Campaign Brief New Zealand

UPDATE - The deadline to enter the international Chip Shop Awards, which is co-sponsored by Campaign Brief, is this Friday March 12. Remember, nothing's sacred the Chip Shop Awards. There are no rules either. You can even invent your own category.

He did it last year and he's doing it again. UK ad legend Dave Trott is returning to the judging panel of the 2010 Chip Shop Awards.

Why? Apparently, says Trott, because the Chips... "Take the piss out of how seriously advertising takes itself. Take the piss out of advertising's obsession with awards. Take the piss out of a little yellow wooden pencil elevated to the level of The Nobel Prize. And the symbol of a chip with a dollop of ketchup on it does that very succinctly."

Discover when and where by registering and entering at www.chipshopawards.com

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Harry Woods (pictured), partner/CD of WWD&S, New York. Prior to WWD&S, Harry was SVP, CD at BBDO NY, where he launched Pepsi One, established a new snack category with Tostitos Tortilla chips, and successfully challenged Pringles with Lay's Stax.
As VP, ACD at TBWA NY, Harry penned noteworthy campaigns for Evian, Carvel, and KPMG while working on the Absolut Vodka account.

Barnes,Catmur & Friends Auckland has put to air this spot for NZ Pure.

VIEW THE SPOT

Mark Zuckerberg (25), Founder & CEO of Facebook, the social utility that helps people communicate more efficiently with their friends, families and coworkers, will be honoured with the Media Person of the Year Award at the 57th Cannes Lions International Advertising Festival.

Cannes Lions, the world's largest celebration of creativity in communications and the most prestigious international annual advertising awards, presents The Media Person the Year Award to a prominent personality who is an influential figure in the development of today's media landscape, ultimately playing an integral part in shaping the future of the advertising industry.

Colenso BBDO, Auckland leads the New Zealand and Australian pack for the Asian Marketing Effectiveness Awards 2010 shortlist with four finalist entries - the most of any agency in Australasia and more than any other agency in the BBDO network.

Sister shop Clemenger BBDO, Melbourne had two finalists (Pure Blonde 'Brewtopia' and Bega 'Real town. Real Cheese') and shared a finalist with Proximity Melbourne (Mercedes Benz 'Let's talk'), while Ogilvy Sydney also had two finalists (Panadol 'It's my choice' and Coca-Cola).

The last few tickets for the Axis awards are on sale at caanz.co.nz. Come the 25th of March, 700 of NZ's finest will be partying it up at Orams Marine on Beaumont St and you don't want to be left out. Don't forget to book your place for the creative function, which will be held on the 24th of March at the Floating Pavilion.

The Axis week starts on Tuesday evening (March 23) with the annual Campaign Brief Creative Directors' Dinner, held in association with CAANZ, with special international guests John Hunt, Global Creative Director, TBWA\; Bill Wright and James Dawson-Hollis, Creative Directors, Crispin Porter + Bogusky, Boulder; and Justin Drape, Creative Partner, Three Drunk Monkeys, Sydney.

JWT'S global planning director, Sean Boyle, was one of 8 winners (from 84 entries) of the Transforming Advertising competition hosted by the American Association of Advertising Agencies. He recently presented his Stop-Start Ten Commandments at the 4As annual conference held in San Francisco.  Listed below, the Commandments are "five things we need to stop doing; and five things we need to start doing, in order to transform the ad business and make the world a better place."

The New York Festivals International Advertising Awards, to be held in Shanghai in June, have announced that legendary commercials director, Joe Sedelmaier, and legendary creative director, Neil French (pictured by CB at La Colombe d'Or near Cannes), will join the 2010 NYF GrandJury. Sedelmaier will judge Art & Technique, and French will judge Print. The NYF is accepting entries until March 15th.  NYF's 2010 Advertising Awards ceremony will take place in China on June 10th, 11th and 12th at the Shanghai Theatre Academy and Sino ADI.

Cannes Lions 2010 has extended all deadlines to Friday March 26.  And don't forget, Cannes has introduced Craft Lions across its major categories, such as the Film Craft Lions, which honour direction, cinematography and editing etc. There will also be Craft categories in Cyber, Press and Radio Lions and 3D structural design in Design Lions. Cannes is also introducing two new awards: Independent Agency of the Year and The Grand Prix for Good.

