Brisbane’s the hoopla family helps TransLink take the high road with public transport advertising

One such campaign, simply referred to as ‘Dinosaur’, was created to illustrate the idea that people travelling on public transport using paper tickets were living in the past. And what better way to show this than by building an origami dinosaur out of actual paper tickets?  

Says the hoopla family art director Justine Morgan: “TransLink have been really open to us thinking outside of the box with their problems, who else would let us spend all day making a dinosaur out of a paper ticket!”  

Creative director Sandra Hind is also pleased with the work, saying:  “It’s always good when the client is willing to take a punt on something a little different, and we think it’s paid off with the work that’s being used.”

Credits:

Client Team: Sam Mathieson & Kymberley McMahon