Auckland Airport APN.jpgAPN Outdoor is continuing to take airport media to new heights with a wide range of new advertisers getting on board at Auckland Airport.

This development follows an extensive 12 month, multi-million dollar overhaul of internal and external media assets at the airport, which was carried out by APN Outdoor in 2014.

GETTYIMAGES BILL CLINTON.jpgGetty Images marks its 20th year of operations in 2015 as one of the most important image databases in the world. To celebrate, Getty has launched a campaign via AlmapBBDO, with a simple and objective message: these are ads in which the passage of these 20 years of work is shown in the effect of time, year by year, on the faces of four international celebrities - Bill Clinton, former president of the United States, tennis player Serena Williams, actress Scarlett Johansson, and Prince William of England.

BMW0255 Project Joy NZH 50x254.jpegDDB has won April's Newspaper Ad of the Month with its BMW April Fools ad. Judges agreed "a refreshing April Fools ad that needed newspapers to work ... and it definitely did that". Judges also acknowledged the extension to the April Fools ad which ran the next day congratulating the winner. 
Special Mention was awarded to Colenso BBDO for its NZ Breast Cancer Foundation ad and judges said "It was lovely seeing a woman with wrinkles being celebrated".
LIA_Statue_1.jpgThe London International Awards (LIA) has announced the addition of the 'Verbal Identity' category to its 2015 Design competition.

The introduction of the category is a reaction from LIA to the 'What About Naming?' campaign launched by New York-based brand agency CBX.  

With major industry awards programs continually ignoring the foundational role of naming in the brand-building process, CBX launched the 'What About Naming?' campaign. CBX quite rightly believes that more should be done to honor the most creative and successful naming and verbal identity projects.
cannes2015.jpgCannes Lions is poised to deliver its most diverse content programme to date. More than 250 speakers have been confirmed as taking to the stage during the Festival in June, all of whom will offer insights and inspiration from an array of creative disciplines.

Says Philip Thomas, CEO, Lions Festivals: "One of the most common questions I am asked is how we choose the speakers at Cannes Lions.
Holden_LGT_NO_TAG_POS_VERT_RGB.jpgAfter a rigorous pitch process, Holden New Zealand has appointed Special Group to be its lead advertising agency partner.
Says Marnie Jane Samphier, general manager of marketing, Holden New Zealand: "We are impressed by Special's all round skills, their team and their fit for Holden. Here at Holden we have an exciting few years ahead of us as we prepare to add an unprecedented number of new vehicles to our range.  And with that comes some important work in evolving the Holden brand to be in the best possible position to capitalise on that expanded line-up. We're thrilled to have Special on board with us as we embark on that journey."
ddbbdtk.jpgDDB New Zealand has lead the Kiwi agency charge at the finalist round of New York Festivals 2015 competition with 7 finalists.

DDB's 'Bring Down The King' campaign for SKY Television was shortlisted once in Branded Entertainment, twice in Direct & Collateral; twice in Outdoor and once in Public & Media Relations. DDB was also shortlisted once in Film for SKY Television 'Murmuration'. Behind DDB is Colenso BBDO with three finalists; MARS/Pedigree 'K9FM' in Branded Entertainment, Mountain Dew 'Hidden Graphics' in Direct & Collateral and Breast Cancer Foundation 'Breast Cream' in Public Service Announcement. Clemenger BBDO was shortlisted twice for NZTA 'Tinnyvision' in Branded Entertainment and Direct & Collateral; Y&R NZ scored two finalists for Land Rover NZ 'Love from Land Rover' in Branded Entertainment and Direct & Collateral; Cirkus scored one finalist in Film for Airbnb 'Welcome to Airbnb' and MediaWorks scored one finalist in Radio for Devil Burger 'I Got the Devil Inside'.
Spark-Header-Logo0.jpgSpark has selected Proximity as its agency partner for data driven marketing following a review of agency requirements. Proximity will work alongside Clemenger Group agency Touchcast,  Spark's digital agency of record.

Says Summer Ormond, general manager of customer and capability at Spark: "The rebrand was a defining moment in Spark's transformation from family landline-provider to digital services company. We have for some time been shifting our focus to digital channels, but with the brand change embedded it's time to take the next step. This means using digital technology to totally reimagine the customer experience we offer - an experience that should be both effortless and inspiring.
Matt Eastwood 2014.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Matt Eastwood, worldwide chief creative officer at JWT.

