"With the addition of Mango to lead national MarComm campaigns, we are now able to offer McDonald's an even more integrated approach across both Australian & New Zealand markets. Working together side by side, DDB, Tribal DDB and now Mango will present an exciting new level of campaign implementation for McDonald's. And with big ideas being led by Adam Rose, we are sure to see a new generation of campaign development for the brand," said O'Halloran.
Continue reading DDB promotes Adam Rose to CD on McDonald's.
Get the FREE Bestads Top 6 TV Ads of the Week Podcast #73 CLICK HERE
(World's best and most popular weekly video ad podcast - over 20 million downloads to date).
Ogilvy New Zealand got into the spirit of St Patrick's Day
today, changing the agency's name from Ogilvy to O'Gilvy to honour the annual
Irish holiday.
Four green billboards were placed on the outside of its building wishing passers-by, 'Happy St Patrick's Day'. The agency's website http://www.ogilvy.co.nz/ - /home has been shaded green and the home page overtaken by a leprechaun and four leaf clovers.
Continue reading Ogilvy changes its name to O'Gilvy - just for today .
Breaking with a tradition of 'big ads' the new series of seven spots feature a musical trio who appear in ordinary situations and narrate the thoughts of guys who would rather be having a beer. In each ad, the guys are told by a part of their body - a leg, an elbow, a wart, 'goolies', a 'weenis' - that they should go and meet their friends and have fun. Tagline: Made From Beer.
Adweek recognized the San Francisco-based Omnicom shop as "Agency of the Decade" in its "Best of the 2000s" feature last December. GS&P's breakthrough work for clients like Nintendo ("Wario Land: Shake It!"), Sprint ("The Now Network") and Doritos ("Hotel 626") has won the agency the highest accolades from the creative industry, including "Digital Agency of the Year" at Cannes, and the first "Interactive Agency of the Year" at The One Show, both in 2009.
Agency of the Year: DraftFCB.
Indie Agency of the Year: Special Group.
Media Agency of the Year: OMD.
Direct & Interactive Agency of the Year: Rapp.
CEO of the Year: Bryan Crawford (DraftFCB).
Wildcard: Glen Wiggs MNZM.
Advertising Hall of Fame: Peter Spencer.
Commenting on the juries, Australia's Terry Savage, chairman of the Festival said Cannes Lions is a truly global event attracting thousands of entries of the highest creative calibre: "The industry experts that we have picked to deliberate over and award the entries in the Radio, Media and Outdoor juries are a true reflection of this, bringing together respected and acclaimed creatives from all corners of the world. It will be an honour to work with these teams."
Hopefully it's the start of a good run for it...it's a nice note to end the ten years at DDB before hanging up the spurs and ECD'ing full time in his new role at Saatchi's...
He did it last year and he's doing it again. UK ad legend Dave Trott is returning to the judging panel of the 2010 Chip Shop Awards.
Why? Apparently, says Trott, because the Chips... "Take the piss out of how seriously advertising takes itself. Take the piss out of advertising's obsession with awards. Take the piss out of a little yellow wooden pencil elevated to the level of The Nobel Prize. And the symbol of a chip with a dollop of ketchup on it does that very succinctly."
Discover when and where by registering and entering at www.chipshopawards.com
Whether you are currently a Bestads member or not, we are inviting you to upgrade to BestadsPRO, which offers fantastic extra benefits that should prove to be indispensable to your everyday job.
BestadsPRO Membership is only US$30 per year
(special introductory price until March 31, 2010)
* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to any pay2see content as well.
Continue reading Bestads introduces BestadsPRO membership.
Leading Agency Networks for 2009 were BBDO and Ogilvy & Mather both sharing top spot with 55 acceptances each. They were followed by DDB and Saatchi & Saatchi in equal third with 33 acceptances, then Leo Burnett and JWT with 31 and 26 respectively.
