Campaign Brief New Zealand

Marty O'Halloran, CEO and Chairman of DDB Australia and New Zealand, today announced the promotion of Adam Rose to Creative Director, McDonald's. O'Halloran also revealed the addition of Mango to the integrated DDB Group McDonald's team.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Dylan Harrison (pictured), executive creative director of Saatchi & Saatchi New Zealand.

Ogilvy New Zealand got into the spirit of St Patrick's Day today, changing the agency's name from Ogilvy to O'Gilvy to honour the annual Irish holiday.

Four green billboards were placed on the outside of its building wishing passers-by, 'Happy St Patrick's Day'. The agency's website http://www.ogilvy.co.nz/ - /home has been shaded green and the home page overtaken by a leprechaun and four leaf clovers.

EXCLUSIVE - CUB and Clemenger Melbourne has finally launched its controversial new Carlton Draught campaign online (in the last few minutes), but it is unclear when - if ever - the spots will ever make it to free to air TV or cinema.

Breaking with a tradition of 'big ads' the new series of seven spots feature a musical trio who appear in ordinary situations and narrate the thoughts of guys who would rather be having a beer. In each ad, the guys are told by a part of their body - a leg, an elbow, a wart, 'goolies', a 'weenis' -  that they should go and meet their friends and have fun. Tagline: Made From Beer.

The CLIO Awards will present Jeff Goodby and Rich Silverstein, co-chairmen and creative directors of Goodby, Silverstein & Partners, with the Lifetime Achievement Award during the 51st annual CLIO Awards in New York City. The CLIO Lifetime Achievement Award, one of the most prestigious honors in the industry, recognizes the outstanding and ongoing contribution of individuals who lead the industry.

Adweek recognized the San Francisco-based Omnicom shop as "Agency of the Decade" in its "Best of the 2000s" feature last December. GS&P's breakthrough work for clients like Nintendo ("Wario Land: Shake It!"), Sprint ("The Now Network") and Doritos ("Hotel 626") has won the agency the highest accolades from the creative industry, including "Digital Agency of the Year" at Cannes, and the first "Interactive Agency of the Year" at The One Show, both in 2009.

Heather Jacobs, consulting editor, is taking on a broader role with Campaign Brief New Zealand and CB Australia and is now contributing news articles to the blog. In addition to emailing Lynchy, please send any releases on breaking campaigns, people moves and account wins to heather@campaignbrief.com.

The 2010 Fairfax AdMedia Agency of the Year citation was handed to DraftFCB CEO Bryan Crawford (pictured) by Fairfax Media CEO Allen Williams at the awards function at La Zeppa in downtown Auckland tonight.


Agency of the Year: DraftFCB.
Indie Agency of the Year: Special Group.
Media Agency of the Year: OMD.
Direct & Interactive Agency of the Year: Rapp.
CEO of the Year: Bryan Crawford (DraftFCB).
Wildcard: Glen Wiggs MNZM.
Advertising Hall of Fame: Peter Spencer.

Fairfax Media has today announced the launch of the 2010 Fairfax Media Young Lions competition, giving four of New Zealand's top advertising talents the chance to compete at the Cannes Lions International Advertising Festival.

Cannes Lions has announced the members of the Radio, Media and Outdoor Lions juries, which include representation from New Zealand, as previously reported by CB.

Commenting on the juries, Australia's Terry Savage, chairman of the Festival said Cannes Lions is a truly global event attracting thousands of entries of the highest creative calibre: "The industry experts that we have picked to deliberate over and award the entries in the Radio, Media and Outdoor juries are a true reflection of this, bringing together respected and acclaimed creatives from all corners of the world. It will be an honour to work with these teams." 

The last VW ad ('Like a Golf') Dylan Harrison wrote at DDB London before coming to the ECD gig at Saatchi's NZ has started the awards run. After picking up gold at Creative Circle it picked up Gold, two silvers and a bronze at last Wednesday's prestigious and notoriously stingy British Television Advertising Awards.

Hopefully it's the start of a good run for it...it's a nice note to end the ten years at DDB before hanging up the spurs and ECD'ing full time in his new role at Saatchi's... 

UPDATE - The deadline to enter the international Chip Shop Awards 2010, which is co-sponsored by Campaign Brief and Bestadsontv.com, has been extended to Friday March 26. Remember, nothing's sacred the Chip Shop Awards. There are no rules either. You can even invent your own category.

He did it last year and he's doing it again. UK ad legend Dave Trott is returning to the judging panel of the 2010 Chip Shop Awards.

Why? Apparently, says Trott, because the Chips... "Take the piss out of how seriously advertising takes itself. Take the piss out of advertising's obsession with awards. Take the piss out of a little yellow wooden pencil elevated to the level of The Nobel Prize. And the symbol of a chip with a dollop of ketchup on it does that very succinctly."

