KerryArgusJuly2014.jpgIn response to accelerated growth Designworks - part of STW - has appointed award winning creative Kerry Argus (left) to the position of design director, Designworks Christchurch. Argus' appointment is effective immediately.
In her new role, Argus will work alongside fellow design director Ben Harrison to lead the design product of Designworks Christchurch, and to support Designworks ongoing commitment to Christchurch and Canterbury.
Screen Shot 2014-08-01 at 7.23.22 am.jpgThe story of a man on a quest for a rare experience; 'The Gentleman's Wager' tells the story of a wager between two men which results in a truly rare experience as part of their quest for personal progress.

Filmed in the British Virgin Islands and London, the beautifully shot film sees Jude Law in the role of a man who, despite having it all, proposes a wager as an opportunity to challenge himself to create an original performance in order to win a money-can't-buy experience. Agency: Anomaly, New York


The Feds signs Henry Zalapa and Kacie Anning

Screen Shot 2014-07-31 at 9.30.39 am.jpgThe Feds has signed two new directors Henry Zalapa and Kacie Anning.

Says Michael Cook, Feds EP: "We're really excited about Henry and Kacie and what their skills bring to the team. They each already have significant achievements for their writing and directing across commercials, short films and longer form projects. They're bright, nimble and incredibly talented."
dad_logo.jpgEntries for the 53rd D&AD Professional Awards have opened with a number of new sub-category additions in response to the evolving creative landscape. The entry deadline has been set for Wednesday, February 18, 2015.
New media continues to play a large role in shaping creativity and with such a diverse array of outstanding campaigns continuing to emerge in this space; D&AD has created a new jury and category for Branded Film Content & Entertainment. TV, film, online and documentaries will be recognised at next year's awards, in addition to a sub-category for Tactical Branded Film Content & Entertainment.
Screen Shot 2014-07-31 at 8.46.48 am.jpgCoca Cola, Ogilvy & Mather NZ, Ikon Communications,  Copper and Satellite Media have launched a new campaign, "Make Someone Happy", which encourages consumers to put smiles on other people's faces by doing something a little unexpected and spontaneous every day.

The inspiration for "Make Someone Happy" is part of Coca Cola's Open Happiness communications strategy, and is aimed at encouraging Kiwi's to share moments of happiness with others.

Screen Shot 2014-07-31 at 7.38.03 am.jpgThe deadline for Effies 2014 entries is approaching quickly. The deadline is 4pm, August 5th. So make sure don't miss out, get your entry in today.

Please note CAANZ is also offering a 48-hour extension deadline - 4pm, August 7th. Be aware that this extension incurs a penalty, and must be applied for before the entries close.

Effies truly are the best way to Silence Anonymous.

So click here for more information about categories and entry details.
fonterra_logo.jpgFonterra Brands New Zealand has appointed Colenso BBDO as their social media partner for all brands.
From the first of August 2014 Colenso will operate a single integrated account team responsible for strategy, creative and social media representing a further evolution in the milk marketer's adoption of social channels.
Says Craig Irwin, Fonterra Brands New Zealand director of marketing: "In the era of the social brand, we need to continually find new and relevant ways to remain in touch with our consumers. We know that engaged fans of FMCG brands show a significantly higher spend, frequency of purchase and regularly recommend those brands with whom they have good experiences to their networks. We want to take advantage of that and create more opportunity for consumers to participate in experiences with our brands. We see social media very much as a brand channel and so it makes a lot of sense to align social media with the brand team at Colenso."
Screen Shot 2014-07-30 at 11.32.40 am.jpgNew Zealand agency Federation has launched a new campaign for Cavalier Bremworth which positions them as the one and only NZ carpet maker that manufactures 100% in NZ with NZ materials.

Says Matt Campbell, creative director, Federation: "We needed to create a visually compelling idea that brought to life the 'NZ quality story' - Cav Brem's genuine NZ manufacturing journey. The campaign needed to be instantly recognisable in print, outdoor and on TV, unique and ownable - we wanted Kiwis to see the work and think: "That's Cav Brem."

