Screen Shot 2016-05-04 at 1.26.07 pm.jpgGem, the financial services brand, has launched a new marketing campaign which challenges conventional thinking about personal loans via branding agency FutureBrand, in partnership with media agency Dynamo.
 
The campaign line 'Got a plan? Now you can.' encourages New Zealanders to turn their plans into reality through smart financial thinking.  By using entertaining examples of long-term planning, the campaign helps viewers understand that a Gem personal loan can empower them to achieve their life goals.

VIEW THE SPOT

Cannes Contenders: Colenso BBDO, Auckland

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Brewtroleum (1)-thumb-400x148-190227.jpgDB Export: Brewtroleum
Colenso BBDO, Auckland
What if we created a way that men could save the planet by doing what they always do. What if we could turn a man's favourite pastime; drinking beer, into a selfless act of sustainability. DB Export Brewtroleum is a biofuel made from the yeast leftover after we finish brewing DB Export. That means every sip of DB Export men take, helps to save the planet. After 6 months of painstaking research and testing we took 58,000L of yeast slurry and turned it into 300,000 litres of planet-saving biofuel - enough to open our own flagship petrol station and to supply 62 service stations around the country. Drink DB Export. Save the entire world.
177_NickWorthington.jpgThe One Club, producers of the prestigious One Show Awards and Creative Week, has today announced that it has appointed six new members to its board of directors including Colenso BBDO New Zealand creative chairman Nick Worthington (left) as a member of the international board along with Mark Tutssel, Leo Burnett Worldwide global chief creative officer and Publicis Communications creative chairman, Judy John, CEO and CCO of Leo Burnett Canada, Rei Inamoto, founding partner of Inamoto & Co., Pete Favat, North American CCO at Deutsch, Leslie Sims, chief creative officer of Y&R New York. Margaret Johnson and Tiffany Rolfe were also recently appointed to the board.
News Corp Australia CMYK Stacked.jpgCannes-Grand-Hotel.jpgIndications suggest there are well over 400 Aussies and Kiwis (including expats) going to Cannes this year - and delegate numbers worldwide are up from last year with more seminars and events at Cannes 2016 than ever before.

News Corp Australia, Australia's Cannes representatives, together with Campaign Brief, will be hosting a Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 20 June from 5.30pm.

Special guests include many of the Australian and NZ jurors and several prominent creative directors from around the world. Contact Lynchy now to secure your ticket: michael@campaignbrief.com
79014_The Molenberg Sandwich Shop 1.jpgMolenberg has long been recognised as the perfect sandwich bread. To showcase this, Special Group helped the brand create 'The Molenberg Sandwich Shop' in the heart of downtown Auckland, 2 Queen Street.
 
In a fully integrated campaign Molenberg invited New Zealanders to submit their ideas for a best selling sandwich, chose one a week to sell alongside the other sandwiches, and in a novel twist the winner got to keep all of the money that their sandwich made.

VIEW THE SANDWICH SHOP OUTDOOR
VIEW THE GREAT NOVEL OUTDOOR
VIEW THE CALL FOR SANDWICH AD
VIEW THE TINKERED WITH AD
VIEW THE WRAPPER
VIEW THE PACKAGING
VIEW THE SHOP
VIEW THE LEADERBOARD
VIEW THE SANDWICH
LBB-BEACH-2.jpgLondon-based Aussie expat Katherine Peach reminds Australasian member agencies and production companies why the LBB & Friends Beach should be your home-from-home in Cannes

Every year LBB hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach.

For some of you the beach was your first introduction to the world of Little Black Book, and for many, it has become your annual home and sanctuary for the week. 
5adaa0950d6f36128dc4eb69_558x560.jpgLIA has announced the first stand-alone jury recognizing the importance of verbal branding. The 2016 LIA Verbal Identity Jury will focus on the assets of a brand that relate to naming, phrasing, and communications. It is being introduced as a medium for this year's awards, after serving as a category under the Design medium in 2015. 

The inaugural jury president will be Chris West, managing director of the London-based brand consultancy, Verbal Identity Ltd.

