Screen Shot 2015-05-28 at 7.47.39 am.jpgToday, more than 300 million people use an ad blocking browser extension to remove annoying ads on the internet. D&AD decided to take on a creative approach to the challenge and made a little gift: The Ad Filter.

The Ad Filter is a web browser extension that blocks boring ads and automatically replaces them by D&AD winners. It works like magic - the more great ads you see, the more you will love advertising. Install the plug-in and enjoy a daily dose of great ideas without even having to think about it. BETC Paris created and developed the plug-in for D&AD to celebrate creativity by inspiring and stimulating people in the industry and beyond.

ELEVEN_27_5_15 (1).jpgWhybin\TBWA is expanding its services by restructuring its existing PR division with the integration of the Starseed agency.

Whybin\TBWA will be welcoming Starseed co-founders Karen Maurice-O'Leary and Angelina Farry as group heads, bringing world class strategic and creative skills to the team. To emphasise the expanded capabilities and new direction, it will be rebranded as ELEVEN.
Apple-Logo-black.jpgApple has overtaken Google to reclaim the title of 'world's most valuable brand' in the 2015 BrandZTM Top 100 Most Valuable Global Brands, released today by WPP and Millward Brown. Apple has increased its brand value to $247 billion, a rise of 67% year on year. Google (no.2) also grew, achieving a 9% value increase to reach $173.7bn. Microsoft, now worth $115.5bn, is the new no.3, rising one position with value growth of 28%.
Though the AppleWatch has proved extremely popular, it is the success of the iPhone 6 that has been the main driver of Apple's brand value growth.

Says Doreen Wang, Millward Brown's global head of BrandZ: "Apple continues to 'own' its category by innovating and leading the curve in a way that generates real benefits for consumers. It meets their rational and emotional needs, and makes life easier in a fun and relevant way. Apple is clear on what it stands for, and never stops refreshing its message to sustain the difference that makes it so desirable."
Sharon Refael (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Sharon Refael, creative director at BBR Saatchi & Saatchi, Tel Aviv, Israel.

Winner: Coco De Mer Erotic Boutique: X. Well, Maybe because I'm part of the target audience (everybody) or maybe because this 2 and a half minute content left me hypnotized with this chaos of non sexual imagery mixed with erotic 2 second flashes. READ MORE...
AdStars4_P1080603.jpgThe entry deadline for the 8th annual Ad Stars global festival, where two US$10,000 cash prizes will be awarded, has been extended until May 31st.

The Korean-based AdStars 2015 is free to enter and a top class judging panel is being assembled to assess entries from across the world.

As it's free to enter Ad Stars provides a unique opportunity to for all New Zealand agencies to test their award entries on a world stage in front of a world-class jury.

This year's panels will be lead by Executive Judges (pictured below) Matt Eastwood (J. Walter Thompson worldwide chief creative officer), Jean-Remi von Matt (founder & chief creative officer Jung von Matt) and Jose Miguel Sokoloff (President/Lowe & Partners Global Creative Council)

Entries are classified into total of 21 categories: 4 new video sections, including Branded Information Videos, Branded Entertainment Videos, Branded Viral Videos and Campaign Videos, as well as 17 advertising sections, PSA, Film, Print and Outdoor. The deadline for entry is 31sy May 2015 - see
Brian Collins_JuryPresident_US.jpgBrian Collins, chief creative officer and co-founder of Collins, has been named as the Design and Package Design jury president for the 2015 London International Awards (LIA).  

The Design and Package Design Jury will consist of a host of the world's finest creative minds, including: Rick Barrack, Tim Greenhalgh, Pum Lefebure, Rebeca Mendez, Christian Mommertz, Joanina Pastoll and Ronnie Wu.

Within the Design & Package Design medium will lie the 'Verbal Identity' category, one of two categories making their debut this year. The introduction of the 'Verbal Identity' category is a reaction from LIA to the 'What About Naming?' campaign launched by New York-based brand agency CBX. Also, new to the 2015 Design competition is the 'Product Development' category.
Harcourts_Clayton.jpgContagion has won the Harcourts account after a competitive pitch process earlier this year. Contagion will work across strategy, creative, media, digital and social.
Harcourts is the largest real estate group in New Zealand with 180 offices nationwide.

