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New Zealand bags two Gold Lions and four Bronze Lions at the Cannes Ra… -
NZ scores three Bronze Lions at the Cannes Cyber Lions - Colenso wins … -
New Zealand scores two Silver Lions and one Bronze Lion at the Cannes … -
Bestads Top 6 of the Week reviewed by Dave Buonaguidi, founder/CCO, Ka… -
Clemenger BBDO Wellington/OMD Wellington score one Bronze Lion at Cann…
DraftFCB NZ scored both of New Zealand's Gold for the 'Call Girl' campaign for Prime Television. All Bronze Lions were won by Clemenger BBDO Wellington/Marmalade Audio for the 'Radio Legends' spots for New Zealand Transport Agency.
Gold Lions
DraftFCB New Zealand for Prime Television 'Call Girl' (x2)
Bronze
Clemenger BBDO Wellington for New Zealand Transport Agency 'Radio Legends - Spot 1/2/3/4) (x4)
Colenso BBDO Auckland's 'The V Motion Project' for Frucor Beverages won two Bronze and DraftFCB NZ scored one Bronze Lion for the 'Driving Dogs' campaign for SPCA NZ/Mini NZ.
Bronze Lions
Colenso BBDO Auckland for Frucor Beverages/V Energy Drink 'The V Motion Project' (x2)
DraftFCB NZ for SPCA NZ/Mini NZ 'Driving Dogs'
Alt Group was awarded two Silver Lions for the Silo Theatre 'Silo Theatre Identity' and Fisher & Paykel 'The Social Kitchen' designs.
Silver Lions
Alt Group Auckland for Silo Theatre 'Silo
Alt Group Auckland Fisher & Paykel 'The Social Kitchen 2012'
Bronze Lions
Special Group Auckland OOB Organic 'OOB Organic Ice Cream'
Each day Simon Veksner, head of ideas at Naked Communications Australia, is posting a photo diary depicting 'the other side of Cannes'. Guaranteed no coverage of jury rooms, seminars, or award shows, exclusive to CB
One of the highlights of attending Cannes is that everyone gets a goodie bag, just like at the Oscars.
At the Cannes film festival last month, attendees were provided with a swag bag containing handcrafted jewelry, spa and bath products, fine art photography and more, in a package valued at $1,180.
So it was with some excitement that I opened the Cannes advertising festival gift bag.
I always tend to be quite scepitcal when a Cannes Lions seminar features a big name from outside of the industry, especially when the celebrity has just been part of a recent ad campaign, and is being brought on stage (paid for) by the agency of said campaign.
This week's guest judge is Dave Buonaguidi, founder and chief creative officer at Karmarama, London.
READ HIS REVIEW
He left his role as an art director after being ranked 5th in the world and is shaping up to be one of the region's most versatile and exciting young directors.
Says Rob Galluzzo, managing director, Finch: "Jae's going to be fucking famous, jump on board."
Morrison has just finished production on a global brand campaign for Fisher & Paykel via Colenso BBDO.
Click here to see more of Morrison's work.
The Media Lions jury, led by Jack Klues, chairman, VivaKi, voted and deliberated on a total of 3031 entries and selected 18 Gold, 38 Silver and 58 Bronze winners from a shortlist of 257. The Jury decided to award the Media Grand Prix to Ogilvy & Mather Amsterdam for their entry Why Wait Until its too Late? for funeral insurance company Dela.
OMD Australia, Sydney were presented with the prestigious Media Agency of the Year award during the ceremony.
Bronze Lions
Clemenger BBDO Wellington/OMD Wellington/Resn for New Zealand Transport Agency 'Flash Driving Game'
DDB Group New Zealand lead the Kiwi agency pack winning a Silver and a Bronze for its Hutchwilco 'Secret Fishing Spots' ahead of Y&R Wellington who scored a Bronze for 'Weather To Wake' app for Metservice Meteorological Service.
DraftFCB won Bronze for its 'Driving Dogs' campaign for SPCA/Mini New Zealand and for Prime TV's 'Call Girl' campaign.
Bronze Lions
DraftFCB New Zealand for SPCA NZ/MINI 'Driving Dogs'
DraftFCB New Zealand for Prime Television 'Call Girl'
Says Serge Dumont, Omnicom group vice chairman, and chairman Asia Pacific (pictured): "As the Festival celebrates its 60th anniversary, its organizers have wisely chosen to spotlight one of the world's most important countries. The support of the Group and its agencies at this year's Festival reflects our long-term commitment to China, the world's number-two advertising market worldwide in terms of market scale. Because understanding China has become crucial to any company with global aspirations, Omnicom assembled a panel of senior executives from our agencies to discuss the key trends affecting China's families, individuals, and institutions."
Each day Simon Veksner, head of ideas at Naked Communications Australia, is posting a photo diary depicting 'the other side of Cannes'. Guaranteed no coverage of jury rooms, seminars, or award shows, exclusive to CB
As Advertising Creatives, we are permanently searching for the new and innovative - our job is a neverending quest to do something that no one else has done before.
And that's why we refuse to follow trends.
