Campaign Brief New Zealand

New York Festivals has announced jury selection for the 2009 Advertising In All Media Awards, with several from both Australia and New Zealand. The judges on board from New Zealand are: Angus Hennah, Creative Director, JWT Auckland; Dave King, Creative Director, Aim Proximity, Auckland and Paul Nagy, Creative Director, Clemenger BBDO Wellington (pictured). Australian jury members include: Dave Bowman, Creative Director, Saatchi & Saatchi Australia; Brendon Guthrie, Senior Copywriter, Grey, Melbourne; Brian Merrifield, Digital Creative Director, Saatchi & Saatchi Australia; and Rocky Ranallo, Creative Director, BWM Sydney.
Michael O’Rourke, NYF’s President commented:  “It’s an honor to have these guys participate on the jury this year. They’ve proven themselves in the industry and 2009 is going to prove to be a year where the industry needs experienced judges for award shows.  We’re glad to have such a talented group of people representing Australia and NZ.”
The NYF Advertising In All Media competition, now in its 52nd year, receives entries from over 70 countries around the world.  Award winners are selected by an international jury of 246 Senior Creative Directors, representing the most innovative minds from 48 countries worldwide. NYF’s, peer recommendation program allows industry experts the opportunity to pass the torch and keep each competition fresh with new perspectives.
NYF’s Advertising In All Media Awards celebrated unprecedented growth in 2008 with a 23% increase in entries submitted over the previous year.  The competition recognizes work in all media from 71 countries around the globe; television, cinema, print, outdoor, interactive, design, mixed media, collateral, radio and student advertising.    

The 29th Axis awards, to be held Friday 27th March, promises to be a corker, according to AXIS chairman, Toby Talbot, ECD of DDB.
Says Talbot: "Once again, we will stay with the same judging process that was introduced last year. It was  universally accepted by the industry. Four local panels (advertising, tv craft, direct and digital) will choose the finalists and then three world class international judges will fly down for Axis week to choose the metal and best of show. And also to give a special talk to the industry. We had a tough act to follow after Tractor and Seb Royce came  last year.
"So it is with some relief I can announce that we have managed to get advertising legend Trevor Beattie from Beattie, Bungay, McGuiness London (pictured with Nelson Mandela), the queen of Thai advertising, Judee (Jureeporn Thaidumrong) from JEH Limited in Bangkok and to add a little local perspective, kiwi director Steve Ayson from The Sweet Shop, now full time resident of LA (poor bloke).
"These people are the best of the best and we should all be pretty stoked that they are coming. I know I am.
"We have a new venue, the Vector Arena and we have Will Anderson, host of the Gruen Transfer, joining us from Melbourne to MC the evening."
Talbot says Axis night has been brought forward to end of March so that agencies can use it as a proper form guide for Cannes. Any questions please contact Desiree Doyle at CAANZ.

DDB New Zealand deputy creative director Bridget Taylor presented the first of a regular www.bestadsontv.com segment on TVNZ's breakfast show this morning, following in the footsteps of BWM Sydney chairman Rob Belgiovane, who has a similar fortnightly slot on Channel 9's national Today Show in Australia.
Says Bestads publisher Michael Lynch: "Bridget was terrific on The Gruen Transfer and I'm sure she will attract a big following on the breakfast show, spreading the good word about great advertising to the general public of New Zealand."

