Brandalism announces exclusive partnership with global leader of content marketing Robert Rose

In a huge win for the Australian marketing industry, Australian content marketing agency Brandalism (AFR Fast 100, 2017) has today announced an exclusive partnership in the APAC region with globally renowned ‘King of Content Marketing’ Robert Rose. Rose is the founder and chief strategy officer of the widely-recognised education and consulting group, The Content Advisory.

The first of its kind in the region for both Rose and the content marketing sphere, this strategic partnership will see Rose working exclusively with Brandalism. This will support Brandalism in offering unprecedented value for its suite of clients, which includes Bubs Australia, Real Madrid World of Football, Prospa, Soul Origin, Canon Middle East, James Hardie, Ticketek’s TEG Live, and Bank of Sydney. As part of the partnership with Brandalism, Rose will travel to Australia each year to host an exclusive event for Brandalism clients and wider network.

Rose has worked with more than 500 companies on their content marketing strategies, including 15 Fortune 100 brands, such as Capital One, NASA, Dell, Hewlett Packard, Microsoft and the Bill & Melinda Gates Foundation. Rose is also a best-selling author of Killing Marketing and an established speaker on the global circuit.

Says Tracy Fitzgerald, founder and managing director of Brandalism: “We are delighted for Brandalism to announce this exclusive relationship with Robert Rose. Having Rob as a partner, with his wealth of experience, knowledge and industry-wide respect is a major win for the agency and our clients. We see this as a reflection of the opportunity in Australia, not only for Brandalism, but for the industry as a whole.

“Robert has always been a huge advocate of the strength of the Australian content marketing scene, and with him now working alongside Brandalism in this market, our aim is to demonstrate this to the rest of the world. We look forward to seeing this benefit our team, and both our current and future clients.”

Since launching in 2014 with Tracy Fitzgerald at the helm (formerly a founding member of King Content), Brandalism has grown from strength to strength as an award-winning agency with a stable of clients across B2B and B2C.

Says Rose: “Australia continues to be one of the fastest – and most interesting – growth areas of content marketing. As part of the Brandalism team, I’m honestly hoping to learn as much as influence that growth. My involvement with Brandalism gives me a unique ability to both have an eye in the market, as well as an influential connection to the wonderful clients there who are growing content marketing as a strategy in their business.

“There is no doubt our clients will benefit greatly from an internationally renowned expert and leading global authority on content marketing such as Rob on the team to support and help drive their growth.

“We see Australia as being ahead of the curve in terms of content marketing. Australia was fortunate enough to not get too caught up with keyword packing and erroneous search-influencing practices that dominated other regions. We see more and more of our clients wanting to focus on developing solid strategies that set extremely specific and measurable KPIs, which is exactly how we operate. Our extensive experience and proven results, along with this exclusive partnership with a global leader in content marketing, leaves us with even more to offer our clients.”