Discover when and where by registering and entering at www.chipshopawards.com

We hope you, like more than 60,000 other ad professionals throughout the world, enjoy visiting Bestadsontv.com regularly to check out the very best and latest advertising in all mediums being produced worldwide.

Whether you are currently a Bestads member or not, we are inviting you to upgrade to BestadsPRO, which offers fantastic extra benefits that should prove to be indispensable to your everyday job.

BestadsPRO Membership is only US$30 per year
(special introductory price until March 31, 2010)

* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to any pay2see content as well.

The Work 09 is currently at the printers and will be available very soon. The 400+ page hardback book features the best 395 ads and campaigns from 2009 from Australia, New Zealand and Asia. Included with The Work 09 are two high quality DVDs containing all TV, TV Craft, Integrated and Radio acceptances.

Leading Agency Networks for 2009 were BBDO and Ogilvy & Mather both sharing top spot with 55 acceptances each. They were followed by DDB and Saatchi & Saatchi in equal third with 33 acceptances, then Leo Burnett and JWT with 31 and 26 respectively.

The top agency overall was Colenso BBDO Auckland with 19 acceptances followed jointly by DDB Auckland, Ogilvy & Mather Bangkok and Saatchi & Saatchi Sydney with 11 each. Ogilvy & Mather Bangkok was the top ranking agency from Asia and Saatchi & Saatchi Sydney, Australia's top agency.

You can order copies of The Work 09 via the PDF below:
THE-WORK-09_Order Form.pdf

CB can reveal that former Saatchi ECD Mike O'Sullivan and CEO Andrew 'Rocky' Stone's options continue to widen, including possibly setting up Droga5 New Zealand.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Harry Woods (pictured), partner/CD of WWD&S, New York.
Harry's runner-up in TV is Clemenger BBDO, Wellington's spot for NZTA Drink Driving.

Barnes,Catmur & Friends Auckland has put to air this spot for NZ Pure.

VIEW THE SPOT

Mark Zuckerberg (25), Founder & CEO of Facebook, the social utility that helps people communicate more efficiently with their friends, families and coworkers, will be honoured with the Media Person of the Year Award at the 57th Cannes Lions International Advertising Festival.

Cannes Lions, the world's largest celebration of creativity in communications and the most prestigious international annual advertising awards, presents The Media Person the Year Award to a prominent personality who is an influential figure in the development of today's media landscape, ultimately playing an integral part in shaping the future of the advertising industry.

Colenso BBDO, Auckland leads the New Zealand and Australian pack for the Asian Marketing Effectiveness Awards 2010 shortlist with four finalist entries - the most of any agency in Australasia and more than any other agency in the BBDO network.

Sister shop Clemenger BBDO, Melbourne had two finalists (Pure Blonde 'Brewtopia' and Bega 'Real town. Real Cheese') and shared a finalist with Proximity Melbourne (Mercedes Benz 'Let's talk'), while Ogilvy Sydney also had two finalists (Panadol 'It's my choice' and Coca-Cola).

The last few tickets for the Axis awards are on sale at caanz.co.nz. Come the 25th of March, 700 of NZ's finest will be partying it up at Orams Marine on Beaumont St and you don't want to be left out. Don't forget to book your place for the creative function, which will be held on the 24th of March at the Floating Pavilion.

The Axis week starts on Tuesday evening (March 23) with the annual Campaign Brief Creative Directors' Dinner, held in association with CAANZ, with special international guests John Hunt, Global Creative Director, TBWA\; Bill Wright and James Dawson-Hollis, Creative Directors, Crispin Porter + Bogusky, Boulder; and Justin Drape, Creative Partner, Three Drunk Monkeys, Sydney.

JWT'S global planning director, Sean Boyle, was one of 8 winners (from 84 entries) of the Transforming Advertising competition hosted by the American Association of Advertising Agencies. He recently presented his Stop-Start Ten Commandments at the 4As annual conference held in San Francisco.  Listed below, the Commandments are "five things we need to stop doing; and five things we need to start doing, in order to transform the ad business and make the world a better place."

The New York Festivals International Advertising Awards, to be held in Shanghai in June, have announced that legendary commercials director, Joe Sedelmaier, and legendary creative director, Neil French (pictured by CB at La Colombe d'Or near Cannes), will join the 2010 NYF GrandJury. Sedelmaier will judge Art & Technique, and French will judge Print. The NYF is accepting entries until March 15th.  NYF's 2010 Advertising Awards ceremony will take place in China on June 10th, 11th and 12th at the Shanghai Theatre Academy and Sino ADI.

Cannes Lions 2010 has extended all deadlines to Friday March 26.  And don't forget, Cannes has introduced Craft Lions across its major categories, such as the Film Craft Lions, which honour direction, cinematography and editing etc. There will also be Craft categories in Cyber, Press and Radio Lions and 3D structural design in Design Lions. Cannes is also introducing two new awards: Independent Agency of the Year and The Grand Prix for Good.

