Jim Beam turns iconic Bondi Icebergs Pool into the world’s largest ESKY cooler via The Works

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Jim Beam Make History 1.jpgThis morning Jim Beam made history by turning the iconic Bondi Icebergs Pool into the world’s largest ESKY cooler via The Works. The desire to set this record stems from the earliest values of founder and pioneer Jacob Beam (1770 – 1834).

Today, Jim Beam is the world’s number one bourbon and make history everyday. What better way to continue the trend than by championing true icons of the Australian lifestyle, Bondi Beach and the ESKY cooler.

Members of Channel Ten’s Bondi Rescue cast joined Bondi locals and intrigued passers-by this morning to marvel at the new Bondi skyline and unveil the gargantuan structure to the public.

 

The idea for the World’s largest ESKY came from The Works who are using it to film part of a television commercial to be released in April.

 

Says Fred Noe, great-grandson of Jim Beam: “At Jim Beam we take our bourbon making seriously, we felt the world’s number one bourbon deserved something, and somewhere, special to keep it cold – and where better than the world’s largest ESKY cooler at Bondi Beach.

 

“In our family of seven generations of distillers, we don’t just say we’ll make history – we actually do it.”

 

The huge structure took days to build and boasts some pretty impressive stats:

  • The ESKY cooler (measuring 36m by 15m) will be filled with approximately 2 million litres of water.
  • Over 500 giant ice cubes.
  • The giant structure will hold 33 supersized Jim Beam cans (1960mm diameter at a height of 3920mm).
  • This ESKY cooler has been designed to work with the infrastructure of the iconic pool – the water will float the cans, and ice, to the optimal level to give the perception that the giant cans can be easily grabbed.

Advertising Agency: The Works

Media Agency: Unity

PR: Adhesive PR

TVC Production: Exit Films

Engineering: Big Kahuna Imagineering.