media_design_school-psn.jpgMedia Design School finished last year with 100% of its AdSchool teams from 2016 in the creative departments of agencies, and it's fresh back at work today with the good news that two of those teams scored Silver and Bronze in the International Young Glory competition.

The brief, set by Matt Clark, creative lead, Google Brand Studios, San Francisco, was difficult, because the students had to think hard about how to 'motivate people to share their medical data to help cure cancer'.
Victor Manggunio_640x500.jpgVictor Manggunio, Chief Creative Officer of Leo Burnett China, based in Shanghai, is joining AdFest as Jury President, Media Lotus & Effective Lotus.

"It's a great honor to accept this invitation and play a role in judging the Media Lotus and Effective Lotus winners - two categories that require the right balance between creative and strategic thinking. I'm really looking forward to seeing which brands and agencies win this year," says Manggunio (pictured), who has worked in the region for 22 years and joined Leo Burnett China as Chief Creative Officer in 2015.

Damon Stapleton: 11 seconds with Madiba

20131208-121457 (1).jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

I met Nelson Mandela twice. Each time it was fleeting but those 11 seconds have stayed with me. The second time was about 4 seconds long and we were completely alone. I was working at an agency called TBWA Gavin Reddy in Houghton in Johannesburg. Houghton was the suburb where Mandela lived.

I was walking to work early one morning because my Beetle had broken down for the third time that month. I was walking down a road and not really looking up. I sensed somebody in front of me. About 10 metres away stood Nelson Mandela. His bodyguards were a little way back. He was going for a walk. I was going for a walk. We were walking. We were alone on an empty street. Fuck. What do I do?
Cannes-Grand-Hotel.jpgEarly indications suggest there are hundreds of Aussies and Kiwis (including expats) going to Cannes this year - and delegate numbers worldwide are expected to be up from last year with more seminars and events at Cannes 2017 than ever before.

Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay (who are once again going to Cannes this year), will be hosting our annual Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 19 June from 5.30pm. Venue TBA.

PP_Master_Identity.jpgSpecial guests include many of the Australian jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi (or an expat) going to Cannes, let Lynchy know now to secure your ticket: michael@campaignbrief.com

***

LBB-BEACH-2.jpgLBB & Friends are back on the beach for Cannes 2017 - and LBB member agencies + production companies from Australia and NZ* are invited

Every year Little Black Book hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach, opposite the Miramar on La Croisette. And you're invited to hang out there from Tuesday thru to Saturday if you work for a LBB member agency or production company in Australia or New Zealand*.
Fadi-Yaish640x500.jpgFadi Yaish is to join this year's jury panel as Jury President, Outdoor Lotus and Press Lotus. AdFest 2017 will take place in Pattaya, Thailand from Wednesday 22nd to Saturday 25th March.

As Regional Executive Creative Director at Impact BBDO, Yaish (pictured) has helped to make the Middle East famous as a hotbed of creativity. One year after joining Impact BBDO in 2013, the agency ranked #6 worldwide in the Directory Big Won Rankings. This year Yaish ranked #4 ECD worldwide according to the Directory Big Won Rankings 2016.
Dan-Wieden.jpg549f4c4d90016_lee_clow (1).jpgThe One Show, the most prestigious awards show in advertising and design, has today announced the jury for the newly created Cultural Driver Award.  

The jury is made up of artists, tastemakers and creatives, including the inimitable will.i.am; Derek "Fonzorth Bentley" Watkins, Grammy-nominated producer and author who came to fame through P Diddy; Tinker Hatfield, who designed the majority of Nike Air Jordan; and advertising legends Dan Wieden and Lee Clow.

The Cultural Driver Award celebrates influential ideas and executions that have had a noticeable impact on pop culture, often transcending the traditional categories in advertising and design. The special award will be presented for the first time at the 44th Annual One Show Awards on May 12 at Cipriani Wall Street in New York City.

The complete jury can be found here.
Screen Shot 2017-01-20 at 12.28.14 pm.jpgToyota New Zealand has released a new campaign today for the rebuilt Hilux, that centres around a story of Kiwi mateship, created by Saatchi & Saatchi, New Zealand.
 
Says Corey Chalmers, ECD, Saatchi & Saatchi: "The new Hilux redefines what toughness means. At the same time, the idea of the staunch Kiwi bloke is going through a bit of a change as well. We wanted to reflect this new world in a tale of a mates helping mates - not just by towing something, but helping them through good times and bad. So while Kiwi blokes are often men of few words, when it's time to chat things out, a decent hitout in a Hilux can be just the tonic to help them get through the rough stuff."

