Target reimagines a great Denimland in newly launched fashion campaign via AJF Partnership
Target has launched a new fashion campaign via AJF Partnership, a GrowthOps business, that celebrates the fabric designed for Australian conditions: denim. Shot in stunning locations around Victoria, the diversity of Target’s new denim collection is reflected in the varied environments.
Says Kenton Elliot, general manager, marketing, Target: “We want women all over the country to reassess Target denim. Because when they do come back in, they’ll find on- trend, quality jeans at a great price.”
Directed by Rob Stanton-Cook from Collider, the campaign will be seen on multiple channels including TV, OOH, online, and social media.
Says Josh Stephens, ECD, AJF Partnership: “As Australians, Denim’s part of our DNA, so it’s an exciting space to play in with an iconic Australian brand like Target.”
Client: Target Australia
General Manager, Marketing: Kenton Elliot
Head of Brand Communication and Customer Experience: Nicole Gillard
Head of Creative and Brand Design: Nunzio Miano
Brand Marketing Manager: Laurelle Esse
Campaign Manager: Lauren Conte
Agency: AJF Partnership, a GrowthOps Business
Executive Creative Director: Josh Stephens
Head of Strategy: Jacqueline Witts
Group Account Director: Emily Pockley
Creative Director: Georgia Arnott
Senior Copywriter: Melanie Stevens
Senior Art Director: Lauren Doolan
Senior Account Director: Tess Porter
Senior TV Producer: Liesel Haug
Strategic Planner: Hayley Read
Production: Collider
Director: Rob Stanton-Cook
Producer: Annie Schutt
Media planning and buying: OMD
14 Comments
Nice tune and use of brand/design
This campaign has made me completely rethink Target. Big ups.
Reminiscent of Bonds
The robots have made the exact same ad again, this time with 10% more young lady butt.
So who’s been watching old Hunters& Collectors music clips then?
Supercool moody tune
Is there low gravity in denimland? Is that why the two lonely travellers walk around like airheads in slow motion? Serious question.
Everything in this ad is from the “shoots desert fashion spot once” starter pack.
Haha the vhs shit is so lame. It’s a moving lookbook, and not an interesting one.
I just came here to see vintage video filters and cgi birds.
mate we watch teh tv the other day. it looks shit on the blog but looked great on tv. I think on tv it was 30 which I think works much better. It feels over-indulgent and not very profesisional as a 60. But as a 30 it was lovely.
Can’t tell if spot very good or very dumb.
For most AJF spots lately, in that I don’t hate it.
Who is that girl at the beginning of and during the denim lamd commercial ?