Australia scores 5 Gold Pencils, 13 Silver + 12 Bronze at The One Show; Leo Burnett Sydney wins Best of Print for WWF ‘Poachers’ campaign

Leo Burnett Sydney has come out on top as The One Show announces the winners for the 42nd Annual One Show Awards tonight at Alice Tully Hall, Lincoln Center in New York City.

With 32 One Show Pencils, including a Best of Discipline award and five Gold Pencils, Australia ranked 4th out of all 65 countries that submitted entries this year.

Leo Burnett Sydney won Best of Print & Outdoor with “Poachers” for WWF. The campaign also scored a Gold and Silver Pencil in Print & Outdoor; ‘Rhino’ scored a Gold and a Bronze in the Print & Outdoor category; ‘Shark’ and ‘Tiger’ also scored one Silver each in Print & Outdoor.

Leo Burnett Sydney’s ‘S-Drive’ campaign for Samsung picked up two Silver Pencils; one in Branded Entertainment and one in Direct as well as a Bronze Pencil in Intellectual Property. Samsung also scored a Silver Pencil for its ‘Dad’ spot in the Radio category.

M&C Saatchi Sydney also had a good run with Optus ‘Clever Buoy’ via Google Sydney, Shark Mitigations Systems Perth and UVS Perth picking up two Gold Pencils in Intellectual Property and Mobile as well as a Silver in Mobile. The agency also scored a Bronze in Design for Monikas Doggie Rescue ‘Dog Home’ in Design.

Saatchi & Saatchi Sydney’s ‘Penny The Pirate’ for Luxottica/OPSM won a Gold Pencil in Mobile, a Silver Pencil in Branded Entertainment and a Silver Pencil in Direct. McCann Melbourne picked up two Silver Pencils for Metro Trains ‘Dumb Ways to Die: The Games’ in Interactive and Mobile. The agency also scored a Bronze Pencil for Tigerair ‘Infrequent Flyers’ in Direct.

Whybin\TBWA Group Melbourne’s ‘GAYTMs’ for ANZ scored one Silver in Print & Outdoor, a Bronze in Cross Platform and a Bronze in Print & Outdoor. 303Lowe, Sydney’s ‘Captain Risky’ campaign for Budget Direct  scored one Silver Pencil and one Bronze. VML Australia won a Silver in Mobile for Ripcurl ‘Rip Curl Search GPS’. DDB Melbourne scored two Bronze Pencils for RSL Australia ‘Minute of Silence’ in Interactive and Mobile.

Scoring one Bronze Pencil each in the Branded Entertainment category is Exit Films Melbourne for Samsung ‘Every Day is Day One’ created with 72andSunny Amsterdam and Smuggler London; J. Walter Thompson Sydney for Cancer Council NSW ‘I Touch Myself Project’ and The Monkeys for IKEA ‘Airbnb’.

These were the highlights:

• Funny Or Die won Best of Show with “Between Two Ferns with Zach Galifanakis: President Barack Obama” for Healthcare.gov. 
• Omnicom secured Holding Company of the Year while two other special awards fell under the Omnicom umbrella: BBDO for Network of the Year and Mars for Client of the Year.
• Droga5 took home Agency of the Year, largely on the strength of its “Gisele Bündchen – Will Beats Noise” campaign for Under Armour,
• Marcel/Paris rounded out the special awards by winning the Green Pencil – an award that recognizes the best environmentally conscious advertising of the year – with its “Inglorious Fruits and Vegetables” campaign for Intermarché.

Several special awards, including Agency of the Year, Network of the Year and Holding Company of the Year, were determined by The One Show ranking system. To view the complete rankings, visit oneshowrankings.com.

In addition to special awards, Best of Discipline was awarded for all 13 disciplines in this year’s One Show.

• Best of Branded Entertainment: Funny Or Die with “Between Two Ferns with Zach Galifanakis: President Barack Obama” for Healthcare.gov
• Best of Interactive and Best of Social Media: Droga5 with its “Gisele Bündchen – Will Beats Noise” campaign for Under Armour
• Best of Cross-Platform: GGH Lowe with “Nazis against Nazis – Germany’s most involuntary charity walk”
• Best of Design: Dentsu/Tokyo with “Get Back, Tohoku” for East Japan Railway Company
• Best of Intellectual Property & Products: Baidu Online Network Technology/Beijing for “Baidu Kuaisou”
• Best of Direct: Ogilvy Brasil/Sao Paulo with “Tattoo Skin Cancer Check” for Sol de Janeiro
• Best of Film: SS+K/New York with “Awkward Family Viewing” for HBO Go
• Best of Mobile: Wunderman/London with “Flash Photo Posters” for Childhood Eye Cancer Trust
• Best of Print & Outdoor: Leo Burnett/Sydney with “Poachers” for WWF
• Best of Radio: Ogilvy & Mather Argentina/Buenos Aires with “Rising Voices” for Colegio Las Lomas Oral
• Best of Responsive Environments: Local Projects/New York for Cooper Hewitt, Smithsonian Design Museum
• Best of UX/UI: Grey Germany/Dusseldorf with “The Berlin Wall of Sound” for SoundCloud

Visit oneshowrankings.com to view the complete rankings.

VIEW THE FULL LIST OF WINNERS