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finalist deco page_3 (1).jpgThe finalists have been announced for the 2016 New Zealand Direct Marketing Awards. Each finalist vying for honours at the Awards Night in February 2017.

The agency leading the way this year is justONE with 15 unique campaigns announced as finalists, followed by Colenso BBDO / Proximity New Zealand with 9, FCB New Zealand and Chemistry Interaction both with 7 and Young + Shand with 5. There are four nationally recognised companies competing for distinction in The Keith Norris Direct Marketing Organisation of the Year Award and Emily Colmore- Williams and Michael Summers-Gervai hoping to be crowned 2016 Direct Marketer of the Year.
image.jpgMacGyver is famous for his ability to make things out of the odds and ends he has at his disposal. With this in mind it makes sense that if MacGyver needed a radio ad from FCB New Zealand to promote his new series he would 'MacGyver' one out of existing radio ads.

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84184_HUB0021-Lonely-Hearts-Mag-Ad_SUNDAY_v1.jpgHubbards breakfasts are like a love story in every box. They truly are ingredients made for each other.

To launch its new range of Granola, the humble Oat has gone on a search for love. Its agency Sugar & Partners has launched a print campaign in the classifieds section of national papers.

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AAEAAQAAAAAAAAUpAAAAJGUyMTNhOWJjLTNkNDktNDliMi04M2M2LTE1ODc5ZDlkMDE2OA.jpgnancy_hartley_(3).jpgCAANZ has announced the international judges for Axis Awards 2017 including Chuck Rachford, SVP, executive creative director; Cossette, Canada and Nancy Hartley, creative Partner, Rumble Creative & Media, Brisbane.

Rachford has spent the past 21 years writing for and leading the creative charge for major brands like Bud Light, McDonald's, Mars (Milky Way, Starburst) and Miller Genuine Draft to name a few.
Screen Shot 2017-01-20 at 6.25.59 am.jpgGreat ideas are killed every day. The 2017 ANDY jury will stop at nothing to save them.

The Andy Awards has unveiled the second animated film in its call for entries campaign for the 2017 Andy Awards via Deutsch, New York which mocks stereotypical PSA-style campaigns.

VIEW THE SECOND CFE FILM
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oOh! Retail_ShopaLive_OPSM_The Palms_NZ_- 002 (1).jpgoOh!media has secured an exclusive agreement with property giant AMP Capital Shopping Centres to provide industry-leading Out Of Home advertising media at four major New Zealand retail centres.

The four new contracts expand oOh!'s fast-growing retail network in key New Zealand locations.

The new agreement covers the 40,000 sqm Manukau Supa Centre in Auckland, Northwood Supa Centre in Christchurch, Centre City in New Plymouth and Nelson Junction in Nelson.
ITM-go-fish-comp (1).jpgWith summer well underway, building supplies specialists ITM is giving Kiwi builders the opportunity to take part in New Zealand's first virtual fishing competition, ITM Go Fish!, developed by 1-1 and digital specialist agency, justONE.

ITM Go Fish! launched before Christmas and features on the new ITM App for builders.  ITM are giving away 3,000 free Virtual Reality headsets at ITM stores nationwide so that builders can try their hand at ITM Go Fish! . Doing well on the leaderboard (the bigger the fish caught the better), gives builders the opportunity to win weekly prizes until the end of January too.

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BEST-AD-JOBS-JAN-2017.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

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hero-01_0 (1).jpgThere is only one week to go until the call for entries closes for Axis 2017.

Get your entries in by next Tuesday, 4pm, January 24th.

Axis Awards 2017 - Key Dates
  • Entries close: Tuesd 24th Jan 2017 at 4pm
  • Late entry deadline closes: Thurs 26th Jan 2017 at 4pm
  • Finalists announced: Tues 21st Feb 2017
  • Tickets on sale: Wed 22nd Feb 2017
  • Axis Speaks - The Creative Speaker Event: Thurs 9th March 2017
  • Awards Show (Viaduct Events Centre): Thurs 16th March 2017

ENTER NOW
AI_WEI_WEI-thumb-400x400-213044.jpgColenso BBDO has scored one finalist in the One Show's Q3 shortlist announcement.

The agency has been shortlisted in the Interactive category for Amnesty International 'Amnesty Unblocker'.

