Screen Shot 2015-01-30 at 2.12.19 pm.jpgAhead of the big game Avocados from Mexico has launched a pregame teaser featuring former NFL players Jerry Rice and Doug Flutie via GSDM, Austin TX.

The marketers first-ever Super Bowl spot will air at the end of the first quarter of the game

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Screen Shot 2015-01-30 at 12.43.35 pm.jpgBud Light has released its Super Bowl spot via Energy BBDO Chicago, which sees a Bud Light customer compete in a life-size game of Pac-man.

The spot, part of Bud's "Up For Whatever" campaign, first aired during The Tonight Show with Jimmy Fallon and will air in the fourth quarter.

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Screen Shot 2015-01-30 at 10.09.56 am.jpgSprint and Deutsch LA have leaked a teaser spot in which the telecommunications company declares it will make an apology to Verizon and AT&T at third quarter at this year's Super Bowl.

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Screen Shot 2015-01-30 at 10.04.53 am.jpgGrubHub has just released its Super Bowl ad and a pregame ad created by Barton F. Graf 9000, New York.

In the first spot we see a wily, flying burrito taking a crack at teaching people a very important lesson: it's easier to order delivery online. And, as far as we can tell, a lot less destructive, too. The pregame spot highlights the sordid story of electric scooter-based delivery woes.

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Screen Shot 2015-01-30 at 9.32.15 am.jpgBarton F. Graf 9000, New York has released this spot for Go Daddy which has been pulled out of the Super Bowl.

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Screen Shot 2015-01-30 at 9.09.10 am.jpgSubmissions are now open for the 2015 Facebook Awards, and this year's competition has some exciting updates for advertisers.

The Facebook Awards (formerly the Facebook Studio Awards) celebrate top creative work on Facebook and, for the first time, on Instagram too. Brands and agencies that submit their work for review have an opportunity to receive international recognition from the top minds in the industry, including members of our Creative Council, and set the standard for marketing excellence on Facebook and Instagram.
Screen Shot 2015-01-30 at 9.00.14 am.jpgThe hare and tortoise fable has hit the road again in this series of web films for Mercedes-Benz via Merkley + Partners, New York.

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Screen Shot 2015-01-30 at 8.24.46 am.jpgThe fans spoke and Snickers listened. For the first time in brand history, Snickers is releasing its full Super Bowl commercial before the big game.

The decision comes after giving consumers the power to help reveal the full 30-second spot by reaching 2.5M social media engagements before kick off. Created by BBDO New York, this is the latest spot in the brand's successful "You're Not You When Your Hungry" campaign.

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Screen Shot 2015-01-30 at 8.01.35 am.jpgMophie is making its Super Bowl debut with its new 'All-Powerless' spot created by Deutsch LA, directed by Christopher Riggert out of Biscuit.

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Finch appoints Corey Esse to MD/EP role

Screen Shot 2015-01-29 at 3.17.34 pm.jpgFinch has hired Corey Esse as managing director / executive producer. Esse will head up Finch's film production and will be responsible for coordinating the wider Finch team on integrated projects.

Prior to joining Finch, Esse was the MD/EP of Exit Films for 2 years after returning from his role of head of production at Fallon in Minneapolis. Before that he spent 17 years at Mojo where he was the head of production in Australia and New Zealand.
459954645_640.jpgThe Gunn Report has released its 2014 Report encapsulating the overall performance of the world of advertising in the year January to December 2014 based on the results of 45 global, regional and national creative award contests.

The Gunn Report shows that New Zealand is ranked #10 country in the world. Clemenger BBDO, Wellington's 'Mistakes' spot for New Zealand Transport Agency has ranked #3 most awarded film commercial in the world for 2014.
Screen Shot 2015-01-30 at 1.10.42 pm.jpgMichael Hill International will launch its new look 'We're for Love' brand platform this Sunday 1st February in Australia, New Zealand, Canada and the United States when it will air two new commercials during the Super Bowl XLIX.

The Super Bowl is a massive media event in the United States and around the world, the commercials will air during the game in Canada and the Chicago area where the majority of Michael Hill's North American stores are based. Viewers in New Zealand and Australia will be treated to the first television viewing using the new global creative platform 'We're for Love' on Sunday night (local time) 1st  February, when the ad airs on all the major networks.

