Posterscope Australia promotes Emma Hegg to the role of group business director in Melbourne

Emma Hegg has been promoted to group business director for Posterscope’s Melbourne office, following an initiative to reshape its leadership team for 2019.

Reporting to Posterscope Australia managing director, Bryan Magee, Hegg will be responsible for leading the client service teams and driving the Out-of-Home (OOH) location agency forward in the Melbourne market.

Hegg has been promoted from the role of business director and has considerable experience in OOH location – delivering OOH campaigns for high profile clients, namely, Disney, Dan Murphy’s, Energy Australia and Asahi Group.

Says Bryan Magee, managing director, Posterscope Australia: “Emma has strong experience in OOH and the skills required to deliver best in class campaigns. It is fantastic to be able to recruit from within. Emma has been a key player within the business and truly deserves the responsibility this role brings. I look forward to her being part of the leadership team shaping the future of this business.”

Says Hegg: “I am delighted to be stepping into this role, and furthering my experience within a business and industry I am so passionate about. The prospect of championing best in class OOH planning and client service, and fostering a culture that allows our people to be the best they can be is an exciting one – I can’t wait to get started.”

In addition to her role as group business director, Hegg is a member of Dentsu Aegis Network’s Diversity and Inclusion Council – leading initiatives that promote flexible working, which Posterscope has led the way by adopting for its people.