Says West: "I am honoured to be the president of the Verbal Identity Jury at the 2016 LIA Awards, with a Jury that consists of some of the world's most respected creators and users of powerful brand language today. Like Steve Martin said: 'Some people have a way with words, and other people...oh, uh, not have way.' "

Cannes Contenders: Clemenger BBDO Wellington

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2016-05-03 at 8.29.23 am.jpgNZ Transport Agency: Hello
Clemenger BBDO, Wellington
The NZ Transport Agency can't be in people's cars every time they reach for their phone. But.. their passengers can. So Clemenger BBDO found a way to use passengers as a channel. 'Phone Palming' was launched with an online film, set to Lionel Richie's 'Hello'. It struck a chord with the audience, with 52,000,000 views in its first week, and 1,000,000 shares, getting to young drivers all around the world before they even got into their cars.
Screen Shot 2016-05-03 at 7.30.56 am.jpgFCB New Zealand has released an emotional and engaging piece of video content for Paper Plus in the lead up to Mother's Day, featuring those who find it hardest to express their emotions most - awkward teenage boys.

Based on this insight, FCB NZ interviewed teenage boys on how they told their mum she is special and found participants struggled to verbalise their answers, providing uncertain responses such as, "I don't know," "I don't really," and "she just knows, I guess."

WATCH THE VIDEO
Toby Talbot-latest.jpgCB Exclusive - Toby Talbot has resigned as chief creative officer, DDB Sydney, a role he took up in May 2014, and will be taking up a new leadership role as managing partner, Assignment Auckland, partnering up with Peter Biggs and Duster Andrew.

Says Marty O'Halloran, chairman, DDB Group Australia and New Zealand: "DDB Sydney is in great shape and I am immensely proud of what Toby Talbot, Andrew Little and Nicole Taylor have achieved as a team in the last two years. Toby has created an outstanding creative culture that extends throughout all parts of the organisation and is evidenced by the campaigns we are now producing.

"Naturally, we are very disappointed to lose Toby. I have personally worked with him for nearly 10 years across two agencies. He has unquestionably done a brilliant job in Sydney and leaves behind a very strong creative department with a lot of outstanding talent to continue the creative trajectory. We will announce Toby's replacement in the coming weeks. Toby will always be very much a part of the DDB family and we respect his decision to return to New Zealand."

Cannes Contenders: FCB New Zealand

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

ItsNotOKHomeMagazine_ParadiseHill15 (1).jpgMinistry of Social Development - It's Not OK: Paradise Hill
FCB New Zealand
Most Kiwis associate family violence with low socio-economic areas. But in reality, it affects everyone, including 1/4 of high-income homes. But no one knew, and couldn't help. So we partnered with HOME Magazine and created an article showcasing a new designer home in an upmarket Auckland suburb. Developed alongside the editorial team, the article looked and read just like regular content. Almost. The campaign reached over 10X the magazine's usual readership and resulted in a 15% increase in traffic to the It's Not OK website.
MKTG_Team_NZ_2.5.16.jpgDentsu Aegis Network has today announced the launch of its ninth global network brand and lifestyle agency, MKTG, with specialist activations agencies, Synergy and ApolloNation, and PR agency Haystac merging to become MTKG.  The launch of MKTG strengthens Dentsu Aegis Network's lifestyle marketing offering throughout the New Zealand market and continues its expansion around the globe.
280ca5c9-2200-0a68-0e2ab42236191c0d.jpgThe Cannes Lions International Festival of Creativity has today completed the announcements of this year's jurors by naming those who will be a part of the remaining juries at Cannes Lions. 

387 people from 40 countries have been confirmed across all of the Cannes Lions juries and this year they will be comprised of 40% women, a significant increase on last year's 31.5% and a record number for the Festival.

The juries will meet in Cannes to judge live throughout the Festival, with the winners of the Lions being announced and honoured at awards ceremonies taking place across the eight days.

Cannes Contenders: Whybin\TBWA Auckland

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

85366.jpgANZ Bank: Fortune Favours The Brave
Whybin\TBWA, Auckland
Rather than tell first-year university students to take every opportunity that comes their way we showed them what could happen it they did. So we brought to life the idea that 'Fortune Favours The Brave'. It started with a small ad pinned to a university noticeboard asking for a student with an original music track to partner up with another student making his first music video. When young musician Sam Verlinden answered the ad he discovered it was no student music video shoot. He would actually be making a professionally directed music video with world famous choreographer Parris Goebel, most recently behind all the music videos on Justin Bieber's 'Purpose' album. With the release of Sam's original track, remastered by local DJ legend P-Money, and world-class music video his career takes off. This happens in real-time watched by thousands of other music-loving students, all made possible by ANZ bank.
COVER-PHOTO.jpgThis year, Reporters Without Borders Belgium is celebrating its 20th anniversary. For 20 years, reporters have been risking their lives fighting for freedom of information in modern day dictatorships such as Syria, Iran, Russia, China, Zimbabwe and North Korea.

