Havas Sport & Entertainment launches new campaign with CGU Insurance for AFLW
After a competitive process Havas Sports & Entertainment (HSE) has been appointed by general insurer IAG to oversee sponsorship and partnerships for its CGU Insurance and NRMA Insurance brands.
HSE will provide insight, strategy, creative ideation and implementation for live activations, for the following partnerships: NRMA Insurance and the Brisbane Broncos, and CGU Insurance and the Collingwood Women’s AFL and Men’s AFL teams.
Says Francis Coady, general manager, Havas Sports & Entertainment ANZ: “We are delighted to be working with IAG whose passion for strategic thinking, creativity and collaborative customer focused work is what any good agency ultimately desires in a client.”
In February and March, HSE has worked with CGU on its partnership with Collingwood Women’s AFL club.
HSE worked with CGU to develop large format street art mural activations in the greater Collingwood area that represent the perseverance and passion female AFL players possess.
The campaign showcases the ambition these female players have, with many balancing full time jobs with a full time AFL career. Through the campaign, CGU aims to celebrate women’s sport, shine a spotlight on the talented and ambitious women that play AFL and visually demonstrate what these players are made of.