Says Hayden Duncan, CEO, Harcourts: "We were really impressed with Contagion throughout the whole pitching process, from the very first step to finally awarding them the account. They were extremely professional, motivated and innovative in their work on the pitch and they demonstrated a comprehensive, clear understanding of what Harcourts stands for and what we are trying to achieve. We are excited to be working with them."
specialhires.jpgSpecial Group has strengthened the senior line up in its Auckland office with the appointment of Angus Hennah as creative director and Sandra Daniel as business director.

Says Tony Bradbourne, creative partner, Special Group: "We have an amazing group of very smart and ambitious clients both in Auckland and Sydney who require very smart senior talent. Angus and Sandra have a proven track record separately and together, are very modern thinkers and are both very nice people. It's just brilliant to have them in the group."
grizzly-bear-eating-salmon-photo01.jpgBy Simon Veksner
Creative Partner, DDB Sydney

I've suggested before that instead of constantly cutting costs, we should consider how to make more money.

However, there's a right way to do that and a wrong way.

MasterCard Tim.jpgHe's worked his way into the hearts of New Zealanders and became Richie McCaw's best mate, and now rugby superfan Tim is at it again in a MasterCard promotion campaign crated by McCann Sydney, trying to win tickets to the Rugby World Cup 2015 finals.

The campaign invites New Zealanders to register then Tap & Go three times to win tickets to RWC2015 in London for themselves and three friends.


Paul Catmur: How to win an award at Cannes

Paul Catmur.jpgPaul Catmur, creative managing partner at Barnes Catmur & Friends, Auckland, gives some valuable advice on what seems to be the formula for winning at the Cannes Lions.

Advertising awards are very important. We know this because there are a lot of them and agencies spend a fortune entering them. Almost all of this money is wasted so here are some are some insider tips for those wishing to improve their odds.

Start your PR early
Even if you didn't notice that June was creeping up on you, you can tell by the number of campaigns that mysteriously appear on your newsfeed in the months leading up to Cannes. The reason for all this spruiking is that bolters rarely win at Cannes. Grand Prix are often decided in juries' minds by Easter. No jury wants to look stupid, and awarding an already high profile campaign is the easiest way to avoid it.

Gold attracts gold
Jurors also like voting for work that has already won at other award shows as it means someone else has done the thinking for them. I've seen work voted out only for a voice to pipe up "but it won gold at the Big Cock Awards in Kazakhstan!'" and suddenly the jury changes its mind. If the judging is to be decided by what another jury thought, what is the point of having more than one show? This view is not shared by many, particularly those whose main source of income is running award shows.
Marco Siraky Launch Image - 03 (1).jpgAfter 15 years in TV and advertising, working as an editor and DoP in some of the best agencies in the country, Marco Siraky has decided to start his own full service content creation, The Content Boutique. The Content Boutique aims to bridge the gap between agency and production house - making high-end visual content more accessible.

Says Siraky: "My whole career has been leading up to this. I've always loved capturing beautiful images and telling great stories. Right now there is such a huge need within creative departments for cost effective, great quality content for TV and Online. So the timing just felt right. I'm excited to get stuck in."
see_it_be_it (1).jpgCannes Lions has today announced the names of the participants of See It Be It 2015, the initiative that aims to highlight the existence of very talented creative women in the industry and accelerate their careers.

From well over 200 nominations by agency leaders, 12 women have been selected after an intense two-week interview process. Hailing from all corners of the world, all are between six and ten years into their careers and in creative job roles, and have been identified as promising future creative leaders.
Screen Shot 2015-05-22 at 12.58.06 pm.jpgPiggy-Sue - an unexpected but endearing piglet - features as the new star in Vodafone's latest brand campaign via FCB New Zealand, to be unveiled this Sunday night.

Vodafone's new campaign demonstrates the strength and breadth of its network with a quintessential Kiwi twist.

Screen Shot 2015-05-22 at 11.31.29 am.jpgGeorge Weston Foods have launched its new Tip Top Hi-Protein Bread with a campaign from Colenso BBDO and Finch.
In a world of ad breaks crowded with nutritional messages about kids aimed at mums, this campaign attempts to bring a fresh perspective to help set the brand apart and cut through the clutter.

Screen Shot 2015-05-22 at 8.52.19 am.jpgOgilvy & Mather NZ and The Sweet Shop have created a new winter campaign for Rebel Sport.

