Campaign Brief New Zealand

By Roger Tompkins
The famous Ridger's farewell took place in Auckland last Friday night. In a room mainly full of tweed and Grecian 2000 was an eclectic gathering of industry greats gathered to celebrate the life, leadership and career of one of the region's great admen, Roger MacDonnell, industry stalwart and Colenso founding partner. He was subject to a rousing party to celebrate his four decades in the industry.

The AWARD Call for Entries has been extendd to Wednesday July 8.
View the web film created by DDB Sydney and Fin Design.
Please note that late fees automatically apply to all entries submitted online after midnight Tuesday, 30th June 2009 (+15%). All entry payments must be made before the 8th July in order for your entries to be accepted.
Late fee charges will not apply if your entries have been submitted online and paid for by the 30th June 2009.
All hard copy entries and artwork must be received by AWARD before the 10th July 2009. For all queries contact Alette at AWARD on +61 2 9699 2999 or email callforentry@awardonline.com

View the AWARD CFE booklet
AWARD_CFE_booklet.pdf
View the AWARD CFE poster
AWARD_CFE_poster.pdf

Designed to recognise and promote exceptional new commercial directors in the Asia Pacific Region, the KODAK AWARD New Director Of The Year honors outstanding commercial directors whose fresh thinking and creativity sets them apart from the rest.

Entries for the KODAK AWARD New Director of The Year is now open and closes on Friday, 31st July 2009.

A distinguished line up of international judges has been selected;

Simon Langley, Creative Director, BMF Sydney (pictured top middle)
Ravi Deshpande, Chief Creative Officer, Contract Advertising, India
Toby Talbot, Executive Creative Director, DDB New Zealand (pictured top right)
Mark Molloy, Director, Exit Films Melbourne
Romanca Jasinski, Head of TV, George Patterson Y&R Melbourne
Hamish Rothwell, Director, Goodoil Films Sydney
Sheung Yan Lo, Executive Creative Director, JWT Shanghai
Ted Lim, Executive Creative Director, Naga DDB Malaysia
Gavin Simpson, Executive Creative Director, Ogilvy & Mather Hong Kong
Richard Copping, Executive Creative Director, Saatchi & Saatchi Singapore (pictured top left)
Scott Nowell, Executive Creative Director, Three Drunk Monkeys Sydney

View the Call for Entry web film

The Clemenger Group, including Campaign Brief's current Australian + NZ Agencies of the Year Clemenger BBDO Melbourne and Colenso BBDO Auckland, has topped the list of awards in Cannes, with an all time record of 16 Lions. This makes the Group the Number 1 Agency in Australia and New Zealand. And, for the third time in a row, BBDO was named the international Network of the Year, taking home 52 Lions.

New Zealand has turned its two shortlists into a Silver Integrated Lion for AIM Proximity/Colenso BBDO Auckland's Yellow YELLOW TREEHOUSE and a Bronze Integrated Lion for Adidas/New Zealand Rugby Union All Blacks THIS IS NOT A JERSEY/ADITHREAD.

Obama for America's Obama/Biden Presidential Campaign won both the Titanium and the Integrated Grand Prix. It was the clear winner for the Grand Prix in both categories. A total of 15 entries were awarded in the category with the Grand Prix and three Titanium Lions handed out and the Grand Prix and 11 Lions in integrated.

Y&R Auckland won New Zealand's only Lion at the Film Lions, snaring Gold for their 'Dying Old' spot for Breast Cancer Research Trust.

The Grand Prix went to an interactive long form piece of work by Tribal DDB Amsterdam for Philips called 'Carousel'.

New Zealand has two shots at picking up a coveted Titanium/Integrated Lion with TBWA\Whybin\Tequila Auckland's Adidas/New Zealand Rugby 'This in not a Jersey/Adithread' campaign and Colenso BBDO Auckland for Yellow 'Treehouse Restaurant'.

There were only 23 campaigns shortlisted in Titanium/Integrated. The USA dominated the shortlist with 14 entries followed by Australia, New Zealand and South Africa with two each, while Canada, Germany and the UK had one apiece. New Zealand submitted six entries of the 403 campaigns submitted for the category.

Chairman of the Jury is Australia's David Droga, founder and creative chairman of Droga5, while New Zealand is represented by Andy Blood, group executive creative director of TBWA\Whybin\Tequila.

New Zealand scored 4 Golds and 2 Bronze medals at this year's awards, with three of the four Golds going to Clemenger BBDO for their work for the New Zealand Transport Agency. The other Gold was awarded to Colenso BBDO for the New Zealand International Comedy Festival, and one Bronze was given to Aim Proximity for the Yellow Pages work, and the other to Repulik Communications for Atrari New Zealand.

Publicis Mojo Auckland picked up a Gold Lion at the Cyber Lions last night for Coca-Cola Schweppes 'Signs', a short film based around a love story in an office.

