot.

WATCH THE VIDEO FEAT. MARK DICE

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Campaign Brief New Zealand Creative Rankings

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The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in New Zealand, plus top directors and production companies, based on points awarded on www.bestadsontv.com over the last two years.

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A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

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