New Zealand’s prowess as a global leader in direct marketing has been re-confirmed with the release of the 2008 The Won Report, ranking New Zealand as the seventh most awarded direct marketing nation. Germany was the most awarded country, followed by Spain and Australia.
Awarding points for direct marketing campaigns, based on four tiers of award shows - global, semi-global, regional and local - a total of 6,710 campaigns were logged from 2,141 agencies from 79 countries.
Rounding out the top 10 were Canada (fourth), UK (fifth), Brazil (sixth), Argentina (eight), France (ninth) and the US.
Two Australian agencies made the top 10 DM agencies with Mark/M&C Saatchi Sydney as the third most awarded agency (same rank as 2007) and BMF Sydney as equal ninth with Ogilvy Frankfurt (up from 11th in 2007).
BMF’s Warren Brown was ranked as the third most awarded executive creative director in the world with Saatchi & Saatchi New Zealand’s Mike O’Sullivan (pictured) ranked seventh.
Three Australian creative directors made the top ten: Dejan Rasic formerly of Lowe + Rivet and now co-founder of Colman Rasic Carrasco, Sydney was the third most awarded, Simon Langley of BMF was the sixth most awarded and Gavin McLeod of M&C Saatchi’s Mark, Sydney was seventh.
Furthermore, Shane Bradnick, who has worked at Mark and BMF was the third most awarded art director and Rebecca Carrasco, formerly of Lowe + Rivet and now co-founder of CRC, was the fourth most awarded.
BMF’s ‘TED 696 Project’ launching the longneck bottle of 696ml of beer for Tooheys by inviting street artists, designers and the target audience to design their own unique bags for the trade to use – which would become an advertising medium and an exhibition – was ranked the 13th most awarded while ‘Ducks’ for Wonder Performance Bread was the 23rd most awarded campaign.
Mark/M&C Saatchi Sydney’s ‘Meet Your Hero’ for the British Council was the 22nd.most awarded campaign.

Campaign Brief has launched an interactive online version of the magazine that allows super fast access to current and archive issues. You can search throughout the archives for the name of a person or company and you can print any page. Clicking on any of the ads in the magazine will link to the web address of the advertiser, and you can view any of the commercials featured in the Creative Circle (and some other sections) in each issue by clicking on the images on the page. Eventually, the archive will grow to include all issues from the last few years. An amazing resource included with your subscription to CB.
Whether you are a subscriber or not, please register your details to receive Campaign Brief Online for free until 5th January 2009. After that date, the online version will only be available to subscribers of Campaign Brief magazine. All subscribers will receive a password.
KEY FEATURES:
TURN PAGES by clicking the arrows at the side of the page, or by using the toolbar.
ZOOM IN by clicking anywhere on the page.
READ by dragging the page around when zoomed in.
ZOOM OUT by clicking anywhere on the page when zoomed in.
VISIT web sites or send emails by clicking on hyperlinks.
EMAIL any page to a friend or PRINT pages.
VIEW COMMERCIALS by clicking on images in the Australian and NZ Creative Circle sections.

At the 2008 Agency of the Year Awards last week, MEDIA magazine named Andy Blood (left) and John Merrifield as joint winners of the Creative of the Year title.  This is the first time in the history of the awards two creatives have been jointly honoured.
Andy Blood, Group Executive Creative Director of TBWA\WHYBIN\Tequila in New Zealand was recognised for his role in the agency’s fourth year of groundbreaking work for a mixture of both big and boutique clients such as adidas, ASB Bank, Mercury Energy and Flossie.com, two of which went on to win the coveted Grand Prix at Cannes in 2007 in both the Promotions and Media categories.  Blood was also Media’s Creative of the Year Runner-Up in 2006 and 2007.
David Walden, CEO of the TBWA\Whybin\TEQUILA\, comments: “This accolade highlights the fact that New Zealand creative talent is world class and world beating. It’s a great way for our agency to finish the year”.
John Merrifield, Creative-at-large TBWA\Asia Pacific was recognised for his role in the development of the highly regarded adidas Olympics campaign which won China’s first ever Gold Lion at Cannes, and for his creative leadership of the LG “Scarlet” and Limitless “Human Thread” global campaigns.  He was also lauded for creating “The Book” for TBWA Asia-Pacific’s 10th Anniversary.  John previously won Media’s Creative of the Year in 2004.
2008 saw Blood and Merrifield appointed to the network’s global creative board, the “Band of Brothers” by John Hunt, TBWA’s Global Creative Director.  Both have also contributed greatly to the industry with Merrifield chairing the Citra Pariwara awards in Indonesia and the Young SPIKES competition for MEDIA, and both serving as a judge at numerous award shows around the world including Cannes, D&AD, AWARD, ADFEST, SPIKES and Young Guns.
TBWA\Asia Pacific was named Runner-Up Creative Agency of the Year.  The agency won the title in both 2004 and 2005.
The 2008 Agency of the Year Awards honour the very best the Asia-Pacific advertising industry has to offer, highlighting agencies, brands and individuals that set a new standard in communications strategy and execution in the region.

