How Tui Brewery and Saatchi’s NZ provided the perfect answer for blokes on Valentine’s Day
February 15 2012, 11:53 am | | 5 Comments
Sometimes finding the right Valentines gift for that special someone is a little tricky, and sometimes you forget to get anything. So Tui and Saatchi & Saatchi New Zealand created the perfect gift to help impress the missus – DIY Roses.
Yesterday, Kiwis found a bunch in every New Zealand Herald. All you have to do is tear out the page, roll it up and voila – instant bunch of Roses.
Executive Creative Director: Antonio Navas
Creatives: JP Twaalfhoven, Brad Collett, Slade Gill, Adam Thompson
Producer: Loren Bradley
Director: Ian Bennett
Group Account Director: Mark Cochrane
Account Director: Natalie Downes
Sound Design & Music: Liquid Studios
Clients: Tui Brewery: Jarrod Bear, William Papesch, Clare Morgan
5 Comments
Nice idea. It was done in Japan last year and won at Cannes.
Not saying it’s a rip off – just that it was done.
As I have said before this is becoming a re-creative business.
Done here too, years ago, roll the magazine up to make a can of Mortein.
That idea has already taken off.
Dick Dasterdly was right “shut up and do something”. At least they did something …