The action: Last Call claims to be the first interactive horror movie in the world where the audience is able to communicate with the protagonist. A film controlled by a member of the audience, thus blurring the boundaries between game and film.

Language recognition software transforms the participant's answers via mobile phone into specific instructions. A specially developed software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie's main actress and an audience member leads to a different film - and outcome - every time: sometimes with a happy end, sometimes with a more gruesome one.

TSB Bank has chosen agency Special Group to handle all its communications requirements, with immediate effect, after a 3-way creative pitch. The business was resigned by previous incumbent Republik back in December last year after an 18 month stint.

Kevin Murphy, TSB Bank CEO/Managing Director said that Special was selected because of its creative strength, and great cultural fit with the TSB Bank team.

Says Special managing partner Michael Redwood: "We're really excited to be working with the TSB Bank. They're consistently voted the country's favourite bank, and we've really clicked with their team. TSB Bank is a great New Zealand brand and we think it deserves great advertising."

The judges of the Fairfax/Admedia Agency of the Year have announced their finalists and in a first for the awards, Special Group (left) is a finalist in both the Agency of the Year and the Indie Agency of the Year categories.

The CLIO Awards has announced the juries for 2010, which includes Guy Roberts, group creative director of TBWA\Whybin\Tequila, Auckland and five Australians, including Mark Harricks, former CD of Clemenger BBDO Wellington, now CD of DDB Sydney. The 51st Annual CLIO Awards will be held May 26 and 27 in New York City.

The 2010 CLIO Awards Television/Cinema/Digital Jury:
•    Tham Khai Meng (Executive Chairman), Worldwide Creative Director, Ogilvy & Mather Worldwide, New York
•    Olivier Apers, Creative Director, BETC Euro RSCG, Paris
•    Warren Brown, Executive Creative Director, BMF, Sydney (above left)
•    Michael Canning, Creative Group Head, Leo Burnett, Sydney (above centre)
•    Ashish Chakravarty, Chief Creative Officer - Delhi, McCann Erickson, New Delhi   
•    Dan Fietsam, Chief Creative Officer, Energy BBDO, Chicago
•    Joaquín Molla, Executive Creative Director, La Comunidad, Buenos Aires
•    Guy Roberts, Group Creative Director, TBWA\Whybin\Tequila, Auckland (above right)
•    Yoshimitsu Sawamoto, Executive Creative Director, Dentsu, Tokyo
•    Stefan Schulte, Executive Creative Director and Managing Director, DDB, Germany
•    Sergio Valente, Chief Executive Officer/President, DDB Brazil, Sao Paulo

The Clemenger Group has confirmed that Richard Maddocks has resigned his role as executive creative director of Clemenger BBDO Sydney. He will be continuing at the agency for up to 6 months to ensure a seamless transition of creative leadership.

Maddocks has been with the Clemenger Group for 12 years, initially building Colenso BBDO's world class creative reputation before moving across to Sydney two years ago.

"It's always a loss when someone as talented as Rich decides to go their own way, but we've had a great relationship for over a decade, and Rich has contributed hugely to the creative reputation of Clemenger on both sides of the Tasman" said Robert Morgan, executive chairman of the Clemenger Group.

EXCLUSIVE - Campaign Brief can reveal that Clemenger BBDO, Sydney executive creative director Richard Maddocks has resigned. An all-staff meeting has just finished and further details should be forthcoming soon so stay tuned.

Maddocks took up the executive creative director role at Clemenger BBDO, Sydney in early 2008, transferred from Colenso BBDO, Auckland. (Maddocks was replaced by Auckland based Nick Worthington, who had been lured from the regional creative director role at Publicis Mojo Auckland.)

Spikes Asia Advertising Festival has announced its dates for this year's event as 19-22 September 2010. And following consultation with the industry, including CB, Spikes Asia will once again welcome entry participation from New Zealand and Australia. The Festival will return to Suntec Singapore and will coincide with the week of the Singapore F1 Grand Prix, giving those who wish to attend the race the opportunity of staying on.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Gregory Titeca (pictured), creative director and head of R&D at Happiness, Brussels. He co-founded this independent agency in a breakaway from DDB Belgium in 2005, along with three of his colleagues. At 25 years old, he had already done some cut-through work on accounts such as Volkswagen, Audi and RSF. With his partners he delivered two Gold Lions, one Silver and 18 Shortlists to DDB at Cannes 2005.  In the 2009 Cannes Report, Happiness Brussels was ranked the number one agency in Europe and the number three independent agency worldwide.

The Tomorrow Awards, an exciting advertising industry initiative, has just launched, promising to redefine everything about the way advertising creative work is awarded and judged around the world.