To 'celebrate', advertising agency Publicis Brussels has created a mashup video that shows dictators Vladimir Putin, Kim Jong-Un, Recep Erdogan, Bashar Al-Assad, Robert Mugabe and others singing 'Happy Birthday' to Reporters Without Borders.

WATCH THE VIDEO

The One Club releases Creative Week schedule

CW-summit.jpgThe One Club, the non-profit organization that produces The One Show, has today announced the full schedule for Creative Week, a weeklong festival (May 9-13) showcasing the best creative minds in advertising and design. Creative Week partners include Pandora, Pinterest and American Printing Co.    

More than 2,000 professionals, artists and students from 25 countries will attend a week of awards ceremonies, workshops, moderated discussions, portfolio reviews and networking events. Attendees enjoy discounts to local attractions, such as The Ride, an interactive entertainment experience where the streets of New York City are the stage.
Webby Winners NZ.jpgFrom New Zealand, Y&R, Colenso BBDO and Saatchi & Saatchi have all picked up one Webby Award each at the 20th Annual Webby Awards in New York.

Y&R has scored a Webby in the Advertising & Media - Corporate Social Responsibility Campaigns category for Burger King 'The McWhopper', Colenso BBDO in the Advertising & Media - Mobile Campaigns category for Pedigree 'Found' and Saatchi & Saatchi in the Mobile Sites & Apps - Financial Services / Banking category for ASB 'Clever Kash'.

Cannes Contenders: Saatchi & Saatchi NZ

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

ASB-CK-1D-thumb-400x225-196249.jpgASB Bank: Clever Kash
Saatchi & Saatchi NZ
NZ is an increasingly cashless society, so how could we help kids continue to understand the value of money, when they don't see it? With Clever Kash, the world's first cashless digital moneybox. The parent simply transfers money to their child's account using the ASB Mobile Banking app, which synchronizes the payment to the child's Clever Kash. The belly screen displays the balance, a progress bar, and fun reward badges.​
Screen Shot 2016-04-28 at 7.32.49 am.jpgThe Global Awards has announced the 2015 Young Globals Student Competition and Internship award winners. The Young Globals, now in its third year, is the only college/portfolio school competition for healthcare advertising that offers students the opportunity to submit creative work and be recognized with a prestigious Global Award, and introduces students to the rewards of working in the healthcare and wellness advertising industry.
CHRIS.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Chris Gotz, chief creative officer, Ogilvy & Mather, Chicago.

BEST TV
The "watch TV anywhere" brief has landed on a few desks out there, but I think BETC Paris found a fresh way to do it in their new Canal+ spot. It would be my pick here. I think even if you're in on the joke it's still funny. Laddish but hey, I'm a lad. READ MORE...

oOh! continues NZ digital signage expansion

oOh! Digilite Vodaphone NZ x 2 (1).jpgoOh!media New Zealand will provide advertisers with even greater opportunities to reach the country's shoppers, following its success in securing new long-term advertising rights for eight retail centres across New Zealand.
 
As the country's leading retail OOH specialist, oOh! New Zealand has rapidly expanded its retail portfolio, growing its number of centres by more than 50 percent since the beginning of 2015.
Stefan Tarr 2.jpgThe blood spilled in war is something all of Aotearoa shares, regardless of our own personal histories. As the primary broadcaster of Anzac Day content each year, Māori Television wanted to get people thinking about that shared history, and Anzac Day's relationship to their own lives.

Creative agency Goodfolk answered the brief with a compelling short-form documentary, The Blood We Share.

VIEW THE FILM
LH-LOGO (1).jpgLions Health has announced a partnership with RB, the global leader in consumer health and hygiene, and Save the Children, to tackle the world's largest environmental health risk - air pollution - in an innovation challenge like no other.

Hosted at Lions Health, part of the International Festival of Creativity in Cannes, the RB & Lions Health Innovation Hack will bring together RB's R&D and marketing teams with external, entrepreneurial minds from around the world, to pioneer innovations that protect children from the devastating effects of air pollution exposure. Pollution is currently responsible for one in eight of total global deaths - killing 7 million people every year. This figure is likely to increase and the Innovation Hack aims to inspire sustainable solutions to this global health problem.

