Melanoma Institute Australia launches new ‘Melanoma March 2020’ campaign via Daughter
Daughter has created a series of short films for Melanoma Institute Australia.
The ‘Take Steps Forward’ film series is an initiative created by Melanoma Institute Australia together with Daughter and focuses on their annual fundraising and awareness campaign Melanoma March, which is a series of short family-friendly walks held across Australia throughout March.
The films launched on broadcast, and are being shared socially via online communities and Melanoma Institute Australia’s Melanoma March digital portal. They are designed to foster awareness around melanoma and how forward-thinking action and fundraising support can help effect change.
The films harness the firm belief amongst the Melanoma community – patients, families and health experts, that taking steps forward together can effect change. Putting one foot in front of the other, even when it’s extremely heartbreaking. Making a stand against the disease in ways big and small. And making the journey to a Melanoma March event – to encourage awareness amongst the wider community about melanoma and to help fundraise research efforts, towards zero deaths.
The four films follow personal journeys around the impact of melanoma, as they share their experiences, heartbreaks, breakthroughs, and what life looks like living beyond a melanoma diagnosis. One journey tells the story of a family who has lost a loved one. A second family has a loved one who has survived the disease. A third journey shares insight into a family whose loved one is undergoing treatment for the disease. And the fourth provides an insight into the medical, research and leadership team who are fighting the disease head-on.
In totality, the series of films are a message of action and hope. It is about every family who has been affected by melanoma and their surrounding communities, coming together to support each other.
Join a Melanoma March at one of 24 locations around the country during the month of March by registering at melanomamarch.org.au or join ‘Team Daughter’ at Melanoma March Manly at Manly Promenade (beachfront), Sunday, 22 March 2020.
Creative & production company: Daughter Collective
Film Director: Michael Dole
Co-Director/Cinematographer: Mike Perry
Camera Assistant: Matt Bedford
Photographer: Eddy Ming
Client: Melanoma Institute Australia
Head of Communications & Fundraising: Jennifer Durante
Melanoma March Events Manager: Annabel Egan
Research Communications Officer: Stacie Blayden
Digital Communications Manager: Jane Varley
4 Comments
Awesome guys, well done. We’ll be there!
Nice Doley
Now Daughter, what’s next? Father? Then Son?
Well done Team Daughter! Great cause.