Clemenger BBDO Melbourne lures ex-Digitas NY VP Roger Box for director digital experience role

Roger Box, one of the leading architects behind the multi-award-winning and world-acclaimed American Express ‘Small Business Saturday’ campaign, has joined Clemenger BBDO Melbourne as director: digital experience.

He has taken up responsibility for leadership of the agency’s digital offering, as his predecessor, Mark Gretton, becomes head of digital strategy.

Box was previously vice president of Digitas New York, one of the world’s top digital agencies, and led the massive American Express account. The ‘Small Business Saturday’ campaign won nine Cannes Lions in 2012, generated US$5.5 billion in sales and achieved extraordinary national and international engagement and awareness.

It is Box’s second stint at Clemenger BBDO Melbourne, having worked as an account director at the agency a decade ago.

Says Peter Biggs, chief executive of Clemenger BBDO Melbourne: “We are delighted to welcome Roger back home. He’s a world-class talent, born and bred in Melbourne. Digitas New York is a brilliant digital agency and it’s a fantastic coup to have Roger join us. I have no doubt that he will make our already strong digital capability even stronger.”

Says Box: “I am thrilled to be joining the team at Clemenger BBDO Melbourne. They have an exemplary track record for attracting the highest calibre brands. Leading brands need to stay ahead of the digital curve for their business to thrive, and I couldn’t be more excited about partnering with our clients to make that happen.”