Unibet Australia launches new ‘At Odds’ weekly show for serious punters via Present Company
Unibet Australia has today launched a new weekly web series fronted by three top Australian sports stars via Present Company.
TV host Russell Barwick, ex-Australian cricketer Mark Waugh, former NRL star Bryan Fletcher and ex-Australian basketballer Shane Heal form an expert panel, dishing out top insights for punting fanatics.
Unibet’s head of marketing and operations Julian Timmins said the development and launch of At Odds is a direct response to what customers want.
Says Timmins: “Our punters are die-hard sports and racing fans who are hungry for opinion while also being entertained. They back themselves when having a bet, but like to absorb a range of insights before investing their hard earned cash.”
The new series is produced by creative agency Present Company, who built a custom-made ‘man cave’ studio set where they’ll record the show weekly, and release it online every Thursday.
Timmins said the show presents an opportunity to get inside the minds some of Australia’s greatest sportsmen.
Says Timmins: “We are excited to share our panelists’ respected opinions with our punters and look forward to hearing their insights each week, along with a generous sprinkling of banter and niggle.
“Having a punt is a big part of Aussie sporting culture and we know it’s mostly a shared experience between mates, so hopefully viewers will relate to the interaction we see on screen.”
The global gambling company’s new series is also part of a year-long commercial partnership with News.com.au, who will also host the series on its website.
The show’s key mandate is helping punters place better bets, and will cover Australians’ favourite sports including rugby league, Aussie rules, football, basketball, cricket and racing, as well as other big events on the sporting calendar.
Unibet’s At Odds will also be podcasted and supported on the company’s own channels via blog, social media and on-site promotions.
Client: Unibet Australia
Jullian Timmins: Head of Marketing & Operations
Pete Sutton: Marketing Manager
Matthew De Angelis: Social Media and Content Manager
Creative and Production: Present Company
Arturo Escartin: Director
Hugh Fletcher: Group Account Director
Adam Frazer: Creative Director
Bree Sutton: Producer
Damien Boneham: Shooter / Editor
2 Comments
Oath mate!
Nice Paul & Paul.