Partners Life takes Kiwi viewers into the afterlife in latest campaign directed by Derin Seale
New Zealand life insurer Partners Life has partnered with Assignment to create the brand’s new story.
Says Philip Andrew, ECD, Assignment: “The life insurance category is populated with cliched images of old folk sniffing flowers or making model planes in a dusty tool shed with their grandkids. With Partners Life you’ll be met with a refreshingly honest picture delivered in a funny, thought-provoking way.”
Imagining a day when you’re not around is a hard thing to do but one day you’ll wish you had more time to get organised because no one knows how far through life they’re going to get.
Says Naomi Ballantyne, managing director, Partners Life: “We want to spark a major conversation with New Zealanders about the importance of risk and taking responsibility for themselves and their families. The campaign is about educating people. The ads don’t say ‘buy now’, or recommend a product. They are designed to raise a tide of awareness of the risks people face in their daily lives.”
Client:
Naomi Ballantyne
Kris Ballantyne
Tony Arthur
Agency: Assignment Group
ECD: Philip Andrew
Creatives: James Henderson/Chris Appelros
Producer: Marty Gray
Planner: Matt Kingston
Account Manager: Tracey Potter
Production Company: FINCH
Director: Derin Seale
Producer: Sarah Cook
EP: Karen Bryson
VFX Company: Blackbird
Editor: Drew Thompson ASE
Edit House: ARC EDIT
Editorial Producer: Olivia Carolan
Assistant Editor: Lucas Baynes
Sound and Music: Nylon Studios
Sound Design: Simon Lister
Music Arrangement: Jesse Watt
Music Producer: Karla Henwood
13 Comments
Wow… thats cool. Huge
Who did the masssive post production/ VFX on this?
Was that meant to be funny? My 90 year old grandma has snappier lines.
That was epic. Nice one, homies.
turbo squid CGI backgrounds. should if gone to specsavers.
you are thinking of the wrong company 😉
Yikes – you’re an idiot
nice one
Only a bunch of repressed ad people would find this funny.
Can’t believe the client went in for a piece of product marketing and left with this. There is nothing good about it. From the terrible scripts that say nothing about the product, to the bland direction and hyper computer generated backgrounds.
The Schweppes spot that you are referring to is back a few spaces on this site…
Product marketing = selling the product benefit.
What part of “Get your shit together before it’s too late” don’t you understand? Yes, It’s the generic benefit of insurance…but, when that’s the case, you simply get people to remember you and like your brand.
I’d argue they got both done here.
Made me smile too. AXA, BUPA, Colonial etc etc haven’t ever done that.
I like the strategy but the ad is twice as long as it should be so there’s no tension or chemistry in the performances. It reminds me of that MLA spot where religious king pins were getting into it around the table, way too longggg and performances not up to scratch.