Spark PHD NZ scores Sapphire at Cristal Festival for Tui 'Beer Plumber…
New York Festivals picks Whybin\TBWA creative director Lisa Fedyszyn f…
Ex DDB Auckland CD Michael Faudet signed by literary agency Writers Ho…
Bestads Six of the Best reviewed by Peter van Leeuwen, ETCETERA/DDB Am…
Countdown to Campaign Brief Agency of the Year plus Hot+Cold Chart - f…
Says Steve Cochrane, ECD, Colenso BBDO: "The old adage 'truth is stranger than fiction' is no more prevalent than in a list of insurance claims. These ads were pretty much written by punters."
AMI's recent award winning redesign of their stores featured wall-art created by Colenso, and it was this that provided the inspiration for the animation.
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Dabral (left) has led three agencies to the No.1 creative position in three different markets across Asia. First, he joined Ogilvy Mumbai in 1991 and, in partnership with Piyush Pandey, drove the agency from creative anonymity to India's top creative agency. He moved to Ogilvy Kuala Lumpur in 1999, which soon became the most awarded agency in Malaysia. At Ogilvy Singapore, Dabral led the team to become the No.1 creative office in Asia, and the 3rd highest awarded office in the world at Cannes 2007.
With a goal of $1.3 million to raise before Christmas to provide for those desperate for food, medical care and support, RAPP has created a campaign calling for Aucklanders to 'become someone's angel' this giving season.
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Spark PHD has emerged as the only winner from New Zealand and has won a Sapphire for Tui 'Beer Plumber' in Best Use of Brand Content - Media.
Click here to see full list of winners - PL_MEDIA.PDF
After working in her hometown of Melbourne, Fedyszyn moved to New Zealand, to escape paying student loans. But lucky for her, she has found herself working in the country's finest advertising agencies - Colenso BBDO, DDB and currently Whybin\TBWA, where she is a creative director.
She has encouraged New Zealanders to 'Push Your Luck' with New Zealand Lotteries, had New Zealand's top creative leaders strapped to lie detectors for the Effie Awards, put 60 scenes in a 60" spot for Sky Television and got the public to 'Start Asking' with Westpac. She has also charged male politicians 10% more than women for their morning coffee to bring awareness to pay inequality, and has hidden novels in Word and PowerPoint documents so employees can read books at work.
As president of Dentsu Media South East Asia as well as chief executive officer of Dentsu Media Thailand, Nakamura has enhanced the presence of the Dentsu Media network in this region by raising the bar for its branded entertainment and content business, which is now a distinctive division of Dentsu Media.
Says Nakamura: "It's my honour and privilege to join Adfest 2015 as a Jury President. I'm especially excited to oversee the new Branded Content & Entertainment category, which will definitely bring another excitement to the festival."
Koch and Menzies are already highly regarded and on their way to stardom as they've also won two International Crowbar Student Awards, The Student Newspaper Ad of the Year and are shortlisted for the 2015 Student Axis award.
The book, The Jesus Onion, is available on Kindle and as a Christmas gift is free until the end of the week.
Blurb: When the interoffice memos from a 2000-year-old advertising agency were found in a Cat Herders shed near the Dead Sea in the 80's, experts assumed they would gain valuable insights into the day-to-day, cut and thrust of the ancient ad industry. But the documents held much more. Page by page the story behind the story of the creation of one of the greatest brands of all time was uncovered. Dive into the pages of The Jesus Onion and step back 2000 years, into the office of Stigma & Associates. Meet the egos, the rabbits, the donkey wrestlers and the hummus behind the creation of Christianity.
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Rogers, chief creative officer and co-CEO, the Americas, Sudler, will lead the 2015 Pharma jury, judging communication campaigns that are solely for the attention of healthcare professionals and non-healthcare professionals. Spurgeon, executive creative director, Langland, will preside over the Health & Wellness jury, judging consumer products and education & services campaigns.
Faudet, who now resides in New Zealand, decided to take a break from advertising 18 months ago to focus on building a literary brand with his partner, Lang Leav. During that relatively short time, Leav has written two books, Love & Misadventure and Lullabies, published in the US. Both books have topped best seller charts in bookstores around the world and she has just returned from a three country book tour in Asia; where she did multiple five hour signings for literally hundreds of devoted fans (see pic below).
Says Lucie Greene, worldwide director of JWTIntelligence: "It's never been more important for brands to understand change, where it's headed and what it means. The fast-paced digital world, instantly accessible information, globalization and social media have accelerated the pace of trends exponentially. Meanwhile, the speed of innovation is requiring brands to take both a short-term and a long-term view, planning strategies not just for the next year but the next 20."
This week's guest judge is Peter van Leeuwen, Creative Business Partner, ETCETERA/DDB, Amsterdam.
