An Aussie or Kiwi going to Cannes next month? Put these essential part…
You never come all the way back
Y&R NZ crowned Agency of the Year at the 37th annual AWARD Awards with…
Bestads Six of the Best reviewed by Frank Cartagena, creative director…
Leicester City meet Boaty McBoatface
Hugs have been part of Huggies Nappies' DNA since 1978 when Kimberly-Clark employee Boyd Tracy thought to combine the words 'hugs' and 'babies', and came up with a brand name that decades later would become a household name in New Zealand and around the world.
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Aussie Delegates Welcome Party
Monday June 20 from 5.30pm
News Corp Australia, Australia's Cannes representatives, together with Campaign Brief, will be hosting a Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 20 June from 5.30pm. Special guests include many of the Australian jurors and several prominent creative directors from around the world.
Campaign Brief, Photoplay + Nylon
End of Judging Cocktails
Thursday June 23 from 5pm
Campaign Brief, Photoplay and Nylon will be hosting a special end of judging cocktail party on Thursday June 23rd from 5pm. Come and join the celebrations and soak in the sun, sea and company of your fellow delegates from Australia and NZ.
If you haven't already done so Contact Lynchy now to grab your invites to both parties.
LBB & Friends are back on the beach for Cannes 2016 - and LBB member agencies + production companies from Australia and NZ* are invited
Every year Little Black Book hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach, opposite the Miramar on La Croisette. And you're invited to hang out there from Tuesday thru to Saturday if you work for a LBB member agency or production company in Australia or New Zealand*.
Lured from the head of strategy role at BBH Shanghai, her appointment completes a revitalisation of the strategic planning offering at College Hill that has seen the team grow to a dozen planners with a diverse skill set that spans today's strategic requirements of a creative agency.
Ong has nearly 20 years of experience at some of the world's top agencies including BBH, JWT New York, M&C Saatchi and TBWA and has directed strategy for major brands including IKEA, Lynx, Smirnoff and Nestle.
Launched as part of Healthy by Sovereign, New Zealand's first health insurance loyalty programme to reward people for their everyday health choices, the Health Age Generator gives Kiwis the opportunity to see how their everyday behaviour can impact their wellbeing outlook.
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Clients old and new, media, suppliers, partners, friends and family were invited via letter-pressed invite and microsite wevechanged.co.nz to celebrate RUN's official launch event at Ponsonby Social Club late last week.
Not conforming to the standard event format where wide-eyed models and industry giants pose beautifully for the paparazzi, the agency decided to articulate their name change with a popular face-swapping app technology, making the really photogenic crowd really ugly.
A tricky subject to tackle, Cheers! research found that teenagers think that their parents do well on the 'sex' talk, but struggle on the alcohol chat.
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"For my part I travel not to go anywhere, but to go. I travel for travel's sake. The great affair is to move." - Robert Louis Stevenson
When I was young I detested travel. This was probably because I moved around so much. I went to sixteen schools because my father was a hotel manager. OK, I may have been expelled once or twice as well. It felt like every term I was the new boy. Growing up and living in hotels also probably didn't help this feeling of transience. However, on the upside room service is a wonderful thing and I can recite certain spaghetti westerns word for word.
Held at Carriageworks as part of Semi Permanent festival, the ceremony delivered 32 gold pencils, and awarded a further 102 silver and 135 bronze awards.
The award for Agency of the Year was presented to Y&R New Zealand, which also took home the most gold pencils of the evening, scoring nine across PR, Direct Marketing, Digital, Creative Innovation, Promotion & Experiential, and Branded Entertainment & Content.
Whybin\TBWA will be working across Independent's full portfolio of brands including Asahi, Boundary Road Brewery, Carlsberg, Kingfisher, Etrella Damm, Long White, Vodka Cruiser, Woodstock and Somersby.
Says Andrew Scott, CEO, Whybin\TBWA NZ: "We are very excited about working with Independent Liquor. They have a dynamic marketing team and a strong suite of diverse brands.
The LIA entry system is now open with the deadline on June 10. Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2015 and 31st July 2016.
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The lunch - which was attended by Australia's top creative directors and special guests Bob Isherwood, worldwide creative advisor and Jeremy Craigen, global creative director of Innocean Worldwide, plus selected production company executive producers - was generously sponsored by New York-based Barbara Levy, president of the London International Awards, who is visiting Sydney to catch up with top creative directors and to attend the AWARD Awards.
AccorHotels is the leading hotel group in Australia with over 10 brands including Sofitel, MGallery by Sofitel, Pullman, Quay West, The Sebel, Novotel, Mercure and ibis.
This week's guest judge is Frank Cartagena, creative director, Deutsch, New York.