Sorry Google Beach. Sorry Grand Audi Room. Sorry Spotify Garden. Sorry all the other brands that are trying to gain currency with creatives in Cannes. Ray-Ban owns this town, with near 100% top-of-shirt awareness.
All pictures from last night's Campaign Brief cocktail party.
Yesterday, we kicked off with some impromptu yoga, Indian singing and a bit of stand-up comedy (see Ben's write up here).
Today, on Day 2 of the Young Creatives Academy, a bit of theatresports is on the agenda. In front of 24 people I barely know, plus advertising legend Bob Isherwood, I find myself pretending to be a duck.
The week is styled as a guided tour through everything that could make us better at what we do - coming up with ideas, making them great, and actually making them happen. Dignity itself is not required.
As Cannes International Festival of Creativity celebrates its 60th anniversary, Leo Burnett Worldwide and Contagious will look 60 months into the future to offer a head-start on the most significant technological innovations that will redefine how brands connect with people.
On Tuesday, June 18, from 5:00 - 5:45 p.m.in Cannes (10:00 - 10:45 a.m. CST) James Kirkham, Leo Burnett's newly appointed global head of social and mobile and Paul Kemp-Robertson, co-founder and editorial director for Contagious Communications will explore how technology can be applied to the natural cadence of our daily lives in order to make routine activities and behaviors more streamlined, meaningful or entertaining.
Voted the "Seminar of the Day" by the first-ever Lions Live, Full of Tomorrow will be live streamed on Cannes' Lions Live page for viewers at home.
Says Kirkham: "Working on this already feels like a career highlight; I get to work with Contagious on exploring incredible technologies which brands will be able to humanise in the very near future. It is like being a part of your favourite book and getting to talk about it to the world live on YouTube. What's not to like?"
Day five? I think so. Yes, yes, it is, and it's our last day which means we have to keep going till we have finished. We have 28 categories to go through and then we have to pick the Grand Prix. Will I make the Aussie drinks thing at the Grand? Bump in to Ben Coulson on the Croisette and for the second time we are dressed identically, two bearded Bens. He tells me of controversy amongst a few entries which had kept them at it till two or three in the morning. Will I make the end of the Aussie drinks thing at the Grand?
Day four was by far the most interesting. Today we awarded Lions and selected the Grand Prix.
Campaigns that on day one you thought had a good chance, suddenly felt out of their depth. A pretty harsh reminder of just how good a press ad has to be here to even compete.
The basic parameters in press haven't changed in a hundred years. Just ink on a page. So creating something that feels fresh is unbelievably difficult. Consequently a fair bit of debate centred around originality. How close does it have to be, to have been done before?
Okay, so where was I? Over the course of day four, we've somehow gotten ourselves a shortlist. There have been more than a few heated discussions about certain entries. Some were filled with arguments that seemed to carry water from both sides of the fence, others not so much. I learnt that the idea of friendship is particularly strong and powerful in Latin America during one such exchange, for example. As it turns out, friendship is far more important there than in any other part of the world. This was a supporting argument for one of the stranger campaigns I've seen this week.
NZ Shortlist
Silo Theatre 'Silo Theatre Identity' via Alt Group Auckland
Amnesty International 'Trial By Timeline' via Colenso BBDO Auckland
Frucor Beverages/V Energy Drink 'The V Motion Project' via Colenso BBDO Auckland
Fisher & Paykel 'The Social Kitchen 2012' via Alt Group Auckland
OOB Organic Icecream 'OOB Organic Icecream' via Special Group Auckland
NZ Shortlist
Budget Rent A Car 'Left Hand Radio' via Y&R NZ
Wellington International Ukulele Orchestra 'Hawke's Bay Cycle Tours' via Clemenger BBDO Wellington/Marmalade Audio
Prime TV 'Call Girl' via DraftFCB NZ
New Zealand Transport Agency 'Radio Legends Spot 1' via Clemenger BBDO Wellington/Marmalade Audio
New Zealand Transport Agency 'Radio Legends Spot 2' via Clemenger BBDO Wellington/Marmalade Audio
New Zealand Transport Agency 'Radio Legends Spot 3' via Clemenger BBDO Wellington/Marmalade Audio
New Zealand Transport Agency 'Radio Legends Spot 4' via Clemenger BBDO Wellington/Marmalade Audio
Blue Tea & Coffee Company 'Gravity Coffee Run' via Special Group New Zealand/Robbers Dog Film
NZ Shortlist
Frucor Beverages/V Energy Drink 'V Robbers' via Colenso BBDO Auckland
Frucor Beverages/V Energy Drink 'The V Motion Project' via Colenso BBDO Auckland
Frucor Beverages/V Energy Drink 'The V Motion Project - Can't Help Myself' via Colenso BBDO Auckland (x3)
Amnesty International 'Trial By Timeline' via Colenso BBDO Auckland
SPCA/Mini NZ 'Driving Dogs' via DraftFCB NZ (x2)
1440 Project '1440 Project' via Resn/BBDO Atlanta (x2)
A born and raised New Zealander, Hale has spent the majority of her 16-year career in London and New York. Following 5 years with the iconic BBH London, Hale moved to New York to join Anomaly before rejoining BBH in New York. She was appointed to the BBH board in 2011 and held the position of Head of account management until earlier this year.