9 dollars social image.jpgYWCA Auckland is continuing the fight for gender pay equality in New Zealand with its latest campaign via DDB New Zealand, which calls for the Governor of the Reserve Bank to remove gallant suffragette Kate Sheppard from the $10 note.
In 1893 Sheppard played a pivotal role in history, successfully campaigning for New Zealand women to be the first in the world to have the right to vote. It is for this reason that Sheppard graces the front of the $10 note, but now the YWCA is asking how Sheppard would respond knowing that today, for every $10 a man earns, a woman only earns $9.

VIEW THE OPEN LETTER - YWCA 9 dollar open letter 2707.pdf
Nick Garrett-web-thumb-300x198-19450.jpgGavin-thumb-400x266-149338.jpgSpikes Asia, the International Festival of Creativity taking place in Singapore from 23-26 September, has announced the jury members that will make up the creative effectiveness; design; film, print, outdoor & radio; media; and PR juries.

Representing New Zealand on the juries is Nick Garrett, managing director, Colenso BBDO and Gavin Siakimotu, creative director, Y&R NZ.
image.jpgNew Zealand has one of the highest death rates from Bowel Cancer in the developed world. It kills as many Kiwis every year as Breast and Prostate Cancer combined and yet, half of all New Zealanders are not aware of the symptoms of Bowel Cancer. If detected early enough, there is a survival rate of 75%.

To raise awareness of this problem, Whybin\TBWA\DAN Auckland wanted to remind New Zealanders that bums are unpredictable. Whether it's passing wind at a dinner party, or making a mad dash for the toilet after eating something one shouldn't have. Sometimes people just can't control them. Bums are full of surprises. But the biggest surprise of all is Bowel Cancer. So Whybin\TBWA\DAN Auckland has created radio spots inspired by audiobooks in which people mess up in serious situations by farting.

Retargeting_on_Facebook_by_the_Numbers.jpgAdRoll has released new research which reveals significant advertiser uptake of Facebook's mobile retargeting product across the world.
The findings directly support Facebook's emerging competitive position in the mobile market.
62 per cent ($US1.66bn) of Facebook's total advertising revenue for the recent quarter was contributed to by mobile. Additionally, eMarketer has projected Facebook will contribute 21.7% of the $31.5 billion mobile advertising market globally. Facebook's position is a result of its recent focus on mobile advertising. This is due to advertisers' rapid adoption of retargeting on Facebook over the past two years and the significant portion of customers being on mobile. Its app is on 3 out of every 4 smartphones.
Vote Sept 20.jpgMore non-voters than ever before say they don't feel like their vote is worth anything, or that their opinion matters. It's a trend that concerns the Electoral Commission, and the reason for the new campaign via Saatchi & Saatchi NZ, which helps connect New Zealanders with the power of their vote.

64629_Rekorderlig WinterCoat.jpgSweden's favourite premium cider, Rekorderlig, has launched its latest product, Winter Cider. It's best served hot because it opens the spicy, cinnamon aromas and flavour.

The Winter Cider was going to launch at the NZ's premiere winter festival, the 2014 Queenstown Winterfest. So, Contagion created an open air alpine pop up bar. The only problem, when the cold mountain would drop below zero, so would the cider. To combat this Contagion created the Rekorderlig Wintercoat. A branded sleeve that warms the cider to its optimum temperature to enjoy its flavour. The Wintercoats heat a 500ml bottle to over 60°C within 5 - 10 minutes. The sleeve has been designed to fit snuggly around the Winter Cider bottle, as well as an exclusive Rekorderlig steel cup.  So, drinkers not only got to taste the new cider at its best, they got to keep their hands warm all night.


Executive Creative Director - Bridget Taylor
Creative Director - Verity Dookia
Creative - Daniel Walton
Creative - Seth Josephs
Producers - Lauren Wethey
Social Influence Director - Tom Bates
Rekorderlig Brand Manager - Emma Rock

5-1.jpgWhen the first Volkswagen was built, it was built for everyman. It was reliable, economical and affordable. It democratized excellence. The English translation of Volkswagen is 'The People's Car', and that's exactly what they were.

