Peters Drumstick adds SDWM to its creative agency roster following a competitive pitch

Australia’s favourite ice-cream brand Peters has added independent Melbourne creative agency SDWM to its roster of agency partners following a competitive pitch.

The collaborative partnership will see brand and agency join forces to shape the future of Drumstick, from brand through to innovation, with SDWM assuming responsibilities effective immediately.

Says Andrea Hamori, head of marketing: “It’s an exciting time for Drumstick, as we celebrate over 55 years of heritage while setting our sights on the next 55 years. In SDWM we’ve found a like minded and relentlessly driven partner to help us tackle this challenge. They share our values and think big while moving fast and we can’t wait to unleash the potential of it.”

Says Elle Bullen, creative founder, SDWM: “We’re thrilled to have the opportunity to help write the next chapter in this iconic brand’s story. Drumstick is ingrained in Australian culture, and alongside the brand team we plan to cement it there.”