This Sunday night Australia's most popular beer, VB, will premiere the first television commercial from its latest marketing campaign entitled 'Real', via agency Droga5 Sydney.

The campaign will feature a number of executions including two television commercials.

'Cry', directed by Revolver's Steve Rogers, is the first TVC to hit television screens, airing nationally on Sunday evening. This will be accompanied by outdoor, print and digital advertising across the country. The second TVC, 'Slide', will follow later in the year, launching during the cricket.

VIEW THE SPOT

Peter Bray, GM and director of digital at The Brand Shop, Sydney believes every agency does some great and some average work to various degrees; "But we all try to do work that we are proud of. That's why we sometimes put work out there to be scrutinized. However, this doesn't then give people a green light to savage it."

There are very few ads that I vehemently dislike. There are also very few ads that I really love. But most ads I see on Campaign Brief and other blogs I can usually take something from, whether it is information about the brand, a bit of inspiration or a "watch out". I'm open to learning as much as I can from others, and encourage those around me to do the same.

TRB's August ORCA winners are Joe Hawkins and Dave Brady (left) from DDB New Zealand for their Lion Nathan - Stella Campaign. The pair were finalists in the 2009 Grande ORCA's and this is the second win for DDB in the current year's ORCA's.
 
August judges were Philip Andrew, Clemenger BBDO, Wellington, and from Auckland: Peter Ogden, JWT, and Phil Yule, The Voicebox. The judges commented:  "Good production values and nice observation of the brand name mis-pronunciation" and "Nice and simple with a subtle send-up of itself at the end."

Adplus has been a leading name in the heartland marketing world - predominantly in the Hawke's Bay for nearly 20 years. Being in the advertising business and independent for 19 years is no mean feat. But times are changing and clients' needs are changing too, so Adplus is embarking on a major step-change.

Recently the agency hired internationally recognised creative director, Chris Howden (above left) who, together with Olly Van Arts (centre), general manager and agency owner Andy Walker (right), will be driving the new Tracta.

New Zealand footwear company Kumfs Shoes unveils a new identity this September, changing its name to Ziera, launching a new product range and remodelling all its 43 company stores across Australia and New Zealand. Total investment in the rebrand has been around $NZ5 million.

Over two and a half years in the making, Kumfs worked with various agencies to realise this vision including Auckland-based brand strategy company Brian R. Richards, to develop 'Ziera', while Saatchi Design Worldwide developed the new logo and brand look, while the advertising creative was developed by Auckland agency .99, the retail arm of Colenso BBDO.

VIEW THE COMMERCIAL:
ZIERA.mov

The Bestads Top 6 Commercials/Print/Outdoor/Interactive of the week in the world is now ready to view, reviewed by Richard Gorodecky (pictured), executive creative director of Amsterdam Worldwide. Richard's favourite in TV this week is Morning Fresh 'Dirty Fireman' via DDB Group, Melbourne.

Upgrade to BestadsPRO to view all archives back to 2003 and download any video for less than $3 per month. Join the world's best creative ad site with 85,770+ members worldwide which you can contact directly within the site. Access the very best TV, Print, Outdoor, Ambient, Radio, Integrated and Interactive in the world each week. Access the Bestads Rankings. And as a member you receive your own YourSpace page (with 500meg of space) to upload your CV and best work.

Lion Nathan today officially appointed DDB New Zealand to handle all advertising work for iconic beer brand Lion Red. The win will see the current DDB beer suite expand, with Lion Red joining existing Lion Nathan brands Corona, Stella Artois and Budweiser on the client roster.

DDB New Zealand managing director Justin Mowday is excited to have another Lion brand join DDB: "This win is evidence of our ability to develop bold ideas that span digital, experiential, PR and advertising - lots of agencies are still talking 'integration' and 'digital', but we're really interested in creating moments with consumers utilising whatever channel is appropriate to deliver a quality brand engagement."

Says DDB executive creative director Toby Talbot: "Lion Red is one of the classic Kiwi brands. We look forward to making it the centre of all maledom again."

DDB has been working with Lion Nathan since 2006.

State is one of the biggest Insurance companies in New Zealand. Colenso BBDO, Auckland's task was to re-engage with customers and win back some love for the brand.