The premature death of persuasion

2599963.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

It was a Tuesday morning and as I walked into the creative department three or four creatives were huddled around a Mac. You know straight away if you have worked in a creative department that there are only two reasons for this. They have found something very funny or they have seen a piece of work they really like.

I walked over. They were watching believe it or not a television commercial. It was Nike's new piece of work from Wieden and Kennedy where they celebrate a woman that finishes last in a Marathon. It is beautifully shot. The music is great and the voiceover makes the ad. It is a simple idea well executed. It is also 60 seconds long. You could tell it was a great piece of communication by one simple fact. The creatives were jealous.

Cannes Contender: BC&F Dentsu

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

75170_INL7414 Brewniversity 6x3 Dad Said.jpgBoundary Road - Brewniversity
Barnes, Catmur & Friends Dentsu
In 2015, Boundary Road Brewery introduced New Zealand to "Brewniversity" - The world's first online seat of learning dedicated entirely to the study of beer. This digital campaign, from Barnes, Catmur & Friends Dentsu, used outdoor, online and print executions to direct beer enthusiasts to brewniversity.co.nz. Here they tested their knowledge of all things beer in an effort to gain their 'Bachelor of Beer'. 'Why waste three years of university when you can waste five minutes on our website'? is a message many would have heard too late.

Winners announced for 2016 One To Watch

Screen Shot 2016-04-27 at 7.58.03 am.jpgThe One Show has revealed the winners for its 2016 One To Watch competition. This year's top creatives under 30 will be recognized at the One Show Friday night hosted by Ellie Kemper.

The eleven winners represent the most promising young creatives in the industry, including designers, art directors, digital creatives, copywriters and directors.  

VIEW THE WINNERS' WORK
Ad Stars 2016.jpgThe call for entries for Ad Stars is out, with the entry deadline for the 9th annual awards being Sunday 15th May, 2016.

Based in Busan, South Korea, Ad Stars is the biggest advertising festival in Asia by virtue of the fact that it is free to enter and open to everyone including advertising agencies and creative professionals, production companies, students and non-professionals.

Two US$10,000 cash prizes will accompany the two Best of Show awards.

The Ad Stars Awards will conclude the 9th Ad Stars festival, a three-day festival that will run from 25th - 27th August 2016 at Haeundae Beach in Busan, South Korea.

The first Ad Stars Awards took place in 2008 and received 3,105 entries from 29 countries. By 2015, entries had grown to 17,698 entries from 67 countries.

To enter the Ad Stars 2016, visit here

Cannes Contenders: Contagion

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

CRS0071_Dino_6x3_Pon[29]-thumb-400x200-199739.jpgChorus: Unable to Connect Dinosaur
Contagion
Icons of the modern era are becoming extinct. The 'Slow Internet is History' campaign by Contagion for Chorus, puts the highly identifiable and most annoying icons of slow internet in their rightful place, the museum.
Screen Shot 2016-04-26 at 7.41.28 am.jpgLIA has announced the 2016 jury for Music & Sound.

LIA has also released a video with Song Zu Sydney composer and creative director, Ramesh Sathiah explaining why agencies should enter their work.

WATCH THE VIDEO

The LIA 2016 Music & Sound:
Sander van Maarschalkerweerd - Jury President, Founder / Managing Director, Sizzer, Amsterdam
Sam Ashwell, Head Sound Engineer / Creative Partner, 750mph, London
Scott Cymbala, Owner / Partner / EP, MassiveMusic, Los Angeles
Tom Jucarone, Partner / President, SoundLounge, New York
Abby Sie, Sound Designer, Song Zu, Sydney
Rani Vaz, SVP / Director of Music, BBDO New York
Brian Yessian, Partner / CCO, Yessian Music, New York
Save_The_Children_Still_04.jpgSave the Children is launching a three-year campaign, to ensure millions of children worldwide have an equal opportunity to survive and benefit from access to healthcare and education regardless of who they are or where they live.

The global campaign will be launched with a TV ad created by adam&eveDDB and media planned by 7Stars, which shows the gritty reality faced by Save the Children workers as they help children around the world who are in desperate need.

VIEW THE SPOT
New Stars 1.jpgAd Stars is inviting creative professionals aged under-30 to apply to take part in the "New Stars AD competition  2016" in Busan, Korea. New Stars also welcomes entries from creative teams who have less than three years' industry experience.  

