Screen Shot 2014-09-22 at 1.49.51 pm.jpgLast year, New World introduced its Fresh Experts with a suite of glossy infomercials, complete with awkward customer testimonials and flashbacks.
 
But for the latest round of its Fresh Every Day campaign via Colenso BBDO, it has created two spots that highlight the known and not-so-known benefits of using The Daily Baker and The Fruit & Vege Pro.

VIEW THE DREAMING OF YAMS SPOT
VIEW THE SMELL OF SUCCESS SPOT
Shanghai_CB_Banner_RGB_72dpi.jpgVFX and post house Fin Design+Effects has announced plans to open a new facility in Shanghai, end of September.
 
Fin Design+Effects Shanghai will be located in the picturesque French Concession, a short walk from Shanghai's major agencies and production houses.
Gomez200.jpgDue to popular demand, the world's most successful transmedia producer and CEO at Starlight Runner Entertainment, Jeff Gomez is returning to Auckland to present his one-day "Transmedia Storytelling" Masterclass - which sells out at major media events around the world.

The first in X Media Lab's newly launched "Pathbreakers Series", the Jeff Gomez "Transmedia Storytelling" Masterclass 2014 will tour Auckland on Monday, October 13 at Unitec Institute of Technology.

No longer simply the domain of the entertainment industries, transmedia is a technique that brands, governments and start-ups alike are increasingly engaging with.

Says Gomez: "As the 30 second spot declines, and print and radio advertising fade into history, companies are searching for new techniques to connect with an increasingly preoccupied - and increasingly vociferous - consumer base.

VIEW THE TRAILER
PURCHASE TICKETS
vanity_fox.jpgBy Simon Veksner, creative partner, DDB Sydney

What is good design?

Good design is design that meets the user's needs.

Workspace design is no exception.

Let's hear what a prostitute, a currency trader, and an advertising creative have to say on the subject.

READ ON...
CB-Cast  111[3].jpgthedownlowconcept, represented by Auckland based production company Sunday Punch, has sold its new television show 'Coverband' in America - even before it has aired in New Zealand.

Coverband, written and directed by thedownlowconcept, has been picked up by Adam Sandler's production company Happy Madison and Sony Pictures Entertainment for a US adaptation of the series.

VIEW THE TRAILER
Best Ads Logo copy.jpg
Screen Shot 2014-08-29 at 10.38.36 AM.pngWe hope you, like over 117,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

BestadsPRO Membership is only US$30 per year (less than 60 cents per week)
* Full access to the bestads Members Directory - you can now view the profile pages of over 110,000 members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to any pay2see content as well.



DROGA-BESTADS.jpgMore reasons to become a BestAdsPRO member:

* Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003.
* Your own expanded PROFILE page with an extra 500meg of space to upload all your best work plus CV and pic - with optional links to your Facebook and Twitter pages. When you're job hunting, simply email the link to your profile page.
* Be a part of the global creative advertising community.

Become a BestAdsPRO member NOW

Or if you wish to give a BestadsPRO membership to a friend, relation and/or colleague, email their name and email address details to: michael@bestadsontv.com
(you will be billed later)
.
SST_NOT_ELECTION_DPS.jpgFollowing on from its D&AD winning 'Home of NOT Rugby' campaign, TV channel FOUR is offering New Zealanders a safe refuge from any political or election coverage whatsoever.

A cheeky new campaign - 'Home of NOT Election' via Special Group NZ offers people the chance to take a break from election madness and enjoy some of the great content they have on offer.
tui_plumbing_friends.jpgClio has announced the winners for Content and Contact.

Saatchi & Saatchi New Zealand has scored a Bronze for TUI Beer's 'TUI Beer Plumber'.

SBTRKT_1.jpgKiwi digital production house Resn has teamed up with musical act SBTRKT to present "Look Away", an online audio­visual experience.

The interactive artwork celebrates the release of the single of the same name from the forthcoming SBTRKT album "Wonder Where We Land".

Users interact with a 3D female face via their webcam. The experience uses the latest in WebGL technology to juxtapose shadowy black and white visuals with occasional full­color distortions, creating an unsettling atmosphere. Resn creative director Steve Le Marquand wanted to give users the feeling of, "a hidden world just out of sight but always very close and present."
bringdtk.jpgDDB Group New Zealand has scored a Silver Award at the 2014 Clio Awards for SKY Television
'#bringdowntheking' campaign in the OOH category.

