Whybin\TBWA Sydney extends its TAB and Luxbet portfolio following Trackside business win

Whybin\TBWA Sydney has extended its TAB and Luxbet scope of work to include Tabcorp’s Trackside business, following a creative pitch submission.

Trackside is Tabcorp’s animated racing product that combines the excitement of thoroughbred, harness and greyhound racing and their bet types without having to worry about correct weight, protests or track conditions. With fixed returns available on Win, Place, Quinella, Trifecta and First 4., Trackside gives customers the chance to win real money on make believe races.

Says Adam Lee, group head, Whybin\TBWA: “We have a very close working relationship with Tabcorp – working across both the TAB and Luxbet business, so we are delighted to now be working with the Trackside team as well. It’s an exciting product with great potential and we look forward to helping grow the brand within both Victoria and NSW.”