Guy Ritchie directs new spot for Heineken and the UEFA Champions League via Publicis Italy
The commercial is part of Heineken’s ‘Champion the Match’ campaign and the launch coincides with the new 2016/17 UEFA season. The TVC sees Mourinho deliver a passionate and motivational address to fans across the globe. He challenges them to prepare for match night, no matter where they are in the world and no matter what time zone they are in.
The film marks the eleventh year of Heineken’s partnership with the UEFA Champions League. The campaign includes global and regional variations of the film to suit different fan viewing behaviour around the world. This includes bespoke break and match bumpers, as well as promo tags.
The campaign will launch in over 90 countries and will run throughout the 2016/17 season.
7 Comments
Anyone else think that that was a bit of a mess?
That’s actually very average. Very average.
Anyone really think the team behind this give a shit what you think?
What do you, ??? and Heinican’t, want to see, little bubbles rising in a glass?
This is a big idea from a big brand.
The iron of having Mourinho feature in a Champions League ad….
(United Supporter)
Irony*
@ The Cynic, just because something is a ‘big idea’, or is directed by a famous director with an A-list star in an exotic location, does that automatically make it good.
@??? said: That wasn’t the point of my comment. Do you cheer when you watch your football team on the TV. They can’t hear you. Twat.