VIEW THE Q3 SHORTLIST
shine-on-sierra-leone-students-smiling-hands (1).jpgNew York Festivals Torch Awards, a unique creative competition for young creatives 18-27 years old, has partnered with Today, I'm Brave, a registered nonprofit, whose dynamic mission celebrates people performing Brave acts every day and everywhere.  Today, I'm Brave's intention is to inspire others to conquer their fears--because when we're Brave, we can accomplish anything.

Today, I'm Brave's initiative started out as a social experiment to inspire an Ebola-stricken community in Sierra Leone, and has evolved into a non-profit designed to inspire bravery within people and organizations around the world. Since the movement started a year ago, Today, I'm Brave has amassed over 110,000 followers and made 7.5 million online impressions.
TOM ESLINGER -web-CROP.jpgFurther strengthening its commitment to offering clients strategic counsel paired with integrated communications, Burson-Marsteller has lured world-renowned and internationally awarded executive creative director Tom Eslinger to be he firm's first-ever global chief creative officer.

He will be responsible for the seamless integration of strategy, planning and analytics to yield powerful, integrated creative ideas for application across all traditional, digital and mobile platforms as well as emerging platforms like virtual, augmented and mixed reality.
 
Before joining Burson-Marsteller, Eslinger was consulting Executive Creative Director for visual effects and virtual reality firm Framestore's integrated advertising efforts. Before that, he spent 13 years in the Saatchi & Saatchi network - starting at Saatchi's Wellington in its heyday - eight of which as Worldwide Digital Creative Director. In that role, he led digital creative direction and strategy on global new business and client initiatives, identified creative production partnerships and talent recruitment and led cross-network partnerships via the Publicis Groupe. He served for 10 years on the Publicis Groupe's Worldwide Creative Board of Directors and was a member of its mergers and acquisitions/investment group of directors.
Screen Shot 2017-01-17 at 12.14.03 pm.jpgJack Sock and Lauren Davis aren't the only winners to emerge from the 2017 ASB Classic. Through the ASB Rally for Charity initiative via Saatchi & Saatchi NZ, the tennis tournament generated $18,090 for Ronald McDonald House Charities New Zealand (RMHC) to help meet the growing demand for its accommodation services across the country.
 
Across the two-week tournament, ASB Rally for Charity saw some of the best tennis players in the world help raise the money on their best rallies on centre court. When a rally reached 10 hits, ASB started donating $10 to RMHC for every successive shot. A web application pushed out data to allow in stadium spectators to see the dollar value accumulate on the big screen live during the game and between games on Sky TV.

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Screen Shot 2017-01-12 at 17.50.27.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Clark Edwards, creative director, AMV BBDO, London.

BEST TV
My pick this week is Mercedes-Benz, 'The Encounter'. In the sixth months since Stranger Things aired, I'd hazard a guess that the show's been referenced more times by creatives in meetings than the number of people who actually watched it. However this spot, although clearly taking inspiration from, has borrowed just enough for it to work. A simple idea that's well cast and looks nice. Plus, the girl's hair near the end is dimension alteringly great. READ MORE...
Image 1.jpgNZ Transport Agency, along with Clemenger BBDO Wellington, have launched the first piece in a new chapter for speed, 'Less Speed, Less Harm'.

Says Brigid Alkema, ECD, Clemenger BBDO, Wellington: "Until now speed messaging has focussed on the negative impacts of speed. This new chapter highlights a benefit, not a cost, of the speed of a driver."

The new AV piece, directed by Noah Marshall of The Sweet Shop, shows the outcome of a competent driver choosing less speed.

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Screen Shot 2017-01-16 at 6.32.23 am.jpgCB Exclusive - Building on the success of the popular "Where's your somewhere?" brand campaign, Expedia ANZ, together with DDB Sydney, has launched a new TVC campaign to showcase its biggest sale of year.

The campaign used 200 litres of jelly to recreate eight of the world's most recognisable and desirable landmarks. Expedia has helped millions of Pacific travellers fulfill their travel dreams, so replicating the world's most famous landmarks in jelly is a quite literal representation of the brand bringing the globe to its customers on a plate.

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Stapleton: The beautiful stone in your shoe

fullsizerender (2).jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"No man ever steps in the same river twice, for it's not the same river and he's not the same man." - Heraclitus

I am lying in the middle of the Noosa River an hour outside of Brisbane. After a pretty crazy year where we were working right up to Xmas I was suddenly on vacation. Holidays are strange, lovely things. They creep up on you with the best of intentions. It's like a really weird neighbour who appears out of nowhere from behind a hedge only to give you some freshly baked Blueberry muffins.

