BWM and Foundation appointed to online movie rental subscription company Quickflix
Australia’s leading online movie rental subscription company, Quickflix, has appointed Belgiovane Williams Mackay (BWM) and Foundation to drive its business at an exciting growth period for the company.
Quickflix has been working with creative agency BWM and media agency Foundation to develop a national advertising campaign to promote the delivery of DVDs direct to the letterboxes of consumers.
The “Postie no more” campaign focuses on the role of the postman in the movie delivery service. The television campaign (two 15-sec TVCs) launches on Thursday 20 October and will work with radio (two 30-sec spots), transit outdoor (Bus Backs), online banners and direct media, rolled out in October.
Quickflix chief executive officer Chris Taylor said the campaign aimed to further entrench the online DVD by mail service as the smart way for Australians to rent their DVDs.
Says Taylor: “We are delighted to be working with both BWM and Foundation. The collaboration has delivered a first class campaign that will be seen across different media over the coming months. It is terrific that the company is now in a position to execute the virtues of its offering through mass market advertising and we have every confidence the increased communication around our brand will deliver significant growth to our subscriber base.”
He added: “Quickflix is already the leading online movie rental subscription service in Australia offering the largest range of over 50,000 titles. Australians currently spend over $1 billion on DVDs in retail and another $600 million at traditional rental stores every year. The online DVD rental service aims to attract a growing share of the category.”
BWM creative director Rob Belgiovane said the agency was thrilled to be working with Quickflix to develop its brand identity and personality.
Says Belgiovane: “Thanks to Quickflix, Australia’s posties no longer only deliver bills. They can also deliver DVDs to your door. Our campaign sees one postie who’s taken that a bit far and now thinks he’s in the movie business.
We hope the campaign will appeal to young families, particularly busy mums who need to manage their family’s entertainment time, quickly and easily. They don’t have time to go to the video store, and with over 50,000 movies there’s always something to watch.”
Foundation managing director Martin Patton said: “We’re very excited to be involved with a brand like Quickflix. They have re-engineered their team and business, it’s a service that has the potential to really change home entertainment. We will grab every opportunity to help them build market penetration.”
The national campaign will run in major cities with an additional regional focus in Queensland.