Aus-owned hotel search engine HotelsCombined launches new campaign via Banjo Advertising
Australian-owned and operated HotelsCombined, leading hotel search engine and price aggregator, is stepping out of the shadows as Australia’s best-kept secret launching an ambitious nationwide TV ad campaign this week.
The launch follows a three-month competitive search with Banjo Advertising and Match Media selected to help create and distribute the company’s largest marketing initiative to date.
Says Andrew Varasdi, Banjo Advertising managing partner: “HotelsCombined is a brilliant product. We were thrilled to have been appointed to the business.”
Says James Simmons, Match Media director: “We are delighted to be working with HotelsCombined – they are ambitious and forward thinking with aggressive targets that we are looking forward to helping them achieve. They are an Australian, independently owned company, taking on the large global multinational sites and we are looking forward to helping them on their journey.”
The campaign showcases HotelsCombined as the best one-site option for hotel deals both in Australia and abroad.
One of the nation’s most successful businesses, HotelsCombined has flown under the radar in terms of brand awareness but is now eager to step into the spotlight. To that end, the price comparison site has also engaged the services of Sydney-based Access PR to assist with the creation of a media relations program. One of Australia’s most successful PR agencies, Access PR will work closely with HotelsCombined to establish its brand messaging through online, print and broadcast channels.
HotelsCombined has partnered with major international travel organisations including Ryanair, Skyscanner and the official site of Abu Dhabi. HotelsCombined exceeds 17 million users a month, is offered in 29 different languages and is available in more than 220 countries.
Says Yury Shar, HotelsCombined co-founder and director: “We’ve worked hard to become the best hotel comparison service and it’s time to promote our product to the world.
“After a careful search, we were happy to partner with Banjo Advertising and Match Media. Both agencies bring on board innovative, results-driven thinking supported by a wealth of experience within the industry. And with the award-winning Access PR in our corner as well, the sky’s the limit for what HotelsCombined can achieve going forward into 2013.”
14 Comments
I watched Monsters inc then I made an Ad
Very december 2012
I can’t believe my eye.
Can Banjo make an ad without ripping someone off – just one!
http://www.youtube.com/watch?v=FbMYtIfKhAw
….can Banjo just not make any more ads please.
I’ve seen this tripe three times already on TV tonight and it sucks ass.
As for thinking it’s PR-worthy….
I LOVE the end line.
Genius.
Talk about getting something simple and fresh out there. I was thinking over the break what would I do if I worked at Droga5. And was thinking that for Woolies you could simplify the end line to just ‘Fresh’. It would match the work and the product. And the agency. So Fresh.
I think this end line does the same.
Genius. And Fresh.
Maybe Banjo and Droga5 should combine and be a super agency?
Drojo5. Maybe a Tokyo start up?
Cant wait to see what 2013 brings from these guys!
I don’t believe it, I was onnnn TV!
Can’t wait to see the sequel to this ad on June 20th!
It appears that the TVC outweighs these comments for originality though!
Yes, ripped straight from the opening sequence of Monster’s Inc, my 6 year old bought my attention to this ad.
JG, it’s the end of the film, not the opening. If you’re going to rip, be accurate.
to think of how much bullshit had to have spilled from these idiots mouth to sell this as anything other than an unoriginal, lazy, half-assed rip off is baffling.
i cant believe people actually got paid to create this.
That is going to be a great sign for them this 2013 year of snake. since im affiliated with their programs im looking forward to see how the affiliates can benefit to the ads. I hope the tv ads can also be use as white label so affiliates will no longer spend thousand of dollars to tv commercial.