News Corp invests in first-ever advertising expo News Engage in Sydney, Brisbane + Melbourne

Lou Barrett, managing director national sales at News Corp Australia is the driving force behind the company’s first-ever advertising expo series to be held in Sydney, Brisbane and Melbourne starting next week.

News Engage is designed to educate the market about how businesses can benefit by partnering with News Corp Australia assets to attract and retain customers through creative and innovative marketing solutions.

Recent research conducted by News Corp Australia dived into the mindset of small-to-medium businesses (SMB) and found out of the top 10 challenges in managing a business, five were directly related to customer acquisition, customer retention, marketing and innovation in a highly competitive market.

The number one challenge for business is attracting customers (65%) followed by customer retention (61%). Competitors (58%), marketing costs (58%) and keeping up with innovation (53%), were part of the top 10 challenges.

Says Barrett: “We created News Engage to meet these challenges and design effective, innovative and affordable solutions.

“News Engage is a fantastic opportunity for all business owners, managers, marketers and advertising agency specialists to understand the breadth and depth of the News Corp offering from hyper local to national audiences, reaching 16 million Australians each month.

“Our mantra at News Corp is ‘Engage more Australians’ and ‘Connect more customers.’

We deliver a connected and engaged audience that trusts us for their news, information, entertainment and inspiration, which means a connection between consumers and brands in a trusted environment.

“The News Engage expos will demonstrate how our brands can help businesses better connect with more customers, across more platforms, than any other media company in Australia.

“Whether we’re working with a small business, a growing company or an ad agency specialist, the News Engage expos are designed to deliver individually tailored print and digital media solutions for clients with a strong ROI.

Barrett says guests will learn about the huge range of media brands under the News Corp umbrella: “This is a valuable opportunity to meet with industry specialists across lifestyle, prestige, food, travel, sport, motoring and SME, to discuss specific business and marketing goals, and build an affordable and effective advertising solution that provides the right mix of products to maximise reach of their target audience and ultimately grow their business.”

Registered News Engage guests will have the opportunity to attend a free one-hour masterclass with Australia’s leading media brands, explaining how to tap into niche markets and demographics to grow their customer-base.

The News Engage expos, presented by News Corp Australia will be held in Sydney at the Hyatt Regency from November 19-23; in Brisbane at News Corp’s Bowen Hills offices from November 27- 29 and at the Melbourne Convention & Exhibition Centre from December 3-7.

News Corp Australia media brands participating in the expos include:

·         delicious.

·         ESCAPE

·         GQ Australia

·         Herald Sun and Sunday Herald Sun

·         kidspot.com.au

·         Mansion Australia

·         Motoring (News Corp Australia)

·         mybodyandsoul

·         news.com.au

·         stellar

·         Taste.com.au

·         The Advertiser and Sunday Mail

·         The Australian

·         The Courier-Mail and The Sunday Mail

·         The Daily Telegraph and The Sunday Telegraph

·         Vogue Australia

·         Vogue Living Australia

·         Whimn.com.au

·         WISH

Special expo-only packages will be available offering significant added value, and only available for the duration of the expo.

Says Barrett: “This is truly the best value advertising solutions to be found all year.”

To attend a free one-hour masterclass at News Engage in Sydney, Brisbane or Melbourne, visit https://newsrsvp.com.au or call 1300 975 591.