VIEW THE WHAT WOULD YOU DO FOR LOVE? SPOT
VIEW THE 2MIN WE'RE FOR LOVE FILM
VIEW THE FIRST WEB FILM
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VIEW THE FIFTH WEB FILM
Screen Shot 2015-01-29 at 12.13.42 pm.jpgPizza Hut has launched a new pregame spot promoting its Crust Flavor Challenge featuring Tony Romo and Buffalo Bills coach Rex Ryan, playing himself, tossing flags for incomplete crust completion.

Ryan even tosses a flag into Tony Romo's pizza box at the end of the commercial. It's meant to poke fun at the controversial overturned play that led to the Dallas Cowboys' loss to the Green Bay Packers.

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Screen Shot 2015-01-29 at 9.25.30 am.jpgEAT24 has enlisted rapper Snoop and comedian Gilbert Gottfried to promote its app in a new spot created inhouse.

The spot will be airing during the first quarter in five markets--Los Angeles, San Francisco, Washington D.C., Miami, and Baltimore.

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Screen Shot 2015-01-29 at 9.14.26 am.jpgToyota will have not one, but two ads during the big game on Feb. 1 with the spot entitled 'How Great I Am' slated to appear in the first quarter of the Super Bowl broadcast, created by Saatchi & Saatchi, LA.

The ad features Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist Amy Purdy along with the iconic voice of Muhammad Ali, as part of the 'One Bold Choice Leads to Another' campaign for the new 2015 Toyota Camry.

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GAVIN BECKER.jpgColenso BBDO has significantly boosted its digital firepower after luring Gavin Becker from New York to head up the digital, innovation and technology offering at 100 College Hill.

Becker has an extensive background as a digital and innovation strategist with 18 years experience in his field. Most recently Becker was the managing partner at Made by Many in New York, developing digital products and services spanning e-commerce, mobile and customer experience. Prior to this Becker was part of the global brand strategy team at Twitter creating one of a kind Twitter-led experiences for blue chip brands including live streaming concerts for Pepsi, broadcast premieres for Fox, and commerce solutions for American Express. Becker has also worked at a number of world-renowned digital agencies including AKQA, Ogilvy and RappDigital.
Screen Shot 2015-01-29 at 8.38.24 am.jpgAcademy Award-winning actor Jeff Bridges is starring in website publishing platform Squarespace's new Super Bowl campaign via Wieden + Kennedy, New York.

This is a 30 sec teaser in which Squarespace encourages viewers to 'Dream with Jeff'. The campaign includes an album of tracks featuring Bridges, designed to help you sleep. 100% of the proceeds going to the No Kid Hungry campaign.

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1c3ac72.jpgA team of nine leading industry creatives have been appointed AWARD School heads, set to lead Australia's pre-eminent training program for aspiring creatives, copywriters and art directors across Sydney, Melbourne, Brisbane, Perth, Adelaide, and Auckland this year.

Rory McKechnie, senior creative at DDB New Zealand has been announced as AWARD School head in New Zealand.
 
The full list includes:
NSW - Peter Ogden, CD, Dentsu
NSW - June Laffey, ECD, McCann Health
VIC - Michael Mulcahy, writer, JWT
VIC - Sarah McGregor, head of copy, Leo Burnett
WA - Craig Buchanan, ECD, The Brand Agency
SA - Matt O'Grady, CD, KWP! Advertising
QLD - Sarah Chernishov, AD, Sapient Nitro
TAS - Sam Buxton, AD, Clemenger
NZ - Rory McKechnie, senior creative, DDB
Screen Shot 2015-01-29 at 7.50.49 am.jpgBudweiser and Anomaly, New York have unleashed its new follow-up Super Bowl spot to the wildly successful 'Puppy Love' spot which aired at last year's Super Bowl.

The spot entitled 'Lost Puppy' was directed by Ridley Scott's son Jake Scott out of RSA Films.

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Screen shot 2012-06-23 at 12.07.42 AM-thumb-400x300-79027.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Amir Kassaei, worldwide creative director of DDB, based in New York.

BEST TV
Winner: Sum of us
Runner up: Solveasy Tinea Cream
READ MORE...
Heart Kids.jpgAs the new official charity of NZ Cricket, Heart Kids has recently launched a giant interactive wicket set that challenged cricket's biggest fans to run their hearts out via digital agency Method Studios.