Gidday all. I suppose the reason you're reading this is because you want to know why I have a crab on my head. Or perhaps you want to know more about the Young Creative Academy.
Either way, I can't help you. At least, I couldn't when I wrote this intro on the plane.
Day 2 From The Radio Roof: Aids, drink-driving, speeding and wife beating has never sounded better. Yes folks, it's Public Service day. The category in which many of this year's gems will be found. Regular advertisers could learn a thing or two from this category as the examples really demonstrate radio's ability to get alongside the listener and tap into their emotions.
Day 2 in Cannes at the respectable time of 1.00pm, I decided to see how the advertising community could change the world for the good of mankind. Big call given my colleagues would have been well into pre-lunch drinks on one of the most stunning days ever. However, a choice with no regrets.
The 'cry for help' - as delivered by Tom Scott, Director of Global Brand and Innovation, Bill and Melinda Gates Foundation - was for our community of extraordinary thinkers help solve the world's most urgent global health and development problems. The goal of the Gates Foundation is to eradicate extreme world poverty by 2030 (as defined by living on US$1.25 per day or less). A short video highlighting some of the work conducted by the Gates Foundation ended with a very powerful statement: "The work we do is complicated, the reason we do it is not". Therein lies the challenge for the creative community... how on earth to start solving such complicated world problems, with all the barriers associated with doing so in developing countries? No small feat.
Says Justin Mowday, chief executive officer for DDB: "More than 35,000 entries were received at the Cannes Lions Ad Festival this year and our entry for Steinlager, White Can, was not only the single New Zealand entry to be shortlisted in this category, but it won Gold.
The Promo & Activation Grand Prix was taken by Ogilvy Brasil, for its entry 'Immortal Fans', created for football club Sport Club Recife. The jury looked at 2974 entries before arriving at a shortlist
Promo & Activation Lions for NZ
Silver Lions
DDB Group New Zealand for YWCA Auckland 'Coffe Cart'
DraftFCB New Zealand for SPCA/MINI 'Driving Dogs'
DraftFCB New Zealand for Prime TV 'Call Girl'
Bronze Lions
DraftFCB New Zealand for SPCA/MINI 'Driving Dogs'
DDB Group New Zealand for Hutchwilco 'Secret Fishing Spots'
McCann Melbourne, Australia, took the Direct Grand Prix for
Gold Lions
Colenso BBDO Auckland for Amnesty International 'Trail By Timeline'
DraftFCB New Zealand for SPCA NZ/MINI 'Driving Dogs'
McCann Melbourne, Australia, took the PR Grands Prix for their entry 'Dumb Ways to Die' for Metro Trains. The PR category received 1296 entries of which 158 were shortlisted. The jury, led by president David Gallagher, senior partner, chief executive officer, Europe, Ketchum, awarded 20 Gold, 29 Silver and 45 Bronze Lions.
Silver Lions
Bronze Lions
Whybin\TBWA Auckland for Tourism New Zealand '100% Middle-Earth, 100% New Zealand'
DDB Group New Zealand for YWCA Auckland 'Demand Equal Pay'
DraftFCB New Zealand for SPCA NZ/MINI 'Driving Dogs'
Cannes Lions and the Bill & Melinda Gates Foundation today announced a new brief for the Cannes Chimera Initiative, a creative competition that identifies innovative communications approaches to help solve global development problems. The initiative delivered its third challenge to the creative community in a brief announced at the Cannes Lions International Festival of Creativity.
NZ Shortlist
New Zealand Transport Agency's 'Flash' driving game via OMD Wellington and Clemenger BBDO Wellington.
VIEW THE FULL LIST OF FINALISTS - MEDIA_shortlist.pdf
Day four. It's metal time. No more scans, no more beeps, now it's down to a show of hands after some healthy discussion. In fact, it's a really healthy, collaborative jury. Mr Granger is keeping it fun but flowing. There are disagreements, but so there should be. Gold is suitably rare and pretty much unanimous. The only drama of the day happens shortly after lunch when the coffee machine breaksdown.
There's loads of work from Latin America and Asia, very little from the US and UK. I know this because the case studies always begin: "In Mexico/Brazil....." also, because the shortlist has the country of origin printed on it, until Tony quite sensibly asks for another list to be printed without it.
We stop at seven, 17 categories down, 28 to go. I hear from one of the jurors that psychologists have shown that having to make multiple decisions is bad for the ego, which is why, after a long day's judging we need a drink.
NZ Shortlist
Hutchwilco's 'Secret Fishing Spots' via DDB NZ (x2)
Metservice's 'Weather To Wake' via Y&R NZ
VIEW THE FULL LIST OF FINALISTS - mobile_shortlist.pdf
Prime TV's 'Call Girl' via DraftFCB NZ
Frucor Beverages' 'The V Motion Project' via Colenso BBDO Auckland
VIEW THE FULL SHORTLIST - outdoor_shortlist.pdf






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