Having worked in this category (on this exact brand, to be honest) I know how hard it is to do great work that not only engages people, but also communicates the (albeit sometimes tenuous) product benefits. The Quilted Northern work absolutely nails it. The campaign is beautifully written. It's funny and engaging. And it even sells the product. A clear winner. But I also have to give props to the Volkswagen work. As always, the intelligent humor now synonymous with the brand is spot on. READ MORE...
gala.jpgNew York Festivals International Advertising Awards competition will present the annual New York Show Creative Sessions on Thursday, May 21st at NYIT Auditorium at 1871 Broadway (at 61st Street).
This year's thought-provoking Creative Sessions offer attendees a glimpse into the future of the advertising industry and provide insights and skills to maneuver this competitive and creative field.
Screen Shot 2015-05-04 at 1.49.35 pm.jpgAA Smartfuel provides petrol cheap and sometimes free. That's the key message from AA Smartfuel's new nationwide campaign developed by Rainger & Rolfe.

The message is delivered through likeable taxi driver Edward, in a documentary-style approach that provides narrative through the eyes of a typical New Zealander.

GTOLandscape__9046575_AN62_Chandon_Melbourne.JPGTourism Victoria's New Zealand Office is tendering for PR services for 2015 - 2017. This Tender opened today and will close on Friday 22 May.

The tender document and details are available at
ANZ0427 Presentation_PR.jpg
ANZ via Whybin\TBWA Melbourne, has continued the evolution of its brand launching a new global advertising campaign which features powerful vignettes of individuals who have been pioneers in their given field and achieved extraordinary feats.

The new campaign - which incorporates ANZ's new tagline "Your World, Your Way" - is about empowering customers to seize opportunities and shape the world they aspire to live in, and is positioned to be more relevant to the bank's increasingly global customer base.

81a1a8ee-ad3d-4591-bf39-380f20704201.jpgA marketing campaign showcasing the business advantages and lifestyle benefits of the Wellington region to Australian start-ups and businesses looking to expand has launched via Homegrown Creative and Touchcast.
The Wellington Adds Up campaign is a collaboration between Positively Wellington Tourism and Grow Wellington, two of the organisations being combined into the new Wellington Regional Economic Development Agency.

The campaign includes a competition for five business owners to win a tour of Wellington, meeting with business and industry leaders, as well as getting a taste of the region's culinary, cultural and outdoor lifestyle.
Screen Shot 2015-05-02 at 6.12.42 pm.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Wendy Clark, a senior Coca-Cola marketer in the US, is well-known in Agency circles as a force for good - a Client who has supported great work, time and time again.

And I love that - as chair of the Effectiveness jury at Cannes this year - she writes an article that instead of arguing for the primacy of effectiveness, makes a plea for the importance of creativity. READ ON...
Zoe-Tester-015_1024px.jpgSugar&Partners has appointed Zoe Tester as social media and digital account manager. Tester joins the well-established fast growing digital and client service team led by Dennis Carroll and Dave Nash.
Says Nash, creative and digital director, S&P: "Digital and social is the fastest growing part of our business.  Our clients focus and demand for truly sharable work is at the heart of every brief, so bringing Zoe's understanding and expertise from Air New Zealand in the measurement, analytics and management of always on social is a real coup."
Tester was part of the team that drove Air NZ to be New Zealand's leading brand in social media and was key in the success of the social launch of the latest Hobbit Safety Video, arrival of the first 787-9 Dreamliner aircraft, and Air NZ Fairy campaigns.
AKL FINAL 7 small.jpgAfter stops in Berlin, Los Angeles, New York, Sao Paolo and Capetown,The Ciclope Advertising Craft Festival is arriving in New Zealand tonight, Friday May 1st,

Ciclope Production Company of the Year (Curious Film) and Ciclope Post Production Company of the Year (Alt.VFX) are hosting the event along with the valued support of copious amount of Monkey Shoulder Scotch Whisky.

Please note: This event is INVITE ONLY. All partygoers must RSVP to prior to 6pm to gain entry to the event.
PR_Holden_1[2].jpgFCB and Holden have partnered together to create a unique digital driving experience for the launch of its Holden Cruze model.
The innovative Cruze campaign is viewable on Google's prestigious Rich Media Gallery, which features some of the world's most impressive digital media executions.
16-ilana-glazer-abbi-jacobson.w750.h560.2x.jpgThe One Club has today announced that Broad City creators Ilana Glazer and Abbi Jacobson will host the 42nd Annual One Show Awards, the most prestigious international awards show honoring the best in advertising, design and marketing communications.

