Shine Limited NZ creative technologist Mathew Tizard to depart agency to join Google in Sydney

Mathew Tizard, Shine Limited New Zealand’s creative technologist is set to depart the agency shortly to join Google in Sydney.

Tizard will be a part of the Google Global Creative Team, also known as “Zoo”, which is headquartered in Sydney, Tokyo & Singapore and works across the Asia Pacific region. The team also collaborates with Google’s Creative Lab.

At Shine Tizard was responsible for The Beck’s Edison Bottle (which has just picked up a Silver Pencil at The One Show) and the recent follow-up, Beck’s Playable Posters, utilising conductive ink.

Previously, at Colenso BBDO, Tizard was instrumental in several award-winning projects including Westpac’s Impulse Saver, Mountain Dew’s “Beyond The Wall” and The V Motion Project.

At Google, Tizard will be working under the team’s CCO, former TBWA\ Asia-Pacific creative-at-large John Merrifield, and alongside fellow Kiwis Tara McKenty and Iain Nealie (the duo previously known as ‘Plankton’).

Says Tizard: “This is a perfect fit for me, and feels like what I’ve been heading toward for some time. I’m looking forward to drawing on all my experience so far, both academic and professional, and to stretching myself in hitherto unexplored dimensions. We’ll be working with APAC’s most exciting clients, agencies, creatives and production houses on what will be really interesting and worthwhile projects. I can’t wait.”

Tizard will be moving to Sydney in early July to take up the Google position, continuing as creative technologist.