60 years on - after the first Volkswagen was first produced in Otahuhu, Auckland, Volkswagen NZ has launched a new crowd sourced project via Colenso BBDO reminding kiwis that not that much has changed.

Nick Worthington.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nick Worthington, creative chairman at Colenso BBDO, New Zealand.

Winner: The Parent's Circle. It's a wonderfully simple misdirect, you naturally assume that racism is somehow at the heart of these people's motives, and in allowing yourself to believe that they don't want you here because you don't belong, you allow yourself to be caught by the truth, that these people have all lost loved ones, and are from both sides, and they are praying that you don't end up in their shoes. It gets my pick of the week.
GunnReport_reel.jpgThe Gunn Report has released the definitive "Best of Latin America" reel chosen by Saatchi & Saatchi's Worldwide Creative Director, Pablo del Campo.
del Campo has selected 50 commercials from 1990 to 2013 to represent the very best from his region in the past 24 years. 

"Every commercial on the reel is a gem!" said Gunn Report founder Donald Gunn. "Pablo has also written a few choice words explaining the creative and business dynamics that have shaped the advertising scene in Latin America and made it so particular and special."
The reel is currently free to view, however after its 3 week run on the Home Page of The Gunn Report, it will move to their subscription site as a permanent feature.
Paul_Pritchard.jpgIndependent digital network, Reactive, has appointed Paul Pritchard as managing director of its New Zealand office.

Pritchard brings to Reactive over 14 years in the communications game. In his most recent role as digital business director at DDB Group, Pritchard oversaw the growth of the group's digital offer. During his time RAPP Tribal became Campaign Asia Pacific Australia and New Zealand Digital Agency of the Year (2012), DDB picked up its first Webby award and a number of Cyber Lions, and DDB's Shaper program was launched.

In his new role as MD at Reactive Pritchard is tasked with raising the profile of the agency, building partnerships with existing and new clients and maintaining the high standard of creative and technical work Reactive is known for globally.

Simon Veksner: Emotions, weird shit and babies

Volvo-Trucks-The-Epic-Split6-640x352.jpgBy Simon Veksner, Creative Director, DDB Sydney

As we all know, emotional advertising is far more effective than rational advertising.

Many clients have read about this, and are now specifically requesting emotional advertising.


Except, there's a problem. READ ON...
Screen Shot 2014-07-28 at 7.37.43 am.jpgTo celebrate the launch of Modern Family on Prime TV, FCB New Zealand has launched the Favourite Child Detector.

The Favourite Child Detector analyses parents Facebook behavior - including 'likes', tags, comments and photos - to determine which child they favor.

The device can test almost anyone - friends, colleagues, even a dog.


Executive Creative Director Asia Pacific: James Mok
Executive Creative Director: Regan Grafton, Tony Clewett
Copywriter: Alan Jones
Art Director: Angelo An
Senior Digital Designer: Andrew Jackson
Digital Producer: James McMullan
Account Manager: Steph Hueber
Head Of Digital production: Haydn Thomsen
Group Account Director: Toby Sellers
Media Manager - Roxane Vosper
Senior Digital Media Planner/Buyer - Lucy Leckie
Client Contact: Kate Whittle

Screen Shot 2014-07-25 at 5.24.39 pm.jpgFord New Zealand has launched a new cinema and TV campaign via JWT NZ, which changes the perception of the Focus range from an everyday runaround car to a dynamic, exhilarating ride.

The campaign introduces the Focus 5 - a synchronized, precision driving squad showcasing the five cars in the range.

Sunday Punch Jesse Mulligan.jpgSunday Punch's Writers' Room has bolstered its string of talent with the addition of Jesse Mulligan who joins a gaggle of New Zealand's best comedians.

This new collaborative approach to commercial script writing teams up seasoned television writers and stand-up comedians with creative writing teams at agencies.