The premise was simple; State care about your stuff as much as you do. The campaign kicked off with a nationwide search to find out what things Kiwis care about most. State will then find a way to protect these things, even the things you might not think you can insure.

VIEW THE SPOT

Ian's journey takes an interesting turn this week as he continues to ready himself for AWARD.

Following on from last week's episode, 'Dance Class', this week Ian's physical form is tweaked with the help of a personal trainer as well as a visit to a Bondi pharmacy.

Is your work ready for AWARD? Entries close September 29. iansgettingready.com

CB Exclusive - BBDO has topped the YoungGuns Top 10 rankings of the most Awarded Networks of the past decade, making it the number one network in the world for emerging and young creatives.
The Top 10 Networks ranking identifies the global marketing groups that have produced the most awarded creative talent in the 10 years since the YoungGuns were founded.

BBDO has been consistently awarded over the nine years of YoungGuns, with 148 Bullets or finalist positions won. BBDO has been awarded Network of the Year and Agency of the Year multiple times since the YoungGuns were founded, with BBDO agencies from 14 countries awarded to date.

New Zealand has been the biggest contributor to BBDO's success at YoungGuns. View BBDO's YoungGuns record by Country:
BBDO Network.pdf

Publicis Mojo, Auckland was tasked to dramatise the effect winter weather has on those living in poverty. Symbols of basic needs (heat, food, power and simple comforts) were printed on degradeable paper in order to break down in the rain and wind. Within one month of winter the family was left with nothing.

VIEW OUTDOOR

Special Group, Auckland picked up US$10,000 cash on Saturday night for their Orcon Broadband "Orcon + Iggy Pop" campaign, which won one of two Grand Prix awarded at the AdStars gala awards ceremony, held in Busan, Korea.

Despite offering faster broadband and superior customer service, Orcon was relatively unknown in a New Zealand market dominated by the huge corporates. Orcon actually used its broadband to enable a world-first technical feat - connecting nine Kiwis from their homes across New Zealand to Iggy's studio in Miami, and re-recording the classic track 'The Passenger'.

Wednesday night saw another showcase of New Zealand Music held at Film Construction Auckland. The Checks and Motocade headlined an amazing night with sound and lighting by Oceania Audio and performances that included Nameless Sons, Selon Recliner, Seth Haapu, and Jesse Sheehan and The Family of Actors.

Following months of trawling through entries, rigorous judging, and back-patting of finalists, the New Zealand marketing community was in celebratory mode last night at the 2010 TVNZ-NZ Marketing Awards. The Fairfax's Media Supreme Award, which goes to the best overall entry was picked up by mobile phone carrier 2Degrees for its 'Staying 2degrees' campaign by TBWA\Whybin New Zealand. 

The campaign was crafted around the premise that every New Zealander is separated by two degrees, in contrast to the popular "six degrees of separation" theory allegedly first floated in 1929 by Hungarian short story writer, Frigyes Karinthy.

Expat New Zealander, Dave Nash (pictured on left) has been recruited from London as co-CD of Ogilvy's Digital Department. After stints at M&C London, creative digital start-up Leftfield Digital and digital hot shop Truly London Advertising, Nash is excited about returning to Auckland where his role will be to partner Greg Whitham as Co-CD of Digital (pictured on right). "Ogilvy has transformed itself from a traditional ad agency to an integrated thinking, ideas factory," says Nash - "And I'm excited to be part of that."   Nash is one of a number of senior creative appointments made by Ogilvy this year including Richard Loseby, Martin Hermans and Darran Wong-Kam (all ex DDB) and in their Wellington office - Nigel Richardson and Steve Cooper (ex Saatchi Wgtn).

Nick Law, the New York-based Chief Creative Officer of global digital agency R/GA, is getting set to fire a no-holds-barred round of provocative blows to conventional creative thinking when he addresses delegates at the 2010 Caxton Seminar and Awards as the Keynote Speaker.  Law, an Australian who has spent most of his career overseas, working first in London and then the US, will take the stage in Noosa this October, providing a rare opportunity for the Australian advertising community to hear how he has delivered groundbreaking work at one of the world's most admired digital agencies for more than 10 years. He's responsible for the creative vision of R/GA, Adweek's Digital Agency of the Decade, and in his role, he guides creative teams working with global clients such as Nike, HP, Mastercard and Walmart.