Glazer and Jacobson are co-creators of Comedy Central's hit series Broad City, which was nominated for a Critic's Choice Award for Best Comedy Series. Glazer was nominated for Best Actress in a comedy series and, next up, can be seen starring in Jonathan Levin's movie Xmas starring Seth Rogen and Joseph Gordon Levitt. The comedic duo is currently developing a movie with FOX, which Paul Feig is producing.
YDA.jpgThe Young Director's call for entries is now officially launched for this year's online competition which will be celebrated with a screening of winning highlights and an awards party at the Long Beach in Cannes on 25th June.

The closing date for entries is May 24th. The shortlist will be online during the week of June 15th and the winners the following week, leaving enough time for the winners to fly in for the party.

Building on its 17-year record of discovering new directing talent, YDA is revamping its formula into a bigger and better competition for 2016.
Peh38ZaDF2UaP89NH_grg4729VE_UgM2FKFzbKuF3Lo.jpgThe Cannes Lions International Festival of Creativity has today launched the fifth Cannes Chimera Competition, an initiative to engage the global creative industry in building public awareness and support for solutions to critical global development problems.

This year, the brief for the Cannes Chimera Competition calls for the development of a one-time brand activation that will attract massive public attention to the growing Global Citizen platform, and result in a surge of sign ups to the campaign, through email capture and Facebook.
clio.jpgThe CLIO Awards, esteemed international advertising, design and communications competition, has today announced the addition of Holding Company of the Year and Agency of the Year X Country to its roster for the 2015 awards, set for September 30 at The American Museum of Natural History in New York City. The additional awards continue the establishment of a worldwide focus for the brand.
Holding Company of the Year and Agency of the Year X Country will be presented to those scoring the most statue points across all medium types. The new awards join the existing Network of the Year, Agency of the Year, Production Company of the Year and Advertiser of the Year.
BBDO-RUSSIA-crash.jpgSpeeding is one of the main causes of traffic accidents. Every year in Russia, around 200 thousand people are injured or killed. The INTOUCH Insurance company, which stands for responsible driving, wanted to convey the dreadful consequences of speeding to drivers.
Some of the most viewed videos on the Internet among Russian users are crash videos captured on dash cams, which are popular across the country. Agency BBDO Russia decided to use the format of such videos as a channel of communication.

The agency figured that inserting frames from the alternative footage into the primary one at given intervals would cause the viewer watching the timeline thumbnails to see the animation from the alternative footage instead of the primary one.

Reduce_Speed_Dial.jpgIn 2014, Volkswagen was the biggest R&D spending company in the world, investing US$13.5 billion. Much of this focus is on safety.

And while Volkswagens are undoubtedly getting safer and safer it is still driver behaviour, mainly speeding, that is the single biggest cause of road crashes and most significant factor in determining whether a crash will be fatal.

Dean LeePreferredShot2013.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Dean Lee, executive creative director at DDB Canada, based in Vancouver.

Video game trailers often try to immerse you in the storyline of the game with real world footage only to have the emotional rug pulled out from them when they showcase the actual game footage. This week's best ad, Call of Duty: Ember teaser, resists that temptation and instead uses the power of our imaginations to keep us locked into the plot of the game. This very convincing portrayal of what the future may be like had me wanting to dust off my PS3 in anticipation. READ MORE...
75c823586683788e5ff085be_280x280.jpgLIA has announced Lizie Gower (left), managing director and founder of Academy Films, London as the 2015 jury president of Production & Post Production and Music Video.

Gower launched Academy Films in 1985. The company has been listed as one of the top five companies worldwide making Commercials and Music Videos. Academy has picked up all of the industry's biggest awards along the way including four Black Pencils at the D&AD Awards, MTV Best Music Video of the Year, Campaign Magazine Production Company of the Year, Commercial of the Decade by the Sunday Times, Televisuals Top UK Production Company and Most Successful Production Company in the UK by the British Arrows.
Screen Shot 2015-04-28 at 10.46.09 am.jpgColenso BBDO has won a Webby in Best Use of Online Media for Burger King 'Anti-PreRoll' and has been voted People's Voice in Best Use of Social Media for Burger King 'Motel Burger King'.

