Campaign Brief Poll: Who should have won 2013 Australian Advertising Agency of the Year title?
UPDATED: Now that all the trade press Australian Agency of the Year Awards have been handed out, what do you the ad punters think?
B&T picked The Monkeys, Sydney for Agency of the Year and Whybin\TBWA, Sydney for NSW.
Campaign Brief picked McCann, Melbourne for AOY and Havas, Sydney for NSW
AdNews went for CumminsRoss, Melbourne for AOY, The Monkeys Sydney for NSW and Clemenger BBDO, Melbourne for Vic.
(Mumbrella don’t do an Australian AOY, their awards are regional.)
So who do you think should have won the 2013 Australian Agency of the Year title?
As of 10.54pm Sydney Havas Sydney has maintained its lead over Whybin\TBWA Sydney. Havas now has 53% of the 1001 votes cast so far followed by Whybin on 40%. Staffers and supporters of the other agencies are either working flat out or out to lunch. No doubt they will get voting later this weekend (if their agencies allow them weekends that is).
31 Comments
I hate to admit it, but yes Whybins are on fire at the moment
Looks like TBWA have got their entire APAC network on this one. 95 votes cast in only a few minutes with 81% for Whybins!
Make that 146 votes, 80% to Whybins.
Back to work guys and gals.
Yes Whybin are having a great time of it but McCann are a clear Agency of the Year. No other agency came close to their achievements in 2013 and even Matty and Dave would agree with that.
Surely McCann Melbourne deserve to win more than Whybin and Havas. Whybin have done shit all work in the last year.
How lame Whybins.
One great campaign doesn’t make an agency, and I think if you asked the clients.. the story might be a lot different..
Mr Obvious, it takes a lot more than a lot of shiny trinkets for one campaign to win Australian Agency of the Year. You might win Campaign Brief Agency of the Year with a bagful of awards, but since the other rag awards are judged by clients an not by creatives, you can pull the wool over their eyes. Sorry, but McCann ought to do more.
Which agency has the most staff sitting around with nothing to do? To be fair to the runners up, I feel like they’re all busy with more important things.
C’mon…the most awarded ad campaign in history surely gets McCann top spot. Even if it was just one campaign for one client!
Two agencies on that list won lions for 3 different clients in 2013: Havas and McCann. Could be that CB got it right…
Has to be McCann.
Now children, play nicely!
The McCann Melbourne office isn’t exactly huge (it’s relatively small) and it won lions for 3 different campaigns in 2013 – isn’t that enough?
How many times do you want to hear it? For AdNews and B&T financial performance, pitch wins and profit growth across a wide variety of clients is a determining factor to win and not creative awards! Quite simply put, McCannes: a lot of lions but not a lot of roar!
Monkeys haven’t won a Cannes Lion in over 3 years – fact
grapes
Period.
McCann.
And all of us are very happy for them.
Leo’s Sydney always seem to perform. Not sure how they’re doing financially but creatively they are great. Why aren’t they on the list?
Agree with others, 1 great campaign can’t and shouldn’t define the entire agency. Every Ad person in the world wish they had done Dumb ways to Die but I’d rather work in a place that constantly does great campaigns. Hopefully McCann can prove they can.
TBWA probably deserve it more but I struggle to think of much greatness from them. Seem to be still milking campaigns they did 2 years ago. David Jones was a big win but the work is only ordinary. Plus, it’s obvious a lot of staff have been trying to influence this blog – says a lot about them.
Monkeys, despite not doing much they somehow always make the list. Credit to them.
Clems Melb- Now that’s your winner. The only consistent agency on the list. Great work. Great people.
If you guys had noticed, McCanns have done a shit-tonne more than ‘Dumb Ways To Die’. There was also V-Line Guilt trips, impossible orchestra and quite a few other ideas – like the DM piece for Google. My money is on them as the one to watch.
But, I bet they’re too busy doing great work than sitting on the blog.
CB got it right, except in my opinion in NSW – DDB and Leo’s smashed HAVAS at Cannes, Gold beats bronze.
Agree with NSWelshman. CB got it totally wrong. Apart from that one campaign from McCann, Leo Burnett Sydney won more lions than any other Aussie agency for several campaigns. Was very surprised. I guess it’s not all about the work.
I’ve watched as this poll lurched from one agency to another, as each agency gets its staff to vote. It’s a meaningless chart. The top votes just prove who has a lot of time on their hands compared to who’s busy doing work.
Andy doesn’t bother playing the games at local level. which is why I have a lot of respect for him. Overseas/international awards, he plays things like a fiddle.
McCanns got metal for three other campaigns. Ddb got metal for three too, albeit like Leo’s, mostly in media category.
Let’s do a poll on the nicest place to work and see what comes up…
@ pissing contest, do your research mate. From memory Leo’s won about 15 Lions in several different categories.
Still, Clem’s Melb are the best and nicest place to work.
Shouldn’t the aim of the game be to play games at a local level? After all, the work we are doing is usually for, you know, Australians. At least it should be if you’re actually doing your job properly.
@ Dear fan of Leo’s,
Leo’s have done perhaps one of the most awarded campaigns of the year for Bundaberg Rum that was deeply engrossed in the towns spirit and culture. So don’t question if they’re doing their job properly reaching and understanding Australians.
They have won more international awards across different campaigns than anyone else in 2013. Somehow I doubt if Adnews and other local wank-fest awards means much to them.
Unfortunately CumminsRoss has been unable to vote. We’ve been at the pub.
And judging by those other small percentages … it looks like the winners of VIC and NSW Agency of the Year in Clems and The Monkeys might be there too.
Congrats to all the winners and finalists.
Coming from QLD, I love the Bundy ideas for floods etc Leo’s have come up with. But they’re just ideas. All of my mates back home, near Bundaberg if you were wondering, and massive Bundy fans, haven’t heard of the campaign.
Which is a shame. Great ideas, just not pushed out there enough. Or at all.
A real shame.