Around 30 teams take part in New Stars every year, which is a competition designed to help young creative professionals from around the world master the art of advertising. Each team will first listen to seminars from a team of advertising experts before receiving a real client "brief" to complete within 30 hours.
DDBNZ Earth Day (1).jpgIn celebration of 2016 Earth Day, DDB Worldwide, part of Omnicom Group, announced yesterday the launch of #EarthDayDDB, a crowdsourcing social campaign to promote the preservation of the planet through creativity and ideas. The global campaign, created by DM9DDB Brasil, has launched today.

Says Juan Carlos Ortiz, president of DDB Latina and creative chairman of DDB Americas: "Creativity will always be a source of change. We're facing a generation who understands that small individual actions can contribute to global change, who understands the power of 'we' and how their united voice can generate massive change."

WATCH THE VIDEO
Brest Cream_3 (1).jpgWinners of the APAC Effie Awards 2016 were revealed at the Awards Gala last night at Intercontinental Singapore, celebrating Asia Pacific's most effective marketing campaigns.

MullenLowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 awards. In second place was Colenso BBDO/Proximity followed by three agencies in the tie for third place, BBDO India, BC&F Dentsu Auckland and Ogilvy & Mather Mumbai.

VIEW FULL LIST OF WINNERS
Macy Baez with the Sony XB3 speakers_Compressed (1).jpgFCB New Zealand has unveiled a ground-breaking project, DEFY, for Sony Australia New Zealand, launching the new Extra Bass SRS-XB3 wireless speaker. At the heart of the campaign is Macy Baez, a 15-year-old hip-hop dancer who was born profoundly deaf.

The collaboration with the young dancer features a hip-hop/electro track specifically designed for her, so she can literally feel the music, powered by Sony's new speakers.

VIEW THE HERO VIDEO
VIEW THE 'WHO IS MACY BAEZ?' VIDEO
VIEW THE BEHIND THE SCENES VIDEO
VIEW THE 'MACY MEETS PARRIS GOEBEL' VIDEO
LE-LOGO (1).jpgLions Entertainment, the new specialist event dedicated to unskippable creativity at the Cannes Lions International Festival of Creativity, has today announced the jury members for the Entertainment Lions and the Entertainment Lions for Music.

Bringing together brands and creators, the event encompasses how content is incorporated into mainstream culture through effective storytelling and compelling content.
gala6.jpgNew York Festivals International Advertising Awards has announced its partnership with New York Women in Communications Inc., The Content Council, Weber Shandwick and Miami Ad School for the 2016 New York Show  Creative Panel Sessions.
 
New York Festivals and the 2016 partners will present a powerhouse of creative panels that will explore campaigns that--intentionally or not--got people talking about more than the brand. This year, these four dynamic organizations will provide session attendees with insights into the ever evolving world of creative communications. All creative panel sessions will be held on Thursday May 19th at the NYIT Auditorium on Broadway, 1871 Broadway, between 61st & 62nd Street.
Screen Shot 2016-03-16 at 11.23.45 AM.pngA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only $45 per job listing.
 


TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

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Tiger Woks of Art (1).jpgThe dynamism and intrigue of Singapore's streets have been brought to life with Uncage the West. Tiger Beer's new global campaign celebrates the brand's proud Asian origins and transports Kiwis to the bustling streets of the Asian metropolis.
 
Tiger brings the campaign to life with the Streets of Singapore event series throughout April offering consumers unique, Singapore-inspired experiences involving street art, food and music.

Cannes Contenders: DDB New Zealand

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

a6b34-thumb-400x286-210001.jpgNEON, Fargo Season 2: Fargo Woollens
DDB New Zealand
The internet was buzzing with noise about the new season of Fargo. But DDB's client wasn't featuring in any of it. As New Zealand's leading online streaming service, NEON needed to capture the imagination of the local online community and earn an authentic place in the conversation. So DDB created Fargo Woollens. A not-so-cute collection of jumpers, mittens and beanies which were available online in exchange for a NEON subscription. Like the show, the range was delightfully wholesome at first glance, darkly twisted upon closer inspection.
LED Billboard_Eco (1).jpgTourism Malaysia has this month unveiled its New Zealand incarnation of 'MORE' of Malaysia to Celebrate Every Day campaign via Publicis Malaysia.

Created for the Oceania market, the campaign hinges around the central theme of there being "MORE to celebrate every day in Malaysia."

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A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

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