Publicis Mojo senior art director Andy Geppert launches interactive children’s book ‘MEEP!’
Crichton Award-winning illustrator and Publicis Mojo senior art director Andy Geppert, has released his first interactive children’s book titled MEEP! that tackles childhood self esteem issues.
The story, about a baby peacock with vain friends, teaches children to be more accepting of themselves and more accepting of children who come from different places and backgrounds.
Childhood self-esteem is a major issue affecting today’s society – a recent study suggests that over 80 percent of 10-year-old girls are afraid of being fat[1].
It surprised the author/illustrator how early these damaging issues can develop.
Says Geppert: “MEEP! was created when my 6-year-old daughter came home from school upset because she had been teased about her appearance.
“Another classmate was picked on because of her orange hair and a boy wasn’t accepted into the group at lunchtime because he came from another country, which just made me sad.”
MEEP! allows children to interact with the story using simple ‘drag and drop’ gestures and share peacock feathers with their friends by email and social media.
Geppert hopes to shape positive opinions at an early age and make the schoolyard a nicer, more accepting place for children around the world.
[1] Andrist, Linda C. “Media Images, Body Dissatisfaction, and Disordered Eating in Adolescent Women.” MCN: The American Journal of Maternal Child Nursing 28.2 (2003).
6 Comments
Nice illustration. And I love peacocks. Underrated animals. Like the ibis.
Nice illustration. And I love peacocks. Underrated animals. Like the ibis.
Sweet as boys!
Perhaps he should have got together with Melbourne post-production house MRPP to do a video.
Sweet as boys!
Well done Mr Geppert.