Hamish & Andy grand slam Lleyton Hewitt’s taste buds in latest Uber Eats spot via Special Group
Hamish Blake, Andy Lee and Lleyton Hewitt are the latest Aussie icons to go head to head in the Uber Eats ‘Tonight, I’ll be eating’ campaign created by Special Group.
The comedic duo and tennis superstar are paired together to celebrate the growing popularity of online food delivery, following research that reveals a whopping 84% of Aussies who order meals with the Uber Eats app are for sharing with two or more people.
This latest series of ‘Tonight, I’ll be eating’ turns viewers into spectators at a match of table tennis between Hamish and Lleyton, while Andy is the umpire. Hamish tells viewers he’ll be having a double cheeseburger and wins a point while Lleyton is distracted with his dinner choice, a banana blossom salad. They cause a racquet over who owns the famous ‘come on!’ cry, but will Hamish tantalise the former number one world tennis champion’s taste buds and take home the trophy?
Says Hamish & Andy: “We’re professionals when it comes to not moving from the couch and ordering dinner, so it makes sense that we’ve teamed up with Uber Eats. Our favourite thing about food delivery is that we can pass it off as something we’ve cooked personally if our partners arrive home after the delivery.”
Says Hewitt: “Being a regular user of Uber Eats, I was extremely happy being chosen to be part of their new campaign. I really enjoyed last year’s and to have a chance to be part of the new one, especially working with Hamish and Andy, I knew it would be fun. And it was!”
This is the third pairing which follows homegrown Hollywood stars Rebel Wilson with Ruby Rose, and the queen of news Lee Lin Chin with the king of current affairs, Ray Martin, who also get together for a night-in to discover the joys of online food delivery and order meals with the Uber Eats app.
The campaign will be supported by OOH, radio, digital, direct and PR, as well as a host of live social media activations, media partnerships and traffic-read integrations.
Client – Uber
Director of Marketing – Steve Brennen
Head of Strategy & Planning – Andy Morley
Head of Brand & Campaigns – Georgie Jeffreys
Eats Senior Marketing Manager – Rebecca Kemp
Eats Marketing Manager – Harriet Johnston
Consumer Communications Lead – Megan Smith
Creative Agency – Special Group
Executive Creative Directors – Tom Martin & Julian Schreiber
Creatives – Josie Fox & Michael Punton
Planning Director – Celia Garforth
CEO – Lindsey Evans
Managing Partner – Cade Heyde
Business Lead – Rebecca Ingham & Tori Magill
Account Manager – Stephanie Wilkinson
Executive On-Screen Producer – Meredyth Judd
Casting Producer – Emily Stewart
Producer – Laura Midalia
Digital Producer – Sharon Gray
Senior Digital Creative – Jesse McLallen
Production Company – Sweetshop
Director – Nick Kelly
Producer – Llew Griffiths
Executive Producer – Loren Bradley
Managing Director – Edward Pontifex
Edit & Post Production – ARC EDIT
Editorial & Post Producer – Olivia Carolan
Editor – David Whittaker
Edit Assistant – Lucas Baynes
Editorial Coordinator – Raphaëlle Saïd
Colourist – Billy Wychgel
Flame Operator – Viv Baker
Grade and Online Assistant – Josh Alex Lay
Sound and mixing – Rumble
Production – Stills
Production Company – Louis & Co
Photographer – Mat Baker
Producer – Louis Molines
Art department – Imogen Naylor
Retouching – The Bakery
PR agency – Sling & Stone
Head of Consumer – Kasi Reynolds
Account Director – Hannah Jackson
Account Director – Alana Theodor
8 Comments
Well played! Special seem to be smashing it at the moment.
So so so much better than last year.
Are you really saying this is good? It’s not.
YEAH JOEL!
The Art Direction is stunning!
This new campaign is more fun than the last one.
Great look and like the pace of it too
Smashing the cones or the beersies?