Whether Kiwis win, come second or just compete, 2015 has been and will continue to be a big and successful year for New Zealand sport - driven largely by a commitment and bond within NZ teams.

FL1[1] (1).jpgTwo AdSchool teams, Tom Anderson and Ru Haworth, Sylvia Humphries and Jake O'Driscoll, and a team from the advertising paper it has introduced into its Bachelor Of Media Design, Nick Van Beyere and Gabrielle Love, have made the shortlist for the Future Lions, which means within the next two weeks they could be trotting off to Cannes.

Run by AKQA agency in London, and sponsored by Google, the Future Lions challenges students to "connect an audience of your choosing to a product or service from a global brand in a way that wasn't possible three years ago".

whangarei-heads.jpgbcg2 and Lassoo Media & PR have successfully collaborated on a pitch for creative and media services promoting Whangarei as a short break destination. A mix of agencies and media organisations participated in the pitch for a campaign to encourage Aucklanders to discover the many short break options just beyond the Brynderwyn hills.    

The off-season promotion aims to deepen the understanding of what's possible over a weekend in and around Whangarei.
bdtksky.jpgThe New York Festivals Awards presentation night concluded just moments ago at the renowned Jazz at Lincoln Center's Frederick P. Rose Hall in New York City

New Zealand has scored two Third Prize Awards. DDB New Zealand scored Third Prize in the Branded Entertainment category for SKY TV 'Bring Down The King' and Cirkus won Third Prize for Airbnb 'Welcome to Airbnb' in the Film Craft category.

VIEW THE FULL LIST OF WINNERS - Copy of 2015 NYFA Winners Press copy.xlsx
K9FM 1 Lead Image.jpgAt the 53rd D&AD Professional Awards Ceremony, which took place tonight (21st May), Colenso BBDO has picked one of only five prestigious Black Pencils for MARS Pedigree 'K9FM' as well as two Yellow Pencils. In total NZ scored one Black Pencil, five Yellow Pencils, eight Graphite Pencils and nine Wood.

Colenso BBDO also scored three Graphite Pencils for MARS Pedigree 'Talkies', Fonterra 'Back to Nature' and NZ Breast Cancer Foundation 'Breast Cream' and two Wood Pencils for BNZ '$HRED' and one for MARS Pedigree 'Talkies'. Clemenger BBDO, Wellington picked up six Pencils for client NZTA with 'Mistakes' scoring two Yellow Pencils, two Graphite Pencils and one Wood Pencil and 'Tinnyvision' winning a Wood Pencil.
Kitten-web (1).jpgThe annual Young Director Award will be changing its format next year but there's still time if entrants to get their skates on to enter this year's competition by the extended deadline of Sunday, May 31 which is the absolute last call for entries.

President of the YDA Francois Chilot is evolving a new formula which will be rolled out in 2016 which allows entrants to show off their directing skills in a wider range of films.

AWNY-pic.jpgNew York Festivals International Advertising Awards competition presented its annual New York Show Creative Sessions today at NYIT Auditorium.

A highlight of the day was an introspective discussion presented by Advertising Women of New York (AWNY) featuring an exploration of 21st Century MAD Women who are changing and challenging the advertising industry on all levels.

ALTMANN 1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Olivier Altmann, co-founder, CEO, CCO, ALTMANN+PACREAU, Paris.

Winner: BC Used Oil. Put simply - a simple, and quite provoking idea. Runner up: Canal Sony Brasil. We all know that doing ads for local TV programs isn't easy. You don't have much money and the clients usually wants to show a trailer for the show. So here you have a smarter way of doing that. READ MORE...

Cannes Contenders: FCB New Zealand

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

23212737.54cb0547c3639.jpgSony: Sony Sideline Challenge
FCB New Zealand
For one of the biggest sporting weekends of 2014, Sony convinced the NZ Herald to take their professional photographers off the sidelines, and entrust their sports photography to complete rookies. In order to prove the compact Sony Alpha 6000, with the world's fastest auto-focus, was so good it could turn even a bunch of first-timers, into a crew of published professionals.

Patrick McAteer joins Film Construction as CEO

Patrick BW 1_SM (1).jpgFilm Construction Group continues its evolution towards transmedia production, appointing Patrick McAteer as CEO.