The top agency overall was Colenso BBDO Auckland with 19 acceptances followed jointly by DDB Auckland, Ogilvy & Mather Bangkok and Saatchi & Saatchi Sydney with 11 each. Ogilvy & Mather Bangkok was the top ranking agency from Asia and Saatchi & Saatchi Sydney, Australia's top agency.
You can order copies of The Work 09 via the PDF below:
THE-WORK-09_Order Form.pdf
Continue reading Mike O and Rocky to set up Droga5 New Zealand?.
Harry's runner-up in TV is Clemenger BBDO, Wellington's spot for NZTA Drink Driving.
Get the FREE Bestads Top 6 TV Ads of the Week Podcast #72 CLICK HERE
(World's best and most popular weekly video ad podcast - over 20 million downloads to date).
Cannes Lions, the world's largest celebration of creativity in communications and the most prestigious international annual advertising awards, presents The Media Person the Year Award to a prominent personality who is an influential figure in the development of today's media landscape, ultimately playing an integral part in shaping the future of the advertising industry.
Sister shop Clemenger BBDO, Melbourne had two finalists (Pure Blonde 'Brewtopia' and Bega 'Real town. Real Cheese') and shared a finalist with Proximity Melbourne (Mercedes Benz 'Let's talk'), while Ogilvy Sydney also had two finalists (Panadol 'It's my choice' and Coca-Cola).
The Axis week starts on Tuesday evening (March 23) with the annual Campaign Brief Creative Directors' Dinner, held in association with CAANZ, with special international guests John Hunt, Global Creative Director, TBWA\; Bill Wright and James Dawson-Hollis, Creative Directors, Crispin Porter + Bogusky, Boulder; and Justin Drape, Creative Partner, Three Drunk Monkeys, Sydney.
Continue reading Boyle's Stop-Start Ten Commandments.
Language recognition software transforms the participant's answers via mobile phone into specific instructions. A specially developed software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie's main actress and an audience member leads to a different film - and outcome - every time: sometimes with a happy end, sometimes with a more gruesome one.
Continue reading Ever had a more horrific cinema experience?.
Kevin Murphy, TSB Bank CEO/Managing Director said that Special was selected because of its creative strength, and great cultural fit with the TSB Bank team.
Says Special managing partner Michael Redwood: "We're really excited to be working with the TSB Bank. They're consistently voted the country's favourite bank, and we've really clicked with their team. TSB Bank is a great New Zealand brand and we think it deserves great advertising."
Admedia Editor David Gapes confirms that this is a first.
Says Special Group creative director Tony Bradbourne: "It was a great second year for us so we are pretty pleased with the double. There looks like some very good competition in all categories though."
The CLIO Awards has announced the juries for 2010, which includes Guy Roberts, group creative director of TBWA\Whybin\Tequila, Auckland and five
Australians, including Mark Harricks, former CD of Clemenger BBDO Wellington, now CD of DDB Sydney. The 51st Annual CLIO Awards will be held May
26 and 27 in New York City.


The 2010 CLIO Awards Television/Cinema/Digital Jury:
• Tham Khai Meng (Executive Chairman), Worldwide Creative Director, Ogilvy & Mather Worldwide, New York
• Olivier Apers, Creative Director, BETC Euro RSCG, Paris
• Warren Brown, Executive Creative Director, BMF, Sydney (above left)
• Michael Canning, Creative Group Head, Leo Burnett, Sydney (above centre)
• Ashish Chakravarty, Chief Creative Officer - Delhi, McCann Erickson, New Delhi
• Dan Fietsam, Chief Creative Officer, Energy BBDO, Chicago
• JoaquÃn Molla, Executive Creative Director, La Comunidad, Buenos Aires
• Guy Roberts, Group Creative Director, TBWA\Whybin\Tequila, Auckland (above right)
• Yoshimitsu Sawamoto, Executive Creative Director, Dentsu, Tokyo
• Stefan Schulte, Executive Creative Director and Managing Director, DDB, Germany
• Sergio Valente, Chief Executive Officer/President, DDB Brazil, Sao Paulo
• Tham Khai Meng (Executive Chairman), Worldwide Creative Director, Ogilvy & Mather Worldwide, New York
• Olivier Apers, Creative Director, BETC Euro RSCG, Paris
• Warren Brown, Executive Creative Director, BMF, Sydney (above left)
• Michael Canning, Creative Group Head, Leo Burnett, Sydney (above centre)
• Ashish Chakravarty, Chief Creative Officer - Delhi, McCann Erickson, New Delhi
• Dan Fietsam, Chief Creative Officer, Energy BBDO, Chicago
• JoaquÃn Molla, Executive Creative Director, La Comunidad, Buenos Aires
• Guy Roberts, Group Creative Director, TBWA\Whybin\Tequila, Auckland (above right)
• Yoshimitsu Sawamoto, Executive Creative Director, Dentsu, Tokyo
• Stefan Schulte, Executive Creative Director and Managing Director, DDB, Germany
• Sergio Valente, Chief Executive Officer/President, DDB Brazil, Sao Paulo
Continue reading Roberts, Harricks picked for Clio Awards juries.