Well, I find it hard to decompress anyway. You are working flat out and then suddenly you are supposed to do the opposite. It's like you are going down the main straight of Monza at 300kms an hour and halfway down you are told to make a hard right turn. Tricky.
Beacons17-750x475_tile2_730_462 (1).jpgCAANZ has launched its call for entries for the 2017 Beacon Awards.

Entries are due 4pm, Wednesday, February 22, 2017.

Late entry closes 4pm, Friday, February 24.

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Click here to download the call for entries document.
bigger-picture_post.jpgToday the D&AD Next Awards opens for entries for its third year. Entries are open until the 22 February 2017 and entry prices start from just £25. Submissions can be made directly on the D&AD website, there is no age limit for entrants and any genre of work can be submitted.

The D&AD Next Awards aims to find the next big names in film and photography and promote them back to the industry, through mentoring introductions to established industry figures. This year, Next Photographer will once again be held in partnership with Getty Images and will offer the winner a $5000 prize grant amongst other opportunities.

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CANNES-LIONS-2017.jpgThe 64th Cannes Lions International Festival of Creativity opened for registration today, with price reductions of up to 10% on a range of passes for under 30s announced.

The reduced pass prices are designed to enable more emerging industry talent to attend the Festival. For all those under 30, the eight-day 'Complete' pass has been reduced by 255 Euros since 2016. Two-day 'Young Lion' passes for the specialist events that run alongside the Festival - Lions Health, Lions Innovation and Lions Entertainment - now start from 895 Euros, while passes for students in full-time education range from 350 Euros to 1,100 Euros.
SAATCHI-GLOBAL-2017.jpgRobert Senior, global CEO Saatchi & Saatchi, has resigned, and will be replaced by Magnus Djaba (above left), UK CEO of Saatchi & Saatchi Fallon, who will take on the newly created global president role and will lead the network, alongside Kate Stanners (above right), worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer.

Senior (above middle) will ensure a smooth transition over the next three months, and will continue to work directly with Arthur Sadoun, CEO Publicis Communications, as strategic advisor throughout the rest of the year before leaving the network to pursue personal ambitions. The move comes three months after the controversial departure of Saatchi & Saatchi global Executive Chairman and Publicis Groupe Head Coach, Kevin Roberts.
clio-trophy-hed-2013 (1).jpgClio Sports, the competition honoring creative excellence in sports marketing and advertising on an international scale, has today announced its 2017 jury.

This year's jury consists of top names in sports marketing and business from the global chief marketing officer of Under Armour, Andrew Donkin, to the president of StubHub, Scott Cutler, to the CMO of the NFL, Dawn Hudson.
Patrick Collister.jpgThe Directory Big Won rankings are edited by London-based Patrick Collister, a Creative Lead with Google's creative thinktank, The Zoo. They comprise data collected from global, regional and local awards shows. Here is his rundown on 2016.

BBDOh my goodness

In 2016, BBDO have no fewer than six agencies in the world's Top 10.  
The agency's mantra is 'the work, the work, the work' and it shows. In the 13 years since The Big Won rankings were first published, BBDO has topped the rankings (apart from one blip in 2013 when Ogilvy & Mather muscled in.)
The work has been consistently innovative with BBDO New York in particular embracing Digital.
And that's what is most noticeable about the 2016 rankings.
Where are the hot, digitally savvy agencies that looked set to take over the world? Crispin Porter in Boulder, R/GA in New York, Shackleton in Madrid, AKQA in London, serviceplan in Munich?
Nowhere to be seen.
Thumbnail image for Thumbnail image for McWhopper_chicago outdoor_32-SMALL.jpgThe Directory Big Won Rankings 2016 has just been released which reveal that New Zealand is ranked #3 most creative country in the world, up from #14 last year, and Colenso BBDO, Auckland is ranked #1 creative agency and Y&R New Zealand ranked #2.
 
2016 was the year of the Kiwis, with Burger King 'McWhopper' via Y&R New Zealand the most awarded campaign in the world in 2016 followed by DB Breweries 'Brewtroleum' via Colenso BBDO Auckland at #2.

DDB New Zealand made the Top 20 creative agency list at #19. In the Country rankings New Zealand took the #3 spot from Australia, which dropped to #5 this year.

