Allan Gray uses animals to demonstrate stength and agility in new campaign via The Pure Agency

Allan Gray has launched a new brand campaign via The Pure Agency, to build awareness of its successful long-term investment approach with Australian investors.

The creative solution was based on the confident theme of “potential achieved”, featuring striking black and white imagery of majestic animals to demonstrate strength, intelligence and agility. Emotive imagery and cinematic footage of an owl and a cheetah shows their progression from birth to reaching their peak performance.

WATCH THE CHEETAH SPOT

WATCH THE OWL SPOT

The campaign targets investors across Australia through online video content, press and out-of-home executions in key outdoor transit locations, airports and gyms.