Quickest Little Wicket challenged Kiwis to sprint between the LED wickets and motion-sensors to get their bat over the line within a set time. Launched at the most recent BLACKCAPS vs. Sri Lanka match at Eden Park, the interactive wicket set-up aimed to raise awareness for Heart Kids by putting healthy hearts to the test.

WATCH THE VIDEO
Screen Shot 2015-01-28 at 10.46.27 am.jpgThe NFL and Grey, New York have launched the first ever Super Bowl commercial which addresses domestic violence and sexual assault for NO MORE.

The spot is based on a real 911 call from a women who pretends to order pizza because her attacker is still in the room.

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Screen Shot 2015-01-28 at 10.38.13 am.jpgNewcastle Brown Ale's most exciting, most jam-packed, most fiscally responsible big game ad via Droga5 New York has been released.

It's Newcastle's Band of Brands big game ad, featuring 37 of the universe's best brands... and a dental office in Pittsburgh.

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Screen Shot 2015-01-28 at 7.19.12 am.jpgPierce Brosnan, known worldwide for his sophisticated movie hero roles, again makes the "Perfect Getaway" in Kia Motors America's (KMA) 60-second spot, via David&Goliath for the all-new 2016 Kia Sorento CUV, making its broadcast debut during the third quarter of Super Bowl XLIX.

In the spot, part of KMA's multifaceted campaign for the 2016 Sorento CUV, Brosnan listens to a Hollywood agent pitching a starring role in an upcoming project. As the agent describes various scenes, Brosnan confidently interjects one movie cliché after another, wrongly assuming he and the Sorento will encounter danger at every turn.

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Screen Shot 2015-01-28 at 12.45.04 pm.jpgRetirement is never an easy play for most professional athletes, but for ones with an entrepreneurial spirit like Brett Favre, Terrell Owens, Larry Allen, Franco Harris and Emmitt Smith it's as exciting as their days on the gridiron. That's the message behind web development platform Wix.com's first-ever Super Bowl ad, created and produced by the recently-launched hybrid Committee LA.

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Screen Shot 2015-01-28 at 6.33.43 am.jpgKim Kardashian West has an important message for everyone about unused data in this new Super Bowl spot for T-Mobile's DataStash.

The commercial tells viewers to stop letting their carrier take back those unused megabytes and gigabytes at the end of each month. The data could be used on so many amazing things such as photos of Kim's outfits, or Kim's vacation videos, or even more of Kim's outfit photos.

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Screen Shot 2015-01-27 at 1.39.25 pm.jpgSkittles has launched a new 15 second teaser via DDB Chicago ahead of the NFL Super Bowl XLIX.

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Screen Shot 2015-01-27 at 1.03.00 pm.jpgKirshenbaum Bond Senecal + Partners, New York has created this Super Bowl spot for BMW's new electric car, starring Bryant Gumbel and Katie Couric, titled 'Newfangled Idea'.

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Screen Shot 2015-01-27 at 12.57.42 pm.jpgVictoria's Secret has released another Super Bowl spot featuring Angels Candice Swanepoel, Lily Aldridge, Karlie Kloss, Behati Prinsloo, Alessandra Ambrosio and Adriana Lima.

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Rachael Morgan.jpgAfter an extensive search Colenso BBDO has appointed Rachel Morgan as international group business director to lead Fonterra's domestic and global business - this includes Fonterra Brands New Zealand and a rapidly growing portfolio of international projects led from New Zealand. 
 
Originally from the UK Morgan has a fantastic track record, having worked her way up the agency ranks after originally starting out client side. After roles at McCann Erickson and Ogilvy, Morgan moved to Leo Burnett London to work on the P&G account where her talent ultimately led to her taking up the role of global brand agency leader for one of P&G's major hair care brands, based in Hong Kong. This role involved leading creative, planning and account teams across Greater China, South East Asia, the Middle East and Latin America.
clemwell.jpgAfter 25 successful years, Clemenger BBDO executive creative director Philip "Duster" Andrew has decided 2015 is the time for new challenges. This week he announced to staff and clients that he will leave the agency in April.

Brigid Alkema has been promoted to executive creative director Clemenger BBDO Wellington replacing Andrew while Brett Hoskin has been promoted to executive creative director at Proximity Wellington.
Screen Shot 2015-01-27 at 7.47.28 am.jpgVolvo and Grey New York are set to launch Volvo Interception, an opportunity for game day viewers to nominate someone deserving to receive a brand new, award winning Volvo XC60.
 
