Apple promotes the video quality of the new iPhone X with series of ‘First Dance’ TVCs via TBWA\Sydney featuring real same sex weddings

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Appler-first dance

Apple Australia has released a series of cinema, TV and online commercials via agency TBWA\Sydney promoting the video quality of the new iPhone X.

The ‘First Dance’ series feature the very first dances of real same sex married couples at their wedding receptions, set to the INXS song “Never Tear Us Apart” by Courtney Barnett.

The campaign, the first local work created by TBWA\Sydney for Apple, also includes Outdoor executions.