The Bestads Top 6 Commercials/Print/Outdoor/Interactive of the week in the world is now ready to view, reviewed by Ewan Paterson (pictured), chief creative officer of DDB Chicago. Ewan's favourite in TV this week is Carlton Draught 'Slow Mo' via Clemenger BBDO, Melbourne. His favourite in Outdoor is Levi's 'Stitch' via Saatchi & Saatchi, Colombo.

Upgrade to BestadsPRO to view all archives back to 2003 and download any video @ only $30 per year. Join the world's best creative ad site with 85,470+ members worldwide which you can contact directly within the site. Access the very best TV, Print, Outdoor, Ambient, Radio, Integrated and Interactive in the world each week. Access the Bestads Rankings. And as a member you receive your own YourSpace page (with 500meg of space) to upload your CV and best work.

The deadline for the Summer round of the Tomorrow Awards, the quarterly global advertising awards show dedicated to discovering, showcasing and awarding advertising creativity that pushes new boundaries, is this Tuesday August 31.

The award organisers have added Nick Barham, ECD at W+K Shanghai and Gavin Gordon-Rogers, ECD at Agency Republic and one of the Spring 2010 winners to the Monster Judges line-up, which includes Tony Granger (pictured), worldwide CD of Y&R. For entry information and submission details please visit: www.tomorrowawards.com

UPDATED WITH PICS FROM THE NIGHT - As reported previously, the winner of last week's sellout Battle of the Ad Bands competition at the Kings Arms was Backslash from TBWA\Tequila (pictured left and fist pic below left).

The band's allotted wildcard song, Poi E, was a definite crowd favourite, while judges Karyn Hay, Andrew Fagan and David Farrier all agreed the band had potential outside of the competition.

Perpetrators and victims of family violence are surrounded by people who could help them - friends, family, neighbours, workmates . . . yet so often, no one speaks up.

Two new spots for MSD / Families Commission via DraftFCB, Auckland. Find out more at www.areyouok.org.nz

VIEW THE ANGELA SPOT
VIEW THE JEFF SPOT

After taking out the Film Grand Prix at Cannes, it should come as no surprise that Wieden+Kennedy, Portland has won the Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards for its Old Spice 'The Man Your Man Could Smell Like' spotl.

In fact, the agency earned three of six nominations for Outstanding Commercial at this year's event, with Nike 'Human Chain' and Coca-Cola 'Finals' in contention. And it's the second win in a row for W+K - last year the agency won the Emmy for Coke 'Heist'.

Says Jason Bagley and Eric Baldwin, W+K creative directors for Old Spice: "Winning an Emmy is a surreal experience. It's such a great honor to be recognized by the entertainment industry and encourages our desire to create work that not only sells products, but entertains people. We're very honored to have been one of the three Wieden+Kennedy spots nominated. Owning half of the six nominations is a testament to the amazing creativity happening inside the walls of our office, and the talented people and clients we get to work with."

FIRST-EVER AD CLUB ALL ACCESS AUCTION TO FEATURE BIGGEST NAMES IN AMERICAN ADVERTISING AND MARKETING FOR BID
-- Unique, online auction provides up-close, personal access and cool "New York Experiences" to support club foundation --

New York  - The ADVERTISING Club is announcing its first-time, online auction open to the industry that provides one-on-one access to some of the biggest names in advertising and marketing. The AD Club All Access Auction will offer 29 exciting "New York experiences" with high profile, star executives from the agency, media and corporate worlds to underscore its mission of making connections, learning from the pros and "giving back." Proceeds of the auction will go to the Club's Foundation, which funds educational initiatives, scholarships and mentoring programs for students looking to enter the business.

AWARD's Call for Entries campaign continues, with the next instalment of Ian's progress online here.

During the lead up to the event, Ian's preparations will be shared via regular episodes viewable on the site. In this episode, 'Dance Class', we follow Ian's efforts to tweak and craft himself to perfection in his bid to be ready for AWARD show. The call for entries Early Bird Special closes this Thursday, 26th August.

Each year over 42,000 New Zealanders need help and Insight, Auckland helps the the New Zealand Blood Service get the message across. The spots were directed by Mike Oldershaw via Automatic Films. Visit www.nzblood.co.nz for more info or call 0800 GIVE BLOOD (0800 448 325).

