Australian Reading Hour encourages Aussies to pick up a book in newly launched film via JOY

Australian Reading Hour has launched a new film to encourage people to pick up a book for an hour on September 14.

JOY has teamed up with Andreas Smetana of Flint Sydney to create a film featuring Australian Reading Hour’s extensive list of friendly authors, celebrities and politicians.

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The film is a tongue-in-cheek reminder that reading the right stuff in books makes you smarter and reading the wrong stuff on the Internet can make you dumber. It ends with a powerful plea to read more because the world needs readers.

Supported with press, in-store activity and social media it will act as a rallying cry to pick up a book on the 14th of September and help make Australia healthier, happier and smarter. The campaign will also be celebrated at the launch of the new Parliamentary Friends of Australian Books and Writers at Parliament House on 12 September.

Says Louise Sherwin-Stark: “As an industry, we can encourage Australians to read Australian stories for pleasure for an hour on Thursday 14th September. As an industry, we can spark a love of reading in children and set them up for a successful life, we can create more empathetic people and strive for a more prosperous and equitable society. Most of all, we can give everyone an hour out of their busy lives to escape into a great Australian book and reduce their stress levels by a fantastic 68%.”

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Client: Australian Reading Hour

Editor: Tak Nakano