HotHouse and Netbiscuits unveil Toyota’s innovative tablet app at SXSW Interactive

HotHouse’s pioneering mobile development work for Toyota was showcased at SXSW Interactive in Austin, Texas over the weekend.

In an industry first, HotHouse has employed Netbiscuits’ new Tactile HTML5 design and development framework for mobile web apps to build a brochure tablet app for Toyota. The result of this project is the peerless delivery of touch-enabled mobile experiences across tablets and smartphones.

As one of four high profile international mobile case studies, Netbiscuits unveiled HotHouse’s Tactile app for Toyota during their Emerging Technology session: Android ≠ Android: Lessons Creating a JS Framework. The session highlighted the advantages of developing high-end, multi device mobile web apps using the new Tactile framework and showcased the HTML5 enriched result for Toyota.

Commenting on the inclusion of HotHouse’s work at the festival, Simon van Wyk, founder of HotHouse said: “SXSW is such a big event on the interactive calendar. The technology that is showcased in this arena is truly cutting edge. We’re delighted that our work with Netbiscuits for Toyota is considered worthy of this stage and are firm believers that to overcome the complexities of the mobile landscape, brands need to use the best technologies to allow them to seamlessly optimise for all devices.”

Lucas Challamel, Netbiscuits Business Development Director for Australia and New Zealand added: “SXSW Interactive is the place to experience what is unfolding in the world of technology. Our work with the HotHouse team for Toyota demonstrates the rich capabilities of Netbiscuits technology and delivers a solution for brands eager to offer their customers the most responsive and engaging experiences on touch-enabled mobile and connected devices.”

Famed the world over as an incubator of cutting-edge technologies, SXSW Interactive  features five days of compelling presentations from the brightest minds in emerging technology and features the best new websites, video games and start-up ideas.