Whybin\TBWA\DAN Auckland has won three Bronze Awards for The New Zealand Effies Awards 'Results Don't Lie' campaign; two in the OOH category and one in Integrated.
1. D&AD Annual 2014 Cover.jpgD&AD has unveiled the 2014 edition of its famous Annual, following a special launch event during the London Design Festival.
 
Produced in partnership with Hogarth, the D&AD Annual is the indispensable guide to the celebrated work from the D&AD Awards 2014. The book is considered to be the authoritative archive of advertising and design, featuring all the awarded work from the 2014 D&AD Professional Awards and New Blood Awards.

Hotly anticipated within the advertising, digital and design industries, previous designers include Peter Saville, Bob & Roberta Smith, Neville Brody, Sir Peter Blake and Allen Jones. Each year, the president of D&AD is tasked with choosing a theme and selecting a designer to bring their idea to life.
adma-engage-logo.jpgThe Association for Data-driven Marketing and Advertising (ADMA) has announced the line-up for its Engage events in Sydney and Melbourne with senior executives from Airbnb, Nespresso, Spartez and BMO Financial Group keynoting.

This year, ADMA has secured 21 of the world's most innovative global brands leading the way in customer engagement with experts sharing their experience across the travel, retail, finance, wine/spirits, wearable tech and home electronics.
xdzqGDqk.jpgbcg2 has started creative development on the next campaign for the Love Your Condom (LYC) brand after winning the business from the incumbent.

The initial strategic pitch involved four agencies with two making it into the final presentation of creative brand ideas to take LYC into the future.

Says Joe Rich, communications and marketing manager for the New Zealand AIDS Foundation: "The passion and enthusiasm of the team at bcg2 for our cause was clearly evident throughout the RFP process. The decision to change agencies was not taken lightly, and we wanted to know that whoever we worked with really understood our audience, was willing to work collaboratively, and had the capability to build on our current success. We're looking forward to continuing our success with bcg2."
Matty-BURTON-Dave-BOWMAN.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Matty Burton (left) and Dave Bowman (right), currently Executive Creative Directors at Whybin\TBWA Sydney. And soon to be founding creative partners of Special Group, Sydney.

BEST TV
Winner: Old Spice Robot. This is just so good. We're not going to critique it. It is what it is, enjoyable to watch, funny, that word that seems to creep onto briefs every now and again 'irreverent'. Oh, snap, we just critiqued it. READ MORE...
brosinarms786235476821534.jpg​CAANZ today reveal the 113 successful entries that make the finalist list for the 2014 New Zealand Effie Awards in association with TVNZ.

FCB New Zealand tops the list with 23 finalists; Colenso BBDO/Proximity New Zealand is close behind with 18. DDB and Saatchi & Saatchi have a strong showing with 11 finalists each and Ogilvy & Mather complete the top five with 10.

VIEW THE FULL LIST OF FINALISTS
201413567_1.jpgAlt Group Auckland and Shine Limited have both scored Silver and Bronze in the Design and Clio Music categories at the 2014 Clio Awards.

Alt Group Auckland won Silver for its design of The New Zealand Opera in Design, which also won a Bronze in the same category. Shine Limited won its Silver Award for Beck's NZ 'Beck's Playable Posters' in the Clio Becks-Beer-Playable-Poster-3-640x329.jpgMusic Events/Engagement category and a Bronzein the Clio Music Innovative Media category.

Colenso BBDO, Auckland won Bronze for 'Tip Top 'Back to Nature' for Design. Saatchi & Saatchi NZ scored Bronze for Tui Beer 'Tui Beer Plumber' in the Branded Content and Entertainment category. In the Enagagement category Whybin\TBWA\DAN Auckland won Bronze for The New Zealand Effie Awards 'Results Don't Lie' campaign.
Screen Shot 2014-03-17 at 6.45.47 am-thumb-400x203-146344.jpgClio has just announced the winners in the Film, Film Technique, Print and Print Technique categories. New Zealand has so far scored two Gold Awards and one Silver Award.

