Ex Clemenger BBDO Adelaide creative directors Knagge and Robertson start new venture NATION
CB Exclusive – After parting ways with Clemenger BBDO, Adelaide just over two weeks ago, creative directors Geoff Roberston and Greg Knagge (pictured l to r) have established their own business.
The new entity, called NATION, is described as a collective of strategic, creative and production people.
Says Knagge: “Our vision is to make NATION a place where employees feel like citizens and clients always feel welcome.”
Both partners, who led the Clemenger BBDO, Adelaide creative team for the past ten years, have left their previous agency on good terms.
“We loved our time at Clemenger but we have both felt for some time that we were ready for a new challenge,” said Robertson.
NATION is designed to offer an alternative to the traditional agency model with less layers and process. A simpler structure will allow a more responsive, more cost effective alternative for clients. Adds Knagge: “Our experience allows us to offer market leading quality on a small agency scale.”
The NATION business plan has a focus on building sustainable relationships as the primary objective. Says Robertson: “Innovative thinking and creative excellence is really the price of entry these days. Clients demand a quality product but they also now value a productive working relationship more than ever before.”
Says Knagge: “In this era of customer service it is essential to develop a culture that delivers the highest levels of client service across the entire organisation.”
The fledgling organisation is now embarking on a new business program to attract clients and also welcomes enquiry from industry professionals interested in joining the NATION team.
Adds Knagge: “We’re obviously keen to talk to anyone looking for a genuine alternative to what’s currently on offer.”
Contact Greg Knagge on 0414 580 099, Geoff Robertson on 0414 330 809 or visit their website.
4 Comments
Why is the ‘N’ on the chaps T shirt the wrong way round??
“…a collective of strategic, creative and production people.”
“In this era of customer service it is essential to develop a culture that delivers the highest levels of client service across the entire organisation.”
Finally! Someone understands that A/S is a luxury not a necessity.
I really don’t understand the logo concept… Maybe trying to look contemporary? Can’t see the Nation + citizens + collective story in the logotype at all.
Good luck guys!
It looks like they are about to give a sermon. Hail the almighty creatives hallelujah 🙂