With over 20 years experience in broadcast, design and VFX production, McAteer established his reputation as the driver of change at post production company Oktobor. He led its move from a traditional visual effects house into a ground breaking digital institution, producing a flow of award winning creative content across multiple media platforms.

Says McAteer: "Leading this team sits with my passion for convergence culture. We have the ability to tell any story via any platform, medium, or channel, and we understand the challenges that brands and companies face.
Screen Shot 2015-05-20 at 11.43.59 am.jpgTo get Kiwis excited about the return of the Macca's cult classic McRib burger, DDB's Maker unit has created an online film unveiling a more saucy side to the brand.

The 90" piece of content, designed especially for Facebook, unapologetically highlights the star of the show, the McRib hero, its tasty, sticky barbeque sauce.

GTOLandscape__9046575_AN62_Chandon_Melbourne.JPGTourism Victoria's New Zealand office is currently seeking tender submissions for media agency services in the New Zealand marketplace.

It opened today and will close on Wednesday, June 10.

The tender document can be found at
Screen Shot 2015-05-19 at 12.43.58 pm.jpgExit has announce the launch of EXIT&Friends, a new addition to the Exit brand which marks its longstanding and trusted friendships with US production houses Smuggler, Reset and Tool.

Being able to represent world class talent such as Ivan Zacharias, Adam Berg, Guy Shelmerdine, David Fincher, Randy Krallman, and Pes broadens our creative offerings to the Australian/NZ market place and stands to complement our already incredibly talented core roster.
Image_1 (1).jpgWhenever people travel abroad they are almost always expected to buy duty-free gifts and treats for friends and family, even colleagues, but most never think to buy anything for the ones who miss them the most - their dogs.
To premium dog food brand My Dog (known as Cesar in some markets) and its agency Colenso BBDO, this seemed wrong, so the agency set out to do something about it.

In a world first, the dog food brand ran a pilot activation allowing incoming travellers at Auckland airport to buy a treat for the one who misses them most, the way they normally would for friends.


Cannes Contenders: Colenso BBDO, Auckland

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Colenso BBDO, Auckland
We took millions in worthless shredded money and by recycling it into a simple direct campaign, we're not only saving New Zealand homeowners hundreds of thousands of dollars, we increased BNZ mortgage lending by $600 million. Every day, billions of dollars in old banknotes are shredded by the world's Reserve Banks and turned into worthless waste. We wanted to see if we could make it valuable again. As part of the Bank of New Zealand's promise to help New Zealanders be good with money, we wanted to jolt people into tackling their biggest financial commitment - their home loan. New Zealanders had no idea how much they could be wasting in unnecessary home loan interest. To give them a wake up call, we collaborated with the Reserve Bank to access millions of dollars in real, shredded cash. Homeowners opened their mailboxes to find $1,000 in shredded bank notes, discovering how BNZ's tailored home loans could help them save $156,000 on a typical $300,000 loan.
BOTAB_SAVE_THE_DATE_LOGO V003.jpgBattle of the Ad Bands (BOTAB), now in its 8th year and one of the biggest and most important nights in the advertising calendar will be held on Thursday, September 17.

It's supported by so many great brands year after year, whom help to make the night of Rock 'n' Roll come alive.

Cannes Contenders: Y&R NZ

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Y&R NZ - Living Memories - Nayan.jpgBrake Road Safety Charity: Living Memories
Y&R New Zealand, WETA Digital
Five New Zealanders are lost on NZ roads every week. Their families don't just lose a loved one. They lose a future with them. Using forensic age progression Weta Digital created five portraits of road victims, as they would look today. The campaign required multiple channels working in unison, each element providing a unique element of the overall narrative. NZ's highest rating current affairs show launched the campaign and gave an overview of the idea and its creation. Simple hard hitting outdoor shared the finished images. Print introduced individual victim's stories. The website gave these stories more depth. Print PR media coverage told the families' stories.
Rani Vaz_JuryPresident_US.jpgRani Vaz, senior vice president, director of music, BBDO New York, has been named as the Music & Sound jury president for the 2015 London International Awards (LIA).  

The Music & Sound jury will consist of a number of the industry's most respected names, including; Scott Cymbala, Bob Farnsworth, Eric David Johnson, Ramesh Sathiah, Jack Sedgwick and Brian Yessian.