The action: Last Call claims to be the first interactive horror movie in the world where the audience is able to communicate with the protagonist. A film controlled by a member of the audience, thus blurring the boundaries between game and film.

Language recognition software transforms the participant's answers via mobile phone into specific instructions. A specially developed software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie's main actress and an audience member leads to a different film - and outcome - every time: sometimes with a happy end, sometimes with a more gruesome one.

TSB Bank has chosen agency Special Group to handle all its communications requirements, with immediate effect, after a 3-way creative pitch. The business was resigned by previous incumbent Republik back in December last year after an 18 month stint.

Kevin Murphy, TSB Bank CEO/Managing Director said that Special was selected because of its creative strength, and great cultural fit with the TSB Bank team.

Says Special managing partner Michael Redwood: "We're really excited to be working with the TSB Bank. They're consistently voted the country's favourite bank, and we've really clicked with their team. TSB Bank is a great New Zealand brand and we think it deserves great advertising."

The judges of the Fairfax/Admedia Agency of the Year have announced their finalists and in a first for the awards, Special Group (left) is a finalist in both the Agency of the Year and the Indie Agency of the Year categories.

The CLIO Awards has announced the juries for 2010, which includes Guy Roberts, group creative director of TBWA\Whybin\Tequila, Auckland and five Australians, including Mark Harricks, former CD of Clemenger BBDO Wellington, now CD of DDB Sydney. The 51st Annual CLIO Awards will be held May 26 and 27 in New York City.

The 2010 CLIO Awards Television/Cinema/Digital Jury:
•    Tham Khai Meng (Executive Chairman), Worldwide Creative Director, Ogilvy & Mather Worldwide, New York
•    Olivier Apers, Creative Director, BETC Euro RSCG, Paris
•    Warren Brown, Executive Creative Director, BMF, Sydney (above left)
•    Michael Canning, Creative Group Head, Leo Burnett, Sydney (above centre)
•    Ashish Chakravarty, Chief Creative Officer - Delhi, McCann Erickson, New Delhi   
•    Dan Fietsam, Chief Creative Officer, Energy BBDO, Chicago
•    Joaquín Molla, Executive Creative Director, La Comunidad, Buenos Aires
•    Guy Roberts, Group Creative Director, TBWA\Whybin\Tequila, Auckland (above right)
•    Yoshimitsu Sawamoto, Executive Creative Director, Dentsu, Tokyo
•    Stefan Schulte, Executive Creative Director and Managing Director, DDB, Germany
•    Sergio Valente, Chief Executive Officer/President, DDB Brazil, Sao Paulo

The Clemenger Group has confirmed that Richard Maddocks has resigned his role as executive creative director of Clemenger BBDO Sydney. He will be continuing at the agency for up to 6 months to ensure a seamless transition of creative leadership.

Maddocks has been with the Clemenger Group for 12 years, initially building Colenso BBDO's world class creative reputation before moving across to Sydney two years ago.

"It's always a loss when someone as talented as Rich decides to go their own way, but we've had a great relationship for over a decade, and Rich has contributed hugely to the creative reputation of Clemenger on both sides of the Tasman" said Robert Morgan, executive chairman of the Clemenger Group.

EXCLUSIVE - Campaign Brief can reveal that Clemenger BBDO, Sydney executive creative director Richard Maddocks has resigned. An all-staff meeting has just finished and further details should be forthcoming soon so stay tuned.

Maddocks took up the executive creative director role at Clemenger BBDO, Sydney in early 2008, transferred from Colenso BBDO, Auckland. (Maddocks was replaced by Auckland based Nick Worthington, who had been lured from the regional creative director role at Publicis Mojo Auckland.)