Clemenger BBDO Wellington has won a Gold Award for NZTA's 'Mistakes' spot in Film and Finch Auckland has scored a Gold Award for the same spot in the Film Technique category.

Curious Auckland has scored a Silver Award for NZTA's 'Blazed' spot in Film Technique.

Multi-awarded director Joel Kefali joins Goodoil

Lorde.jpgGoodoil has announced the signing of multi awarded director Joel Kefali.

This year, Kefali was recognised for his directorial work on Lorde's 'Royals' video, which won MTV VWA Best Rock Video and International Video of the Year MMVA.
Fotor0916100937.jpgClemenger group executive chairman, Robert Morgan has today announced some important management changes in Sydney and Wellington.

Andrew Holt (left), currently managing director of Clemenger BBDO Wellington, will move to Sydney to take on the new position of managing director of Clemenger BBDO Sydney.

Replacing Holt in Wellington will be Livia Esterhazy (right), currently managing director of Assignment Group in Wellington.
The FireFlies PR 1.jpgInspired by the courage it takes to fight Cancer, each year The FireFlies cycle 1,000km+ across the French Alps from Lake Geneva to Cannes and arrive during the Cannes Lions Advertising Festival. Their mission is dedicated to raising awareness and fundraising in the media world in aid of Beating Blood Cancers / Leukaemia.
 
Early in the New Year The FireFlies are launching an Antipodean tour riding from Christchurch to Queenstown, New Zealand, February 1-8 2015. The tour covers 800kms over six gruelling days, raising money for The Snowdome Foundation and their own fight against Blood Cancers.

LIA Awards entries closes Tues, Sept 16 NY time

homepage_logo-thumb-200x93-153707.jpgThe London International Awards entry system will close at 6pm New York time on Tuesday, 16th September.

Any Entries Pending in the LIA Entry System must be Finalised immediately. Any physical material that must be sent to the New York office must be received in New York no later than Wednesday, 17th September by 5:00 PM.

ENTER HERE
icebreaker.jpgIcebreaker, the New Zealand brand that pioneered the merino wool category for the outdoor industry, is partnering with DDB New Zealand to expand the brand's presence worldwide, beginning with two campaigns timed for release during 2015.

The move, one of a number of steps in Icebreaker's commitment to world class consumer led marketing, is designed to capitalize on DDB's deep roots in the New Zealand marketplace and worldwide presence in key markets throughout North America and Europe.

Veksner: ban everything except Post-It Notes

Volvo-POST-IT.jpgBy Simon Veksner, creative director at DDB Sydney

We all wang on about the importance of simplicity. But our actions do not back up our words.

Not by a long shot.

Clients say they want 'simple, powerful, effective advertising.' But too many of them (not talking about mine, who are lovely!)  feel they will get to this by presenting the agency with 54 pages of Powerpoint charts and brand architecture diagrams.
 
Planners want Creatives to deliver great work that's on-brief... but there's often various possible briefs within the several pages they hand over.

And Creatives - yes, we must own up to our own failings too - write elaborate TV scripts, and lengthy descriptions of activations or interactive ideas... whose verbiage often obscures the fact they don't actually have an idea in them.

Anyway, I'm not here to complain. I'm here to suggest an answer. We simply ban all presentation materials (Powerpoint, Keynote etc) and indeed all forms of stationery, except for the post-it note. READ ON....
BOTAB2014_533.jpgWhybin\TBWA\DAN's Dooya (left) has taken out the championship title of the one event on the advertising calendar that has nothing to do with advertising, BOTAB.
 
The seventh annual Battle of the Ad Bands competition saw eight agency bands fight it out in an epic clash of egos and music ability last night on Thursday 11th September at The Kings Arms, emceed by Radio Hauraki's Alex Behan.
header_EN.jpgCristal Festival 2014 is now open for entries. With more than 3300 campaigns entered last year, Cristal Festival has become a significant addition to the global ad awards calendar.

Entries must be in by Friday, October 24, 2014.

REGISTER HERE
Fotor091292423.jpgCoca-Cola has been named as the world's smartest brand, and Unilever as the world's smartest advertiser, according to a new study.