Soap Creative publishes its predictions for 2017

image002.jpgThe Soap Creative team has polished its crystal ball to a high shine and peered into the future to bring you its digital, marketing and pop culture predictions for 2017.

Will they be right or wrong? Only time will tell.

Do you agree or disagree?

VIEW THE 2017 PREDICTIONS HERE
EltonJohn_TheCut_launch.jpgThree of today's most innovative minds are lending their expertise to select the final three winning entries for "Elton John: The Cut supported by YouTube" - a global competition to create the official music videos for three of the singer's most iconic songs - "Bennie and the Jets," "Rocket Man" and "Tiny Dancer."

Submissions now open until January 23, 2017
 
Dreamworks Animation CEO Jeffrey Katzenberg, Grammy Award-winner Melina Matsoukas, and Barry Jenkins, writer-director of Golden Globe Best Picture (Drama) Moonlight, will serve as judges for the competition that gives aspiring creators from all over the world the once-in-a-lifetime opportunity to apply their creative vision to creating music videos for these iconic hits.

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DH v1 (1).jpgEight has further bolstered its executive team with the appointment of producer Daniel Higgins to the role of general manager.

Higgins will work alongside managing director and executive producer, Katie Millington to assist in further developing the business both locally and internationally.

Director Zia Mandviwalla joins Finch

ZiaFinch.jpgFinch has announced that it has signed Zia Mandviwalla to its roster of directors.

Having directed commercials for brands including Sky, Vodafone, NZTA, Google Android, Tower Insurance, the New Zealand Navy and ASB Bank, Mandviwalla's nuanced storytelling covers a versatile range of commercial work from poetic visual film craft to character driven narratives. This observed and considered type of film making demonstrates a passion for capturing insightful moments of humanity.

The One Show announces Social Influencer jury

Al-Roker.jpgThe One Show, one of the most prestigious awards shows in advertising, digital and branded entertainment, today announced the jury for the Social Influencer Marketing discipline, a new discipline that recognizes the partnership with an established social media influencer to enhance or promote a brand that influencer's audience and style.

Says Kevin Swanepoel, CEO, The One Show: "The One Show is the first major awards show to recognize social influencers in their own dedicated categories. Social influencers wield incredible clout, in some ways more than traditional celebrities, because of the level of accessibility and intimacy that their fans feel. That level of engagement, as well as the social and tech savvy of social influencers and their audiences, lends itself to campaigns of tremendous innovation and effectiveness."
Robyn Stern (3).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Robyn Stern, associate creative director at Saatchi & Saatchi, Los Angeles.

BEST TV
Winner: TOUS: Tender Stories No. 5.
Runner Up: Reporters Without Borders.

This category was a toss-up for me. These two stood out because their message kept me engaged. And while I wish TOUS was shot by Wes Anderson (since it clearly pays a homage to him in a small way) and did away with Gwyneth's name titled up, it made the product the hero of the story while seamlessly integrating into the spot as a whole. (I mean, what woman wouldn't want those rings?!). The fact that the dog's name was Robi(y)n had nothing to do with it. Really. READ MORE...
AdFest_Call for Entries.jpgThe deadline for entries to the 2017 AdFest Lotus Awards are closing soon.

There are 18 categories to enter. The deadline for categories that are judged remotely is Friday, January 13, 2017. These categories are: INNOVA Lotus, Integrated Lotus, Interactive Lotus, Mobile Lotus, Internet Film & Other Film (under Film Lotus), and Radio Lotus (including Lotus Roots in these Lotus categories).

The deadline for all other categories is Friday, January 20th, 2017.

To enter visit www.ADFEST.com.
ADC 96th Annual Awards Advertising-Motion juries (1).jpgThe full Advertising and Motion juries have been announced for the prestigious global ADC 96th Annual Awards, now part of The One Club for Creativity.

The 22 creative jurors, representing 10 countries, will judge entries from around the world for excellence in craft, design and innovation.  Deadline for entry is January 31, 2017.

D&AD releases new film on how judging works

Screen Shot 2017-01-05 at 6.27.54 AM.jpgD&AD has released a new short film 'How Does Judging Work?'

Says Tim Lindsay, CEO, D&AD: "Given that we operate at a really high standard, the judging criteria are simple. There are three of them: Is it a brilliant idea? Has it been beautifully executed? Is it relevant to its context?"

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A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

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