This years Webby Awards received in nearly 13,000 entries from more than 60 countries. All major digital media categories are recognised in the Webby's including: Websites, Interactive Advertising & Media, Online Film & Video, Mobile Sites & Apps, and Social. The 'Webby' awards are judged by a panel of luminaries from across the world of digital media and only five nominees in each category make the shortlist as finalists. In the 'People's Voice' awards the winners are selected by the public through online voting from the finalists shortlist.

Andy_DiLallo_MCSaatchi-web.jpgM&C Saatchi Australia has pulled off the creative coup of the year, snaring Andy DiLallo from the chief creative officer gig at Leo Burnett to the newly created role of chief creative officer.

DiLallo, one of the most awarded creative directors in the region, has been at Leo Burnett for eight years, joining as joint ECD (together with Jay Benjamin, his creative partner at the time) in April 2008 from Saatchi & Saatchi New Zealand.

DiLallo is one of Australia's most celebrated Creative Directors. After arriving in Australia only 11 years ago, his volume of awarded work can only be described as extraordinary and has him ranked the fifth 'Top Chief Creative Officer' in the world.
The appointment will enable Tom McFarlane, who remains as M&C Saatchi Regional Creative Director, to focus on key business within the agency's global network which has undergone significant recent growth.
Ben Welsh will continue as Executive Creative Director across the expanding M&C Saatchi Group in Sydney while Paul Taylor will continue as ECD of the growing Melbourne office.
ch-auckland3.jpgWhybin\TBWA New Zealand was today able to confirm that, following an extensive competitive pitch which began in late 2014, the agency has been appointed lead advertising and brand partner for Auckland International Airport (AIA) along with its media partner Spark PHD.
Whybin\TBWA New Zealand Group CEO Todd McLeay says that the team is naturally delighted to win such a prestigious and interesting account.

Cannes Lions announces Glass Lion jury

b-4mE3WkgJVvEgDLqWYJERsydJ70W5siPRiXvSAdh60.jpgThe nine members of the first Glass Lion: The Lion for Change jury have today been announced by Cannes Lions.

The award, launched with the support of Leanin.Org, recognises work that breaks through unconscious gender bias and shatters stereotypical portrayals of men and women. It will be judged by an accomplished, diverse group who will bring a broad cross-section of cultural perspectives, insights and experience to the table.

They are:
  • USA - Cindy Gallop (left), Founder/Chief Executive Officer, IfWeRanTheWorld/MakeLoveNotPorn - President
  • Brazil - Marcello Serpa, Partner/Co-President of the Board, AlmapBBDO
  • France - Catherine Emprin, Managing Director, BETC
  • India - Tista Sen, National Creative Director & Senior Vice President, J. Walter Thompson
  • UK - Laura Jordan Bambach, Creative Partner, Mr President
  • UK - Nick Bailey, Chief Executive Officer/Executive Creative Director, Isobar
  • USA - Susan Credle, Chief Creative Officer, Leo Burnett
  • USA - Gail Heimann, President, Weber Shandwick
  • USA - Jennifer Siebel Newsom, Founder & Chief Executive Officer, The Representation Project
  • USA - Elizabeth Nyamayaro, Senior Advisor to Under Secretary-General UN Women, Head @HeForShe Campaign
NZTA-CRINGE.jpgNZTA, via Clemenger BBDO, Wellington, has launched its new drink driving campaign warning drivers to understand the new blood alcohol limits.

Directed by Adam Stevens at Robber's Dog, this spot aims to change old drinking habits that are engrained in middle-age behaviour, by telling the story of Emma driving home with her family unaware she is over the limit.

DREW-FIN-VFX.jpgLeading Australian VFX and design boutique Fin Design+Effects has progressed its VFX team with the appointment of the highly respected and awarded Drew Downes as VFX supervisor.

Australian born Downes started his career at Mesh22 and Postmodern, before moving onto MPC London and more recently in the position of creative director at MassMarket NY. It was here that he picked up an Emmy for his work on NBC's "Sunday Night Football".

"We've been keeping a close eye on Drew's career over the years and when we had the opportunity to bring him on board we did not hesitate," says Emma Daines, owner/managing director of Fin Design+Effects.

Downes comes to Fin with a wide range of experience in production spanning live action to visual effects.
Risk-Reward.gifThe attitude that we have towards risk in our industry is embarrassingly amateur.

And I'm pointing the finger at both agencies and clients here, who tend to fall into opposite but equally naive traps.