Warc, the global marketing intelligence service, has today revealed the top brands and advertisers from the Warc 100 database, which tracks performance in effectiveness and strategy competitions.

Says Louise Ainsworth, CEO of Warc: "These rankings show which companies are really using marketing communications to build their businesses. The Warc 100 allows client-side marketers to benchmark the performance of their marketing activity, and to see which companies are able to link creativity with business performance."
NZDM-Awards-2014.jpgThe 2014 NZ Direct Marketing Awards are now open and the Marketing Association is on the quest to find and celebrate our modern pioneers - the next generation of visionaries who are embracing big data and new media, and discovering new ways of delivering personal, relevant and timely messages to their 'audience of one'.

The deadline for entries is 5pm, 24 October 2014.  An extended 'late entries' deadline of 5pm on Friday 31 October is available (at a nominal fee).

Entry forms can be downloaded at nzdmawards.co.nz/enter and category descriptions and useful guidelines on what the judges expect to see in a well-crafted entry are available on nzdmawards.co.nz.
Mandyflame.jpgBoutique post production facility - MandyVFX has up'd its capacity, boasting the arrival of new flame suites.

MandyVFX, located in the Fish building @ 230 Ponsonby Road, facilitates most of the post work for Flying Fish, and more recently they've worked on everything motion picture, from short and feature length films, music videos, online content, animation, campaigns direct with agencies and other production companies.
Screen Shot 2014-09-11 at 7.20.00 am.jpgLast year's Battle of the Ad Bands winners Barnes Catmur & Friends has launched a new music video for its song 'Friends Electronic'.

The agency recorded the track with Liquid and created the video clip with Fish'n'Clips.

VIEW THE MUSIC VIDEO
WORTHINGTON-GARRETT-CANNES.jpgColenso BBDO, Auckland has topped a new ranking of the world's smartest creative agencies, on the back of breakthrough work for clients such as Tip Top and Mountain Dew.

Warc, the global marketing intelligence service, has today revealed the top agencies, networks and holding companies from the Warc 100 database, which tracks agency and brand performance in effectiveness and strategy competitions.

Colenso BBDO - pictured by CB in Cannes: Colenso BBDO creative chairman Nick Worthington and managing director Nick Garrett - led the list of top creative agencies, followed by AMV BBDO in the UK. Whybin\TBWA, Sydney was ranked #5. The two agencies' parent network, BBDO Worldwide (part of Omnicom Group), topped the rankings as the world's smartest network, edging out WPP's Ogilvy & Mather. At holding group level, Omnicom finished narrowly ahead of WPP.
PUBLICIS-ADOBE.jpgPublicis Groupe and Adobe today announced a strategic partnership to deliver the Publicis Groupe Always-On Platform, the first end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client's marketing efforts.

This unique platform will standardize on Adobe Marketing Cloud, and for the first time in the industry all agencies across Publicis Groupe will be able to create engaging content, access marketing intelligence, identify and build audience segments, deliver campaigns, and track and measure marketing performance through a unified technology and data structure.

Available to all agencies in the Publicis Groupe network, the platform will be anchored in VivaKi as an open framework so that every agency can deploy and brand it uniquely for use.  Agencies currently slated to access the system include BBH, DigitasLBi, Leo Burnett, MSLGROUP, Publicis Worldwide, Razorfish, Rosetta, Saatchi & Saatchi, Starcom MediaVest Group, VivaKi and ZenithOptimedia.
GARY-WEZ.jpgCB Exclusive - Campaign Brief can reveal that Whybin\TBWA, Sydney has snared top BBH London creative directors and board partners Gary McCreadie and Wesley Hawes to replace joint executive creative directors Dave Bowman and Matty Burton, who announced last week they were joining Sydney start-up agency Special Group.

McCreadie (above left) and Hawes (above right) have had a brief stint at Whybin\TBWA Sydney before, joining in August 2009 while Garry Horner was ECD.

Tickets now on sale for 2014 NZ Effie Awards

Screen Shot 2014-09-10 at 10.02.42 am.jpgTickets are now on sale for the 2014 New Zealand Effie Awards in association with TVNZ and ANZA.

