The final part of Heineken’s ‘Road to the Final’ campaign revealed via W+K Amsterdam
As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken unveils the latest instalment of the ‘Road to the Final’ with the launch of a new global ad campaign via W+K Amsterdam, demonstrating how, with imagination and resourcefulness, one man is able to witness club football’s most prestigious event – the Final itself.
‘The Final’ sees the Heineken Legend, a huge football fan, being presented with the opportunity of a lifetime – a ticket to the UEFA Champions League Final. The narrative follows him in a nail-biting race against the clock to get from the depths of the Amazon to the Final in London in just 48 hours. Along the journey, he uses a combination of resourcefulness, imagination and inventiveness to charm his way into the good graces of a variety of eccentric characters. They, in turn, help him stay on the move and make it to his Champions League pitch side seat with mere seconds to spare.
This latest instalment of the Heineken ‘Legends’ campaign was co-created with the same team as first two ‘Open Your World’ films (‘The Entrance’ and ‘The Date’) – W+K Amsterdam and Sonny London director Fredrik Bond.
HEINEKEN
Global Brand Director: Cyril Chazat
Global Manager: Anuraag Trikha
Communication Manager: Agnieszka Gorecki
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director: Mark Bernath and Eric Quennoy
Creative Directors: Mark Bernath and Eric Quennoy
Art Director: Craig Williams
Copywriter: Zach Watkins
Head of Production: Erik Verheijen
Agency Producer: Jaime Tan
Associate Post Producer: Javier Perroud
Planner: Nick Docherty
Connections Planner: Richard Oldfield
Group Account Director: Jordi Pont
Account Director: Clare Pickens
Account Manager: Jorge Fesser
Art Buyer: Andrew Koningen
Project Manager: Jackie Barbour
Business Affairs: Michael Graves
PRODUCTION COMPANY: SONNY LONDON
Director: Fredrik Bond
Director of Photography: Roman Vasyanov
Producer: Alicia Richards
Executive Producer: Helen Kenny
Bumper Director: Nick Rutter
EDITING COMPANY: MARSHALL STREET EDITING
Editor: Tim Thornton-Allan
Assistant Editors: Phil Hignett, Patric Ryan
AUDIO POST: GRAND CENTRAL RECORDING STUDIOS
Sound Designer / Mixer: Raja Sehgal
MUSIC
Title: “Kalinka”
Artist Composer: I. Larionov , arranged by Ben Tarrant-Brown
Music Company: Mad Planet
Music Supervisor: Sam Morris
POST PRODUCTION: THE MILL
2D Lead: Jay Bandlish
2D Artists: James Pratt, Zoe Cassey-Hayes
2D Assistants: Siro Valente, Douglas Haynes, Andrew Curtis
Nuke Artist: Emma White
Colourists: Aubrey Woodiwiss, Luke Morrison
3D Lead: David Lawson
3D Artists: James Mullholland, Nico Domarego, Ed Hicks, Dan Moore, Adam Darrah, Joakim Riedinger, Jacob Gonzales, Ciaran Moloney
3D Rigger: Andreas Greichen
Matte Painters: Nathan McKenna, Kieran Belshaw, Jiyoung Lee, Aurelien Ronceray
Production: Paul Schleicher, Luis Martin
PRINT PRODUCTION
Photographer: Christian Webber