Volvo Interception is a socially-driven alternative to game day television advertisements. The effort is an extension of the company's human centric mindset of putting people first in all areas and is found in the design and technology of all Volvo cars enjoyed by drivers around the world.

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Screen Shot 2015-01-27 at 6.54.55 am.jpgAnchor milk and Colenso BBDO are bringing the benefits of milk to life in their latest work. The campaign features real stories, from real people, and features real kiwi families. The stories will be told through TVCs, online films, and in print, but will also bring the benefits of milk to life in the real world.
 
Says Steve Cochran, ECD at Colenso BBDO: "Anchor milk really does help kids grow up healthy and strong. There's proof of it in every street in New Zealand. We simply found three great examples and filmed them."

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VIEW THE BTS FILM
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Dear introverts you're shit-out-of-luck, aren't you?

Screen+Shot+2015-01-26+at+10.04.58+pm.jpgBy Simon Veksner
Creative Partner
DDB Sydney

I love that quote; it's flattering to us ad types, isn't it?

But recently I've been wondering whether it has an unwanted flip-side.

I know a ton of advertising creatives, and I agree with Banksy that the vast majority of us are bright, creative and ambitious. And that's good. READ ON...
Screen Shot 2015-01-23 at 2.40.17 pm.jpgFunny US actress Mindy Kaling is the star in a new Super Bowl teaser for Nationwide Insurance via McKinney, where she starts to believe she's invisible.

Some of Kaling's writers from her show 'The Mindy Project' helped come up with ideas for the spot.

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Screen Shot 2015-01-23 at 10.55.06 am.jpgGet ready for the most exciting, most jam-packed, most fiscally responsible big game Ad ever: Newcastle's Band of Brands.

Aubrey Plaza couldn't be more excited. Well, she could be, but she isn't. Droga5 New York continues with its plan to crowdfund a Super Bowl spot with a bunch of other brands. The message is - In exchange for a small contribution, any brand can join Newcastle's team and have its logo and messaging featured in an actual Big Game spot.

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Screen Shot 2015-01-23 at 8.03.28 am.jpgFebruary 14 is right around the corner, and in this online-exclusive video, the Angels would like to remind viewers that it's not Valentine's Day without Victoria's Secret.

And on February 1 Victoria's Secret will launch an all-new television commercial during the Super Bowl XLIX after the fourth quarter 2-minute warning.

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Screen Shot 2014-12-10 at 9.16.01 am.jpgThe Beacons is launching an entry writing workshop on Thursday, January 29, 2015 at Media Design School, 92 Albert Street, Auckland from 9am - 10:30am facilitated by Andrew Reinholds (OMD) and Rufus Chuter (FCB Media).

People can book themselves and their team into the writing workshop with their industry peers and learn how to get the best out of their entry.

Cost: $25 + GST per person (CAANZ members)
$35 + GST per person (non-members)

To book email: sasha@caanz.co.nz.
Screen Shot 2015-01-23 at 7.46.08 am.jpgThe Brooklyn Brothers has teamed up with Comedy Central for Pepsi's "Hyped for Half-time" Super Bowl campaign.

The first spot promotes Craig Robinson and the Nasty Delicious as the headliners. Other spots show Katy Perry preparing for her show, country star Blake Shelton visits a few thousand military veterans and their families.

VIEW THE HEADIN' TO HALF-TIME SPOT
VIEW THE KATY PERRY SPOT
VIEW THE BLAKE SHELTON SPOT
VIEW THE THERE SINCE THE FIRST SPOT
Epic_Meal_Time_1_1024x768.jpgNissan has today unveiled a unique marketing campaign via TBWA\Chiat\Day LA, as part of the company's run-up to advertising in Super Bowl XLIX, the first time the automaker has advertised during the big game in nearly two decades.

Unlike typical Super Bowl teaser campaigns, Nissan will not tease the actual game day spot prior to airing during the Super Bowl. Without revealing the game day commercial, Nissan's teaser activity will align with the overarching theme of the campaign, which celebrates the journey that not only dads - but also moms and children - face in trying to make family a priority while striving to balance work. The company will employ the #withdad ahead of the game day activity.

VIEW THE DADDY MEAL TIME FILM
VIEW THE DADS VS KIDS FILM
VIEW THE PLAYTIME WITH DAD FILM
VIEW THE CRAZY BALL PRANK FILM

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