2008 saw Auckland based agencies and production companies being invited to one of the more original corporate gigs this year.  Sponsorship of the 2008 Pirate City Rollers all-girl roller derby league by leading post production house DIGIPOST proved a major success. 
Outstanding guest stars on the skates included Steve ‘Silver Barracuda’ Cochran (Colenso BBDO),  Joe ‘Hardcore’ Hawkins (DDB),  Kylie ‘Dolls Eyes’ Green (Digipost),  Gary ‘G-Man’ John (Flying Fish),  Billy ‘Brutal’ McQueen (DraftFCB), and all the girls at DDB.
Saturday night’s league final provided a thrilling end to a highly successful season, as the ‘Black Heart Bruises’ came home to win the title just ahead of 2007 champions ‘Dead Wreckoning’.
“It’s been a pretty classy affair,” quips DIGIPOST GM Stephen Douglas. “Along with a ring-side view from the ‘Penalty Box’, clients got the finest quality hotdogs, chips and as much canned beer as they could drink”.
Founded in 2006 and based out of Skateland in Mount Wellington, Pirate City Rollers is New Zealand’s first all-girl league. 
Along with ‘Mascara Massacre’, the three league teams are fanatical about their adrenalin sport, with players laying on war paint and strapping on miniskirts, fishnets and hardcore attitudes to match their colourful stage names.
One such character is ‘Mongrel’, otherwise known as film maker Monica De Alwis.  DIGIPOST is collaborating with De Alwis on her upcoming film, ‘Pirates & Pinups’, the first feature-length documentary to take audiences inside the evolution of New Zealand’s roller derby pioneers.
DIGIPOST is investing considerable post production resources, creative and technical expertise in the project which is being produced by De Alwis’ company Pretty Brutal Productions. 
“Making the decision to collaborate with Monica was a no-brainer,” says Douglas. “We are constantly looking to engage in projects that are creatively fresh, edgy and internationally relevant. ‘Pirates & Pinups’ ticked all the right boxes for us.”
The ‘Pirates & Pinups’ trailer will be available soon at: www.prettybrutal.co.nz.
 

A Vodafone newspaper ad for Daylight Savings has been announced as the October/November winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.
 
Client:  Vodafone
Agency:  Colenso BBDO, Auckland
ECD: Nick Worthington
Creative Director: Steve Cochran
Copywriters: Nick Worthington, Steve Cochran
Art Directors: Nick Worthington, Steve Cochran, Emmanuel Bougneres

The creative team from Colenso BBDO wins an all expenses paid trip to the 2009 Caxton Weekend.
David Nobay, Creative Chairman of Droga5 Australia and the judge of the October/November competition, commented on the winner: “Unlike the majority of the entries, this one’s genuinely built for newspapers - as opposed to a magazine ad that’s been unconvincingly re-sized. It plays to the core strengths of the medium: it’s current, topical and has been art directed to explode out of the editorial around it.”
 
An honourable mention also went to Gallery Group Communications (QLD) for its series of anti binge-drinking ads:
 
Client: Queensland Government Office of Liquor, Gaming & Racing
Agency: Gallery Group Communications, Brisbane
Creative Director: Phil Nobay
Art Director: Sean Condon
 
 “Smart placement and it uses the accompanying editorial really well. Again, an idea built for newspapers,” Nobay said.
The December/January competition is now open for entries.  It’s free to enter and anyone can submit nominations.  For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au

