Toyota launches new ‘For a lifetime of good times’ campaign for 2014 Corolla via Dentsu Australia

Dentsu Australia has launched its new portfolio strategy and campaign for the 2014 Toyota Corolla. The campaign, kicking off with the new generation Corolla Sedan, builds on the theme “For a lifetime of good times” with online, print, outdoor and TV, the centerpiece of which is a 90 sec cut that will run on TV, online and in cinema.

Featuring the track ‘You and Me Song’ by The Wannadies, the spot was produced by Heckler, with Justin McMillan directing.

VIEW THE SPOT

The story of the new Corolla – boy meets girl – mirrors the dreams and aspirations of its audience with their future reflected through the lens of Corolla ownership. Central to this journey is the new Corolla Sedan and Hatch. More than just a stylish car, it’s an integral part of our target’s future – all that is good, and yet to come.

Says Pete Ogden, Dentsu Australia creative director: “We’re run lean, so collaboration was key on every aspect of this job. Heckler came to the fore with an amazing array of talent across the board; working alongside a CD within a production company was such a breath of fresh air too. It enabled us to accomplish so much more on the shoot and in post. This is Dentsu Australia’s first work for the Corolla brand and thankfully, the client embraced the collaborative process as strongly as we did.”

Agency: Dentsu Australia

Passenger Communications Manager: Philippa Baker