Says Vaz: "At this exciting and evolving time in our business, music consistently has the ability to powerfully and completely transform any media it touches. As the LIA 2015 jury president for Music & Sound, I can't wait to join my fellow jurors and debate this years brilliant submissions from around the globe."
Y&R NZ - Living Memories - Samuel.jpgOn average each week in New Zealand, five families are told the devastating news that someone they love, is someone they will never see again. Their families don't just lose a loved one. They lose everything that person could have become.
As part of National Road Safety Week, Brake (a road safety charity) partnered with Y&R NZ to create a highly emotional and impactful campaign encouraging New Zealanders to think about the potential life-long cost of their decisions on the road. The project is called Living Memories (

Five families from around the country volunteered to be part of the project. Each family worked with a forensic age progression specialist and the digital artists at Weta Digital, to help create an individual portrait of what their child - lost years before in a terrible crash - would look like today.

cnnzshop.jpgClemenger Group has announced today the merger of its two shopper focused agencies, Raydar and Clemenger SHOP, into one agency effective of July 1st.

Says Jim Moser, CEO, Clemenger Group: "Shopper marketing has become an increasingly important area for our clients operating in a highly competitive retail environment. Combining Raydar and Clemenger SHOP into one agency provides our clients with an even stronger offer & allows us to foster our talent in this space under one roof."

Veksner: The ECD who doesn't sign off any work

64AD7D5B-C8C7-62B4-EE2AA85D748D4057.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Very interesting interview this month with Nils Leonard, Chairman and CCO of Grey London.

The bit that really jumps out is that he claims he doesn't sign off any of the work.

Let's rewind. When Leonard first took over at Grey, a few people carped along the lines of 'how can he be an ECD when he's never done any great work as a creative', which is a rather foolish argument, akin to questioning Arsene Wenger's managerial ability on the grounds that he was a mediocre left-back. READ ON...
GB_low_3.jpgNew Zealand's museum of contemporary art, the Govett-Brewster Art Gallery has unveiled its new brand as it prepares to open its doors with the Len Lye Centre in July.

The Govett-Brewster in New Plymouth has partnered with Saatchi & Saatchi Design Worldwide to develop a new Govett-Brewster/Len Lye Centre art museum brand globally.

Cannes Contenders: Saatchi & Saatchi NZ

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2015-05-12 at 12.21.17 pm.jpgASB: Best ball boys in the world
Saatchi & Saatchi
ASB is a bank with a history of firsts in NZ. For the ASB Tennis Classic sponsorship, how could the bank deliver another world first? By creating a whole new breed of ballboy - three ridiculously loveable dogs, trained for a match featuring Venus Williams.
S6fuUIG9CB-EkHTW8QH9ogpohE8DinBUzPG1HHxu6OI,fOisZv995fUc9MXhXFbEq7U28BDcj637x2tfBlvSxvM.jpgAs entries open across all categories for the 2015 Spikes Asia Festival of Creativity, the festival has today announced the names of the industry leaders set to head the juries.

Spikes Asia has picked Colenso BBDO chief executive officer Nick Garrett as jury president for Creative Effectiveness.

Terry Savage, chairman, Lions Festivals, said that the quality of the jury presidents was reflective of the region's standing on the world stage.

Says Savage: "Each president brings a depth of experience in their respective field and will capably lead discussions around the industry and region to ultimately award truly outstanding creativity."

campaign-pic.jpgCanterbury & Christchurch Tourism via iris Sydney, has today launched a new competition and campaign where entrants can win a 'can do' weekend in Canterbury, worth $1000, with Jetstar vouchers and five day car hire included.

The competition is running alongside a digital campaign iris has created, designed to showcase the wide range of experiences that are available to travellers during a short break holiday to the Canterbury region. The digital campaign features a series of films and digital banners - set apart from traditional destination-style marketing by using real content from bloggers and instagrammers who have recently visited the region.




Campaign Brief New Zealand Creative Rankings

Sponsored by Plaza Films

The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in New Zealand, plus top directors and production companies, based on points awarded on over the last two years.

Latest jobs

Retrieving latest jobs


A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

Latest comments

Current issue

Campaign Brief Magazine

Campaign Brief Magazine