The Caxton Committee and The Newspaper Works has also announced the 2009 judges for Could Be a Caxton. They are:
Cameron Hoelter, Art Director -  (December/January)
Kat Mercer, Art Director, JWT Sydney - (February/March)
Simon Langley, Creative Director, BMF Sydney - (April/May)
Luke Chess, Creative Director, Saatchi & Saatchi Auckland - (June/July)
Michael Syme, Art Director, Whybin TBWA Melbourne - (August/September)
Tim Hall, Creative Director, Saatchi & Saatchi Wellington - (October/November)
 

Auckland creative start-up Special have started working with New Zealand fashion retailer Max. The agency will provide ongoing marketing services. Max has 42 stores across the country and plans to go into Australia in the new year. Max will also be the fashion sponsor of TV3’s upcoming show New Zealand’s Next Top Model.
Long-time Max brand strategist Sandy Burgham says: “The Special team are easy to work with: they listened, learnt about our business, and above all else work seamlessly with our other creative partners”.
“It’s great to be working on one of the country’s iconic fashion brands as they move forward,” says Special co-founder Tony Bradbourne. “There are lots of changes happening at Max, and we’re delighted to be part of that.”
The first outdoor and print work will launch in February.

The hottest young creative talent in the world in 2008 has now been announced and their work is showcased on the YoungGuns website.

Congratulations to:
2008 YoungGuns of the Year - Eric Kallman and Craig Allen from TBWAChiatDay New York
2008 Student YoungGuns of the Year - Savina Mokreva, Voldemars Dudums & Mihnea Gheorghiu from Miami AdSchool Germany
Quit in Style winner - Simone Louis & Bradley Averill
2008 Agency of the Year - Colenso BBDO New Zealand
2008 Network of the Year - BBDO Worldwide
and also to all the Gold, Silver, Bronze Bullet winners and Finalists for being recognized as the best of young creative talent globally.

See all their work at www.ygaward.com.
These are the future of advertising, the creative leaders of tomorrow.
More details, contact livia@ygaward.com

The 50th Anniversary CLIO Awards Call for Entries.
Entries now being accepted at www.clioawards.com

May 12-14, 2009
Las Vegas
One Festival. Five Award Shows
Moving Image Awards
Emerging Media Awards
Print & Radio Awards
Design Awards
Lifetime Achievement Award

TypeSHED11
Wellington | New Zealand | 11-15 February 2009
A five-day international typography symposium organised by Typevents Italy and Catherine Griffiths, New Zealand. www.typeshed11.co.nz

Some of the worlds’ key figures in design and typography will gather in Wellington this summer for New Zealand’s first-ever international typography symposium exploring the purpose and expression of typography – a “relevant and mind-expanding opportunity” says Tina Barton, director of Victoria University of Wellington’s Adam Art Gallery.
Set in a redeveloped ex-cargo store, Shed 11, on the waters’ edge in Wellington, TypeSHED11 will host typographers and designers from Europe, the Americas, Asia, Pacific, Australia and New Zealand for five days of workshops, lectures, exhibitions and experimental installations focusing on typography across the disciplines - graphic design and advertising, photography, film, literature, architecture, music and the visual arts.
TypeSHED11 is a creative initiative of Simone Wolf, Typevents Italy (a consultancy to the international typo/graphic arts industry), together with Catherine Griffiths, New Zealand-based designer and typographer.

