Facebook Australia celebrates 12 million total monthly active users on desktop and mobile
Facebook presented its first ever ‘Aussies on Facebook’ stats to journalists yesterday afternoon at Facebook’s rooftop Sydney HQ in King Street, which revealed 12 million Total monthly active users (desktop and mobile) and 9 million Total daily active users (desktop and mobile).
Facebook also announced the launch of its website targeting businesses which went live today.
The key points of the presentation were:
Usage: (Source: Internal Facebook statistics)
12 million Total monthly active users (desktop and mobile)
9 million Total daily active users (desktop and mobile)
9.8 million Mobile monthly active users (mobile only)
7.3 million Mobile daily active users (mobile)
In the past 2 years the number of Australian Facebook users accessing the site via smartphones has increased by 29% (source Nielsen and Internal Facebook statistics)
1 out of every 5 minutes on mobile browsing and applications is spent with Facebook or Instagram in the US (ComScore Mobile Metrix 2013)
70% of Australian Facebook users access Facebook from multiple devices, the more devices someone uses to connect to Facebook the more time they spend with the site. (Source: TNS survey of 1116 Australians August 2013)
Facebook makes up 12% of media consumption time spent for Australian Facebook users (Source: TNS survey of 1116 Australians August 2013)
On the Go (Where do you usually/regularly use Facebook?)
13% Shopping, 38% Watching TV, 28% on holidays, 27% at work, 20% at school, 23% in queues, 29% commuting, 92% at home, 22% in cafes/bars, 40% in bed (Source TNS survey of 1116 Australians August 2013)
69% of Australian Facebook users primarily use Facebook for staying in touch with friends and family (Source: TNS survey of 1116 Australians August 2013)
63% of Australian Facebook users engage with brands and brand pages on Facebook (Source: TNS survey of 1116 Australians August 2013)
40% of Australian Facebook users have shared news articles to their friends on Facebook, 32% regularly use Facebook to stay up to date with current affairs. (Source: TNS survey of 1116 Australians August 2013) Referral traffic from Facebook to media sites has increased by over 170% in the past year.
Australian Mothers check facebook 20% more often than the average Facebook user. 1/3rd of Mothers have discovered new things on Facebook (Source: TNS survey of 1116 Australians August 2013)
Youth Engagement: In the first half of 2013, Australians aged 14-24 were more likely to visit Facebook during an average day than turn on Free to Air TV. (Source: Roy Morgan Single Source June 2012-2013)
90% of Australian Social Networking users ages 16-24 consider Facebook to be their main Social Network followed by 5% Instagram, 4% Twitter, 1% Google+ (Source TNS survey of 1116 Australians August 2013)
Chatter about Christmas Shopping on Facebook peaks each weekend in December for Australian women, Men typically don’t talk about Christmas shopping on Facebook until December 24th. Women talk about Christmas shopping on average 5x as much as men. (Source: Analysis of Facebook Internal Data from December 2012)