What strikes me with this category, is that there's nothing under a minute. It makes me wonder, could they tell the story in less time, would it be better if it was shorter or are these commercials good as they are? Not one winner that stands out really. Apart from Wild Aid 'Last Days Film'. It's different. Different enough to keep my attention. Even though it feels too long it's well executed. The web site connects nicely with the film. READ MORE...
The unique display has already dazzled thousands of Aucklanders, and will run until 21st December. It combines motion, sound and light whenever a contactless payment card is used to make a donation, with proceeds helping the For Everyone Foundation fund community-based projects throughout New Zealand in 2015.
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As far as most agency creative directors (and increasingly, more CEOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs!).
The 60" spot first aired on Monday and follows an unassuming young hero as she explores the power of freedom in her own hands.
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Taking up the position in the New Year, Goldring will work closely with newly appointed executive creative director Asheen Naidu, BWM Melbourne digital creative director Ed Carveth and chief creative officer of BWM Group, Rob Belgiovane. He will work across a range of clients including Jemena, NBN, News Limited, Medibank float, RACT and CarsGuide.
Clemenger Group Chairman Robert Morgan said that whilst he was sad to see the Adelaide office close, he felt the acquisition by KWP represented the best outcome for his agency's staff and clients.
The new agency now combines the powerful resources of Adelaide's two leading ad agencies enabling it to further enhance its offering to existing and other South Australian based clients.
The win confirms Z's commitment to digital as a key part of its future business, and is an endorsement of an incredibly strong working relationship with Heyday.
"We're delighted to have Heyday back on board as Z's digital agency." said Jane Anthony, head of marketing at Z Energy. "We have big plans in this space across the business, so we ran a comprehensive process to select a partner - the breadth of Heyday's capability and their vision for digital at Z really shone through."
Colenso BBDO Auckland was ranked third with 11 acceptances.
For the third year in a row Leo Burnett Sydney has taken out the Agency of The Work honour.
Leo Burnett Sydney had 17 acceptances making them the clear #1 this year. Leo Burnett Sydney also topped the past two years of The Work with 18 and 17 acceptances respectively. (Leo Burnett Sydney ECD Andy DiLallo is pictured above on stage in New York at LB's internal awards with Mark Tutssel and Jarek Ziebinski).
Previously, BBDO had been The Work's top performing network in 2008, 2009, 2010 and equal #1 in 2011. (BBDO key regional executives are pictured above collecting the Spikes Asia Network of the Year title).
Last year's #1 network, Leo Burnett were placed second this year with 42 acceptances. Their top performing agencies were Leo Burnett Sydney (17), Leo Burnett Thailand (6) and Leo Burnett Melbourne (5).
creative director at DDB Sydney
We like to think that because advertising is a 'creative business'... we're immune from the march of automation.
But are we?
History would suggest the process is relentless. READ ON.....
Says Lions Festivals' chairman, Terry Savage: "We have always selected the most awarded, respected global creative leaders to guide our juries. This year, it is particularly exciting to see so many women numbered among that elite group. We are looking forward to a time when there is true gender balance in the industry and this will be unremarkable, but in the meantime the female representation is something that we are passionate about."
The 2015 jury presidents are:
Branded Content & Entertainment Jury President
David Lubars (left), Chief Creative Officer, BBDO Worldwide, Chairman, North America
David has won over 90 Lions, 4 Emmys and over 100 One Show pencils. Under his leadership, BBDO is among the most awarded agency networks in the world and is currently ranked #1 for creativity in The Gunn Report.
"To me, it's the most exciting part of Cannes Lions right now and maybe the most important. All these different areas are smashing up against each other really fast; the category helps give context and horizon lines."
The CB App is in the Top Business Apps Charts on iTunes in 10 countries (including Australia and NZ), while the Bestads App is in Top Business Apps Chart in 45 countries (including Australia and NZ).
The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.
With more of us living on iPhones or Android phones, now is the time to ensure you have both the Campaign Brief and Bestads Apps on your iPhone or Android phone (which can also be viewed on iPad, iPad Mini, and Android tablets) to ensure you get your creative news on the go - wherever you are.
Keep up with what's happening in the business whenever you have a spare minute, and wherever you are. You can share CB news from Australia, NZ, WA and Asia on Twitter, Facebook or by email, direct from the app.
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A joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.
Or if you place 10 or more jobs per month the rate drops to only $45 per job listing.
TheBestAdJobs.com benefits the global advertising community by providing visibility of open industry positions, via the international audience of bestadsontv.com and the Australasian audience of campaignbriefasia.com, campaignbrief.com and campaignbrief.co.nz.
New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.
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The mag includes profiles on the top commercials + content directors on both sides of the Tasman.
Also in this issue:
- How the DDB network is molding a creative powerhouse
- Why Michael Canning went to where it's 72andSunny
- Those clever boys and girls at M&C Saatchi
- Ad industry veteran Gawen Rudder reveals why most great creatives come in pairs
Subscribe Now @ only A$60 per year delivered anywhere in NZ. To get so much more than what's on the blog, make sure you are a subscriber to the print edition of Campaign Brief. CB is the only advertising creative magazine in the region, which celebrated its 30th anniversary in 2014.