Spikes Asia Advertising Festival has announced its dates for this year's event as 19-22 September 2010. And following consultation with the industry, including CB, Spikes Asia will once again welcome entry participation from New Zealand and Australia. The Festival will return to Suntec Singapore and will coincide with the week of the Singapore F1 Grand Prix, giving those who wish to attend the race the opportunity of staying on.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Gregory Titeca (pictured), creative director and head of R&D at Happiness, Brussels. He co-founded this independent agency in a breakaway from DDB Belgium in 2005, along with three of his colleagues. At 25 years old, he had already done some cut-through work on accounts such as Volkswagen, Audi and RSF. With his partners he delivered two Gold Lions, one Silver and 18 Shortlists to DDB at Cannes 2005.  In the 2009 Cannes Report, Happiness Brussels was ranked the number one agency in Europe and the number three independent agency worldwide.

The Tomorrow Awards, an exciting advertising industry initiative, has just launched, promising to redefine everything about the way advertising creative work is awarded and judged around the world.

Instead of placing various creative media into separate categories, which can often leave truly game changing media and technologies in limbo, the Tomorrow Awards will showcase and award creative and technological excellence without any categories. The concept of a category neutral award show - the first ever on a global scale - allows only the best ideas to rise to the top, regardless of media or platform.

The CLIO Awards has extended the deadline for entries for a third time to Wednesday March 10. The online entry system, currently accessible at www.clioawards.com, will remain open until that day. Entries first appearing January 1, 2009 through the first quarter of 2010, must reach CLIO offices in New York before this deadline. As previously reported by CB, the CLIO Awards - which is counted in the annual CB Creative Rankings - will be heading back to New York City after recent years being held in Miami and Las Vegas. The festival will be held on May 26th and 27th with venue and registration information to be announced soon. For more information, visit the website.

After a tough GFC 2009, are things looking better for Adland in 2010? Campaign Brief asked astrologist Jemaine Caspersz for an analysis of the star signs of the top creative directors in Australia and New Zealand. (If you're a creative in any agency in Australia and New Zealand, CB can add your name to our list. Email your star sign to mick@campaignbrief.com).


Capricorn
Breathe a sigh of relief when sensible Capricorns are on board.  These people can be counted on when it all goes pear shaped. While others are losing their emotional heads they keep it together. Nothing is beyond their ability; they are capable of undertakings of an enormous magnitude.  They mean business, and move steadily building their empire quietly. After all they are the mountain goat, so they will be on top of the summit while the rest have fallen into a scrap heap.

Campaign Brief subscribers can now view the annual CB Agency Creativity/Billings Index (or Hot+Cold Chart) ONLINE. There is a chart for New Zealand, Melbourne/Sydney, plus Adelaide, Brisbane and Perth. The interactive issue also includes NZ and Australian Agency of the Year and other articles you can flick through online.

Subscribers can also access past issues so it's well worth the investment. You can subscribe at Campaign Brief Online or contact CB in Sydney: +612 9247 4933.

Or download the subscription form:
CB NAT SUB FORM 2010.pdf

A stunning web film from the Sussex Safer Roads Partnership, written and directed by Daniel Cox of Rockutainment, which is sure to be a Cannes contender this year.

Neil Hopkins, Communications Manager, explains the thinking behind the Embrace Life campaign: "Embrace Life  deals with the non-wearing of seatbelts by both drivers and passengers, which continues to be an issue not only in Sussex, but across the entire United Kingdom and EU, despite many years of high profile campaigning.

Rebecca Carrasco is in New Orleans this week judging the annual international ANDY Awards, one of four Aussies on the 24 person international jury, who has kindly agreed to write a daily diary exclusively for CB. Campaign Brief, Campaign Brief Asia and Bestads are international media partners of the ANDY Awards, which has an all-star jury, chaired by Ty Montague, chief creative officer, JWT North America and Michael Lebowitz, founder and CEO, Big Spaceship.

The Final Day

It's not so much that there's an elephant in the room anymore: it's more like we're in the elephant enclosure. But it's a nice looking enclosure, with a small pond and a water feature. If we tread carefully around the pond we should be OK.

Last night the Marketing Association's RSVP and Nexus Awards recognised the best of the best in marketing, those who rose to last year's challenges and created outstanding, response-driven marketing campaigns that delivered results.  Selected from a record number of over 250 entries, the winners can now celebrate and enjoy their new status as Grand Masters of marketing.