Colenso BBDO won New Zealand Agency of the Year as well as Australasian Interactive Agency of the Year at the 2008 B&T Awards, which were held at Lunar Park's Big Top in Sydney on Friday night.
The awards were presented to Colenso's Adam Good (pictured left), Executive Director of Digital Innovation, who represented the agency on the night.
DDB New Zealand young creative team Simon Vicars and James Tucker picked up the Young Achiever Award, the only creatives to be nominated.
Colenso BBDO executive CD, Nick Worthington (pictured below with Colenso creatives Lisa Fedyszyn and Karl Fleet) told CB: "A few weeks ago we traipsed over to Sydney to present our case for Colenso being NZ Agency of the Year and Interactive agency of the year. It was a surreal experience with half the agencies in Australasia sipping tea in the foyer of a hotel waiting to be ushered into a room full of  agency and client  judges, while another agency was ushered out. We were over the moon to be nominated for both and felt it was a true reflection of the work we’d done uniting and building the interactive and agency teams as one.
"On Friday night we won NZ Agency of the year. That was enough for me, then we went on to win Interactive Agency of the Year for the whole of Australasia with BMF taking second spot. People have long been predicting the demise of the 'Traditional' agency and specialist  interactive shops have popped up everywhere, but it seems the gap has closed, or  rather there is no gap. The best agencies are great at both, BFM in Sydney and  ColensoBBDO have now been now judged best in breed in digital and traditional media. At the end of the day it’s about great ideas, and the web is essentially just another fantastic new forum for those ideas."
There were 27 awards handed out in total. BMF Sydney took out the Grand Prix, Advertising Agency of the Year and NSW Agency of the Year. Clemenger BBDO took out Victorian Agency of the Year, CumminsNitro won Queensland, while Clemenger BBDO Adelaide won SA/WA/ACT Agency of the Year. Ikon picked up Media Agency of the Year and PR Agency of the Year went to Zing. Marketing Team of the Year went to Commonwealth Bank.
See video of the awards.
See pics from the night.

The annual CB/Bestads Legendary Xmas Lunch was held at Soul Restaurant on Thursday, attended by the cream of Auckland's creatives as well a a few agency chiefs.
The Lunch was generously sponsored by our good friends...
Patrick McAteer at
OKTOBOR
Mark Foster at
ROBBER’S DOG
Jim Hall and Stacey Wah at
SOUNDTRAX

New Zealand Listener is the NAB’s November Newspaper Ad of the Month winner, created by DRAFTFCB.
 “A smart ad” thought the judges James Mok (DRAFTFCB) and Jacko Van Deventer (The Craft Shop).
Mok abstained from the final vote.
 
Agency: DRAFTFCB
Creative Director: Jeff Harris, James Mok
Art Director: Iain McMillan
Copywriter: Antony Wilson
Designer: Roxanne Hawthorne, Iain McMillan
Typographer: Roxanne Hawthorne, Iain McMillan
Account Service: Fleur Head, Lee Dodds, Victoria Barnes-Graham
Planner: Lisa Divett
Client: Chris Gwin – APN News & Media
 
The winning ad will be sponsored into 2009 Axis Awards, and the winning creative team will receive
$250 cash. The ad will also appear in the “What’s New” section of November AdMedia.  The ad will
automatically be a finalist for The Newspaper Ad of Year and its $10,000 cash prize.l
 To view all the finalists as well as winners from previous months, visit the website:
 www.nabs.co.nz/Inspiration/AdofMonth.   

The Call For Entries to the 29th Annual AXIS Awards opens today, Monday 1 December.
This year’s theme ties into our industry’s obsession with collecting at award shows.  Everyone wants to walk away with everything.  Always.
So, to feed the beast, DDB New Zealand have created a collectable series of 64 AXIS 09 Top Trump style stickers, each containing hard-hitting stats about the nation’s top creatives.
Aside from learning who has the worst Fashion Sense, the most Charm or the highest Lunchability score, the first person to Collect Them All will win a MacBook.  Second place receives an iPhone.
High-profile industry figures have already lent their support (well, their photos at least) to a series of viral teaser spots, and demand for the stickers is already heating up.
Auckland’s finest ad eateries have also signed-up to help distribute stickers to patrons, and a website allows visitors to trade cards, create their own and even play online through a purpose built Facebook application.
For more information, visit collectthemall.co.nz  Call for Entries close 4pm, Monday 2 February, 2009.