Winner: The Time Out Mexico spot gave me a reason to care about the product, even if it was a bit morbid along the way. It's a great thing to advertise for and I hope the team keeps pushing in this direction for the brand. READ MORE...
Shabaz will travel to Busan, South Korea, a few days prior to Ad Stars 2016, which runs from 25th to 27th August. Together with his fellow executive jurors, he will vote on his favorite entries and debate this year's Grand Prix, Gold, Silver and Bronze winners across 18 categories.
Or if you place 10 or more jobs per month the rate drops to only $45 per job listing.
TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.
New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.
In the video, well-known Christchurch ice cream makers George and Raewyn Taylor have sold their pure old fashioned ice cream from Victoria Square for 17 years, continuing a tradition since 1907.
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Team Artigatos won the 2016 Inclusive Design Challenge for their idea on how to develop a digital media showcase that presents inclusive design progress and success stories. The showcase will be used to introduce the Institute for Human Centered Design (IHCD) and the urgent case for practicing inclusive design in the 21st century to a wide range of global audiences at conferences, as part of presentations to global policy makers, and through strategic partnerships. The team members will now work directly with IHCD to make their idea into a reality which will become a permanent fixture in IHCD's showroom at their Boston, Massachusetts headquarters.
The YDA, organised by the Commercial Film Producers of Europe [CFP-E], began in 1998 and has seen scores of dedicated, ambitious and most of all talented directors recognised at its flagship award show held in Cannes during the Cannes Lions International Festival of Creativity. Renowned as the most important fringe event at the Lions festival, the YDA attracts over 400 participants each year and an audience of more than 1,000 people attend the screening and prize-giving.
BC&F Dentsu started working on the brand piece of business for Jetstar NZ in early 2014 and has since then created a series of campaigns for the brand, which have supported the airline's significant growth in the local market over the past two years.
"Clients see us as one brand. While we have both account management personnel and digital specialists, the model we operate under is wholly integrated. In that sense we've long outgrown our dual-brand set up, and operating all media services under the one PHD brand name just makes better sense," says CEO Louise Bond.
Says Tahtouh on The NEW and the characteristics of its entries: "The NEW category at LIA is such a wonderfully challenging and exciting experience. By very definition, the work must be considered unique or special in some way. However these are not easily identifiable or agreeable by consensus."
Regarding the opportunity to chair the Jury, he adds: "Whilst a lot of other categories have clear metrics and years of previous work by which to measure and compare, 'The NEW' does not have that luxury. For me, that's the most exciting aspect to the medium. For the jury, watching, experiencing, discussing and awarding work which we consider to be groundbreaking or revolutionary, will result in the most thought-provoking and exhilarating conversations we will have all year."
With over 15 years' experience in the business, Hazard is a highly regarded producer, with a heavyweight network of contacts.
Hazard will work across Clemenger BBDO's entire client base and lead all external content production projects, as well as heading up Flare, the agency's internal production team.
Following the acquisition and expansion of several significant accounts, Track has promoted Andy Bell to head up Track's combined planning and digital capabilities including UX design and digital production.
Oscar-winning directors and actors will talk visionary, risk-taking and creative bravery - themes at the heart of branded communications. Acclaimed director Alejandro G Iñárritu, winner of successive awards for films Birdman and The Revenant, will discuss making mould-breaking cinema with Tham Khai Meng, co-chairman, worldwide chief creative officer, Ogilvy & Mather. Multi-Oscar winning director, screenwriter and producer, Oliver Stone, will share his views on filmmaking, politics and culture with the Guardian.
The Waikato Times and its weekend edition were named Canon Newspaper of the Year, heading off larger metropolitan daily and weekend newspapers. Waikato Times also won Weekly Newspaper of the Year.
Winners of the Newspaper of the Year categories, for the second year running, were The New Zealand Herald (+30,000 circulation) and Taranaki Daily News (- 30,000 circulation).
Staged by the Newspaper Publishers' Association with Canon New Zealand as principal sponsor, the awards recognise excellence across newspaper, magazine and digital media. They were celebrated by 450 people at a black tie dinner at Te Papa National Museum in Wellington.
Both Price and Song's Festival Lifebands and Newton and Thomsen's EverReady Blankets Vodafone ideas won out over thousands of student entries from around the world to make it onto the list.
(The following was written prior to Leicester City winning the EPL)
"Let's have some new cliches."
My friend and kindred blog spirit, Rich Siegel, writes a fantastic blog called RoundSeventeen. Recently he told me a story about pitching an idea. It was for the Olympics. The idea was simple. Do a campaign about the athletes that come stone last at the games. He and his partner Jerry Gentile understood the power of showing an athlete just making it to the Olympics. How that makes them the true winners of the games. It would show the real spirit that creates the Olympic flame. Just imagine the stories that could be told. They were very excited.