The agency view, most commonly (but not exclusively) heard from creatives, is that "safe advertising is actually more risky than risky advertising." The theory here is that if advertising is 'vanilla' it "won't cut through" and is therefore likely to be useless. They rail against clients' "conservatism", and wish their clients would have 'more vision' or, moving further down the body, 'more balls.' READ ON...

Executive producer Kim Wildenburg joins Exit

KimWildenburg.jpgAs of May 4th executive producer Kim Wildenburg will join the team at trans-Tasman production company Exit, which has offices in Auckland, Sydney and Melbourne.

Wildenburg will be continuing where ex-MD Corey Esse left off, working alongside executive producer Emma Lawrence and founder Henrik Dannerfjord overseeing the Exit roster, whilst maintaining the company's commitment to creative storytelling and filmmaking.

Recently relocating back home to Sydney after working much of the last 11 years in the United States, Wildenburg most recently has been running the Mill's design and content division, Mill+ out of Los Angeles. While at Mill+ Wildenburg managed a diverse team of directors, designers, editors and animators, working across multiple platforms from traditional live action commercials to interactive experiences, art installations, gaming, and other alternative forms of media. With her wealth of experience in live action, vfx and design, Wildenburg has produced many award winning campaigns for global clients such as Nike, Coca Cola, Gatorade, Google, The Oscars, and most notably the 2014 Pepsi Super Bowl campaign. In addition to that, her work for the 'It's On Us' campaign, which featured numerous high profile celebrities standing up against sexual assault, saw Wildenburg and her team invited to the White House, where her film was premiered by President Obama and Vice President Biden.
Dogs Don't Judge[MAGGIE].jpg'Maggie', the second execution for the new Pedigree brand campaign, via Colenso BBDO, Auckland, has run in today's NBR.

The new work is an extension of the Pedigree 'Found' campaign which launched last week.

It's all a part of a new global positioning that will be launched soon that has been a co-creation of Colenso BBDO and sister shop BBDO New York.

The campaign also features radio spots, with more to be unveiled over the upcoming weekend.

MBM-BEACONS-2015.jpgMBM (pictured) has taken out CAANZ Media Agency of the Year for the second year running at the annual Beacon Awards, held last night in Auckland.

SparkPHD was awarded Best In Show for DB Breweries 'How 60,000 fans paid $30 each to become our media channel' which contributed to DB Breweries being crowned Advertiser of the Year.

The Beacon Awards recognises the power of innovative and highly effective media solutions to leverage the creative message and connect with and engage customers to achieve outstanding results for clients. The focus is on strategy and implementation rather than the creative.

NZTAMISTAKES.jpgNew Zealand has scored a further 15 Pencils on the final day of D&AD judging in London, bringing the Kiwi total to 23 Pencils.

Colenso BBDO Auckland scored four Pencils: for New Zealand Breast Cancer Foundation 'Breast Cream' in Direct; BNZ '$HRED' in Direct; Tip Top 'Back to Nature' in Outdoor; and Mars 'Talkies' in Writing for Advertising.

Clemenger BBDO Wellington also won four Pencils, two for NZTA 'Mistakes' in Film Advertising, one for NZTA 'Mistakes' in Writing for Advertising, and one for NZTA 'Tinnyvision' in Branded Content.
deadline_animation_gif2.jpgIt is the final day for agencies to enter their work into Cannes Lions, Lions Health and Lions Innovation. All entries must be completed online by end of play today UK time (Friday 24 April) to be considered.

If you want help with your submissions, or need to discuss an extension, please contact Cannes Lions.

d&adnz.jpgDDB New Zealand and Clemenger BBDO Wellington have both scored a White Pencil each at D&AD on day two of the judging in London.

DDB won a White Pencil for its 'We Compost Weekend' campaign in the Creativity for Good / Advertising & Marketing Communications - Brand / 2015 category and Clemenger BBDO Wellington has scored its White Pencil for NZTA 'Mistakes' in the Creativity for Good / Advertising & Marketing Communications - Not for Profit / 2015 category.

This brings New Zealand's total D&AD Pencil tally so far to eight.
Dogs Don't Judge[BUSH].jpgThe first execution for the new Pedigree brand campaign, via Colenso BBDO, Auckland, has run in the Business section of today's NZ Herald.

The new work is an extension of the Pedigree 'Found' campaign which launched last week.

It's believed to be a part of a new global positioning that will be launched soon that has been a co-creation of Colenso BBDO and sister shop BBDO New York.

The campaign also features radio spots, three of which have been released today with more to be unveiled over the upcoming weekend.



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