RSPCA NSW picks Saatchi & Saatchi – already started work on annual Christmas campaign

RSPCA NSW has appointed Saatchi & Saatchi Sydney as its new pro bono advertising agency.

The not for profit animal welfare organisation has been without a creative partner since its previous agency Happy Soldiers closed its doors last year. Prior to that, they partnered with The Campaign Palace.

RSPCA NSW Executive Manager of Marketing, Fundraising and Communications Paige Gibbs said the organisation is thrilled to have Saatchi & Saatchi on board as their new creative partners: “RSPCA NSW has a very clear vision for what we want to achieve, and we think the team at Saatchi & Saatchi possesses the right mix of ingenuity, strategic insights and leadership to help us achieve our goals,” said Ms Gibbs. “We are excited by the prospect of what we can achieve together.”

The appointment will take effect immediately, with Saatchi & Saatchi already starting work on the RSPCA’s annual Christmas campaign.

“We want to thank all the agencies that approached us,” said Ms Gibbs. “We’re so grateful for all the amazing offers of support.”