Instead of placing various creative media into separate categories, which can often leave truly game changing media and technologies in limbo, the Tomorrow Awards will showcase and award creative and technological excellence without any categories. The concept of a category neutral award show - the first ever on a global scale - allows only the best ideas to rise to the top, regardless of media or platform.

The CLIO Awards has extended the deadline for entries for a third time to Wednesday March 10. The online entry system, currently accessible at www.clioawards.com, will remain open until that day. Entries first appearing January 1, 2009 through the first quarter of 2010, must reach CLIO offices in New York before this deadline. As previously reported by CB, the CLIO Awards - which is counted in the annual CB Creative Rankings - will be heading back to New York City after recent years being held in Miami and Las Vegas. The festival will be held on May 26th and 27th with venue and registration information to be announced soon. For more information, visit the website.

After a tough GFC 2009, are things looking better for Adland in 2010? Campaign Brief asked astrologist Jemaine Caspersz for an analysis of the star signs of the top creative directors in Australia and New Zealand. (If you're a creative in any agency in Australia and New Zealand, CB can add your name to our list. Email your star sign to mick@campaignbrief.com).


Capricorn
Breathe a sigh of relief when sensible Capricorns are on board.  These people can be counted on when it all goes pear shaped. While others are losing their emotional heads they keep it together. Nothing is beyond their ability; they are capable of undertakings of an enormous magnitude.  They mean business, and move steadily building their empire quietly. After all they are the mountain goat, so they will be on top of the summit while the rest have fallen into a scrap heap.

Campaign Brief subscribers can now view the annual CB Agency Creativity/Billings Index (or Hot+Cold Chart) ONLINE. There is a chart for New Zealand, Melbourne/Sydney, plus Adelaide, Brisbane and Perth. The interactive issue also includes NZ and Australian Agency of the Year and other articles you can flick through online.

Subscribers can also access past issues so it's well worth the investment. You can subscribe at Campaign Brief Online or contact CB in Sydney: +612 9247 4933.

Or download the subscription form:
CB NAT SUB FORM 2010.pdf

A stunning web film from the Sussex Safer Roads Partnership, written and directed by Daniel Cox of Rockutainment, which is sure to be a Cannes contender this year.

Neil Hopkins, Communications Manager, explains the thinking behind the Embrace Life campaign: "Embrace Life  deals with the non-wearing of seatbelts by both drivers and passengers, which continues to be an issue not only in Sussex, but across the entire United Kingdom and EU, despite many years of high profile campaigning.

Rebecca Carrasco is in New Orleans this week judging the annual international ANDY Awards, one of four Aussies on the 24 person international jury, who has kindly agreed to write a daily diary exclusively for CB. Campaign Brief, Campaign Brief Asia and Bestads are international media partners of the ANDY Awards, which has an all-star jury, chaired by Ty Montague, chief creative officer, JWT North America and Michael Lebowitz, founder and CEO, Big Spaceship.

The Final Day

It's not so much that there's an elephant in the room anymore: it's more like we're in the elephant enclosure. But it's a nice looking enclosure, with a small pond and a water feature. If we tread carefully around the pond we should be OK.

Last night the Marketing Association's RSVP and Nexus Awards recognised the best of the best in marketing, those who rose to last year's challenges and created outstanding, response-driven marketing campaigns that delivered results.  Selected from a record number of over 250 entries, the winners can now celebrate and enjoy their new status as Grand Masters of marketing.

Rebecca Carrasco is in New Orleans this week judging the annual international ANDY Awards, one of four Aussies on the 24 person international jury, who has kindly agreed to write a daily diary exclusively for CB. Campaign Brief, Campaign Brief Asia and Bestads are international media partners of the ANDY Awards, which has an all-star jury, chaired by Ty Montague, chief creative officer, JWT North America and Michael Lebowitz, founder and CEO, Big Spaceship.

Day Four

OK. So here's where the elephant walks into the room.

Adfest has been postponed due to political unrest expected to occur the week prior to the event next month, and is likely to be rescheduled for mid May.

Here's the official word from the organisers:

It is after much deliberation and with regret that the ADFEST Working Committee is announcing a postponement of this year's ADFEST, originally due to take place on 18-20 March 2010 in Pattaya, Thailand.

Rebecca Carrasco is in New Orleans this week judging the annual international ANDY Awards, one of four Aussies on the 24 person international jury, who has kindly agreed to write a daily diary exclusively for CB. Campaign Brief, Campaign Brief Asia and Bestads are international media partners of the ANDY Awards, which has an all-star jury, chaired by Ty Montague, chief creative officer, JWT North America and Michael Lebowitz, founder and CEO, Big Spaceship.

Day Two

Hello Jetlag.

As much as I'd like to be out with the other judges having cocktails and hors d'oeuvres at Le Foret, I think I might have to settle for passing out and just being grateful that it didn't happen during the judging.