DON Smallgoods is looking for The Dons of Australia in new campaign via DDB Melbourne
Who better to sell DON’s significant range of meat products than the Dons who actually eat them? DON Smallgoods has re-introduced itself to the nation with a new integrated campaign from DDB Group Melbourne.
DON is looking for every man, woman and child in Australia that goes by the name ‘Don’ (Donnas, Donatellas and Don Juans, too). And once they find them? These fortunately named individuals will have the chance to be the new faces of one of the nation’s most iconic brands. They’ll show us first-hand the integral role DON Smallgoods plays in the many and varied rituals of modern Australia. Starring in DON ads, scoffing free DON products, enjoying exclusive DON junkets – the works.
Says Glen Dickson, creative director, DDB Melbourne: “I know what it’s like to be held back by an unfashionable first name. But all that’s about to change for The Dons of Australia. Their ship’s finally come in. And it’s full of meat.”
Says Cathy Bertoncello, marketing director, DON Smallgoods: “DON is an iconic Australian brand that has become a part of Australian culture. So much so we wanted to take the next step and celebrate this connection. But we also wanted to retain the tone of voice people have come to enjoy over the years. It’s the beginning of a new chapter for us.”
So – are you called Don? Maybe Donna? Sign up at http://www.australiandons.com.au/ for your shot at meat related fame and glory.
Client – DON Smallgoods
Paul Mealor – Managing Director
Cathy Bertoncello – Marketing Director
Jane Edmonds – Brand & Communications Marketing Manager
Agency – DDB Group Melbourne
Dion Appel – Managing Director
Glen Dickson – Creative Director
Brett Edwards – Senior Art Director
Anna Stickley – Copywriter
Tuesday Picken – Head of Onscreen
Luke Osborn – Business Director
Blair Panozza – Business Manager
Ian Forth – Executive Planning Director
Paris Paphitis – Planner
Tribal Worldwide – Website Production
Film Production
Production Company – The OTTO Empire
Director – Justin Reardon
EP – Jo de Fina
Producer – Sophie Woods
DOP – Joel Betts
Editing – David Whittaker & Marty Gilchrist
Sound – Gusto Music, Colin Simkins
Composer – Scott Langley, Nylon Studios
Music Producer – Karla Henwood, Nylon Studios
Casting – Fiona Dann, Casting Sugar
14 Comments
Solid work. Nice one.
http://www.digitalbuzzblog.com/maes-belgian-beer-the-free-beer-campaign/
Oh, DDB Melbourne are still operating, are they? I thought everything had moved up to DDB Sydney?
Is good.
Oh my god, so good. Is Don!
DDBoom…. And bust.
What a sad fucking story DDB Melbourne is. Nothing left.
Clear out the management and start again. It’s the only way.
Not a fan of the Generic Australian VO but overall I like it. Solid idea, well executed.
Good to see some creatives enjoying writing something fun.
I think the world has already voted on their favourite Don… poor timing.
Didn’t DDB Melbourne do this for McDonald’s recently?
They found everyone with the same surname for some McChicken thing..
Nice work. Well done Glen and team.
So this is why Spiller left?
Brilliant work DDB creative team .
Your current TV ad is one of the most vulgar and disgusting that I have ever seen. You can be assured that I will not under any circumstances purchase any of your products.
Yours faithfully
(Mrs) Margaret Matheson
54 High Street
Trentham 3458
Hi great product love the ads my friend Don Parkes is trying for audition he’s a great guy hard working family man still working with him now after 23 years I’m hoping he gets the role would be a good break go him fingers crossed.