VIEW THE GIVE US A HAND SPOT
VIEW THE CHEERS MATE SPOT

Mobile strategy execution and media company The Hyperfactory today announced the appointment of its new Australian chief John Galloway (pictured), formerly Vodafone's head of national sales for mobile advertising.

As general manager, Galloway will take over the reins from Hyperfactory co-founder Geoffrey Handley, who will relocate to New York in order to oversee the company's US expansion.

CB Exclusive (updated) - CB can reveal that Rebecca Carrasco, the ECD of Mojo Auckland, who has only been in the job since June, is leaving the agency on Friday to return to Sydney for personal reasons.

"Given the inherent potential at Mojo Auckland and some fantastic people right around the company, this was a tough decision for me to make, but I am compelled to come home," says Carrasco.

Back in Sydney, Carrasco will continue with her position on AWARD's Executive Committee and her PhD in Ideas at UTS.

The highly awarded Carrasco, who replaced Steve McKenzie in the ECD role, started her career at Colenso BBDO New Zealand in 2003, employed by then ECD Mike O'Sullivan after taking out YoungGun of the Year in 2003.

In the biggest show of their winter Jam series, Film Construction has announced a stellar line up of NZ bands:  The Checks, Motocade and Nameless Sons  appear along with Selon Recliner, Jesse Sheehan, and Seth Haapu. Sound and vision company OCEANIA is showcasing a big sound and lighting show, and resident DJ Johnny Elbo will guide guests through another great night of music, food and drink.

Once again the event is held in the Film Construction studio:
The Construction Room, Film Construction, 22 Minnie Street, Eden Terrace, Auckland. This Wednesday night August 25th, doors open at 7 pm, All welcome, and entry is FREE.

For more information contact executive producer Ron Redel:
ron@filmconstruction.com

Check out the acts in more detail:

Tonight, Aussies will see the premiere of the new Carlton Draught 'Slow Mo' TVC, via Clemenger BBDO Melbourne.

Directed by kiwi Paul Middleditch via Plaza Films, it stays true to the great Carlton Draught tradition of 'taking the piss', bringing slow motion camera technology into the pub to showcase men in all their 'Slow Mo' glory.

VIEW THE SPOT

The Bestads Top 6 Commercials/Print/Outdoor/Interactive of the week in the world is now ready to view, reviewed by Eric Baldwin and Jason Bagley (pictured), creative directors on Old Spice and Electronic Arts at Wieden+Kennedy, Portland. Their favourite in TV this week is Starburst 'Zombie' via TBWA\Chiat\Day, New York.

Upgrade to BestadsPRO to view all archives back to 2003 and download any video @ only $30 per year. Join the world's best creative ad site with 85,300+ members worldwide which you can contact directly within the site. Access the very best TV, Print, Outdoor, Ambient, Radio, Integrated and Interactive in the world each week. Access the Bestads Rankings. And as a member you receive your own YourSpace page (with 500meg of space) to upload your CV and best work.

What better way to connect with consumers than creating an ownable icon that is known and loved by all New Zealanders.

Through multiple creative scenarios, which feature the Kiwi doing typically kiwi things, DDB New Zealand will deliver the weekly bargains from The Warehouse. Whether it be camping outside, mowing the lawns or lowering prices in store, the Kiwi Ambassador is driving home the message that The Warehouse is the place where everyone gets a bargain. View the Warehouse Kiwi is back! commercial

AWARD's call for entries launches today with a collaborative campaign known as 'Ian'.

Ian is a man, and he's also an idea being crafted from a first-thought into something good.

As you can see, he's not yet ready for AWARD. But over the next few weeks and months, Ian will be tweaked, crafted and fiddled-with to make him the best he can be.

During the call for entries period and leading up to the event, Ian's preparation journey will be shared via regular episodes uploaded to iansgettingready.com.

The first installment, 'Dance Class', will be released next week, and eight others will follow.

Anyone can help craft Ian by voting on the finer details of his personal grooming, attire and choice of escort for AWARD night, by visiting the website.

