Budweiser claims the top spot in YouGov Australia’s 2024 ‘Recommend’ Rankings

Beer company Budweiser has claimed the top spot in YouGov Australia’s Recommend Rankings for 2024, with a score of 90.0%. Watch label Rolex took out second place with 89.6%, followed by automotive manufacturer, Toyota with 88.1%.

These rankings are based on YouGov BrandIndex’s ‘Recommend’ metric. This metric measures the percentage of a brand’s customers who would recommend it to a friend of colleague.

Airline carrier, Air New Zealand came in at fourth with 86.9%, with liquor brand Jack Daniel’s rounded out the top five with 86.6%.

Jack Daniel’s previously place third in YouGov’s monthly Biggest Brand Movers rankings for May 2024.

Following the top five came Moët & Chandon with a score of 86.5%, alcoholic beverage Guiness, also with 86.5%, and skincare brand, La Roche-Posay (86.2%). Rounding out the top ten was Heineken (85.9%), and ice creamery Häagen-Dazs (85.7%).

YouGov’s BrandIndex also measured the top ten brands with the most improved Recommendation score over the past year. On-demand streaming service Foxtel Now was the most improved, with an increased score of +11.4%.

Broadsheet newspaper, The Australian (+11%) and lager Victoria Bitter (+8.5%) were next on the most improved list. Following was QBE Insurance (+7.8%), and beverage chain Starbucks (+7.7%).

Online travel agency, Expedia, had an improved score of +7.5%. Following came scotch whiskey Johnie Walker, financial services company Allianz, quick-service restaurant Pizza Hut, and tech company Lenovo, all with a score of +7.4%.

Want to see how other markets compare? Download the full rankings list which highlights the top ten ranked brands across all tracked markets.