Christy Peacock lured from Fallon North America for US Sydney executive creative director role

CB Exclusive – After a long and thorough search both here and abroad, US Sydney has snared Christy Peacock from Fallon North America to be its new executive creative director, replacing US founding ECD Josh Moore, who joined Y&R New Zealand last month.  

Peacock, an English born Aussie expat and a multi award-winning creative director, has campaigns under his belt that include Just the right amount of wrong for the Cosmopolitan of Las Vegas. Run rabbit Run, lose yourself in Melbourne and lead a Double life for Tourism Victoria and also Keep the ball alive and reincarnate now for Nike. 

His career in advertising spans over 18 years and in that time he has worked within many of Australia’s leading agencies which include; PublicisMojo (Sydney/Melbourne) Euro RSCG, Bates Worldwide, and DDB. Internationally, along with Fallon US, Christy’s resume also spans some of the UK’s leading agencies such as BMPDDB and Mother UK to name just a few. 

Along the way he has experienced a number of different client cultures including; Cadbury, Nestle, Coke, Chrysler US, Cadillac US, Toyota, ANZ Bank, Kraft foods, Heinz, Whitbread Brewery Company, Marks & Spencer, Channel 4 and Channel 5 UK, St George Bank, Travelers Insurance, Charter Cable network, Lion Nathan Breweries and HP.

“For the last few years I’ve been watching US from afar, forging ahead making a name for themselves in the Australian market. They’re a smart team who’ve produced some exciting creative work; their growing client list is testament to the fact. It’s an honour to have been invited to help take the agency to the next level”, said Peacock on the appointment of his new role.

“Working at Fallon has given me a greater insight into the way our global market works and the idea of being able to bring home some of that knowledge to work at a local level with them is going to be very exciting. I’m looking forward to getting there and getting stuck in.”

Says Ryan Bernal, general manager of US Sydney: “We’ve been searching for the right candidate for a long while.  Ensuring we found the right cultural and creative fit for the agency is always such a crucial decision, especially as we take the next step in the agency’s evolution.  Christy stands out not only for his international roles and fantastic creative pedigree, but in his belief that a true partnership approach leads to the best work.  We’re excited to have him on board in December and working with us on our clients such as Subaru, Nike, SBS, Unilever, new business and more.”