As well as his TV roles on 7 Days, Best Bits and Seven Sharp, Mulligan is also a regular contributor to Metro magazine, NZ Herald and various other publications.
KLEENEX-EPISODE-1.jpgKiwi comedian Madeleine Sami fronts a new campaign via Ogilvy New Zealand to promote Kleenex Cottonelle flushable moistened wipes.

"It's the freshest my bum has ever felt," says Madelaine in the first of four episodes in the series which will run on TVNZ channels.

Screen Shot 2014-07-24 at 12.49.34 pm.jpgThe latest campaign from Lotto NZ by DDB shows that with a quick scratch and a bit of luck Kiwis can win instantly with Instant Kiwi.

Says Kelly Millier, Lotto NZ head of brand and communications: "These spots are a fun way to show the fact that playing Instant Kiwi can add a little thrill to your day. And, let's be honest, who doesn't enjoy a bit of a thrill in their lives?"

Pete_Grasse.jpgThe A-List Hollywood Awards has revealed its line-up for the 2014 Film Advertising Craft Awards in Los Angeles on 29th July 2014 which includes Curious Film president Peter Grasse (left).

Sessions will be presented by Walt Disney Animation & Interactive Studios, Grasse, president at Curious, Partizan, and Life After Pi creators Scott Leberecht and Christina Lee Storm.

Walt Disney will showcase 'The Tunes Behind the Toons'; Partizan is presenting a Short Film & Music Video Showcase; and Grasse, will present a session titled 'Technology & Film: An Antipodean View of our Future as Filmmakers' that examines the dangers of our industry's topical obsession with applied technology.
Lydia_Ko_1.jpgIn celebration of Lydia Ko's recent triumph at the Marathon Classic in Ohio and her world number two ranking, proud sponsor ANZ is giving fans the chance to win with help from Ko herself in an online golfing game developed by Whybin\TBWA New Zealand.
The ANZ Lydia Ko Golf Challenge is a combination of video content and gaming. The game element is set in a virtual recreation of the 17th hole of her hometown golf course - Pupuke Golf Club.

d062fff0823dc80690f625cf7254e450.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nick Pringle, creative director at Grey, New York.

It's unpleasantly early in the morning here in New York, so I've caffeinated and eaten a pastry with an unpronounceable filling. In light of the pressing 12pm deadline, I'm going to try and keep short and sweet-ish. READ MORE...
Screen Shot 2014-07-22 at 10.28.12 am.jpgJames Hardie has launched a new fantastical TVC to promote its Linea Weatherboard product to homeowners via NZ agency Federation.

The spot follows the story of a house that transforms during a storm, evolving into a protective robot whose Linea cladding has prepared him to battle the elements, defending the family inside. As the weather rages, viewers see the delight of the young girl safe inside the robot house as he triumphs against lightning, howling wind, driving rain and coastal sprays.

Jordan Sky - pic.jpgSaatchi & Saatchi New Zealand has further bolstered its retail capabilities with the appointment of creative director, Jordan Sky.

Over his 15 years in the business, Sky has worked extensively across the banking, lotteries, telecommunications, FMCG, pharmaceuticals, QSR and automotive sectors. He most recently managed the McDonald's trans-Tasman account while he was creative director and head of retail at DDB New Zealand. He also previously worked at Saatchi & Saatchi New Zealand between 2006 and 2009.
The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 is out and it's FREE to enter.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Entry deadline is Friday, August 22nd 2014.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
Screen Shot 2014-07-21 at 10.55.11 am.jpgMobile Embrace's 4th Screen Advertising, New Zealand's leading mobile advertising sales agency, has launched two complimentary rich media mobile ad units to promote the premier of the Paramount film Hercules.
The innovative creative sees the use of an in-banner video combined with an animation overlay to bring to life the film's essence and offer users a deeper level of engagement that is more attention grabbing than a static banner ad.