It's soon time to pick Campaign Brief New Zealand Agency of the Year -- and also to work out the 2009 CB Creativity/Billings Index (or Hot+Cold Chart).
As far as most agency creative directors are concerned, CB Agency of the Year is the most coveted of all AOY titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs!).
If you are entering other trade magazine Agency of the Year competitions, please send us (almost) the same thing. You'll be pleased to know it's free to enter, unlike some of the others -- and you won't have to personally front a jury of competing agency execs and clients in a Sydney hotel to present your case!
Provide your TV/Viral/Integrated on a DVD and Print/Outdoor/Ambient work as A4 laser prints. (Keep the package small this year!). Please list highlights of the year, including all awards won in 2008, new people, plus accounts won and lost, etc. in a separate doco.
Please only include work that has run between January 1 to Dec 31, 2008.
Even if you feel it's not your year, please send us your best as it is vital to work out where your agency fits on the 2009 CB Creativity/Billings Index.
Make sure your package arrives at CB prior to Friday 12th December, 2008.

Address packages to:
Campaign Brief
Level 1
24 Hickson Road
SYDNEY NSW 2000

HONOUR ROLL: CB NEW ZEALAND AGENCY OF THE YEAR
1999 Colenso BBDO Auckland
2000 Saatchi & Saatchi NZ
2001 Colenso BBDO Auckland
2002 Colenso BBDO Auckland
2003 DDB New Zealand
2004 Publicis Mojo Auckland
2005 Saatchi & Saatchi NZ
2006 Saatchi & Saatchi NZ
2007 DDB New Zealand

A sell-out crowd of 800 guests celebrated the most outstanding creative work in the Asia Pacific region tonight (November 27th) at the striking Overseas Passenger Terminal in Sydney.
A record number of 10 Gold winners were awarded, with the overall number of winners tallying 206, 13 less than 2007 even though there were 620 more entries across the region. Publicis Mojo, Auckland was the only NZ shop to take home a Gold Pencil, won for their Speight's Great Beer Delivery integrated campaign.
Multiple Gold winners were; Lowe and Rivet Sydney for MTV 'Welcome Snoop', Leo Burnett Advertising Sdn Bhd for Tan Hong Ming and Exit Films for Schweppes 'Burst' via GPY&R, Melbourne. (The ECD on that multi-awarded spot was Paul Catmur, now partner at Barnes Catmur, Auckland.)
AWARD Network of the Year went to BBDO, AWARD Agency of The Year went to Lowe and Rivet Sydney and MTV Networks Australia was proclaimed AWARD Client of The Year.
The winner of the Encouragement Award, recognising those who have demonstrated an outstanding ability to answer briefs with a freshness of thought and creativity, went to Brett Colliver from DDB New Zealand.
The show opened with an amusing piece that poked fun at the industry, produced by Revolver and The Editors before MC Peter Berner took the stage to present this year’s awards.
Winner numbers went up by 19 for Australia (2008: 104 winners, 2007: 85 winners), New Zealand received 19 less than last year (2008: 45 winners, 2007: 64 winners) and Asia went down by 13 (2008: 57 winners, 2007: 70 winners).

Download the full list of winners:
AWARD Awards Winners 2008.pdf

The Gold winners:
•    Leo Burnett Advertising Sdn Bhd - Tan Hong Ming - Television & Cinema - Community service & charity, individual - any length
•    Exit Films – Schweppes Burst - Craft in Television & Cinema - Direction Design
•    Exit Films – Schweppes Burst - Craft in Television & Cinema - Cinematography
•    Leo Burnett Advertising Sdn Bhd - Tan Hong Ming - Craft in Television & Cinema - Casting
•    TBWA\China - Adidas Olympic - Print - Consumer Magazines, campaign - black and white or colour
•    Publicis Mojo Auckland - Speight's Great Beer Delivery - Integrated campaign
•    Lowe and Rivet Sydney - Welcome Snoop - Integrated campaign
•    TBWA\China - Adidas Olympic, Hu Jia - Print Craft - Art direction
•    Lowe and Rivet Sydney - Welcome Snoop - Direct Marketing - Direct Response Advertising, campaign
•    Leo Burnett India - Luxor Pop up Interactive - Banner ad (including expanders, sequential, synchronised)
 
The Top 10 agencies:
1    Lowe and Rivet Sydney
2    Colenso BBDO Auckland
3    Ogilvy New Zealand
4    George Patterson Y&R Melbourne
5    Leo Burnett India
6    Clemenger BBDO Wellington
7    TBWA\China
8    M&C Saatchi Sydney
9    Clemenger BBDO Sydney
10  Grey Melbourne

Top 5 Agency Networks:
1    BBDO
2    TBWA\
3    Leo Burnett
4    Lowe and Rivet
5    Ogilvy

Guests partied away at Ocean Room and Wildfire Restaurants, followed by an after party at Soho Bar until the early hours.
 