Rebecca Carrasco is in New Orleans this week judging the annual international ANDY Awards, one of four Aussies on the 24 person international jury, who has kindly agreed to write a daily diary exclusively for CB. Campaign Brief, Campaign Brief Asia and Bestads are international media partners of the ANDY Awards, which has an all-star jury, chaired by Ty Montague, chief creative officer, JWT North America and Michael Lebowitz, founder and CEO, Big Spaceship.

Day Four

OK. So here's where the elephant walks into the room.

Adfest has been postponed due to political unrest expected to occur the week prior to the event next month, and is likely to be rescheduled for mid May.

Here's the official word from the organisers:

It is after much deliberation and with regret that the ADFEST Working Committee is announcing a postponement of this year's ADFEST, originally due to take place on 18-20 March 2010 in Pattaya, Thailand.

Rebecca Carrasco is in New Orleans this week judging the annual international ANDY Awards, one of four Aussies on the 24 person international jury, who has kindly agreed to write a daily diary exclusively for CB. Campaign Brief, Campaign Brief Asia and Bestads are international media partners of the ANDY Awards, which has an all-star jury, chaired by Ty Montague, chief creative officer, JWT North America and Michael Lebowitz, founder and CEO, Big Spaceship.

Day Two

Hello Jetlag.

As much as I'd like to be out with the other judges having cocktails and hors d'oeuvres at Le Foret, I think I might have to settle for passing out and just being grateful that it didn't happen during the judging.

Top Kiwi expat advertising creative Malcolm Poynton is joining SapientNitro as its first European chief creative officer. The former executive creative director of Ogilvy Group UK takes up the role at the newly merged company after a period of consulting for Mother.

Last Friday Sapient Interactive, the UK's largest digital agency joined forces with SapientNitro brand agency, a move that offers an integrated solution embracing both brand and digital capabilities. In his new role Poynton will be developing SapientNitro's brand offering and integrating it with the interactive division, as well as hiring new senior staff.

We hope you, like more than 60,000 other ad professionals throughout the world, enjoy visiting Bestadsontv.com regularly to check out the very best and latest advertising in all mediums being produced worldwide.

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Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Ari Merkin (pictured), chief creative officer of Toy, New York. Merkin made his rep at Crispin Porter + Bogusky, Miami where he was a part of many of the agency's great success stories, including the launch of the MINI, the Truth 'Body Bag' campaign, and the Cannes Grand Prix winning IKEA 'Lamp' spot.

EXCLUSIVE - After almost 17 years of helping to create and craft Publicis Mojo's award-winning TV ideas in Australia and New Zealand, head of TV Corey Esse has been lured to Fallon U.S. as head of integrated production.

Former Publicis Mojo Australia ECD Darren Spiller - now Fallon's national CCO - said it is a huge coup for an Australian to win this role in the U.S. at an agency like Fallon: Says Spiller: "The U.S. is the land of producers and entertainment, so competition for the role was second to none."

Esse will join the team in March to contribute to the already successful resurgence of Fallon U.S. under Spiller and his Aussie band of creatives - all ex Publicis Mojo, Melbourne.

An interview with Craig Allen and Eric Kallman of Wieden + Kennedy, Portland to find out how Old Spice "The Man Your Man Could Smell Like" commercial was made.

The spot was a top 6 of the week last week on Bestads.

Rebecca Carrasco is in New Orleans this week judging the annual international ANDY Awards, one of four Aussies on the 24 person international jury, who has kindly agreed to write a daily diary exclusively for CB. Campaign Brief, Campaign Brief Asia and Bestads are international media partners of the ANDY Awards, which has an all-star jury, chaired by Ty Montague, chief creative officer, JWT North America and Michael Lebowitz, founder and CEO, Big Spaceship.

Day One

You look out the window onto an amusement park of life. It's good, it's bad and it's really raw. These people don't give up and they don't give in; they just get creative. And drunk. And kinda naked. Welcome to post-Katrina, post-Mardi Gras and post-Superbowl New Orleans where most people have checked-out for the month, but 25 people have just checked-in for a week.