The Made By Me campaign, celebrates the sentimental side of birthdays through an online social film that follows young Maui whose love for his hard-working mum is just too big for a regular birthday card. Through the help of The Warehouse in-store team, Maui creates his own giant, personalised birthday card - reducing his mother to tears of joy.
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If you need any help finalising your submissions, or if you are worried you may not have time to complete your entries, please get in touch with email@example.com.
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Twenty-six-year-old King produced a series of three, seven-second clips featuring Liam Messam, DJ Forbes, Sam Dickson, Sarah Goss, Huriana Manuel and Tyla Nathan-Wong, which creatively depict the speed of the game they love.
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This is the first time in the six year history of New York Festivals Executive Jury that two outstanding entries were selected unanimously to receive the coveted Best of Show Award - Y&R New Zealand for Burger King 'McWhopper' and Watts of Tokyo Ltd for Shiseido's Products 'High School Girls?'.
Y&R NZ's McWhopper also scooped a Grand Prize in Avant-Garde/Innovation as well as a First Prize in Avant-Garde / Innovative and a Second Prize in Digital. Colenso has also had a fantastic night earning New Zealand's second Grand Prize in Activation & Experiment for DB Breweries 'Brewtroleum' as well as two First Prizes and one Second Prize. The agency's 'Reduce Speed Dial' campaign for Volkswagen NZ picked up First Prize and its 'Found' work for Pedigree scored Second Prize. Colenso BBDO's Stefan Arnoldus and Jacob Norremark also picked up Third Prize in the Student category for 'The Cannes Cab'.
Y&R NZ walked away with 11 pencils across a range of categories including the coveted Black & Gold Pencil for Most Awarded Advertising Agency and a staggering eight Pencils, six of them Yellow, for its audacious 'McWhopper' campaign. The agency also picked up Wood Pencils for its Actual Reality campaign for Jaguar NZ and for Brake Road Safety - Living Memories.
New Zealand is ranked #5 country - scoring a total of 11 Yellow Pencils. Colenso BBDO scored two Yellow Pencils for DB Breweries 'Brewtroleum'. Scoring one Yellow Pencil apiece is DDB for SKY TV 'Unforgotten Soldiers', Saatchi & Saatchi for ASB Bank 'Clever Kash' and FCB for Paradise Hill 'It's Not OK'.
Y&R New Zealand CEO and CCO Josh Moore [above far left, with Tom Paine and BK global team at the D&AD ceremony] told CB: "To win anything at D&AD is amazing, but to have three campaigns recognised that combine to win Agency of the year is truly outstanding. It recognises the very hard work from everyone at Y&RNZ. When we began this agency we said Let's Not Die Wondering, we committed to that and here we are."
AA: Get Back - Family
Alcohol dependency not only affects a person's life, but also the people around them.This campaign from Ogilvy & Mather New Zealand illustrates that insight by showing how alcohol separates you from your job, your friends and your family. Even though alcohol addiction seems overwhelming, with the help of AA there is a way back.
The campaign seeks to show the depth of Getty Images' extensive collection of millions of images, and how through imagery, any idea can come to life. The concept features several famous faces - the likeness of Angela Merkel, Prince Charles, the Dalai Lama and Pope Francis - in an unexpected way: meticulously reconstructed only using creative stills from Getty Images.
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Recently returned from GPY&R Melbourne, McLeod has worked on a diverse range of brands, from beer to bananas, compost to chocolate, television to transport.
Y&R's head of planning Jono Key says McLeod is almost purpose built for the agency.
Says Key: "Craig is an Y&R NZ planner through and through. He's driven, smart, multi-disciplinary and loves the work. I know he's going to be a significant contributor to both the agency's output and culture."
To fund their leaving gift FCB is selling all the awards they've won since they have been at the Change Agency. At the express wishes of the boys these awards must be sold as a group lot.
This is your lucky chance to get your hands on four years worth of precious metal and plastic, awarded for world class thinking at some of the fanciest advertising awards on the planet. The fortunate bidder will also receive a stack of two-minute award videos, crafted with the same care and love that went into the ideas. Bulk lot includes metal from Andys, AWARD, Axis, Beacons, Cannes Lions, Clio, D&AD, Effies, New York Festival, One Show and Spikes.
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Smith worked with Designworks 10 years ago before heading offshore to take up senior brand roles in Australia, UK and most recently as managing director for Landor's Singapore office where she also led the key Proctor & Gamble Asia account.