Hogarth Worldwide launches Australian arm of global production network led by Justin Ricketts
WPP AUNZ has announced the launch of Hogarth Australia, the latest market offering of the global advertising production group Hogarth Worldwide. Hogarth Australia will be led by newly appointed CEO Justin Ricketts (left) working alongside Hogarth Australia’s new COO David Fleer (pictured below), formally MD of One20.
Under the Hogarth Australia brand, WPP AUNZ has realigned its successful production agencies Agile, One20, Paragon and Carnival into one super production group, joining a global network of more than 2,500 employees and 25 offices worldwide.
Says Mike Connaghan, CEO, WPP AUNZ: “Combining the global muscle of an iconic brand such as Hogarth with the local expertise and strength of four successful production houses represents a fabulous opportunity for us to lead the way in content production in Australia and further solidify our leadership position in the region.
“This model is already proving highly successful for Hogarth in other markets, and will no doubt bring great benefits to local clients and agencies alike, whether they are part of WPP AUNZ or not. Hogarth’s global success has demonstrated it is a model that represents the future of production, and we cannot be more excited to be launching it here.”
Says Kevan Thorn, joint CEO, Hogarth Worldwide: “One of Hogarth’s key strengths is its ability to provide highly effective multi-brand, multi-market solutions to global clients, so building such a comprehensive partnership to serve the Australian market is a big advance for us. This is a great addition to our growing production network and we look forward to being the production backbone for WPP AUNZ agencies and clients.”
Says Ricketts: “In today’s evolving media landscape, clients demand increasing amounts of content, and the time is right to disrupt old habits and evolve the production model. I believe at Hogarth Australia we have a way to make campaign assets better and faster and can provide our clients with a genuine end-to-end production offering, that will deliver higher quality marketing assets with better economics, while maintaining and enhancing creative integrity.
“It is important to understand that our model offers flexibility to work with some of the best up-and-coming directors and production companies from both Australia and beyond, so don’t think that working with Hogarth is creatively limiting – it’s creatively liberating.”
Ricketts will lead the local operation that includes a team of over 80 staff, with the ability to access Hogarth’s global network. Hogarth Australia will offer a full service production capability across the entire spectrum of production including TV, radio, print, out of home, mobile and digital, supported by Hogarth Worldwide’s market leading production technology and processes.
Says Ricketts: “Our talented local team is backed by Hogarth’s proprietary technology stack so content can be centrally managed, ensuring constant control of the production process, project costs and most importantly quality standards. The sole beneficiary of this is our clients, and it’s what makes our offering unrivalled in this market.”
Hogarth Australia comprises teams specialising in seven key production disciplines including: design, photography, primary TV and post, web design and build, dynamic digital campaigns, social content, digital and print production and management. Each team will have an in-house capability to deliver primary production, campaign development and adaptation and trans-creation services.
Adds Ricketts: “For our clients this means their team is located under one roof, meaning better resource utilisation and technology and therefore lower overheads so we can deliver better quality content, faster and more efficiently. Our clients – and our team – want more great work, better creative services, quicker turn-around, flexibility, and an innovative cross-functional way of working. That’s Hogarth in action.”
Hogarth Australia is located at WPP AUNZ’s Kent Street campus with production facilities in Port Melbourne, Victoria and in Crows Nest in Sydney.
10 Comments
Surely, the need for the below statement is a bit of a red flag?
“It is important to understand that our model offers flexibility to work with some of the best up-and-coming directors and production companies from both Australia and beyond, so don’t think that working with Hogarth is creatively limiting – it’s actually is creatively limiting.”
more jobs for the boys
‘Creative liberating’! Do not know where to even start on this pile of crap!
It does seem cheaper but you have limited changes and they charge for every paperclip, every phone call, every meeting. So you end up paying more. There’s a reason they are the most profitable part of WPP. Now let’s look at their work. Hahahahahahahahahahahahahahahahahahahahah. Yes, it’s laughable.
Rolling a turd in glitter…
Wrapping an old fish in paper called change….
You get the drift. If clients fall for this then we all need to pack up and go home.
It’s a shame the drive for the bottom line doesn’t respect the industry and the craft. Hope the long lunches pay off!
The carnival just became a circus lead by clowns
Here’s an idea; put a bunch of your underperforming businesses together so they can prop each other up under a new brand that no-one will buy into. Next step, shut down production departments within the agencies and outsource to Hogarth. Bad move WPP.
Anyone remember me?
Their work has one problem, it’s invisible and inferior.
Hence the old adage, you get what you pay for… but hang on, you will ultimately pay through the nose because even though it seems like a great deal on the way in, but read the fine print before you sign anything.
There’s a reason why they are the most profitable part of Ogilvy/WPP and it sure isn’t because of their work. Don’t say you weren’t warned.