Sweet&Chilli launches new drinks subscription service ‘Cocktail Porter’ via Leo Burnett, Sydney
‘Cocktail Porter’, an Australian-first subscription service that delivers a premium designer cocktail experience direct to customers’ homes, has recently launched. It will enable people to enjoy bespoke cocktails at home and is brought to market by specialist drinks company Sweet&Chilli via Leo Burnett Sydney.
Cocktail Porter is the first project to launch out of Leo Burnett’s new business design consultancy. It is an idea born out of a lack of customised experiences in the market that cater to the enjoyment of premium spirits at home. Designed by world-class mixologists, Cocktail Porter offers subscribers a chance to enjoy a range of carefully curated cocktails. Sweet&Chilli worked with Leo Burnett to develop the disruptive new business model, and Leo Burnett developed a working proto-type before completing the design and build.
Says Cam Northway, founder and managing director, Sweet&Chilli: “The dramatic take-up of wine and meal-kit delivery products have whet the consumer appetite to stay in and enjoy the same comforts as they would at any venue in their city. Savvy entertainers and cocktail lovers will be able to experiment at home with the best ingredients, equipment and simple directions.
“I’m very excited to be launching Cocktail Porter. The bespoke nature of each cocktail box also means that there’s no waste or unnecessary outlay on pricey ingredients that don’t get used.”
Leo Burnett is growing its business design consultancy service, which fuses behavioural design with creative thinking to solve business problems, unlock growth opportunities and create new business ventures. The agency brings together a team of thinkers, creators, technologists, external cultural collaborators and entrepreneurs, working closely with clients in a series of innovation sprints.
Says Dan Pankraz, who leads Leo Burnett’s business design consultancy: “The world doesn’t need another ‘lab’. We see a lot of optimising of experiences masking as innovation. We want to help clients future proof their business by creating exciting new revenue opportunities, deeper experiences and surprising partnerships.”
To view the Cocktail Porter website visit: cocktailporter.com.au.
4 Comments
Dan, you say “The world doesn’t need another ‘lab’?
Funny that:
https://www.leoburnett.com.au/sydney/services/lab/
Ha, well spotted @ Ummmm.
Business 1:1, know your product.
First line is great.
“The LAB is the digital engine room of Leo Burnett. It’s where Creativity collides with Technology – where we create digital customer experiences that transform brands and drive business and customer value. With a team of technical architects, developers, data experts, and visual and user experience designers, we design, deploy and commercialise technology solutions, looking at the total digital ecosystem”.
When will agencies realise that people who have only ever working in agency land have no experience or ability to help businesses. if you haven’t put your money or ass on the line, actually been brave enough to create, build and run a business, you have no ability to help others.
So much fluff, so many businesses falling for this rubbish.
PS. there are hundreds of these cocktails businesses all over the world, and several in Australia. Business model is easy to copy.
PPS. website is awful.
Good idea. Nice work Cameron.