CumminsNitro, Brisbane's 'Best Job in the World' picked up its third Grand Prix of the festival. awarded a Grand Prix in the Cyber Lions in interactive campaigns. A total of three Grand Prix were handed out this year- the others went to AKQA London in interactive tools for Fiat's 'Eco Drive', which allows users to plug a USB port into their car to analyse their driving habits, and 42 Entertainment's 'Why so Serious?' promoting the release of the Warner Bros film, The Dark Knight, won in viral marketing. A total of 80 Cyber awards were handed out.

Saatchi & Saatchi New Zealand won New Zealand's only Press Lion last night, a Bronze Lion for the 'Police Gap' ad for Vespa.

The Grand Prix went to a campaign for Wrangler from Fred & Farid Paris, for entries 'Dakota 1', 'Dakota 2', 'Dakota on Road', Coco White Flare' and 'Coco Crouching'.

Jury president David Lubars, chairman and chief creative officer of BBDO North America, said: "The thing that pushed Wrangler was that it set in DNA where the company will be going forward."

Jay Benjamin, executive creative director for Leo Burnett was on the jury for Australia. He said: "We had to cut the shortlist down big time because there were insights that weren't real, ads that probably weren't real, so those were all taken out and I think what we were actually left with was brilliant. It's definitely a hard year for print, but that was why we were so brutal to make sure that print is seen as a medium that you can do great work in, and hopefully we did that."

New Zealand picked up a Silver and a Bronze at the Design Lions lat night. ALT Group Auckland won a Silver Lion for its 'Hudson Gavin Martin Identity' and a Bronze Lion was awarded to Colenso BBDO Auckland for its work for Papakura & Franklin District Council 'Bleeding Billboard'.

The Screen Producers Association of Australia (SPAA) announced today a move to make Australia more attractive for international television commercials production.
 
Geoff Brown, Executive Director of SPAA, said that in response to feedback from international advertising agencies and a rapidly evolving marketplace for international production, Australian producers had decided to withdraw from the SPAA/MEAA Commercials Offshore Agreement which sets out terms and conditions for contracting of Australian performers for international commercials.

New Zealand won one Silver Lion and two Bronze Lions at the Outdoor Lions awarded tonight.

Saatchi's Auckland office scored two Bronze Lions while top New Zealand honour went to Colenso BBDO, which won a Silver Lion for Rodney District Council's 'Haunting Girl'.

New Zealand bombed at the Radio Lions, picking up just one Bronze Lion for Saatchi & Saatchi's Auckland Toyota Prius campaign, 'Billboard', 'Newspaper Ad' and 'Direct Mail'. New Zealand had 11 shortlisted entries compared to Australia's five. Australia had 53 entries and New Zealand 26.

New Zealand advertising agencies outperformed their media counterparts at the Cannes Media Lions tonight, with Colenso BBDO and TBWA\Whybin winning one Bronze Media Lion each and OMD taking a Bronze Lion.

Colenso BBDO Auckland won for Yellow 'Treehouse, TBWA\Whybin Auckland won for Adidas New Zealand/New Zealand Rugby 'This is not a jersey' and OMD Auckland won for Bridgestone 'The Driving Force'.

New Zealand's 16 entries has resulted in just one finalist from Publicis Mojo Auckland and its campaign 'Signs' for Coca-Cola Eurasia in this year's Cyber Lions.

New Zealand has secured only three shortlisted nominations in the Design Lions with Colenso BBDO shortlisted twice, the other going to ALT Group.
The total number of shortlisted entries from all countries this year was 157.
Both Australia and New Zealand had less entries into Design this year, with Australia going from 21 to 29, and New Zealand from 27 to 11.
Launched in 2008, Australia picked up two Lions in this category last year, with New Zealand walking away empty handed.

New Zealand won three Lions at the Direct Lions presented tonight in Cannes - one Silver for AIM Proximity/Colenso BBDO Auckland Yellow Pages 'Yellow Treehouse' and two Bronze Lions, one to DDB Auckland for Pascall's 'When will the fruit burst' and Rapp Auckland for ANZ Bank's 'GettinguThru'.

CumminsNitro Brisbane won the Direct Grand Prix for Tourism Queensland's 'Best Job in the world' which topped off a stellar performance for Australia in the 2009 Direct Lions. Australia scored eight of the 50 Lions awarded in the category with three Gold Lions, two Silver Lions and three Bronze Lions.

New Zealand won three out of the ten Gold Promo Lions handed out in Cannes tonight. In total, New Zealand won four - three Gold and one Bronze - with TBWA\Whybin/Tequila's gold winning 'Adithread' for Adidas/New Zealand Rugby Union, a contender for the Grand Prix.
 

DDB Auckland won two Gold Lions for Pascall's 'When will the fruit burst?' (DDB executive CD Toby Talbot pictured left, snapped in Cannes) while Colenso BBDO Auckland/AIM Proximity Auckland won a Bronze Lion for Yellow Pages 'Yellow Treehouse Restaurant'.

New Zealand ad agencies have outperformed the media agencies in the Media Lions, grabbing four of the five shortlisted nominations in the category.