Skincare brand Paula’s Choice picks Bohemia Group as new Australian media agency partner

Leading international skincare brand Paula’s Choice has partnered with Bohemia Group following a competitive pitch to help grow the brand in Australia.

Says Michael Africa, senior vice president digital, Paula’s Choice: “We were impressed with Bohemia’s technical capability in performance marketing and their understanding of the cultural differences in skincare between Australia and the United States. We have been successfully operating in Australia without a local partner in this area, and we’re excited to see the difference Bohemia’s strategy and expertise will have in growing our brand down under.”

Says Sebastian Graham, group performance director at Bohemia: “We’re looking forward to working with the team at Paula’s Choice. They’ve got big goals for growth and the product to match it. Their attitude as a challenger brand is exactly what we’re looking for as it allows us to do the best work we can across the entire customer journey.”

Paula’s Choice Skincare was founded in 1995 by internationally renowned beauty and skincare expert, Paula Begoun, with a commitment to customer advocacy and education that remains a core element of its philosophy and product development. Paula and her team have developed state-of-the-art formulations based on reliable, published skincare research to create products customers can feel confident about buying and using. Products include skincare, makeup, body and hair care and accessories. All products are non-irritating, fragrance-free, never tested on animals and perform beautifully without false promises.