DTDigital boosts Sydney operation with hirings of Prescott, Massarotto and Townsend

STW Group’s leading digital communications agency, DTDigital continues to build a world class team of digital experts and practitioners as the business expands to meet growing client demand in Sydney.

The most recent appointments include Robert Prescott, UX director, who joined from Westfield, as well as Jason Massarotto, design director, who developed his design credentials in DTDigital’s Melbourne office. From May 29, the team is joined by Ben Townsend, technology director from Westpac.

Prescott, Massarotto and Townsend will work alongside the award-winning team of Brian Merrifield (creative director) and Damian Damjanovski (strategy director) plus Phil Whitehouse, general manager. Whitehouse was appointed in February with the immediate brief to hire a high calibre team of client service professionals to capitalise on the agency’s expanding client portfolio.

Says Whitehouse: “The appointments are a part of our natural growth strategy and I’m delighted to bring together a team with such outstanding digital credentials. DTDigital now has the ability to deliver quality thinking and execution across every aspect of digital services, from strategy and UX through to design and build. We’re perfectly placed to enable the business transformation our clients are seeking.”

The expanded Sydney team will be collectively responsible for the health and growth of some of DTDigital’s most significant accounts plus undertaking an aggressive new business push. The drive for new business is already well underway, with direct pitch wins for Reach Out and Centennial Coal.

Says Prescott: “The new team is a natural evolution of DTDigital’s core in-house capabilities. The agency has always been at the forefront of the UX discipline and now with the emergence of social media and mobile, it’s more important than ever for UX experts to work closely with other disciplines across the digital spectrum.”

Says Massarotto: “It’s an exciting time to be joining DTDigital’s Sydney team.

“Collectively the DTDigital team is well positioned to deliver top quality work against any digital brief, giving our clients the edge they need to outflank their competitors.

Says Townsend: “The attraction of DTDigital is its ability to deliver high quality digital experiences across all major platforms and devices.

“As a team we can ensure our technology outputs will directly complement the agency’s premium creative capabilities. It’s an enviable client offering.”

Says Brian Vella, DTDigital managing director: “When we launched DTDigital in Sydney earlier this year our strategy was to hit the ground running. Our ambition to have a similar team to Melbourne, in terms of depth and breadth, is well on its way. We continue to be excited by the opportunities in Sydney for a genuine and proven digital solutions provider.”

DTDigital Sydney offers a full spectrum of digital services including digital strategy, User Experience web design, mobile solutions, social media strategy, technical build capabilities and search services.

DTDigital is part of STW Group, Australia’s leading marketing content and communications services group. In November 2011, the WPP Group, via Ogilvy & Mather Asia, acquired a 33.3% position in DTDigital. DTDigital joined STW Group in 2003.

Pictured above, left to right: Robert Prescott (UX director), Ben Townsend (technical director), Jason Massarotto (design director) and Phil Whitehouse (general manager).