Bauer Media announces finalists for TV WEEK Logie Awards most popular TV commercial

March 4 2019, 12:50 pm | BY Ricki Green | 2 Comments

2019 Logies_TVC Award_TOP 12_Assets.jpgBauer Media has announced the finalists in the Most Popular Television Commercial category at the 61st annual TV WEEK Logie Awards, to be held on the Gold Coast later this year.

Twelve of Australia’s best advertisements are eligible for the new Logie Award. In its inaugural year, the Most Popular TV Commercial category received an overwhelming number of entries from agencies all across Australia.

A panel of leading industry experts were responsible for shortlisting the numerous submissions and undertook a rigorous selection process in order to narrow down the top 12 advertisements to move forward to the public vote.

2019’s judging panel consisted of some of Australia’s most authoritative voices in media and advertising; Michael Lynch, editor and publisher of Campaign Brief, Pippa Chambers, editor of AdNews, David Hovenden, editor and publisher of B&T, James Manning, editor of Mediaweek, Adam Thorn, bespoke editor from Mumbrella, Thomas Woodgate, editor of TV WEEK and Jane Waterhouse, general manager of Bauer Media’s Story54.

Says Woodgate: “We had an overwhelming response to this campaign in its very first year and we are thrilled to be submitting some of Australia’s finest creative for the consumer vote.

“It’s been really pleasing to see how the industry has embraced this award. It was our intention to showcase the creativity within the advertising industry and the level of submissions was superb.

“Some of the best creative is being produced right here in Australia and the commercials this year proved that. We were looking for ads that really captured the diverse nature of our country and there were plenty.

“Judging was an extremely tough process, so thank you to all that submitted for making our jobs so difficult! It’ll be over to the public to decide the final winner, so I wish all entrants the very best of luck.”

The top 12 commercials shortlisted for 2019:  

Australia Santa Crashes Christmas by Aldi (BMF Sydney)

Dundee: Australia’s Tourism Ad in Disguise by Tourism Australia (Droga5 New York)

First Dance by Apple (TBWA Sydney)

Frank by Westpac (DDB Sydney)

I AM the captain of my soul by Invictus Games (Edge Sydney)

It’s a Mystery by Budget Direct (303 MullenLowe Sydney)

Join The Queendom by Bonds (Leo Burnett Melbourne)

Lamb Side Story by MLA (The Monkeys)

Making My Christmas by Myer (Clemenger BBDO Melbourne)

Naked Wrestling by KFC (Ogilvy Sydney)

Serena Project: I Touch Myself by Berlei (J. Walter Thompson, Sydney)

Tastes Like Australia by Vegemite (Thinkerbell)

 

Public voting officially opens today, Monday the 4th of March on the digital home of TV WEEK, Now to Love.

The 61st TV WEEK Logie Awards will be held at The Star Gold Coast in Queensland. All the action from the red-carpet arrivals and awards-show celebrations will be telecast on the Nine Network and 9Now.