Only a few days to go before the BOTAB do battle:

BAND NAME / AGENCY
The Stink / DraftFCB
King Creatos  /  HainesAttract
Geoffrey Joe  /  Skull 'n Bones
Backslash  \  TBWA\Tequila
Friends Electric  /  Barnes, Catmur & Friends
The Hathaways  /  Ogilvy
Jessie G & the Six Eights  /  Flying Fish
The College Thrills  /  Colenso BBDO/AIM

CAANZ and Flying Fish present Battle of the Ad Bands, live this Thursday 19 August at The Kings Arms Tavern. Tickets $35 from www.caanz.co.nz.

This year, judges John Campbell, Karyn Hay and Andrew Fagan are along for the wild ride.

Contact Lauren@caanz.co.nz for more info.

Energizer today named TBWA Worldwide as its global agency network for the Energizer and Eveready brands. TBWA Worldwide will be responsible for all of the creative global advertising activities for Energizer Household Products engaging its regional network to ensure that global strategy is infused with local sensibilities. Prior to the announced change, Energizer Household Products was served by two agencies; TBWA\Chiat\Day in North America and DDB in other parts of the world. The alignment with the TBWA Worldwide Network will give greater cohesion and consistency to the Energizer creative presence worldwide.

Naked and Josh&Jamie had two new campaigns launch on Sunday:

VIEW THE DAIRY NZ TVC
The television commercial tells the story of a Kiwi dairy farmer who goes round the world on his quad bike and returns home to NZ with the knowledge that while other countries may have more land, money, people, rain and sun than us, when it comes to dairy, New Zealand leads the world,
exporting to over 140 countries, feeding over 100 million people and accounting for a third of the world's dairy trade.   

VIEW THE SBS BANK TVC:
SBS-BANK-video.mov
The new SBS TV commercial directed by Robbers Dog's Chris Dudman, launched on Sunday night. The 30 second spot shows an SBS bank manager strolling through his local town where he knows everyone by name much to the surprise of his young son.

Visual effects, animation and digital studio Oktobor today announced that former Asylum Visual Effects LA EP David Hofflich has joined their team as Executive Producer and Head of TVCs.

Hofflich's appointment is seen as a major coup for Oktobor and very much the leading edge of the company's continued commitment to TVCs and VFX in New Zealand and internationally.

Hofflich said, "Oktobor has been on my radar for over six years as a world-class visual effects and TVC studio. They have produced stellar imagery and continue to create innovative, imaginative and unique products for their clients. As a result the opportunity to run Oktobor's TVC department made the decision to leave LA a fairly easy one. Oktobor offers me the chance to work in New Zealand with very forward thinking artists and technicians. They recruit from around the world and have made a real effort to ply not just the local advertising market but the global one as well."

Special Group, Auckland has created this unique internet banner for Orcon to dramatise why their no-contracts approach to business gives New Zealand companies the freedom to grow and change. They've shrunk an office down and placed it into a banner and made it interactive.

Pizza and zombie movies have always gone together well, as the millions of people around the world who have spent an evening enjoying a zombie flick whilst eating pizza will testify. But while there have been some classic Zombie movies over the years, like Night of the Living Dead, 28 days later, or Shaun of the Dead, not one of them has featured any pizza in the movie itself. Until now.

In what is believed to be a world first, Hell's interactive zombie movie, Deliver me to Hell has set a new standard in target audience engagement and entertainment, and allows Hell to stand out from their monotonous peers. The campaign has hit a chord, not just in NZ, but globally, with almost 3,000,000 views on YouTube in the first 7 days, and drawing praise and admiration from tweeters and on blogsites around the world. The movie is rated 49th most viewed globally on YouTube.

AWARD, the Asia-Pacific's pre-eminent creative industries body, has announced changes to its 2011 awards programme.

Accordingly, several new categories have been created for 2011, including music video, applications, social media, environmental design, and branded content.

As well, a new award for Creative Innovation will challenge entrants to contribute a solution that defies convention. It is anticipated that the award will draw unexpected ideas from industries both connected to, and beyond, advertising.

"As champions of commercial creativity, AWARD aims to raise standards of creative excellence across a range of disciplines - emerging as well as established," says Craig Davis (left), AWARD chairman and regional creative director of Mojo.

Last Thursday night Wellington's advertising community attended the graduation of 2010's AWARD School class at the Lotus Room. The evening allowed the finest creatives, students and media to view an exhibition of students' top work.

The top AWARD School student in Wellington this year was Nicole Yeoman, who will now go forward for international judging against students across Australasia. These winners will be announced in the coming weeks.