This year's NZ Effie Award finalists and winners will be celebrated at a black tie gala dinner to be held at the Langham Hotel on Thursday 9th October, where you'll find out which work will truly silence the critics.

GET TICKETS
Love Your Condom_InterbrandNZ.jpgA community focused programme designed to create a condom culture across New Zealand has won Interbrand New Zealand recognition both globally and locally.

Interbrand NZ's Love Your Condom (LYC) work for New Zealand Aids Foundation was awarded an Interbrand Best Work Award 2014 for verbal identity. The Best Work Awards are awarded across the company's 40 offices in 27 countries and recognises work that is truly excellent and expresses the Interbrand values: Intelligent, Imaginative and Inspiring.

VIEW THE CASE STUDY
Screen Shot 2014-09-10 at 7.31.16 am.jpgFCB New Zealand has today launched the Noel Leeming re-brand, unveiling the new look and feel with a campaign that challenges category norms.

The campaign is introduced with three thirty second brand TV executions, which dramatise the possibility of a blender, TV and a tablet to bring people closer together, using an overly enthusiastic employee.

VIEW THE BLENDER SPOT
VIEW THE TABLET SPOT
VIEW THE TV SPOT
DSC_9552A.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Bo Hellberg, executive creative director at HeyHuman and Brave, London.

I just got off the train from Paris, all fuelled up on madeleines, coffee and cigarettes and into the London office, straight into the Best Ads judging.

BEST TV
The winner is without a doubt The Times. Despite my severe attention deficit it managed to keep my watching for over six minutes. READ MORE...
Snakk-CFO_Bob-Mohan.jpgSnakk Media Limited has today announced the appointment of Bob Mohan as the company's inaugural chief financial officer.

Mohan joins Snakk from Google where he spent the last 11 years working across the search engine giant's corporate finance operations, including leading the merger and acquisition efforts for more than 130 acquisitions such as Android, DoubleClick and YouTube.

American-born Mohan joined Google in the US a year before its 2004 IPO, then moved to Sydney in 2009 to lead the company's Asia Pacific accounting team of 30 members across six regional offices.
SpikesAsia_logo_portrait.jpgThis year, Spikes Asia sees the launch of two new bespoke training opportunities for young professionals in the Asia Pacific region. Both the Young Craft Academy and the Young Digital Academy will enhance an existing programme of tailored learning, bringing the total number of academies to six.

The academies include exclusive seminar sessions and tutorials and offer talented young professionals an opportunity to learn from some of the most inspiring and experienced figures in the industry. Attendees from the 2013 academies commented that the programme was "Relevant and significant in the local industry and advertising landscape" (Creative Academy) and that "As this is a festival of creativity, I am indeed inspired by all the amazing works out there. It gives me a holistic and broader perspective to get motivated, passionate and think out of the box" (Young Marketers).
K5AQGe6U4okESkDXu9ZPu3StIHZk1ABPN6wbxaxxnZk,SibBLAmoV8YSQ67okU1dDKpUOxYgFvgohW0Tbd_CyeM.jpgA new creative agency has launched with an eye for detail and a desire to create brands that genuinely connect with people.
 
Auckland based Davy & Chapman describes itself as a multi-disciplined creative agency underpinned by strategy.
 
Campaign director Aaron Davy (right) and creative director Mike Chapman (left) are behind the new agency which has core disciplines of strategy, brand and digital.
369e146.jpgKiwi expat Gareth W Rice has joined BETC London in the role of senior art director.

Rice moved to Wieden+Kennedy Amsterdam in 2009 as an art director and graphic designer where he worked on an extensive portfolio of brands including Heineken, Coke, Beeline, Nike, eye Film Institute Netherlands, EA, Powerade and Nokia. In 2013 he moved to Mother London agency Wednesday and worked as senior art director.

CAMPAIGN BRIEF G Sponsors

CAMPAIGN BRIEF S Sponsors

Campaign Brief New Zealand Creative Rankings

Sponsored by Plaza Films

The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in New Zealand, plus top directors and production companies, based on points awarded on www.bestadsontv.com over the last two years.

Latest jobs

Retrieving latest jobs

About CAMPAIGNBRIEF

A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

Current issue

Campaign Brief Magazine

Campaign Brief Magazine