Fuck the poor? The Pillion Trust conducts social experiment via Publicis London to see if Brits really do care about those less fortunate
April 8 2014, 2:46 pm | | 15 Comments
The Pilion Trust, a charity that helps some of the poorest and most vulnerable, has conducted a social experiment on the people of London to see if we really do care about those who are less fortunate.
A man wearing sign saying ‘Fuck the poor’ was sent out to the streets of the capital as part of a campaign for the charity by Publicis. Londoners were secretly filmed taking the man to task for the offensive statement.
Afterwards, the man flipped his sign over so that it read ‘Help the poor’ and he proceeded to ask for donations – but this time people completely ignored him.
15 Comments
Fantastic social insight, but if all this is happens to be this a one-off stunt gone viral, it’s naught but award jury bait. To actually do any real good for the charity, this has to be followed up with some sort of donation/activation campaign to leverage that insight and challenge people to actually give some money.
Will Publicis London now be brave enough to put their money where their mouth is and donate the significant sums of money they have set aside for multiple Cannes entries for this campaign to the charity itself? Now that would be a category-defining moment at this time of year.
A fucking simple and brilliant idea.
Simply brilliant
https://www.youtube.com/watch?v=aHrdy6qcumg
This is degrading in my opinion, no matter it’s intentions. We are so caught up in our own bullshit and ‘self’ we forget the real purpose of what we do. Making money spinning bullshit. To try and justify our own moral existence with this ambient charitable ‘award’ winning crap pisses me off. Who gains from this? Certainly not the homeless. Simply recognition within our industry. See it for what it is.
You know, these sorts of negative comments piss me off. And I think it highlights some people’s own pathetic views on what we do. This is an ad. It goes to the public. Its job is to make people talk. Why you go straight to talk of awards is beyond me.
In all my years of experience I will say that this is an ad that is born out of the right intentions. It is brilliant. And it is effortless (and cheap to make). It’s not trying to win awards. And funnily enough, it’s this sort of thinking that will have it win. Because people see the heart and it’s intentions.
And I’m sorry, but I think they should enter Awards. We need every young person in advertising seeing this work and being inspired by it’s thinking. And that’s the real importance of awards. Fuck the the self congratulatory wank, it’s not about that. It’s about lifting the standards. I can’t believe I’m about to say this, but I think this ad matters.
Not all advertising people are the same. It is possible to be a brilliant creative and well intentioned.
Well said “Not ad world gone mad”.
What pompous twattery.
Agree ‘Not ad world gone made’.
Fuck the ‘Jury member’
Twat.
Street talent trying to act, agency trying to win awards. meh
“Fuck the poor…we’re off to Cannes”
‘Ad world gone mad said’
Please check the donations page to see how much this has made for the Pilion Trust.
Doing anything to help the underprivileged is always a good gesture. But we are far most caught up in the access of how much we get, and how we spend, and how more powerful we can become. The voice or vote of confidence doesn’t seem to come from those who are a part of the team’s success anymore, it lies on the image and the interventions from which he deploys. More like an dictatorship image. And this position caters to those from which he fancies for reasons of keeping him or her in that hidden position of “I’m the boss, do as I want or get to hell out”. But that is an option only few can respond too, if at all they can. At some point in the building of the trust, one maybe in an position where he or she had asked them to compromised themselves, and they did just that over and over again. But like a contract, it becomes an importance only to the top person in position, to make sure it is done over and over again for the sake of saving, what he or she have given them the position from which they now wheel. In other words you are in it up to your neck and may god help you if you refused. Here are the things you are likely to become, useless through being known what you were compromised to do, losing your family his or her strifes, and most likely threatened. Blackmailing plays a role in this desperation. Something that the homeless, knows little of. But why should or less he’s an actor in those preparations. They were a time when all those patients or some of them or most of them, were released from St. Anne mental institution and put into the streets of London, people were surprised, and those who truly cared spoked of it and about it. Today it has become a fly tipped over from yesterday, part of it genuinely dealt with, and part of it is questionable. We need those who’ve made them selves Gods into the sight of the public as being the most loveliest person or persons to render kindness to those who too were told that they were of good use, rather than being pushed into hiding, and feeling afraid of their own reputation in trying to help those at the top, who’ve never let go of the idea that all people make mistakes, and that no one should be placed in an situation to be tied to their manipulative methods.