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Mizone launched in 2003 as a sports drink. Water with added B vitamins quickly found its way into the hands of active people the length and breadth of the country. But in the last decade the sports drink landscape in New Zealand has changed completely. With the launch of new sports drink and water brands Mizone found itself with an identity crisis. Was it a sports drink or a water brand? Partnering with Colenso BBDO, Frucor decided to reaffirm Mizone's place in the market with the resulting campaign.
Says Andy McLeish, head of planning at Colenso: "Since Mizone launched and dominated the sports water market, there's been a lot of change in sports related drinks. Mizone is quite a different offering to a lot of those sports drink products. We wanted to clearly position the brand as water plus benefits; a product you can drink all day to stay on top of your game."
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Cormac Van Den Hoofdakker - Marketing Manager - hydration
Natalie Johnson - Snr Brand Manager
Agency - Colenso BBDO, Auckland
Steve Cochran - Creative Director
Brett Colliver - Art Director
Simon Vicars - Copywriter
Andy McLeish - Planner
Nico Ainsworth - Senior Account Manager
Franklin Rd - Shane Taipari - Sound Design
OMD - Colleen Porath - Media Account Director
This week's guest judge is Noah Clark, executive creative director at Victors and Spoils in Boulder, Colorado.
Winner: Kidsco. Holy crap. When did commercials get so long? And in what country do "TV" spots clock in at three minutes? But I digress already. This film out of London was one of the breeziest this week and also one of the most affecting. READ MORE...
Says Marian Salzman (left), CEO of Havas PR North America and an award-winning trendspotter, who authors the report: "We can't take much more turbulence, and maybe that's why despite craving the co-, we're all trying to save our individual selves. In a world of massive everything moving at warp speed, where individuals can easily feel overwhelmed and lost, focusing on what's small and local is a great strategy for finding a sense of self.
For more than 50 years, the ANDYs have honored the brave process of creativity. As an industry, we can't solve clients' business problems or impact change by playing it safe; there are certainly no advertising awards for the mediocre. So this year, the ANDYs are using real-life examples of brave jobs (e.g. neurosurgeon, firefighter, astronaut, etc.) to remind the industry that we're in the business of marketing, not saving lives. The campaign aims to make bravery less daunting to the creative community and inspire agencies to submit their brave work.
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If inflation is taken into account, global adspend in real terms is expected to rise by 2.4% next year, following growth of 3.1% this year.
People can book themselves and their team into the writing workshop with their industry peers and learn how to get the best out of their entry.
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Says George Mackenzie, managing director, Robber's Dog: "Ben is a clever director and a top bloke, he's a fabulous addition to our roster. We are chuffed he has chosen us to look after his interests in Australasia."
The LA based Australian expat director learned his trade, working for the BBC's documentary department in London.
Quinn's reel is an impressive collection of beautiful films with natural and extremely evocative performances at their heart.
Over that time, they journeyed from the far north to the deep south of New Zealand visiting and photographing not only their own ancestral Marae, but also over 300 historically significant meetinghouses, and their local iwi (tribe). These often richly hand carved meetinghouses can be found throughout New Zealand and to Maori, they embody the history and spirit of their Aotearoa (New Zealand) Maori ancestors. Consequently Marae are considered important cultural touchstones for both Maori, and the nation.
Nativo's "True Native" advertising allows branded content to appear in the content feed of a website, social media network or mobile site in a way that blends in with the publisher's layout and design. This content is clearly marked as sponsored or branded content, with common examples of native ads including Promoted Tweets on Twitter and Sponsored Stories on Facebook.
He will lead a 22-strong digital department of coders, producers, UX designers and developers, alongside Lorraine Guerin, director of digital production.
Says Chalmers: "One of our first initiatives as new ECDs was to find the right kind of leadership for our digital offering. Terry's the perfect creative mind for the type of work we're developing these days, whether it be digital experiences with depth, innovative storytelling, or genuinely useful apps. He's a rare breed that can balance digital complexities with broader strategic thinking. He sees past a lot of surface 'digi-fizz' solutions and offers much more substance of thought and care for real business problems."
Says Hilliard: "Film as a medium was born out of innovation and advanced technology. Finch gets a lot of press for its innovations in the tech and experiential space, but not one of those jobs would have been noticed if it wasn't a good story, well told. For us the really interesting tech work happens where innovation and film craft meet to create great stories.
"It is an honour to be asked to recognize the best works in the region at ADFEST, and to remind everyone that film craft is at the heart of so much of what we share on the internet, and can be applied to real world experiences with powerful results."
Building on the tried and true DM approach Federation stepped up the online engagement with a couple of cheeky online shorts plus the chance to win a convertible Fiat 500c.
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