Berlei appoints The Monkeys to lead its creative account as brand celebrates 100 year anniversary

Berlei has appointed The Monkeys, part of Accenture Interactive, to lead its creative account as the brand celebrates its centenary year anniversary.

As an Australian brand run by women, for women, Berlei remains committed to supporting the modern woman, with pioneering products and ongoing research and development into new fabrics and technologies.

Creative work is expected to roll out from August 2017 onwards.

Says Zoe Hayes, marketing manager, Berlei: “Berlei is at a pivotal point as we turn 100 years old. We have partnered with The Monkeys to reset the benchmark and create a remarkable foundation as we enter our next 100 years and release new ranges to support it.”

Says Mark Green, co-founder and CEO, The Monkeys : “Berlei is an iconic Australian brand with brave marketers at the helm. We are looking forward to playing our part in the brand’s next chapter.”

Berlei marks the third major account win for The Monkeys this year, with the agency announcing the appointment of Pizza Hut in March and Canadian Club in May.