Australia's cricket team is visiting New Zealand to play a few games of cricket. Many of the team haven't played in New Zealand before so DDB Auckland thought they'd give them some information about New Zealand, including its cultures, cuisine, rules and highlights. A skeptical person might say the information they provided is not just totally incorrect, but also a hindrance to the Australians but they wouldn't treat our rivals from across the Tasman Sea that way, would they?

VIEW THE INTRODUCTION SPOT
VIEW THE KUMARA SPOT
VIEW THE WOOD SPOT
VIEW STADIUM OUTDOOR
VIEW SOUTH OUTDOOR
VIEW AUCKLAND OUTDOOR
PLAY THE RADIO ONE SPOT
PLAY THE RADIO TWO SPOT
PLAY THE RADIO THREE SPOT

DDB New Zealand, the newly crowned Campaign Brief NZ Agency of the Year, leads the agency pack at the shortlist stage of the 2010 Axis Awards. Not counting craft, DDB has 70 finalists, well ahead of second placed Colenso BBDO with 48 finalists. Further back is Saatchi & Saatchi and DraftFCB with 17 finalists each, followed by Special with 13 and TBWA\Whybin with 12 finalists.

CLICK HERE TO VIEW AXIS 2010 FINALISTS

Other shops with finalists are: Clemenger BBDO, Wellington (6), AIM Proximity (5), Ogilvy (5), Publicis Mojo (2), Rapp (2), Shine (2),  Y&R (2), JWT (1), .99 (1), Barnes Catmur (1), Republik (1) and Big Communications (1).

The number of entries were up by 40 on 2009.

Despite the GFC wreaking havoc on the advertising industry, one agency had one of its best years on record - both financially and creatively. This stellar performance coupled with a stable management team, key creative hires, consolidation between different divisions and exceptional creative work - as loved by New Zealanders as it was by the award juries - gave it the edge over its rivals. DDB is Campaign Brief's 2009 NZ Agency of the Year.

Award winning visual effects and animation studio Oktobor today gave details of the major new investments it has made in creating a new colour suite, complete with the latest Baselight 4 colour grading system linked to a smart storage area network (SAN).

Says Oktobor GM Bruce Everett: "Our Lead Colourist Kenny Gibb (pictured) has an incredible eye for detail. Having worked for clients including Nike, McDonalds, Heinz and Nokia and agencies that include Fallon, Y&R, AMV, JWT and M&C Saatchi, he has a well-established reputation for making his rooms work the best way possible. This was certainly the case with the new colour suite which he has overseen, from the design to the latest equipment."

Colenso BBDO's Hung outdoor for TVNZ is being noticed on the other side of the world. Hollywood's own celebrity gossip-extraordinaire, Perez Hilton, who saw it on Bestads last week, sent the email below off to his kazillion fans with the subject title 'now that's what we call advertising':

LOLs!
Check out the billboard for HBO's Hung down in New Zealand.
We like the way those kinky Kiwis think! [Image via Best Ads On TV.]

Following on from the international recognition and acclaim of his groundbreaking short film 'Cargo', and his selection as a finalist in the 2009 Award / Kodak New Director of the Year, new Thick As Thieves director Leo Woodhead's second short film 'Zero' is currently receiving international attention screening in official selection at the 2010 Berlin Film Festival.

In between making 'Zero' and working for Killer Films in New York, Woodhead has had his plate full for the past year but he is now finally available to focus on commercials. Says TAT EP Nik Beachman: "As an accomplished writer/director of cinematic and challenging narrative short films Leo is undeniably one of the most vibrant new talents in NZ film-and his aspirations as a commercial director are just as bold as his film work to date."

After six years as Head of Art at DDB New Zealand Mike Davison has announced he will be leaving Greys Ave to spend more time working on his career as an artist.

DDB Group executive creative director Toby Talbot says Davison's contribution to the craft department has been immeasurable: "Mike D is a talented bastard. He has a midas touch when it comes to turning a humble scamp into a work of art and he's been a driving force in the craft department over the years. We'll miss him terribly but wish him well."

Davison's work has been awarded extensively including the Axis Awards, Effies, Cannes, The One Show, The Work, Award and NAB. He has exhibited in New York, Wellington and has had a number of shows in Auckland.  
 
Davison will be available for freelance art direction or craft work and can be reached at mike.crafty@gmail.com