Booking.com launches new ‘Live Curious’ brand campaign in Australia via adam&eveDDB, London

Booking.com, one of the world’s leading digital travel platforms, has released a new ‘Live Curious’ advertising campaign in Australia, developed by London agency adam&eveDDB.

The new creative work celebrates an unlocked wider world fueled by curiosity. From waking up in a bubble accommodation under twinkling stars or pulling off the side of the road to figure out how a group of goats ended up in a tree, to jumping in to a festive, traditional dance or riding a tram packed with mysterious, mask-wearing locals, the goal of the campaign is to inspire Australians to ‘Live Curious’ and embrace any and all experiences that come their way.

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With over 5.7 million reported listings in homes, apartments and other unique places to stay, transport options they can trust and seamlessly connecting people with great things to do in over 100 destinations Booking.com empowers travellers to experience the world while awakening the inner explorer in everyone.

The Live Curious campaign is a 360 campaign that includes one brand film available in 30, 20 and 15 second cut downs, social content for Facebook, Instagram and YouTube as well as digital display to further underpin the campaign.

Booking.com