Telstra celebrates ‘The Clever Australian’ in new integrated campaign via The Monkeys, Sydney
August 16 2012, 10:10 am | | 7 Comments
Telstra is celebrating ‘The Clever Australian’ in a new integrated campaign via The Monkeys, Sydney.
The Telstra print campaign highlights and celebrates some of the country’s greatest thinkers. Targeted at the Enterprise and Government audience, the print points to a website that celebrates the achievements of several Clever Australians, with case studies of Telstra’s most innovative Enterprise and Government clients.
The idea is based on the fact that while we celebrate our sports and entertainment stars, our greatest thinkers and innovators – the people that advance the country with their ideas and ingenuity – aren’t afforded the same level of recognition or adulation in our society.
7 Comments
If memory serves me correctly, I don’t think Prof. Larissa Behredt is so clever with twitter. [But I do like the campaign].
Naff as naff can be.
What the fuck has this got to do with Telstra?
And the Lord God spake unto Moses, saying:
“And this 11th Commandment I give to you, that thou shalt not arrange any manner of smaller objects, in order to Create a Human Face; for the wages of your Creative Sin shall be Mockery, and Men shall cringe at the mere sight of your Hand’s creation.”
“I’m having enough trouble remembering the first Ten, mate. See ya later”, replied Moses as he descended Mount Sinai in search of a beer, leaving God pissed off for the remainder of the Old Testament.
Amen.
I think you’re all missing the point. It’s ‘The Monkeys’ – of course it’s good. Everything ‘The Monkeys’ do is great……………..’The Monkeys’……………….. ‘The Monkeys’,
The greatest PR machine in adland. ‘The Monkeys’. ‘Three Drunk Monkeys’ – sorry, I mean ‘The Monkeys’ – you have to flaunt it when you have a name like that. ‘The Monkeys’. Fuck the work. ‘The Monkeys’.
It’s refreshing to see somebody finally acknowledging Australian innovation. We’ve become so accustomed to the likes of ‘The Shire’ and Lara Bingle reality shows, that the term “clever Australian” is not something we’re used to or hear often enough. Here’s hoping there’s more of it.
I agree with About Time.
Australia as a mass culture is inherently anti-intellectual. Nice to see our industry celebrating the clever stuff.