Droga5 NYC behind Tourism Australia ‘Dundee’ campaign directed by Australia’s Steve Rogers
January 31 2018, 10:19 am | | 17 Comments
Campaign Brief can reveal that the agency behind the ‘Dundee movie’ teaser campaign for Tourism Australia is Droga5 New York.
The series of spots were directed by Australia’s Steve Rogers from Revolver/Will O’Rourke with the final reveal spot set to air during Super Bowl LII on February 4.
DUNDEE. The son of a legend returns home stars Danny McBride, Chris Hemsworth, Hugh Jackman, Margot Robbie, Russell Crowe, Isla Fisher, Ruby Rose, Liam Hemsworth, Jessica Mauboy and Luke Bracey.
17 Comments
Best thing I’ve seen out of an Australian (sort of Australian) agency since I can remember. Its actually a movie I’d watch and works great as an advertisement for Australia in my opinion. Also thought Steve Rogers did a brilliant job too, casting Danny McBride was a good call. Awesome work to you people.
This is good if it’s an actual movie. Crocodile Dundee was the best Australian Tourism ‘ad’ ever made.
how insanely cool creative and right.
I saw this on Facebook today this morning and thought it was real…
This will win EVERYTHING. It’s great.
xxxx’n Gold.
i really do love this, and they totally need to make this for real….
Nice work.
Bloody love it.
Ah… the old fake trailer gag rides again.
so geniusing
so creativacation
so advertisingology
Great piss-take. Better than the World Cup Kangaroo debacle.
However, I think they could have saved their cash simply replaying the original trailer.
Here’s hoping the ‘reveal’ at the Super Bowl resolves it. Just feels a bit WTF?
That’s how it’s done. Bravo.
This is how it’s done.
A proper campaign.
I’m devastated. I wanted to watch this film.
You call that a trailer?
This is a trailer.
Bloody fantastic.
ALL TRAILER, NO CIGAR.
ISN’T THIS JUST ONE BIG LET DOWN?
LIKE SYDNEY I GUESS.
Bloody Brilliant!