The Clemenger Group in New Zealand are pretty happy after last night’s haul in Shanghai at the Asia Pacific Digital Media Awards. They walked away with four awards including the highest accolade, the Platinum award going to Colenso BBDO, for the Read at Work campaign for NZ Book Council. This awards goes to the campaign that exhibits the most originality and innovation.
The Digital Media Awards honour the best in digital marketing and communications in the Asia Pacific region, highlighting work that demonstrate outstanding creativity and effectiveness across the industry. All eyes were on what digital work was going to be awarded out of Korea, Japan, China and India but it was New Zealand that showed the breakthrough work in the digital arena.
 
•           The Platinum Award (Best in Show)
Colenso BBDO New Zealand for New Zealand Book Council
http://www.brandrepublic.asia/DigitalMedia/Awards/awards/platinum.html
•           Gold – Best Not for Profit Campaign
Colenso BBDO New Zealand for New Zealand Book Council
http://www.brandrepublic.asia/DigitalMedia/Awards/awards/nonprofit.htm
•           Silver – Best Leisure/Travel Campaign
Aim Proximity New Zealand, Colenso BBDO New Zealand – Grabaplan -Air New Zealand
http://www.brandrepublic.asia/DigitalMedia/Awards/awards/travel.html
•           Bronze – Best Mobile Campaign
Clemenger BBDO – Land Transport New Zealand
http://www.brandrepublic.asia/DigitalMedia/Awards/awards/mobile.html

The International ANDY Awards, entering its 45th year as one of the industry’s preeminent creative advertising awards shows, is reinforcing its position as the first important show of the season in its new advertising campaign. With a proven track record as the predictor of the top winners in the creative shows that follow, the ANDYs are claiming its influential role by stating “Win the GRANDY, Win Them All.”
“Given the consistently on-target evaluation of the ANDY juries, we decided it was time to proudly ‘claim’ this prescient role and remind creatives they lead the way when they become an ANDY, and especially, GRANDY winner,” says Mark Waites, Chairman of the ANDY Awards and Creative Director/Co-founder of Mother London.
Conceived by Mother under Waites, the campaign message is supported by the charting of past GRANDY winners (ANDYs Best of Show) that went on to win at Cannes, The Clios, The Art Director’s Show and The One Show. Each show is visually represented by its award, be it the ANDY head, Cannes Lion, Clio scepter, One Show and Art Director’s pencils (for print work, go to www.andyawards.com).
The Call-for-Entry online campaign satirizes the emails of websites like Friendster and LinkedIn that invite you to be part of one’s social network. The interactive piece creates a jack-in-the-box surprise by opening as a traditional “friend network” notification from one of the famous ANDY judges such as Jeff Goodby or Bob Scarpelli (http://www.creativesconnect.net).
The unexpected comes when the face of that judge appears laughing; the viewer is then reminded of their ranking in the creative food chain, mocking the idea this stellar executive would never be their friend unless they won the GRANDY. The edgy joke can be forwarded to other industry friends and colleagues as part of the campaign’s viral roll-out.
“We wanted to have fun with the popularity of online social networking and the conditional nature of ‘acceptance’ by our creative heroes,” says Waites. “We feel this Call-for-Entry will make people take notice and encourage them to spread the word about the ANDYs through sharing a relatable, comical bit of industry insecurity.”
The print campaign rolled out the last week of October and continues through December in Boards, Campaign Brief, Campaign UK, Contagious, Creativity, ihaveanidea.org and TaxiDesign. The Call-for-Entry digital piece was blasted out in early November.