Maddocks has been with the Clemenger Group for 12 years, initially building Colenso BBDO's world class creative reputation before moving across to Sydney two years ago.
"It's always a loss when someone as talented as Rich decides to go their own way, but we've had a great relationship for over a decade, and Rich has contributed hugely to the creative reputation of Clemenger on both sides of the Tasman" said Robert Morgan, executive chairman of the Clemenger Group.
Continue reading Maddocks departure confirmed.
Maddocks took up the executive creative director role at Clemenger BBDO, Sydney in early 2008, transferred from Colenso BBDO, Auckland. (Maddocks was replaced by Auckland based Nick Worthington, who had been lured from the regional creative director role at Publicis Mojo Auckland.)
Continue reading Maddocks resigns ECD gig at Clems Sydney.
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Call for entries: International Tomorrow Awards to award the best work without category restrictions
Instead of placing various creative media into separate categories, which can often leave truly game changing media and technologies in limbo, the Tomorrow Awards will showcase and award creative and technological excellence without any categories. The concept of a category neutral award show - the first ever on a global scale - allows only the best ideas to rise to the top, regardless of media or platform.
Breathe a sigh of relief when sensible Capricorns are on board. These people can be counted on when it all goes pear shaped. While others are losing their emotional heads they keep it together. Nothing is beyond their ability; they are capable of undertakings of an enormous magnitude. They mean business, and move steadily building their empire quietly. After all they are the mountain goat, so they will be on top of the summit while the rest have fallen into a scrap heap.
Continue reading Creative Stars: Signs of being a top 2010?.
Or download the subscription form:
CB NAT SUB FORM 2010.pdf
Neil Hopkins, Communications Manager, explains the thinking behind the Embrace Life campaign: "Embrace Life deals with the non-wearing of seatbelts by both drivers and passengers, which continues to be an issue not only in Sussex, but across the entire United Kingdom and EU, despite many years of high profile campaigning.
Continue reading 'Embrace life' a Cannes contender.
The Final Day
It's not so much that there's an elephant in the room anymore: it's more like we're in the elephant enclosure. But it's a nice looking enclosure, with a small pond and a water feature. If we tread carefully around the pond we should be OK.
Continue reading Rebecca Carrasco's Andy's Diary - The Final Day.
Day Four
OK. So here's where the elephant walks into the room.
Continue reading Rebecca Carrasco's Andy's Diary - Day Four.
Here's the official word from the organisers:
It is after much deliberation and with regret that the ADFEST Working Committee is announcing a postponement of this year's ADFEST, originally due to take place on 18-20 March 2010 in Pattaya, Thailand.
Day Two
Hello Jetlag.
As much as I'd like to be out with the other judges having cocktails and hors d'oeuvres at Le Foret, I think I might have to settle for passing out and just being grateful that it didn't happen during the judging.
Continue reading Rebecca Carrasco's Andy's Diary - Day Two.






