Screen Shot 2014-07-21 at 7.43.12 am.jpgBrandspank has been commissioned by Viacom to write and produce 6 fresh channel idents for Comedy Central New Zealand. The objective was to provide some brand spots that specifically cater to its local NZ audience.

Says Logan Bradley, lead creative and director on the project: "As Comedy Central is an international brand our challenge was to tell some jokes that had a sense of native NZ authorship without leaning on the Kiwiana cliche's we're all so used to. The cliche's are there, but not how you'd expect them."

Screen Shot 2014-07-21 at 7.38.07 am.jpgBy Simon Veksner, Creative Director, DDB Sydney

We studied a poem once in English class at school.

Can't recall which one it was now. Anyway, we all had to write down what we thought it meant, and it turned out that different kids saw the meaning very differently. I remember asking the teacher what the 'right answer' was, and him saying there was "no right or wrong," and it was an achievement that the poet had created something that was "open to multiple interpretations." READ ON...
Powerade All Blacks Poster.jpgPump spring water's All Blacks on pack promotion has consumers intrigued and guessing the player combinations on pack.

Each bottle features 3 All Black players, and consumers have to guess all 3 to be in to win a Pumped-Up All Blacks fan experience. The prize includes flights to Brisbane and accommodation for two, tickets to the final Bledisloe Cup match on the 18th of October this year, and a place at the All Blacks training run.

The artfully crafted player images have added visual excitement along with the chance to win.

Says Sarah De La Mare, Pump brand manager: "Targeted at young adults, the chance of winning an All Blacks experience during the height of the rugby season has wide appeal.
emily_facebook_title02.jpgNZ creative director John McCabe has launched a new branded entertainment project called One Winged Bee Productions for kids.

The platform has released its first entertainment video in a roll out which will be followed by two more episodes as well as ebooks available through iTunes.

WWF_LAST55_overBlack_1a.jpgOgilvy & Mather has placed an advertising message inside a music track part of the Last 55 campaign for WWF.

At 55 seconds into 'I See Red' Tim Finn interrupts the song urging people to go online and sign The Last 55 petition to help save the Maui's Dolphins. After the message from the artist the song continues. TRN have placed the song in regular programming on Haurarki, Hits and Coast.

Says Dean Buchanan, chief content officer TRN: "We are very happy to support this initiative, it's a great cause and excellent use of star kiwi talent, music and the radio medium."

KOrQfAVAxyGpxcD-556x313-noPad.jpgAustralian based campervan company Wicked Campers has been forced to withdraw sexist slogans from its vans after a 110,000-strong petition.

The campervan company at the centre of a people-powered revolt over sexist van slogans has today issued an apology and committed to reviewing and removing sexist or misogynistic marketing from all vans in the next six months.
113c97e.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Andy Flemming, creative director, M&C Saatchi, Sydney.

1. See the child: See where I live. A mixed bag this week. Nothing spectacular and a few flaws here and there. Let's take the Thai ad. Why does Dad think a newborn baby would have even the vaguest interest in an iPhone cartoon? And why doesn't he just pick the thing up the second it just starts crying? Don't get me wrong, I'm all for love over technology but a handy iPad beats love hands down when you have to fly one of them long haul. READ MORE...
Old Spice_Soccer.jpgEven a "mandroid" can be cool and desirable with Old Spice. Wieden + Kennedy Portland's latest Old Spice campaign features a clumsy, uncoordinated  "mandroid" who still gets the girls.

Hannah Tatton Reload Agency.jpgAustralasian photographer's agency Reload has a new agent / business development manager on board in Hannah Tatton (left), who will head the New Zealand office.

Tatton comes to Reload with many years experience representing photographers both in New Zealand and in Australia.

Tatton is excited to be working with the extensive roster of 18 talented and award winning commercial and fashion photographers at Reload Agency; including Stephen Langdon, Hannah Richards, Vicki Leopold and John McDermott and a complete roster in Sydney including Ben Cook and Jason Ierace amongst others. She takes over the reins in early July and is excited to be joining the Reload team in her new role.



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