AFL player Dane Swan covers up in a stunt for Veil Cover Cream via The Sphere Agency
The Sphere Agency and Greta Donaldson Publicity on behalf of Veil Cover Cream have given the AFL’s most high profile tattooed player, Collingwood star Dane Swan, an unbelievable new look. The stunt was filmed exclusively for the Seven Network’s “Saturday Night Footy” program.
With the help of Veil Tattoo Camouflage Cream, Swan shed his ink in a dramatic transformation – shocking his Collingwood teammates, who thought he must’ve undergone laser tattoo removal.
The jaw-dropping makeover was aired exclusively on the Seven Network’s “Saturday Night Footy” program on Saturday July 20 at 6.30pm, with the amazing before and after photos appearing in The Herald Sun. The article even became the most viewed story on The Herald Sun website.
The prank was conceived by The Sphere Agency, with Greta Donaldson Publicity negotiating 
the deal between Swan and Channel Seven. Swan agreed to take part on the condition his fee be donated to the youth charity, the N.I.C.K. Foundation for which Swan is an ambassador.
Says Michael Abdul, managing director of The Sphere Agency: “Veil Tattoo Camouflage Cream is an incredible product that you simply have to see to believe. What better way to demonstrate its amazing ability than to use it to cover up Australia’s most famous tattoos.”
Veil Cover Cream can match any skin tone to completely cover skin conditions, acne, broken capillaries, scar tissue and unwanted tattoos. Veil delivers durable smudge-proof, waterproof results that can last up to three days per application.
A full service strategic and creative agency, The Sphere Agency’s client list includes Interflora, Genesis Fitness, Bosch, TeleChoice and Adriatic Furniture.
11 Comments
One of the best demos I’ve seen. Great creative idea, great media use. Plaudits to all for clear thinking.
Exactly the same idea here
http://www.youtube.com/watch?v=9mIBKifOOQQ
already been done
http://www.youtube.com/watch?v=9mIBKifOOQQ
http://www.youtube.com/watch?v=9mIBKifOOQQ
4:06, 4:24 and 4:26 (the same person, I suggest), you confuse a similar product with a completely different advertising idea and strategy. Of course they both cover tatts. That is the purpose of the product, dumkopf. But this one uses someone whose best-known attribute is his tatts, someone hugely prominent, and does so in public media – a TV segment during the football coverage and the pages of the little-people’s paper, the Little Paper. You need to be a little more discerning and analytical if you think there is any similarity.
Saw this in the paper and on TV. Had no idea was for a product.
The TV said it was all abut him fooling his mates?
In my opinion a good ad does not need to trick the consumer into believing they are being involved in anything but a good ad.
Epic fail. Waste of time. no one cares. Nothing gained.
I love a well-done product demo.
This is a very well-done product demo.
Therefore, I love it.
And no, the linked German ad is not the same idea.
Have to agree with insight. Both very nice ideas, but completely different. The only similarity is the products both cover tatts.
Real story here for you youtube-link-obsessed downers is the use of a well known and well-inked celeb was enough to earn (not PAY for) the media that enabled the public, and you, to see it. The media thought the stunt was worthy of attention.
On that level, it’s more than clever enough.
As a product demonstration, it’s effective. Not genius, just effective.
Job done.
All with a minimal media spend. I’d bet the client’s pretty darn happy.
‘Epic fail. …. No one cares. Nothing gained.’
No one cares – apart from the media who covered it of course.
Nothing gained – apart from a shedload of exposure for a small outlay.
Personally, I wish I had a few more epic fails like this one. It is smart thinking.
5:39 “But this one uses someone whose best-known attribute is his tatts”
I think Dane would argue his best known attribute is his footy ability which has won him a Brownlow …you dumkopf