Subway invites Aussies to fall in love again in new campaign via J. Walter Thompson, Sydney
Mixing a little bit of love with humour, Subway is inviting its customers to fall in love with lunch again, via a new tongue-in-cheek campaign created by J. Walter Thompson Sydney.
Believing its customers were becoming complacent about their lunch choices, Subway set out to showcase all its fresh new flavours, new sauces and seasonings, exciting new tasty combinations and new and improved core ingredients via the new campaign in a light-hearted and engaging way.
Says Simon Langley, ECD, J. Walter Thompson: “Aussies are passionate about Subway, but can sometimes get caught in the same old lunch routine. We wanted to remind people there are many tasty new ingredients to spice up their lunch break, and director Dave Wood delivered this via a new and exciting tone of voice for the Subway brand that will help Aussies fall in love with lunch again.”
Says Kate Brody, Subway marketing director Australia & Zealand: “We want our guests to walk into our restaurants and not just order what they know and love, but to explore all our latest flavours, ingredients and combinations. This campaign captures all that we love about Subway: it’s fresh and fun and will certainly encourage our guests fall in love with lunch again.”
J. Walter Thompson’s remit included brand strategy, creative platform, all TVC and online video assets, OOH, social and radio. The campaign goes live December 10 across TV, in restaurant plus out-of-home.
J. Walter Thompson Sydney
Executive Creative Director: Simon Langley
Creatives: Kat Thomas & Nick Doring
Senior Account Director: James Ansell
Senior Strategist: Heather Morrison
Account Manager: Jack Burton
Production Company: Goodoil
Director: Dave Wood
Executive Producer: Lee Thompson
Producer: Nicole Richardson
Post Production: The Editors
Sound Studio: Rumble
13 Comments
Subway needs to bring back Jared!
I think you need to Google Jared and exactly why he went away…
I prefer this version https://youtu.be/zem5bQ4SzMI
Gold.
Sells product, good casting, clever lines, relatable.
This is bloody good advertising.
Hats off
You forgot, ‘yum’.
Actually, pretty good.
Dudway, thank you. That is one funny video I hadn’t seen before.
Agree with Alles. The Dudway video share is golden.
I lost interest when the opening quote was “Aussies are passionate about Subway”
Yep, in the pubs, clubs, bars and offices.. that’s all you ever hear spoken of.. Subway sandwiches
Shit product. Bad casting, dumb lines, unrelatable.
This bloody bad advertising.
Hats off!
Why would you post this on the blog?
Why is it the production crew are credited with the ad’s but nothing about the actors
Just think they should be credited as well, as they make the ad memorable